EXHIBIT 99

                          UNITY ANNOUNCES BOARD CHANGES

CLINTON, NEW JERSEY, AUGUST 16, 2000 ... UNITY BANCORP, INC. (NASDAQ NM: UNTY),
announced today that Mr. Robert Van Volkenburgh had resigned his positions as
Chairman and Chief Executive Officer of the Company and Chairman of the
Company's subsidiary, Unity Bank. Mr. Van Volkenburgh, a charter incorporator of
the Bank in 1991 and its first Chairman, resigned to devote more time to his
personal and business interests. Mr. Van Volkenburgh stated that he felt he was
not able to continue to devote the time necessary to fulfill his commitment to
Unity, although he remains the largest shareholder of the Company.

     Mr. David Dallas, on behalf of the Board, stated: "We appreciate all of the
efforts Bob has made for the Bank over the past nine years. We wish him well in
his future endeavors."

     Separately, the Company announced that Mr. Dallas was appointed Chairman of
the Board of the Bank, and Mr. Allen Tucker was appointed Vice Chairman of the
Board of the Bank.

     For additional information about the Bank, call Unity Direct at
800.618.BANK, or visit Unity's website at www.unitybank.com. E-mail may be
addressed to the Bank at info@unitybank.com.

     Contact: Kevin Killian, Chief Financial Officer of the Company and Bank;
908.730.7630.

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