Exhibit 24

                         NIELSEN MEDIA RESEARCH, INC.

                               POWER OF ATTORNEY

            KNOW ALL PEOPLE BY THESE PRESENTS, that the undersigned constitutes
and appoints John A. Dimling, Thomas W. Young and Stephen J. Boatti, and each of
them, his true and lawful attorney-in-fact and agent, with full power of
substitution and resubstitution, for him and in his name, place and stead, in
any and all capacities, to sign any and all Nielsen Media Research, Inc.
registration statements and amendments thereto (including post-effective
amendments) relating to the issuance or guarantee of an aggregate of up to
$275,000,000 in principal amount of debt securities, and to file the same, with
all exhibits thereto, and any other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorney-in-fact and
agent, full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, hereby ratifying and
confirming all that said attorney-in-fact and agent, or his substitute or
substitutes, may lawfully do or cause to be done by virtue hereof.

            IN WITNESS WHEREOF, the undersigned has executed this power of
attorney this 8th day of July, 1998.

                                               /s/ John A. Dimling
                                       -----------------------------------
                                             Name:  John A. Dimling





                                                                    Exhibit 24

                         NIELSEN MEDIA RESEARCH, INC.

                               POWER OF ATTORNEY

            KNOW ALL PEOPLE BY THESE PRESENTS, that the undersigned constitutes
and appoints John A. Dimling, Thomas W. Young and Stephen J. Boatti, and each of
them, his true and lawful attorney-in-fact and agent, with full power of
substitution and resubstitution, for him and in his name, place and stead, in
any and all capacities, to sign any and all Nielsen Media Research, Inc.
registration statements and amendments thereto (including post-effective
amendments) relating to the issuance or guarantee of an aggregate of up to
$275,000,000 in principal amount of debt securities, and to file the same, with
all exhibits thereto, and any other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorney-in-fact and
agent, full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, hereby ratifying and
confirming all that said attorney-in-fact and agent, or his substitute or
substitutes, may lawfully do or cause to be done by virtue hereof.

            IN WITNESS WHEREOF, the undersigned has executed this power of
attorney this 8th day of July, 1998.

                                               /s/ William G. Jacobi
                                       -----------------------------------
                                             Name:  William G. Jacobi





                                                                    Exhibit 24

                         NIELSEN MEDIA RESEARCH, INC.

                               POWER OF ATTORNEY

            KNOW ALL PEOPLE BY THESE PRESENTS, that the undersigned constitutes
and appoints John A. Dimling, Thomas W. Young and Stephen J. Boatti, and each of
them, his true and lawful attorney-in-fact and agent, with full power of
substitution and resubstitution, for him and in his name, place and stead, in
any and all capacities, to sign any and all Nielsen Media Research, Inc.
registration statements and amendments thereto (including post-effective
amendments) relating to the issuance or guarantee of an aggregate of up to
$275,000,000 in principal amount of debt securities, and to file the same, with
all exhibits thereto, and any other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorney-in-fact and
agent, full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, hereby ratifying and
confirming all that said attorney-in-fact and agent, or his substitute or
substitutes, may lawfully do or cause to be done by virtue hereof.

            IN WITNESS WHEREOF, the undersigned has executed this power of
attorney this 8th day of July, 1998.

                                                /s/ M. Bernard Puckett
                                       -----------------------------------
                                             Name:  M. Bernard Puckett





                                                                    Exhibit 24

                         NIELSEN MEDIA RESEARCH, INC.

                               POWER OF ATTORNEY

            KNOW ALL PEOPLE BY THESE PRESENTS, that the undersigned constitutes
and appoints John A. Dimling, Thomas W. Young and Stephen J. Boatti, and each of
them, his true and lawful attorney-in-fact and agent, with full power of
substitution and resubstitution, for him and in his name, place and stead, in
any and all capacities, to sign any and all Nielsen Media Research, Inc.
registration statements and amendments thereto (including post-effective
amendments) relating to the issuance or guarantee of an aggregate of up to
$275,000,000 in principal amount of debt securities, and to file the same, with
all exhibits thereto, and any other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorney-in-fact and
agent, full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, hereby ratifying and
confirming all that said attorney-in-fact and agent, or his substitute or
substitutes, may lawfully do or cause to be done by virtue hereof.

            IN WITNESS WHEREOF, the undersigned has executed this power of
attorney this 8th day of July, 1998.

                                               /s/ Robert E. Weissman
                                       -----------------------------------
                                             Name:  Robert E. Weissman





                                                                    Exhibit 24

                         NIELSEN MEDIA RESEARCH, INC.

                               POWER OF ATTORNEY

            KNOW ALL PEOPLE BY THESE PRESENTS, that the undersigned constitutes
and appoints John A. Dimling, Thomas W. Young and Stephen J. Boatti, and each of
them, his true and lawful attorney-in-fact and agent, with full power of
substitution and resubstitution, for him and in his name, place and stead, in
any and all capacities, to sign any and all Nielsen Media Research, Inc.
registration statements and amendments thereto (including post-effective
amendments) relating to the issuance or guarantee of an aggregate of up to
$275,000,000 in principal amount of debt securities, and to file the same, with
all exhibits thereto, and any other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorney-in-fact and
agent, full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, hereby ratifying and
confirming all that said attorney-in-fact and agent, or his substitute or
substitutes, may lawfully do or cause to be done by virtue hereof.

