================================================================================ SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 ----------- FORM 10-Q (Mark one) (X) QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 30, 1999 OR ( ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from __________ to __________ Commission file number 001-12275 NIELSEN MEDIA RESEARCH, INC. ------------------------------------------------------ (Exact name of registrant as specified in its charter) DELAWARE 06-1450569 ------------------------ ------------------------------------ (State of Incorporation) (I.R.S. Employer Identification No.) 299 PARK AVENUE, NEW YORK, NEW YORK 10171 - ---------------------------------------- ---------- (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code (212) 708-7500 Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Sections 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes X No --- --- Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date: SHARES OUTSTANDING TITLE OF CLASS AT OCTOBER 27, 1999 -------------- ------------------- Common Stock, 1,000 par value $.01 per share ================================================================================ NIELSEN MEDIA RESEARCH, INC. INDEX TO FORM 10-Q PART I. FINANCIAL INFORMATION PAGE(S) ------- Item 1. Financial Statements Condensed Consolidated Statements of Income (Unaudited) Three Months Ended September 30, 1999 and 1998 ................... 3 Nine Months Ended September 30, 1999 and 1998 .................... 4 Condensed Consolidated Statements of Financial Position (Unaudited) September 30, 1999 and December 31, 1998 ......................... 5 Condensed Consolidated Statements of Cash Flows (Unaudited) Nine Months Ended September 30, 1999 and 1998 .................... 6 Notes to Condensed Consolidated Financial Statements (Unaudited) ....... 7 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations ........................ 14 PART II. OTHER INFORMATION Item 6. Exhibits and Reports on Form 8-K ............................... 21 SIGNATURES ............................................................. 22 -2- PART I. FINANCIAL INFORMATION ITEM I. FINANCIAL STATEMENTS NIELSEN MEDIA RESEARCH, INC CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED) (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA) Three Months Ended September 30, -------------------------- 1999 1998 ----------- ----------- Operating Revenue ........................................ $ 112,704 $ 99,394 Operating Costs .......................................... 55,824 46,669 Selling and Administrative Expenses ...................... 17,302 18,745 Depreciation and Amortization ........................... 9,357 7,979 ----------- ----------- Operating Income ......................................... 30,221 26,001 ----------- ----------- Interest Expense -- Net .................................. (3,960) (4,353) Gain on Sale of Marketable Securities .................... 0 1,170 ----------- ----------- Non-Operating Income ..................................... (3,960) (3,183) ----------- ----------- Income Before Provision for Taxes ........................ 26,261 22,818 Provision for Income Taxes ............................... (11,003) (9,560) ----------- ----------- Net Income ............................................... $ 15,258 $ 13,258 =========== =========== Earnings Per Share of Common Stock -- Basic .............. $ 0.26 $ 0.24 Earnings Per Share of Common Stock -- Diluted ............ $ 0.24 $ 0.23 Weighted Average Number of Shares Outstanding -- Basic ... 57,683,000 55,859.000 Dilutive Effect of Stock Option Plans .................... 5,384,000 2,147,000 ----------- ----------- Weighted Average Number of Shares Outstanding -- Diluted . 63,067,000 58,006,000 =========== =========== See accompanying notes to the condensed consolidated financial statements (unaudited). -3- PART I. FINANCIAL INFORMATION ITEM I. FINANCIAL STATEMENTS NIELSEN MEDIA RESEARCH, INC. CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED) (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA) Nine Months Ended September 30, -------------------------- 1999 1998 ----------- ----------- Operating Revenue ........................................ $ 332,622 $ 293,389 Operating Costs .......................................... 167,009 139,981 Selling and Administrative Expenses ...................... 55,940 60,185 Depreciation and Amortization ............................ 27,258 22,892 ----------- ----------- Operating Income ......................................... 82,415 70,331 ----------- ----------- Interest Expense -- Net .................................. (10,523) (4,353) Gain on Sale of Marketable Securities .................... 0 6,770 ----------- ----------- Non-Operating Income ..................................... (10,523) 2,417 ----------- ----------- Income Before Provision for Taxes ........................ 71,892 72,748 Provision for Income Taxes ............................... (30,122) (30,481) ----------- ----------- Net Income ............................................... $ 41,770 $ 42,267 =========== =========== Earnings Per Share of Common Stock -- Basic .............. $ 0.73 $ 0.77 Earnings Per Share of Common Stock -- Diluted ............ $ 0.67 $ 0.72 Weighted Average Number of Shares Outstanding -- Basic ... 57,258,000 54,848,000 Dilutive Effect of Stock Option Plans ................... 4,928,000 4,252,000 ----------- ----------- Weighted Average Number of Shares Outstanding -- Diluted . 62,186,000 59,100,000 =========== =========== See accompanying notes to the condensed consolidated financial statements (unaudited). -4- NIELSEN MEDIA RESEARCH, INC. CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION (UNAUDITED) (DOLLAR AMOUNTS IN THOUSANDS) September 30, December 31, 1999 1998 ------------ ----------- ASSETS Current Assets Cash and Cash Equivalents ......................... $ 17,952 $ 7,799 Accounts Receivable-Net ........................... 