EXHIBIT 24
                                                                    PAGE 1 OF 10
 
                           COLGATE-PALMOLIVE COMPANY
                           ANNUAL REPORT ON FORM 10-K
                               POWER OF ATTORNEY
 
    WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1995 ("Annual Report") pursuant to Section 13 of the Securities Exchange Act
of 1934;
 
    NOW, THEREFORE, the undersigned in his capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and ROBERT AGATE, and each of them severally, his true and lawful attorneys or
attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in his name, place and stead, in his
capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY, its
Annual Report and any and all amendments thereto and all instruments necessary
or incidental in connection therewith, and to file the same with the Securities
and Exchange Commission. Each of said attorneys shall have full power and
authority to do and perform in the name and on behalf of the undersigned, in any
and all capacities, every act whatsoever necessary or desirable to be done in
the premises, as fully to all intents and purposes as the undersigned might or
could do in person. The undersigned hereby ratifies and approves the acts of
said attorneys and each of them.
 
    IN WITNESS WHEREOF, the undersigned has executed this instrument on March
14, 1996.
 
                                                 /s/ VERNON R. ALDEN
                                          ......................................
 
                                                     Vernon R. Alden

                                                                      EXHIBIT 24
                                                                    PAGE 2 OF 10
 
                           COLGATE-PALMOLIVE COMPANY
                           ANNUAL REPORT ON FORM 10-K
                               POWER OF ATTORNEY
 
    WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1995 ("Annual Report") pursuant to Section 13 of the Securities Exchange Act
of 1934;
 
    NOW, THEREFORE, the undersigned in her capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and ROBERT AGATE, and each of them severally, her true and lawful attorneys or
attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in her name, place and stead, in her
capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY, its
Annual Report and any and all amendments thereto and all instruments necessary
or incidental in connection therewith, and to file the same with the Securities
and Exchange Commission. Each of said attorneys shall have full power and
authority to do and perform in the name and on behalf of the undersigned, in any
and all capacities, every act whatsoever necessary or desirable to be done in
the premises, as fully to all intents and purposes as the undersigned might or
could do in person. The undersigned hereby ratifies and approves the acts of
said attorneys and each of them.
 
    IN WITNESS WHEREOF, the undersigned has executed this instrument on March
14, 1996.
 
                                                  /s/ JILL K. CONWAY
                                          ......................................
 
                                                      Jill K. Conway

                                                                      EXHIBIT 24
                                                                    PAGE 3 OF 10
 
                           COLGATE-PALMOLIVE COMPANY
                           ANNUAL REPORT ON FORM 10-K
                               POWER OF ATTORNEY
 
    WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1995 ("Annual Report") pursuant to Section 13 of the Securities Exchange Act
of 1934;
 
    NOW, THEREFORE, the undersigned in his capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and ROBERT AGATE, and each of them severally, his true and lawful attorneys or
attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in his name, place and stead, in his
capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY, its
Annual Report and any and all amendments thereto and all instruments necessary
or incidental in connection therewith, and to file the same with the Securities
and Exchange Commission. Each of said attorneys shall have full power and
authority to do and perform in the name and on behalf of the undersigned, in any
and all capacities, every act whatsoever necessary or desirable to be done in
the premises, as fully to all intents and purposes as the undersigned might or
could do in person. The undersigned hereby ratifies and approves the acts of
said attorneys and each of them.
 
    IN WITNESS WHEREOF, the undersigned has executed this instrument on March
14, 1996.
 
                                                /s/ RONALD E. FERGUSON
                                          ......................................
 
                                                    Ronald E. Ferguson

                                                                      EXHIBIT 24
                                                                    PAGE 4 OF 10
 
                           COLGATE-PALMOLIVE COMPANY
                           ANNUAL REPORT ON FORM 10-K
                               POWER OF ATTORNEY
 
    WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1995 ("Annual Report") pursuant to Section 13 of the Securities Exchange Act
of 1934;
 
    NOW, THEREFORE, the undersigned in her capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and ROBERT AGATE, and each of them severally, her true and lawful attorneys or
attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in her name, place and stead, in her
capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY, its
Annual Report and any and all amendments thereto and all instruments necessary
or incidental in connection therewith, and to file the same with the Securities
and Exchange Commission. Each of said attorneys shall have full power and
authority to do and perform in the name and on behalf of the undersigned, in any
and all capacities, every act whatsoever necessary or desirable to be done in
the premises, as fully to all intents and purposes as the undersigned might or
could do in person. The undersigned hereby ratifies and approves the acts of
said attorneys and each of them.
 
