Exhibit 99

                     Press Release, dated November 14, 1994








FOR IMMEDIATE RELEASE
                                                       Contact: Thomas P. Carson
                                                                  (213) 965-5820


           SPELLING ELECTS NEW BOARD MEMBERS; REVISES DIVIDEND POLICY


     LOS  ANGELES,  CA,  November 14, 1994 - Spelling  Entertainment  Group Inc.
(NYSE:SP)  announced  today the  election to its Board of Directors of Sumner M.
Redstone, Frank J. Biondi, Jr., Philippe P. Dauman and J. Brian McGrath.

     Mr.  Redstone is Chairman of the Board of Viacom  Inc.,  one of the world's
largest  entertainment  and  publishing  companies.  Mr. Biondi is President and
Chief Executive  Officer,  and Mr. Dauman is Executive Vice  President,  General
Counsel and Chief Administrative  Officer of Viacom. Mr. McGrath is Commissioner
of the Thoroughbred Racing Associations. He has previously served in a number of
executive positions in the entertainment industry, including President and Chief
Executive  Officer of ISL  Marketing  AG, a premier  sports  marketing  company,
various  positions with Viacom,  Executive  Vice President of Columbia  Pictures
International and Coca-Cola Television and President and Chief Executive Officer
of the Entertainment Business Sector International of The Coca-Cola Company.

     Steven R. Berrard,  President and Chief  Executive  Officer of the Company,
commented, "The election of Messrs. Redstone, Biondi and Dauman reflects our new
relationship  with Viacom.  The addition of all four new directors brings to the
Spelling Board talented  individuals with an impressive breadth of experience in
the entertainment  industry. We are very pleased to be adding their considerable
talents and expertise to our Board of Directors."

     In a separate action,  Spelling's Board of Directors elected to discontinue
its policy of paying  quarterly  dividends.  Mr.  Berrard stated  "Viacom,  like
Blockbuster,   has  expressed   tremendous   enthusiasm  for  Spelling's  growth
prospects. Given the Company's expansion plans, the Board determined that it was
in the best interest of all the  Company's  shareholders  to reinvest  available
capital in the businesses of the Company."

     Spelling's  operations  encompass  a  broad  range  of  businesses  in  the
entertainment  industry,  including the worldwide distribution and production of
television  series,  mini-series,  movies  for  television,  feature  films  and
interactive entertainment. The Company holds a library in excess of 20,000 hours
of programming.  Viacom Inc. (AMEX:  VIA, VIA.B) owns  approximately  78% of the
Company's outstanding common stock.

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