53,331 54,392 Other Current Assets .............................. 5,981 6,092 --------- --------- Total Current Assets .......................... 77,264 68,283 --------- --------- Property, Plant and Equipment-Net .................... 73,858 68,286 Computer Software .................................... 51,534 50,575 Deferred Charges and Intangibles ..................... 13,947 22,234 Other Assets ......................................... 33,433 22,787 --------- --------- Total Assets ......................................... $ 250,036 $ 232,165 ========= ========= LIABILITIES AND SHAREHOLDERS' EQUITY (DEFICIT) Current Liabilities Accounts Payable .................................. $ 8,203 $ 12,965 Accrued and Other Current Liabilities ............. 49,515 54,753 Accrued Income Taxes .............................. 3,069 2,822 Deferred Revenues ................................. 2,140 2,276 Short-term Debt ................................... 0 225,000 --------- --------- Total Current Liabilities ..................... 62,927 297,816 --------- --------- Other Liabilities .................................... 12,263 9,273 Deferred Income Taxes ................................ 59,788 47,938 Long-term Debt ....................................... 200,000 25,000 --------- --------- Total Liabilities ............................. 334,978 380,027 --------- --------- Shareholders' Equity (Deficit) Common Stock ...................................... 577 570 Capital Surplus ................................... 8,893 0 Treasury Stock .................................... 0 (11,121) Distribution in Excess of Net Book Value .......... (163,542) (163,542) Retained Earnings ................................. 67,031 25,261 Cumulative Translation Adjustment ................. 1,066 970 Unrealized Gains on Investments ................... 1,033 0 --------- --------- Total Shareholders' Equity (Deficit) ........... (84,942) (147,862) --------- --------- Total Liabilities and Shareholders' Equity (Deficit) . $ 250,036 $ 232,165 ========= ========= See accompanying notes to the condensed consolidated financial statements (unaudited). -5- NIELSEN MEDIA RESEARCH, INC. CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) (DOLLAR AMOUNTS IN THOUSANDS) Nine Months Ended September 30, ----------------------- 1999 1998 --------- ---------- CASH FLOWS FROM OPERATING ACTIVITIES Net Income ..................................................... $ 41,770 $ 42,267 Reconciliation of Net Income to Net Cash Provided by Operating Activities: Depreciation and Amortization .............................. 27,258 22,892 Provision for Deferred Income Taxes ........................ 12,251 8,266 Changes in Operating Assets and Liabilities: Decrease in Accounts Receivable ............................ 1,089 2,264 Change In Deferred Charges and Accrued and Other Current Liabilities ................... 3,316 30,610 Decrease in Accounts Payable ............................... (4,778) (5,531) Increase/(Decrease) in Accrued Income Taxes ................ 215 (699) Change in Other Operating Assets and Liabilities ........... 3,700 (12,955) --------- --------- Net Cash Provided by Operating Activities ...................... 84,821 87,114 --------- --------- Cash Flows from Investing Activities: Capital Expenditures ....................................... (20,536) (22,054) Additions to Computer Software ............................. (13,496) (16,485) Additions to Intangibles ................................... (2,832) (9,366) Other ...................................................... (8,247) 4,152 --------- --------- Net Cash Used in Investing Activities .......................... (45,111) (43,753) --------- --------- Cash Flows from Financing Activities: Third Party Limited Partnership Investment ................. 25,000 25,000 Bank Borrowings ............................................ 0 275,000 Issuance of Long-term Notes ................................ 150,000 0 Repayment of Bank Borrowings ............................... (225,000) (31,000) Proceeds from Stock Plans and Other Financing Activities ... 20,386 0 Transfers to Cognizant Corporation ......................... 0 (307,326) --------- --------- Net Cash Used in Financing Activities .......................... (29,614) (38,326) --------- --------- Effect of Exchange Rate Changes on Cash and Cash Equivalents ... 57 (26) --------- --------- Increase in Cash and Cash Equivalents .......................... 10,153 5,009 Cash and Cash Equivalents, Beginning of Year ................... 7,799 5,993 --------- --------- Cash and Cash Equivalents, End of Period ....................... $ 17,952 $ 11,002 ========= ========= See accompanying notes to the condensed consolidated financial statements (unaudited). -6- NIELSEN MEDIA RESEARCH, INC. NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA) NOTE 1. INTERIM CONSOLIDATED FINANCIAL STATEMENTS These interim condensed consolidated financial statements have been prepared in accordance with the instructions to Form 10-Q and should be read in conjunction with the consolidated financial statements and related notes of Nielsen Media Research, Inc. (the "Company" or "Nielsen Media Research") in the Report on Form 10-K filed March 29, 1999. In the opinion of management, all adjustments considered necessary for a fair presentation of financial position, results of operations and cash flows for the periods presented have been included. Certain prior-period amounts have been reclassified to conform with the 1999 presentation. NOTE 2. BASIS OF PRESENTATION Until June 30, 1998, Nielsen Media Research was operated as part of Cognizant Corporation ("Cognizant"), which also included the business of IMS Health Incorporated ("IMS Health"). On June 30, 1998, Cognizant (which is now the Company) distributed to all holders of common stock the shares of IMS Health (the "Distribution"). The consolidated financial