    IN WITNESS WHEREOF, the undersigned has executed this instrument on March
14, 1996.
 
                                                 /s/ ELLEN M. HANCOCK
                                          ......................................
 
                                                     Ellen M. Hancock

                                                                      EXHIBIT 24
                                                                    PAGE 5 OF 10
 
                           COLGATE-PALMOLIVE COMPANY
                           ANNUAL REPORT ON FORM 10-K
                               POWER OF ATTORNEY
 
    WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1995 ("Annual Report") pursuant to Section 13 of the Securities Exchange Act
of 1934;
 
    NOW, THEREFORE, the undersigned in his capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and ROBERT AGATE, and each of them severally, his true and lawful attorneys or
attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in his name, place and stead, in his
capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY, its
Annual Report and any and all amendments thereto and all instruments necessary
or incidental in connection therewith, and to file the same with the Securities
and Exchange Commission. Each of said attorneys shall have full power and
authority to do and perform in the name and on behalf of the undersigned, in any
and all capacities, every act whatsoever necessary or desirable to be done in
the premises, as fully to all intents and purposes as the undersigned might or
could do in person. The undersigned hereby ratifies and approves the acts of
said attorneys and each of them.
 
    IN WITNESS WHEREOF, the undersigned has executed this instrument on March
14, 1996.
 
                                                 /s/ DAVID W. JOHNSON
                                          ......................................
 
                                                     David W. Johnson

                                                                      EXHIBIT 24
                                                                    PAGE 6 OF 10
 
                           COLGATE-PALMOLIVE COMPANY
                           ANNUAL REPORT ON FORM 10-K
                               POWER OF ATTORNEY
 
    WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1995 ("Annual Report") pursuant to Section 13 of the Securities Exchange Act
of 1934;
 
    NOW, THEREFORE, the undersigned in his capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and ROBERT AGATE, and each of them severally, his true and lawful attorneys or
attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in his name, place and stead, in his
capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY, its
Annual Report and any and all amendments thereto and all instruments necessary
or incidental in connection therewith, and to file the same with the Securities
and Exchange Commission. Each of said attorneys shall have full power and
authority to do and perform in the name and on behalf of the undersigned, in any
and all capacities, every act whatsoever necessary or desirable to be done in
the premises, as fully to all intents and purposes as the undersigned might or
could do in person. The undersigned hereby ratifies and approves the acts of
said attorneys and each of them.
 
    IN WITNESS WHEREOF, the undersigned has executed this instrument on March
14, 1996.
 
                                                 /s/ JOHN P. KENDALL
                                          ......................................
 
                                                     John P. Kendall

                                                                      EXHIBIT 24
                                                                    PAGE 7 OF 10
 
                           COLGATE-PALMOLIVE COMPANY
                           ANNUAL REPORT ON FORM 10-K
                               POWER OF ATTORNEY
 
    WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1995 ("Annual Report") pursuant to Section 13 of the Securities Exchange Act
of 1934;
 
    NOW, THEREFORE, the undersigned in his capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and ROBERT AGATE, and each of them severally, his true and lawful attorneys or
attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in his name, place and stead, in his
capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY, its
Annual Report and any and all amendments thereto and all instruments necessary
or incidental in connection therewith, and to file the same with the Securities
and Exchange Commission. Each of said attorneys shall have full power and
authority to do and perform in the name and on behalf of the undersigned, in any
and all capacities, every act whatsoever necessary or desirable to be done in
the premises, as fully to all intents and purposes as the undersigned might or
could do in person. The undersigned hereby ratifies and approves the acts of
said attorneys and each of them.
 
    IN WITNESS WHEREOF, the undersigned has executed this instrument on March
14, 1996.
 
                                                 /s/ RICHARD J. KOGAN
                                          ......................................
 
