THE SECURITIES EVIDENCED BY THIS CERTIFICATE HAVE NOT BEEN
  REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE
  "ACT"), OR ANY STATE SECURITIES LAWS AND MAY NOT BE OFFERED, SOLD
  OR OTHERWISE TRANSFERRED, PLEDGED OR HYPOTHECATED UNLESS AND
  UNTIL REGISTERED UNDER THE ACT AND ANY APPLICABLE STATE
  SECURITIES LAWS OR UNLESS, IN THE OPINION OF COUNSEL REASONABLY
  SATISFACTORY TO THE ISSUER, IN FORM AND SUBSTANCE REASONABLY
  SATISFACTORY TO THE ISSUER, SUCH OFFER, SALE, TRANSFER, PLEDGE OR
  HYPOTHECATION IS EXEMPT FROM REGISTRATION OR IS OTHERWISE IN
  COMPLIANCE WITH THE ACT AND SUCH LAWS.
   
            NUMBER                                 SHARES          
            R  1                                *24,000,000*       

      SERIES A CUMULATIVE                 SEE REVERSE FOR CERTAIN
  CONVERTIBLE PREFERRED STOCK           DEFINITIONS AND A STATEMENT
   PAR VALUE $0.01 PER SHARE                   AS TO THE RIGHTS,   
                                        PREFERENCES, PRIVILEGES AND
                                         AND RESTRICTIONS OF SHARES

                                VIACOM
                             VIACOM INC.
         INCORPORATED UNDER THE LAWS OF THE STATE OF DELAWARE


  This certifies that

            BLOCKBUSTER ENTERTAINMENT CORPORATION

  is the owner of Twenty-Four Million (24,000,000)----------------

       FULLY PAID AND NON-ASSESSABLE SHARES OF THE SERIES A
  CUMULATIVE CONVERTIBLE PREFERRED STOCK OF VIACOM INC. (the
  "Corporation"), transferable on the books of the Corporation in
  person or by duly authorized Attorney upon surrender of this
  Certificate properly endorsed.  This Certificate and the shares
  represented hereby are issued and shall be held subject to all of
  the provisions of the Restated Certificate of Incorporation, as
  amended, the Certificate of Designation of the Series A
  Cumulative Convertible Preferred Stock and the Bylaws, as
  amended, of the Corporation, to all of which the holder by
  acceptance hereof assents.  
       WITNESS the facsimile seal of the Corporation and the
  facsimile signatures of its duly authorized officers.

       Dated:  October 22, 1993



  VIACOM INC.
  CORPORATE SEAL
  1986        /s/ Frank J. Biondi, Jr.      /s/ Philippe P. Dauman
              ------------------------    ------------------------
  DELAWARE            President                     Secretary








                             VIACOM INC.