statements generally reflect the financial position, results of operations, and cash flows of the Company as if it were a separate entity for all periods presented. The consolidated financial statements exclude pro-forma interest income and expense for the six months ended June 30, 1998. The financial statements include allocations of Cognizant corporate and other expenses relating to Nielsen Media Research's business for the six months ended June 30, 1998. Management believes that these allocations are reasonable. However, the financial information included herein may not necessarily reflect the consolidated financial position, results of operations, and cash flows of the Company if the Company had been a separate entity during the entire nine-month periods ended September 30, 1998. -7- NIELSEN MEDIA RESEARCH, INC. NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (UNAUDITED) (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA) NOTE 3. EVENT SUBSEQUENT TO SEPTEMBER 30, 1999 CHANGE IN CONTROL OF COMPANY On October 26, 1999, VNU N.V., a company organized under the laws of the Netherlands ("VNU"), through Niner Acquisition, Inc., a Delaware corporation and an indirect wholly owned subsidiary of VNU ("Purchaser"), accepted for purchase 54,733,956 shares of the common stock, par value $0.01 per share (the "Shares"), of Nielsen Media Research, Inc., a Delaware corporation (the "Company"), that had been validly tendered and not withdrawn (including shares tendered via guaranteed delivery) pursuant to Purchaser's tender offer for all of the outstanding Shares at $37.75 per Share, net to the seller in cash, without interest (the "Offer"). The Offer was made pursuant to an Agreement and Plan of Merger (the "Merger Agreement"), dated as of August 15, 1999, as amended, by and among the Company, Purchaser and VNU USA, Inc., a New York corporation and a wholly owned subsidiary of VNU ("Parent"), which provides for, among other things, the making of the Offer by Purchaser and, following the consummation of the Offer, the merger of Purchaser with and into the Company (the "Merger"). The Shares purchased pursuant to the Offer constituted approximately 94.8% of the Shares then issued and outstanding. The aggregate purchase price for the Shares purchased pursuant to the Offer was $2,066,207. Purchaser obtained all funds needed for such purchase through VNU or its affiliates. VNU and its affiliates obtained such funds from cash-on-hand and short-term and long-term borrowings at market interest rates. On October 27, 1999, the Merger provided for by the Merger Agreement became effective. Pursuant to the Merger, Shares which were not validly tendered pursuant to the Offer and accepted for purchase by Purchaser (and whose holders have not sought appraisal of their Shares in accordance with applicable provisions of Delaware law) were converted into the right to receive $37.75 per Share, net to the seller in cash, upon delivery of appropriate documentation to the Paying Agent for the Merger. As a result of the Merger, Parent owns 100% of the outstanding Shares of the Company and the number of Shares of the Company was reduced to 1,000. In accordance with the Merger Agreement, on October 27, 1999, Gerald S. Hobbs, Thomas A. Mastrelli, James Ross and Rob F. van den Bergh were named as members of the Board of Directors of the Company. -8- NIELSEN MEDIA RESEARCH, INC. NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (UNAUDITED) (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA) NOTE 4: INVESTMENT IN NETRATINGS, INC. During the third quarter of 1999, the Company invested a total of $10,264 in exchange for preferred stock (that were convertible into a total ownership interest of approximately 8.2% of fully diluted common shares outstanding at the time of the investment) in NetRatings, Inc, ("NRI") a privately held company in Milpitas, California. In addition, Nielsen Media Research holds 553,000 warrants at an exercise price of $7.20 per share, or $4,000. These warrants are exercisable at any time between January 1, 2000 and January 1, 2002. The Company also holds 6.0 million warrants at an exercise price of $12.0 per share, or an aggregate of $72,000. These warrants are exercisable at any time between January 1, 2002 and January 1, 2005. In the event of an Initial Public Offering ("IPO"), if the issuance price is less than $20.00 per share, the Company's exercise price for any of the outstanding 6.0 million warrants will be adjusted to 60% of the IPO price. The Company retains the right to exercise any or all outstanding warrants subsequent to the IPO in accordance with the agreed timetable. In September, 1999 NRI filed a registration statement with the Securities and Exchange Commission ("SEC") for an Initial Public Offering ("IPO"). Upon receiving SEC approval, and depending upon economic conditions, it is likely that the NRI IPO will occur prior to the end of 1999. In October 1999, the Company informed NRI that in connection with the IPO, the company would exercise its warrants and rights to obtain a 54% ownership in NRI. In November 1999, the Company and NRI agreed that in such event, NRI would cause a majority of its Board of Directors to compromise nominees of the Company. Depending upon the offering price of NRI shares at the time of the IPO, the Company's required cash outlay needed to obtain a 54% ownership in NRI would be approximately $175,000 to $225,000. The two companies have signed an agreement that calls for the formation of an operating committee to guide and coordinate development of the Nielsen//NetRatings Internet measurement service, which was launched March 22, 1999. An agreement covering research panel recruitment under which NetRatings, Inc. pays Nielsen Media Research for these services also has been signed. -9- NIELSEN MEDIA RESEARCH, INC. NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (UNAUDITED) (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA) NOTE 5. COMPREHENSIVE INCOME Comprehensive income includes net income and changes in foreign currency translation adjustments, and unrealized gains on investments. Total comprehensive income and its components for the three and nine months ended September 30, 1999 and 1998 are as follows: Three Months Nine Months Ended Ended September 30, September 30, ----------------- ------------------ 1999 1998 1999 1998 ------- ------- ------- ------- Net Income ........................ $15,258 $13,258 $41,770 $42,267 Change in Foreign Currency Translation Adjustment .......... 17 (33) 96 185 Change in Unrealized Gains on Investments ..................... 112 (965) 1,033 679 ======= ======= ======= ======= Total Comprehensive Income ....... $15,387 $12,260 $42,899 $43,131 ======= ======= ======= ======= NOTE 6. ADOPTION OF STATEMENTS OF FINANCIAL ACCOUNTING STANDARDS In June 1998, the Financial Accounting Standards Board issued SFAS No. 133, "Accounting for Derivative Instruments and Hedging Activities". SFAS 133 establishes accounting and reporting standards for derivative instruments embedded in other contracts (collectively referred to as derivatives) and for hedging activities. It requires that entities recognize all derivatives as either assets or liabilities in the statement of financial position and measure those instruments at fair value. If certain conditions are met, a derivative may be specifically designated as (a) a hedge of the exposure to changes in the fair value of a recognized asset or liability or an unrecognized firm commitment, (b) a hedge of an exposure to variable cash flows of a forecasted transaction, or (c) a hedge of the foreign currency exposure of a net investment in a foreign operation, or an unrecognized foreign-currency-denominated forecasted transaction. The Company will be required to implement SFAS 133 beginning January 1, 2001. The Company expects that the adoption of this pronouncement will not have a material effect on the Company's financial position, results of operations or cash flows. -10- NIELSEN MEDIA RESEARCH, INC. NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (UNAUDITED) (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA) NOTE 7. DEBT During the second quarter of 1999, the Company completed a public offering of $150,000 of 7.60% senior notes due 2009 (the "Notes"). Proceeds from the offering were used to repay existing indebtedness under the Company's bank credit facilities. The Notes contain certain restrictive covenants. In connection with the Distribution in 1998, the Company borrowed $275,000 under an unsecured revolving credit facility ("Revolving Credit Facility") provided by a group of lenders led by The Chase Manhattan Bank. The Revolving Credit Facility consisted of two tranches: a 364-Day $225,000 tranche and a Three-Year $100,000 tranche. As of September 30, 1999, none of the Three-Year tranche was outstanding. During the second quarter of 1999, the outstanding balance under the 364-Day tranche of $150,000 was repaid using the proceeds from the Notes and the 364-Day facility was terminated. Subsequent to September 30, 1999, the Three-Year facility was terminated. In 1998, the Company entered into an agreement to hedge against an increase in interest rates in anticipation of the issuance of the Notes. The hedge agreement had a notional amount of $125,000 and was settled in June 1999 when the Notes were issued. The Company has deferred a $1,966 realized gain on the settlement of the hedge, which has been recorded as a deferred credit within the caption "Other Liabilities" and is being recognized as an adjustment to interest expense over the life of the Notes. The Company and one of its subsidiaries participate in a limited partnership, one of which serves as general partner. In June 1998, a third party investor contributed $25,000 to the partnership in exchange for a limited partnership interest. During the third quarter of 1999, the same investor contributed an additional $25,000 to the partnership for additional limited partnership interest. The partnership is obligated to make distributions to the third party limited partner of approximately 6.8 % per annum. The third party limited partner has the ability to retire it's limited interest that it obtained in June 1998 on December 31, 2000; at that time, one or more of the other partners may elect to purchase the retiring interest of the third party limited partner. The partnership licenses computer software. -11- NIELSEN MEDIA RESEARCH, INC. NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (UNAUDITED) (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA) NOTE 8. LITIGATION AND CONTINGENCIES The Company and its subsidiaries are involved in legal proceedings and litigation arising in the ordinary course of business. In the opinion of management, the outcome of such current legal proceedings and litigation, if decided adversely, could have a material adverse effect on quarterly or annual operating results or cash flows when resolved in a future period. However, in the opinion of management, these matters will not materially affect the Company's consolidated financial position. On July 29, 1996, Information Resources, Inc. ("IRI") filed a complaint in the United States District Court for the Southern District of New York, naming as defendants The Dun & Bradstreet Corporation ("D&B"), A.C.Nielsen Company and IMS, a unit of Cognizant (the "IRI Action"). The complaint alleges, among other things, various violations of the antitrust laws and damages in excess of $350,000, which amount IRI has asked to be trebled under the antitrust laws. IRI also seeks punitive damages of an unspecified amount. In light of the potential significant liabilities that could arise from the IRI Action and in order to facilitate the D&B Spin-off (as defined below), D&B, ACNielsen Corporation ("ACNielsen") (the parent of A.C.Nielsen Company) and Cognizant entered into an Indemnity and Joint Defense