                                                     Richard J. Kogan

                                                                      EXHIBIT 24
                                                                    PAGE 8 OF 10
 
                           COLGATE-PALMOLIVE COMPANY
                           ANNUAL REPORT ON FORM 10-K
                               POWER OF ATTORNEY
 
    WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1995 ("Annual Report") pursuant to Section 13 of the Securities Exchange Act
of 1934;
 
    NOW, THEREFORE, the undersigned in his capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and ROBERT AGATE, and each of them severally, his true and lawful attorneys or
attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in his name, place and stead, in his
capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY, its
Annual Report and any and all amendments thereto and all instruments necessary
or incidental in connection therewith, and to file the same with the Securities
and Exchange Commission. Each of said attorneys shall have full power and
authority to do and perform in the name and on behalf of the undersigned, in any
and all capacities, every act whatsoever necessary or desirable to be done in
the premises, as fully to all intents and purposes as the undersigned might or
could do in person. The undersigned hereby ratifies and approves the acts of
said attorneys and each of them.
 
    IN WITNESS WHEREOF, the undersigned has executed this instrument on March
14, 1996.
 
                                                 /s/ DELANO E. LEWIS
                                          ......................................
 
                                                     Delano E. Lewis

                                                                      EXHIBIT 24
                                                                    PAGE 9 OF 10
 
                           COLGATE-PALMOLIVE COMPANY
                           ANNUAL REPORT ON FORM 10-K
                               POWER OF ATTORNEY
 
    WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1995 ("Annual Report") pursuant to Section 13 of the Securities Exchange Act
of 1934;
 
    NOW, THEREFORE, the undersigned in his capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints ANDREW HENDRY and ROBERT
AGATE, and each of them severally, his true and lawful attorneys or attorney
with power to act with or without the other and with full power of substitution
and resubstitution, to execute in his name, place and stead, in his capacity as
a director, officer, or both, of COLGATE-PALMOLIVE COMPANY, its Annual Report
and any and all amendments thereto and all instruments necessary or incidental
in connection therewith, and to file the same with the Securities and Exchange
Commission. Each of said attorneys shall have full power and authority to do and
perform in the name and on behalf of the undersigned, in any and all capacities,
every act whatsoever necessary or desirable to be done in the premises, as fully
to all intents and purposes as the undersigned might or could do in person. The
undersigned hereby ratifies and approves the acts of said attorneys and each of
them.
 
    IN WITNESS WHEREOF, the undersigned has executed this instrument on March
14, 1996.
 
                                                   /s/ REUBEN MARK
                                          ......................................
 
                                                       Reuben Mark

                                                                      EXHIBIT 24
                                                                   PAGE 10 OF 10
 
                           COLGATE-PALMOLIVE COMPANY
                           ANNUAL REPORT ON FORM 10-K
                               POWER OF ATTORNEY
 
    WHEREAS, COLGATE-PALMOLIVE COMPANY is filing with the Securities and
Exchange Commission its Annual Report on Form 10-K for the year ended December
31, 1995 ("Annual Report") pursuant to Section 13 of the Securities Exchange Act
of 1934;
 
    NOW, THEREFORE, the undersigned in his capacity as a director or officer, or
both, of COLGATE-PALMOLIVE COMPANY hereby appoints REUBEN MARK, ANDREW HENDRY
and ROBERT AGATE, and each of them severally, his true and lawful attorneys or
attorney with power to act with or without the other and with full power of
substitution and resubstitution, to execute in his name, place and stead, in his
capacity as a director, officer, or both, of COLGATE-PALMOLIVE COMPANY, its
Annual Report and any and all amendments thereto and all instruments necessary
or incidental in connection therewith, and to file the same with the Securities
and Exchange Commission. Each of said attorneys shall have full power and
authority to do and perform in the name and on behalf of the undersigned, in any
and all capacities, every act whatsoever necessary or desirable to be done in
the premises, as fully to all intents and purposes as the undersigned might or
could do in person. The undersigned hereby ratifies and approves the acts of
said attorneys and each of them.
 
    IN WITNESS WHEREOF, the undersigned has executed this instrument on March
14, 1996.
 
                                                 /s/ HOWARD B. WENTZ
                                          ......................................
 
                                                     Howard B. Wentz