       THE CORPORATION WILL FURNISH WITHOUT CHARGE, TO EACH
  STOCKHOLDER WHO SO REQUESTS, THE POWERS, DESIGNATIONS,
  PREFERENCES AND RELATIVE, PARTICIPATING OPTIONAL OR OTHER SPECIAL
  RIGHTS OF EACH CLASS OF STOCK OR SERIES THEREOF OF THE
  CORPORATION AND THE QUALIFICATIONS, LIMITATIONS OR RESTRICTION OF
  SUCH PREFERENCES AND/OR RIGHTS.
       RESTRICTIONS ON TRANSFER AND VOTING THE RESTATED CERTIFICATE
  OF INCORPORATION, AS AMENDED, OF THE CORPORATION PROVIDES THAT,
  SO LONG AS THE CORPORATION OR ANY OF ITS SUBSIDIARIES HOLDS ANY
  AUTHORIZATION FROM THE FEDERAL COMMUNICATIONS COMMISSION (OR ANY
  SUCCESSOR THERETO), IF THE CORPORATION HAS REASON TO BELIEVE THAT
  THE OWNERSHIP, OR PROPOSED OWNERSHIP, OF SHARES OF CAPITAL STOCK
  OF THE CORPORATION BY ANY STOCKHOLDER OR ANY PERSON PRESENTING
  ANY SHARES OF CAPITAL STOCK OF THE CORPORATION FOR TRANSFER INTO
  HIS NAME (A "PROPOSED TRANSFEREE") MAY BE INCONSISTENT WITH, OR
  IN VIOLATION OF, ANY PROVISION OF THE FEDERAL COMMUNICATIONS LAWS
  (AS HEREINAFTER DEFINED), SUCH STOCKHOLDER OR PROPOSED TRANSFEREE
  UPON REQUEST OF THE CORPORATION, SHALL FURNISH PROMPTLY TO THE
  CORPORATION SUCH INFORMATION (INCLUDING, WITHOUT LIMITATION,
  INFORMATION WITH RESPECT TO CITIZENSHIP, OTHER OWNERSHIP
  INTERESTS AND AFFILIATIONS) AS THE CORPORATION SHALL REASONABLY
  REQUEST TO DETERMINE WHETHER THE OWNERSHIP OF, OR THE EXERCISE OF
  ANY RIGHTS WITH RESPECT TO, SHARES OF CAPITAL STOCK OF THE
  CORPORATION BY SUCH STOCKHOLDER OR PROPOSED TRANSFEREE IS
  INCONSISTENT WITH, OR IN VIOLATION OF, THE FEDERAL COMMUNICATIONS
  LAWS AS USED HEREIN.  THE TERM "FEDERAL COMMUNICATIONS LAWS"
  SHALL MEAN ANY LAW OF THE UNITED STATES NOW OR HEREAFTER IN
  EFFECT (AND ANY REGULATION THEREUNDER) PERTAINING TO THE
  OWNERSHIP OF OR THE EXERCISE OF RIGHTS OF OWNERSHIP WITH RESPECT
  TO, CAPITAL STOCK OF CORPORATIONS HOLDING, DIRECTLY OR
  INDIRECTLY, FEDERAL COMMUNICATIONS COMMISSION AUTHORIZATIONS,
  INCLUDING, WITHOUT LIMITATION, THE COMMUNICATIONS ACT OF 1934 AS
  AMENDED (THE "COMMUNICATIONS ACT"), AND REGULATIONS THEREUNDER
  PERTAINING TO THE OWNERSHIP OR THE EXERCISE OF THE RIGHTS OF
  OWNERSHIP OF CAPITAL STOCK OF CORPORATIONS HOLDING, DIRECTLY OR
  INDIRECTLY, FEDERAL COMMUNICATIONS COMMISSION AUTHORIZATIONS BY
  (i) ALIENS, AS DEFINED IN OR UNDER THE COMMUNICATIONS ACT, AS IT
  MAY BE AMENDED FROM TIME TO TIME, (ii) PERSONS AND ENTITIES
  HAVING INTERESTS IN TELEVISION OR RADIO STATIONS, DAILY
  NEWSPAPERS AND CABLE TELEVISION SYSTEMS OR (iii) PERSONS OR
  ENTITIES, UNILATERALLY OR OTHERWISE, SEEKING DIRECT OR INDIRECT
  CONTROL OF THE CORPORATION, AS CONSTRUED UNDER THE COMMUNICATIONS
  ACT, WITHOUT HAVING OBTAINED ANY REQUISITE PRIOR FEDERAL
  REGULATORY APPROVAL OF SUCH CONTROL.  IF ANY STOCKHOLDER OR
  PROPOSED TRANSFEREE FROM WHOM INFORMATION IS REQUESTED AS
  DESCRIBED ABOVE SHOULD FAIL TO RESPOND TO SUCH REQUEST OR THE
  CORPORATION SHALL CONCLUDE THAT THE OWNERSHIP OF, OR THE EXERCISE
  OF ANY RIGHTS OF OWNERSHIP WITH RESPECT TO, SHARES OF CAPITAL
  STOCK OF THE CORPORATION BY SUCH STOCKHOLDER OR PROPOSED
  TRANSFEREE COULD RESULT IN ANY INCONSISTENCY WITH, OR VIOLATION