Agreement (the "Indemnity and Joint Defense Agreement") pursuant to which ACNielsen agreed to be responsible for any potential liabilities that may ultimately be incurred by D&B or Cognizant as a result of such action, up to a maximum amount to be determined by an independent investment bank if and when any such liabilities are incurred. The determination of such maximum amount will be based on ACNielsen's ability to satisfy such liabilities and remain financially viable, subject to certain assumptions and limitations. However, Cognizant and D&B agreed that to the extent that ACNielsen is unable to satisfy any such liabilities in full and remain financially viable, Cognizant and D&B will each be responsible for 50% of the difference between the amount, if any, that may be payable as a result of such litigation and the maximum amount that ACNielsen is then able to pay as determined by such investment bank. Under the terms of the D&B Distribution Agreement dated as of October 28, 1996, among Cognizant, D&B and ACNielsen (the "1996 Distribution Agreement"), pursuant to which shares of Cognizant and ACNielsen were distributed to the stockholders of D&B (the "D&B Spin-off") and as a condition to the Cognizant Distribution, the Company and IMS Health were required to undertake to be jointly and severally liable to D&B and ACNielsen for Cognizant's obligations under the 1996 Distribution Agreement. However, pursuant to the Distribution Agreement dated as of June 30, 1998 between Cognizant and IMS Health, IMS Health and the Company agreed that, as between themselves, IMS Health will assume 75%, and the Company will assume 25%, of any payments to be made in respect of the IRI Action under the Indemnity and Joint Defense Agreement or otherwise, including any ongoing legal fees and expenses related thereto incurred in 1999 or thereafter. IMS Health agreed to be fully responsible for any legal fees and expenses incurred during 1998. -12- NIELSEN MEDIA RESEARCH, INC. NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (UNAUDITED) (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA) NOTE 8. LITIGATION AND CONTINGENCIES (CONTINUED) Under the terms of the 1996 Distribution Agreement, Nielsen Media Research and IMS Health are also jointly and severally liable to D&B for taxes and accrued interest arising from certain tax assessments that may be levied by the Internal Revenue Service ("IRS") related to certain D&B tax planning strategies. Pursuant to the Distribution Agreement, Nielsen Media Research is liable to pay 25% of any payments made by D&B to the IRS, net of any related tax benefits, in excess of the first $397,000 which is payable by D&B and/or IMS Health. The IRS is currently reviewing D&B's utilization of certain capital losses during 1989 and 1990. D&B has stated that it intends to vigorously defend its position against any assessment that may be made in the future regarding this transaction. However, if an assessment is made and should the IRS prevail, in the opinion of management the impact of this transaction would not have a material effect on the results of operations, cash flows or financial position of Nielsen Media Research. In accordance with the Distribution Agreement, Nielsen Media Research's aggregate liability to IMS Health for payments in respect of the IRI Action and its share of any future D&B tax and interest payments relating to the tax uncertainties referred to in the paragraphs above shall not exceed $125,000 and is not payable until 2001. Management is unable to predict at this time the final outcome of the IRI Action, the amount of any future D&B tax and interest payments and whether the resolution of such matters could materially affect Nielsen Media Research's results of operations, cash flows or financial position. -13- NIELSEN MEDIA RESEARCH, INC. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA) THREE MONTHS ENDED SEPTEMBER 30, 1999 COMPARED TO THREE MONTHS ENDED SEPTEMBER 30, 1998 Revenue for the third quarter of 1999 increased by 13.4% to $112,704 from $99,394 for the third quarter of the prior year. National revenues were fueled by the addition of two new cable networks and subscriber growth at other cable networks, the addition of the Paxson broadcast network in the latter part of 1998 and the continued penetration of data delivery and analysis products into the customer base. Local revenues continued to be positively impacted by the addition of six new metered markets in 1998 and by the addition of two new metered markets in 1999. Operating costs and selling and administrative expenses for the third quarter of 1999 increased by 11.8% to $73,126 from $65,414 for the third quarter of the prior year. Excluding Year 2000 compliance costs of $1,357 and $1,800 for the third quarter of 1999 and 1998, respectively, operating costs and selling and administrative expenses increased 12.8%, reflecting an increase in investment spending, offset, in part, by a reduction in corporate overhead expenses. Operating income increased by 16.2% to $30,221 for the third quarter of 1999 compared with $26,001 for the third quarter of the prior year. Operating income growth reflected a decline in spending for Year 2000 compliance costs of $443. Excluding Year 2000 compliance costs in both periods, operating income for the third quarter of 1999 increased by 13.6%. Interest expense of $3,960 and 4,353 was incurred during the third quarter of 1999 and 1998, respectively, in conjunction with funds borrowed in connection with the Distribution. Non-operating income for the third quarter of 1998 included a gain of $1,170 from the sale of marketable securities. The Company's effective tax rate was 41.9 % for the third quarter of 1999 and 1998. The Company's net income for the third quarter increased by 15.1% to $15,258 from $13,258 for the third quarter of the prior year, reflecting the factors discussed above. Basic earnings per share for the third quarter of 1999 increased 8.3% to $0.26 from $0.24 for the third quarter of the prior year. Diluted earnings per share for the third quarter of 1999 increased 4.3% to $0.24 from $0.23 for the third quarter of 1998. -14- NIELSEN MEDIA RESEARCH, INC. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (CONTINUED) (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA) NINE MONTHS ENDED SEPTEMBER 30, 1999 COMPARED TO NINE MONTHS ENDED SEPTEMBER 30, 1998 Revenue for the first nine months of 1999 increased by 13.4% to $332,622 from $293,389 for the comparable period of the prior year. National revenues were fueled by the addition of two new cable networks and subscriber growth at other cable networks, the addition of the Paxson broadcast network in the latter part of 1998 and the continued penetration of data delivery and analysis products into the customer base. Local revenues continued to be positively impacted by the addition of six new metered markets in 1998 and by the addition of two new metered markets in 1999. Operating costs and selling and administrative expenses for the first nine months of 1999 increased by 11.4% to $222,949 from $200,166 for the comparable period of the prior year. Excluding Year 2000 compliance costs of $6,339 and $7,400 for the nine months of 1999 and 1998, respectively, operating costs and selling and administrative expenses increased 12.4%, reflecting an increase in investment spending, offset, in part, by a reduction in corporate overhead expenses. Operating income increased by 17.2% to $82,415 for the first nine months of 1999 compared with $70,331 for the first nine months of the prior year. Operating income growth reflected a decline in spending for Year 2000 compliance costs of $1,061. Excluding Year 2000 compliance costs in both periods, operating income for the first nine months of 1999 increased by 14.2%. Interest expense of $10,523 and 4,353 was incurred during the first nine months of 1999 and 1998, respectively, in conjunction with funds borrowed in connection with the Distribution. Non-operating income for the first nine months of 1998 included a gain of $ 6,770 from the sale of marketable securities. The Company's effective tax rate was 41.9 % for the first nine months of 1999 and 1998. The Company's net income for the first nine months of 1999 decreased by 1.2% to $41,770 from $42,267 in the comparable period of the prior year, reflecting the factors discussed above, particularly the incurrence of interest expense in the first nine months of 1999 compared to only three months in 1998, and the absence of the gain from the sale of marketable securities in the first nine months of 1999. Basic earnings per share for the first nine months of 1999 decreased 5.2% to $0.73 from $0.77 for the comparable period of the prior year. Diluted earnings per share for the first nine months of 1999 decreased 6.9% to $0.67 from $0.72 for the first nine months of 1998. -15- NIELSEN MEDIA RESEARCH, INC. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (CONTINUED) (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA) CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS NINE MONTHS ENDED SEPTEMBER 30, 1999 AND 1998 Cash and cash equivalents totaled $17,952 and $11,002 at September 30, 1999 and 1998, respectively. Net cash provided by operating activities was $84,821 and $87,114 for the nine months ended September 30, 1999 and 1998, respectively. The decrease of $2,293 primarily reflects the absence of an increase in liabilities attributable to the 1998 Distribution, offset in part by an increase in net operating liabilities. Net cash used in investing activities was $ 45,111 and $43,753 for the nine months ended September 30, 1999 and 1998, respectively. The increase of $1,358 primarily reflects lower expenditures for property, plant and equipment, software, and intangibles, due to timing of such expenditures, offset, in part, by the Company's investment in NetRatings, Inc.. Net cash used in financing activities was $29,614 and $38,326 for the nine months ended September 30, 1999 and 1998, respectively. The decrease of $8,712 was due primarily to a net repayment of debt, offset, in part, by proceeds from stock option plans, and the absence of transfers to Cognizant Corporation, which included $300,000 of bank borrowings and limited partnership investment incurred in connection with the Distribution in 1998. IMPACT OF THE YEAR 2000 ISSUE Many existing computer systems, software applications and embedded computer chips use two digits, rather than four, to record years, e.g., "98" instead of "1998". Unless modified, such systems will not properly record or interpret years after 1999, which could result in system failures or miscalculations causing disruption of business operations, including, among other things, an inability to process transactions, deliver reports, send invoices, or engage in similar normal business activities. This is known as the Year 2000 Issue. The Company began to address the Year 2000 Issue in 1996. The Company determined that most of its significant information technology ("IT") systems, as well as production operations applications that interface with its core IT systems, could be affected and significant portions of software needed to be modified or replaced so that those systems and applications would properly utilize dates beyond December 31, 1999. Affected systems and processes include software applications and computer software and hardware that sample, collect, process, report, and deliver television ratings and audience estimates to the television marketplace in the U.S. and Canada. -16- NIELSEN MEDIA RESEARCH, INC. