UNITY BANCORP, INC. ANNOUNCES
                           20% CASH DIVIDEND INCREASE

     CLINTON, NEW JERSEY --April 30, 1999-- UNITY BANCORP, INC. (NASDAQ NM:
UNTY), parent company of UNITY BANK, announced that the Board of Directors of
UNITY BANCORP, INC. declared a regular quarterly cash dividend of $.06 per share
payable on May 25, 1999 to shareholders of record as of May 10, 1999. This
dividend will mark the 18th consecutive quarter in which the Company has paid a
regular cash dividend.

Mr. Robert Van Volkenburgh, Chairman of the Board and Chief Executive Officer,
stated, "The Board of Directors approved a 20 percent increase in the dividend,
which reflects their confidence in the continued growth and profitability of
UNITY."

UNITY BANK is a community oriented, full service commercial bank providing a
wide range of business and consumer financial services through its thirteen
retail financial service centers located in Berkeley Heights, Clinton, Colonia,
Cranford, Edison, Flemington, Linden, North Plainfield, Scotch Plains,
Springfield (2), Union, and Whitehouse, New Jersey.

As previously announced, the Bank will also open additional locations in: East
Brunswick, Kenilworth, North Brunswick, Raritan Township, South Plainfield,
Bound Brook, and Highland Park, New Jersey.

For additional information about the Bank's financial services, call
1-800-618-BANK, or visit Unity's Internet page at htp://www.unitybank.com. Email
may be addressed to the Bank at UNITY@aol.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995:

Certain of these statements contained in this release which are not historical
facts are forward-looking statements that are subject to risks and uncertainties
that could cause actual results to differ materially from these set forth in the
forward-looking statements, including the uncertainties inherent in the process
of auditing and making end-of- year adjustments to a corporation's financial
statements. By making these forward-looking statements, the Company undertakes
no obligation to update these statements for revisions or changes after the date
of this release.

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