  OF, THE FEDERAL COMMUNICATIONS LAWS, THE CORPORATION MAY REFUSE
  TO PERMIT THE TRANSFER OF SHARES OF CAPITAL STOCK OF THE
  CORPORATION TO SUCH PROPOSED TRANSFEREE, OR MAY SUSPEND THOSE
  RIGHTS OF STOCK OWNERSHIP THE EXERCISE OF WHICH WOULD RESULT IN
  ANY INCONSISTENCY WITH, OR VIOLATION OF, THE FEDERAL
  COMMUNICATIONS LAWS, SUCH REFUSAL OF TRANSFER OR SUSPENSION TO
  REMAIN IN EFFECT UNTIL THE REQUESTED INFORMATION HAS BEEN
  RECEIVED AND THE CORPORATION HAS DETERMINED THAT SUCH TRANSFER,
  OR THE EXERCISE OF SUCH SUSPENDED RIGHTS, AS THE CASE MAY BE, IS
  PERMISSIBLE UNDER THE FEDERAL COMMUNICATIONS LAWS, AND THE
  CORPORATION MAY EXERCISE AND ALL APPROPRIATE REMEDIES AT LAW OR
  IN EQUITY, IN ANY COURT OF COMPETENT JURISDICTION, AGAINST ANY
  SUCH STOCKHOLDER OR PROPOSED TRANSFEREE WITH A VIEW TOWARDS
  OBTAINING SUCH INFORMATION OR PREVENTING OR CURING ANY SITUATION
  WHICH WOULD CAUSE ANY INCONSISTENCY WITH, OR VIOLATION OF, ANY
  PROVISION OF THE FEDERAL COMMUNICATIONS LAWS AS USED HEREIN.  THE
  WORD "PERSON" SHALL INCLUDE NOT ONLY NATURAL PERSONS BUT
  PARTNERSHIPS, ASSOCIATIONS, CORPORATIONS, JOINT VENTURES AND
  OTHER ENTITIES, AND THE WORD "REGULATION" SHALL INCLUDE NOT ONLY
  REGULATIONS BUT RULES, PUBLISHED POLICIES AND PUBLISHED
  CONTROLLING INTERPRETATIONS BY AN ADMINISTRATIVE AGENCY OR BODY
  EMPOWERED TO ADMINISTER A STATUTORY PROVISION OF THE FEDERAL
  COMMUNICATIONS LAWS.

       The following abbreviations, when used in the inscription on
  the face of this certificate, shall be construed as though they
  were written out in full according to applicable laws or
  regulations.

  TEN COM - as tenants in common
  TEN ENT - as tenants by the entireties 
  JT TEN - as joint tenants with right
            of survivorship and not as
            tenants in common

  UNIF GIFT MIN ACT - ..................Custodian..................
                         (Cust)                        (Minor)

                           under Uniform Gifts to Minors

                           Act.......................
                                     (State)

     Additional abbreviations may also be used through not in the
  above list.

  For value received..........hereby sell, assign and transfer unto

  PLEASE INSERT SOCIAL SECURITY OR OTHER 
       IDENTIFYING NUMBER OF ASSIGNEE

                                               ...................
  ---------------------------------------------
















  .................................................................
   Please print or typewrite name and address including postal zip
  code of assignee


  .................................................................

  ...........................................................Shares
  of the capital stock represented by the within Certificate, and
  do 
  hereby irrevocably constitute and appoint........................

  .................................................................
  Attorney to transfer the said stock on the books of the within-
  named Corporation with full power of substitution in the
  premises.





  Notice:   The signature to this assignment must correspond with
  the name as written upon the face of the Certificate, in every
  particular, without alteration or enlargement or any change
  whatever.

  Dated.....................................