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (CONTINUED) (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA) IMPACT OF THE YEAR 2000 ISSUE (CONTINUED) The Company's project to resolve the Year 2000 Issue involves four phases: assessment, remediation, testing and implementation. Once each software application, computer system, or process has completed all four phases, it is returned to a production environment. After completing a series of implementations, the Company's project calls for enterprise-wide system testing of its business-critical systems and processes to validate that key applications and systems will function in concert in a Year 2000 test environment producing the same results as today. As of September 30, 1999, for its business-critical IT exposures, the Company has completed 100% of its assessments and was more than 96% complete in the implementation phase. The Company has also completed 100% of its assessments and more than 98% of the modifications and testing of the non-business-critical software (which includes certain IT software as well as applications supported and used by production operations departments that interface with the IT systems), as well as completed customer notifications of discontinued and replaced products. As of September 30, 1999, the Company has completed all four planned enterprise-wide system tests, which confirmed that work done to date has been accurate and effective. Third parties, including data providers, users of the Company's data, and application vendors, have been queried about their Year 2000 readiness. To date, the Company is not aware of any anticipated Year 2000-related failures. Failures by data providers to be Year 2000 ready could disrupt the flow of data used in the Company's products. Failures by users could hinder their ability to make use of the Company's products. Failures by application vendors could impact certain product delivery schedules until corrected. While the Company believes most companies it deals with are addressing the issue, it is unable to determine the effect, if any, such failures might have on the Company's business or future results of operations. The Company also relies on local and long-distance telecommunications companies throughout the U.S. and Canada to transmit viewing data from its television meters to its computer systems for processing. Given the large number of telephone companies serving the households where the Company's meters are installed, the Company cannot assess the extent to which telecommunications failures will occur. Scattered or short-lived telecommunications outages will be unlikely to materially impair the Company's ability to deliver television ratings. Widespread or lengthy telecommunications failures, however, could significantly interrupt the Company's delivery of ratings data to its metered ratings customers, and, if the failure were lengthy, data could be lost. -17- NIELSEN MEDIA RESEARCH, INC. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (CONTINUED) (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA) IMPACT OF THE YEAR 2000 ISSUE (CONTINUED) The assessment of embedded computer chips relating to building facilities, mailing, and print shop equipment is complete and the risk of failure of such embedded chips was determined to be low. The items identified for replacement are minor, have a manual workaround, and are not anticipated to impact normal business operations. The Company is utilizing both internal and external resources to address the Year 2000 issue. This project is estimated to cost $20,325 and is being funded through operating cash flows. The operating income impact of the Year 2000 project was $9,944 and $2,681 in 1998 and 1997, respectively. Based on current information, the operating income impact of the Year 2000 project for the full year 1999 is expected to be approximately $7,700. The Company has substantially completed contingency planning for potential internal and external disruptions. Ongoing review and enhancement of the plans will continue through the year-end rollover period. These plans focus on the impact to customers, vendors and employees of disruptions in products, supplies, or internal operations, and include, but are not limited to, the development of emergency backup and recovery procedures, staffing to react to unforeseen events, replacement of electronic applications with manual processing in the event of system disruptions, the testing and addition of backup generators as alternate power sources in some offices, and increases in supply inventory. The Company is also establishing an operational command center to coordinate the year-end rollover from 1999 to 2000. For each area of the business, employees have been identified as risk managers to be responsible for developing and executing recovery plans, as necessary. The Company believes the most likely worst case scenarios in the event of a Year 2000 disruption would involve the temporary inability to collect viewing or lineup data, resulting in late or incomplete data delivery, or the inability of some customers to pay on a timely basis. The Company believes that its mitigation and remediation efforts will avoid major disruptions in its business activities; however, the Company remains dependant on the ability of third parties, particularly data providers, customers and utilities, to perform as required. Although the Company has implemented the actions described above to address these issues, it is not able to insure uninterrupted performance or that a contingency plan will adequately address the immediate or long-term effects of a system failure or business disruption. The Company believes that with modifications and replacement of existing software, the Year 2000 impact on systems and computer code controlled and maintained by the Company can be mitigated. However, if such modifications and replacements are not made, are not completed in a timely manner, or if third party providers fail to provide timely, accurate and uninterrupted goods and services, the Year 2000 Issue could materially and adversely affect the Company's results of operations, liquidity and financial condition. -18- NIELSEN MEDIA RESEARCH, INC. