[GRAPHIC OMITTED][GRAPHIC OMITTED]                                 Exhibit 10.14

                             IMS Health Incorporated

                          PURCHASED OPTIONS OPPORTUNITY
                                  ELECTION FORM

           PLEASE COMPLETE AND RETURN THIS FORM BY ___________________
                    TO MARIE SONDE AT THE ADDRESS SHOWN BELOW

You have been granted certain options,  which will be cancelled in the event you
do not elect to purchase the options as described below.

Steps For Completion:

1.     Be sure to review the attached  summary of the Employee  Stock  Incentive
       Plan  describing  the terms of the purchased  options  before making your
       election.

2.     Purchasing  options is  voluntary.  You may elect to purchase  options in
       addition to your regular stock option grant.  You may elect to purchase a
       minimum  of  ________  additional  options  up to a maximum  of  ________
       options.  This is a  one-time  opportunity  which,  if not acted  upon by
       ____________, will expire and the associated options will be cancelled.

3.     The exercise price of your purchased  options is the Fair Market Value of
       the IMS Health  Common Stock on  ___________,  the grant date. By signing
       this form,  you agree to pay 10 percent of the exercise  price,  which is
       due by ______________.  The remaining 90 percent will be payable when you
       exercise the options.

4.     Payment for these options should be made in U.S.  dollars and payable to:
       " IMS  HEALTH  Incorporated."  Payment  should  be sent to:  

                                             Marie  Sonde
                                             Director - Executive  Compensation
                                             IMS  International
                                             660 West Germantown Pike
                                             Plymouth Meeting, PA 19462 
                                             Telephone: 732-528-3188
                                             Fax: 732-528-3616

5.     Check One: [ ] The number of options I wish to purchase = _______ options

                  [ ] I do not wish to purchase stock options.

6.     I have received,  reviewed and  understand  the materials  describing the
       terms of the purchased  option  opportunity and agree to pay the required
       amount, if any, by _________________.





                                   ________________________________
                                            Signature

                                   ________________________________
                                            Date

- - --------------------------------------------------------------------------------

For Office Use Only-Confirmation Notification

- - ---------------------------------------      -----------------------------------
Date Election Received from Participant      Signature of Program Representative






[GRAPHIC OMITTED][GRAPHIC OMITTED]


                             IMS Health Incorporated

                          PURCHASED OPTIONS OPPORTUNITY
                (Summary of Employee Stock Option Incentive Plan)



       Certain  participants  in the Plan,  in addition to a stock option grant,
have been provided the opportunity to purchase stock options.

       Unlike an outright option grant, a participant  must commit to pay 10% of
the Option  Price of a Purchased  Option at the time of grant.  The Option Price
will be the Fair Market  Value (as defined on the  Election  Form) of the Common
Stock on the grant date.

       By signing a Purchased Option election form the participant agrees to pay
10% of the  Option  Price  on the date  designated.  The  remaining  90% will be
payable if and when the options are exercised.

       Purchasing options is voluntary.  A participant may purchase a minimum of
1,000 Purchased Options up to a maximum number offered to the participant.  This
is a one-time  opportunity which, if not acted upon by the designated date, will
expire.

       The 10% purchase price is  non-refundable if the Purchased Options expire
without  being  exercised.  However,  there will be a refund of a portion of the
purchase price if the participant's  employment is terminated  voluntarily or by
the Company  without  "cause",  as defined in the Plan. In that event,  only the
portion of the purchase price  attributable to those Purchased Options that have
not yet vested will be refunded.  The portion of the purchase price attributable
to those Purchased Options that have vested will be forfeited.

       The Purchased  Options vest in equal _____  increments  over _____ years.
Thus, as an example,  if employment is terminated  without cause after one year,
the participant will forfeit _____ of the original 10% purchase price.

       Upon retirement,  death or disability, the general rules set forth in the
Plan apply to determine when options vest and for what extended  period (if any)
they may be exercised.  If any Purchased  Options remain  unvested at the end of
such extended exercise period,  the participant will receive only the portion of
the purchase price  attributable  to those  Purchased  Options that have not yet
vested,  and will forfeit the portion  attributable to those  Purchased  options
that have vested.

       The 10%  purchase  price is a down payment on the full Option  Price.  As
such, it will bear no interest, nor can a participant borrow against it.

       Payment of the 10% purchase  price does not entitle a participant  to any
of the rights of a Company  stockholder.  Only by exercising a Purchased  Option
and  paying the rest of the Option  Price will a  participant  obtain any Common
Stock.