            IN WITNESS WHEREOF, the undersigned has executed this power of
attorney this 8th day of July, 1998.

                                               /s/ James R. Craigie
                                       -----------------------------------
                                             Name:  James R. Craigie





                                                                    Exhibit 24

                         NIELSEN MEDIA RESEARCH, INC.

                               POWER OF ATTORNEY

            KNOW ALL PEOPLE BY THESE PRESENTS, that the undersigned constitutes
and appoints John A. Dimling, Thomas W. Young and Stephen J. Boatti, and each of
them, his true and lawful attorney-in-fact and agent, with full power of
substitution and resubstitution, for him and in his name, place and stead, in
any and all capacities, to sign any and all Nielsen Media Research, Inc.
registration statements and amendments thereto (including post-effective
amendments) relating to the issuance or guarantee of an aggregate of up to
$275,000,000 in principal amount of debt securities, and to file the same, with
all exhibits thereto, and any other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorney-in-fact and
agent, full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, hereby ratifying and
confirming all that said attorney-in-fact and agent, or his substitute or
substitutes, may lawfully do or cause to be done by virtue hereof.

            IN WITNESS WHEREOF, the undersigned has executed this power of
attorney this 8th day of July, 1998.

                                               /s/ Peter A. Lund
                                       -----------------------------------
                                             Name:  Peter A. Lund





                                                                    Exhibit 24

                         NIELSEN MEDIA RESEARCH, INC.

                               POWER OF ATTORNEY

            KNOW ALL PEOPLE BY THESE PRESENTS, that the undersigned constitutes
and appoints John A. Dimling, Thomas W. Young and Stephen J. Boatti, and each of
them, his true and lawful attorney-in-fact and agent, with full power of
substitution and resubstitution, for him and in his name, place and stead, in
any and all capacities, to sign any and all Nielsen Media Research, Inc.
registration statements and amendments thereto (including post-effective
amendments) relating to the issuance or guarantee of an aggregate of up to
$275,000,000 in principal amount of debt securities, and to file the same, with
all exhibits thereto, and any other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorney-in-fact and
agent, full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, hereby ratifying and
confirming all that said attorney-in-fact and agent, or his substitute or
substitutes, may lawfully do or cause to be done by virtue hereof.

            IN WITNESS WHEREOF, the undersigned has executed this power of
attorney this 8th day of July, 1998.

                                                /s/ Michael D. Moore
                                       -----------------------------------
                                             Name:  Michael D. Moore





                                                                    Exhibit 24

                         NIELSEN MEDIA RESEARCH, INC.

                               POWER OF ATTORNEY

            KNOW ALL PEOPLE BY THESE PRESENTS, that the undersigned constitutes
and appoints John A. Dimling, Thomas W. Young and Stephen J. Boatti, and each of
them, his true and lawful attorney-in-fact and agent, with full power of
substitution and resubstitution, for him and in his name, place and stead, in
any and all capacities, to sign any and all Nielsen Media Research, Inc.
registration statements and amendments thereto (including post-effective
amendments) relating to the issuance or guarantee of an aggregate of up to
$275,000,000 in principal amount of debt securities, and to file the same, with
all exhibits thereto, and any other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorney-in-fact and
agent, full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, hereby ratifying and
confirming all that said attorney-in-fact and agent, or his substitute or
substitutes, may lawfully do or cause to be done by virtue hereof.

            IN WITNESS WHEREOF, the undersigned has executed this power of
attorney this 21st day of July, 1998.

                                                /s/ Thomas W. Young
                                       -----------------------------------
                                             Name:  Thomas W. Young





                                                                    Exhibit 24

                         NIELSEN MEDIA RESEARCH, INC.

                               POWER OF ATTORNEY

            KNOW ALL PEOPLE BY THESE PRESENTS, that the undersigned constitutes
and appoints John A. Dimling, Thomas W. Young and Stephen J. Boatti, and each of
them, his true and lawful attorney-in-fact and agent, with full power of
substitution and resubstitution, for him and in his name, place and stead, in
any and all capacities, to sign any and all Nielsen Media Research, Inc.
registration statements and amendments thereto (including post-effective
amendments) relating to the issuance or guarantee of an aggregate of up to
$275,000,000 in principal amount of debt securities, and to file the same, with
all exhibits thereto, and any other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorney-in-fact and
agent, full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, hereby ratifying and
confirming all that said attorney-in-fact and agent, or his substitute or
substitutes, may lawfully do or cause to be done by virtue hereof.

            IN WITNESS WHEREOF, the undersigned has executed this power of
attorney this 21st day of July, 1998.

                                                /s/ Stuart J. Goldshein
                                       -----------------------------------
                                             Name:  Stuart J. Goldshein