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (CONTINUED) (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA) NON-U.S. OPERATING RESULTS AND MONETARY ASSETS The Company operates in the U.S. and Canada. Approximately 3% of the Company's revenues during the three and nine months ended September 30, 1999 and 1998 were derived from its Canadian operations. As a result, fluctuations in the value of the Canadian dollar relative to the U.S. dollar do not significantly affect the Company's results of operations. Non-U.S. monetary assets are maintained in Canadian dollars. Changes in the value of this currency relative to the U.S. dollar are charged or credited to Shareholders' Equity. The effects of exchange rate changes during the three and nine months ended September 30, 1999 and 1998 were not material. LIQUIDITY AND CAPITAL RESOURCES The Company's existing balances of cash and cash equivalents, and cash generated from operations, debt capacity, and it's ability to secure financing from VNU, are expected to be sufficient to meet Nielsen Media Research's long-term and short-term cash requirements including continued investment in the business. In 1999, the Company has refinanced its short-term bank borrowing facility and replaced $150,000 of such borrowings with fixed-rate long-term debt securities. In September, 1999 NRI filed a registration statement with the Securities and Exchange Commission ("SEC") for an Initial Public Offering ("IPO"). Upon receiving SEC approval, and depending upon economic conditions, it is likely that the NRI IPO will occur prior to the end of 1999. In October 1999, the Company informed NRI that in connection with the IPO, the company would exercise its warrants and rights to obtain a 54% ownership in NRI. In November 1999, the Company and NRI agreed that in such event, NRI would cause a majority of its Board of Directors to compromise nominees of the Company. Depending upon the offering price of NRI shares at the time of the IPO, the Company's required cash outlay needed to obtain a 54% ownership in NRI would be approximately $175,000 to $225,000. -19- NIELSEN MEDIA RESEARCH, INC. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (CONTINUED) (DOLLAR AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA) FORWARD LOOKING STATEMENTS Certain statements under the caption "Impact of the Year 2000 Issue" and "Liquidity and Capital Resources" are forward-looking. These may be identified by the use of forward-looking words or phrases, such as "believe," "expect," "intend," "should," "could," "estimated," "target," "efforts" and "scheduled," among others. The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for such forward-looking statements. In order to comply with the terms of the safe harbor, the Company notes that a variety of factors could cause the Company's assessment of the Year 2000 Issue to differ materially from its actual impact. These risks and uncertainties include, but are not limited to, the complexity involved in ascertaining all situations in which the Year 2000 Issue may arise; the availability and cost of personnel trained in this area of expertise; the receipt and the reliability of responses from users, suppliers and others to whom compliance inquiries are being made; the success of users and suppliers in addressing the Year 2000 Issue; and the possibility of unforeseen events that could delay timely implementation of the Company's Year 2000 project. In addition, factors that could cause actual results to differ materially from the forward-looking statements relating to liquidity and capital resources include, but are not limited to, the results of litigation and other contingencies affecting the Company, deterioration in economic conditions, and the ability to obtain future financing on satisfactory terms. ADOPTION OF STATEMENTS OF FINANCIAL ACCOUNTING STANDARDS In June 1998, the Financial Accounting Standards Board issued SFAS No. 133, "Accounting for Derivative Instruments and Hedging Activities". SFAS 133 establishes accounting and reporting standards for derivative instruments embedded in other contracts, (collectively referred to as derivatives) and for hedging activities. It requires that entities recognize all derivatives as either assets or liabilities in the statement of financial position and measure those instruments at fair value. If certain conditions are met, a derivative may be specifically designated as (a) a hedge of the exposure to changes in the fair value of a recognized asset or liability or an unrecognized firm commitment, (b) a hedge of an exposure to variable cash flows of a forecasted transaction, or (c) a hedge of the foreign currency exposure of a net investment in a foreign operation, or an unrecognized foreign-currency-denominated forecasted transaction. The Company will be required to implement SFAS 133 beginning January 1, 2001. The Company expects that the adoption of this pronouncement will not have a material effect on the Company's financial position, results of operations or cash flows. -20- NIELSEN MEDIA RESEARCH, INC. PART II. OTHER INFORMATION ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K (a) Exhibits: 27 Financial Data Schedule (Filed Electronically) (b) Reports on Form 8-K: A report on Form 8-K was filed on October 26, 1999 to report under Item 1, Changes in Control of Registrant, the purchase of shares by Niner Acquisition, Inc., a wholly-owned subsidiary of VNU USA, Inc. A report on Form 8-K was filed on August 16, 1999 to report under Item 5. Other Events, the signing of an Agreement and Plan of Merger with VNU USA, Inc. and its wholly-owned subsidiary, Niner Acquisition, Inc. -21- NIELSEN MEDIA RESEARCH, INC. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. NIELSEN MEDIA RESEARCH, INC. Date: November 15, 1999 By: /s/ THOMAS W. YOUNG -------------------------------- Thomas W. Young Executive Vice President & Chief Financial Officer By: /s/ STUART J. GOLDSHEIN -------------------------------- Stuart J. Goldshein Vice President and Controller -22-