FORM 10-Q

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C.  20549

(Mark One)
[x]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934
For the quarterly period ended March 31, 1996.
                                       OR

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934

For the transition period from _____________________ to ___________________.

  Commission File Number 1-644
                           ---


                            COLGATE-PALMOLIVE COMPANY
             (Exact name of registrant as specified in its charter)

            DELAWARE                                 13-1815595
            --------                                 ----------
(State or other jurisdiction of         (I.R.S. Employer Identification No.)
 incorporation or organization)
300 PARK AVENUE, NEW YORK, NEW YORK                             10022           
- --------------------------------------------------------------------------------
(Address of principal executive offices)                      (Zip Code)

                                 (212) 310-2000
                                                                                
- --------------------------------------------------------------------------------
(Registrant's telephone number, including area code)

                                     NO CHANGES                                 
- --------------------------------------------------------------------------------
(Former name, former address, and former fiscal year, if changed since last
report).

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.  Yes   x    No      
                                        -----     -----

Indicate the number of shares outstanding of each of the issuers classes of
common stock, as of the latest practical date:

        Class                 Shares Outstanding              Date      
- ----------------------        ------------------        ----------------
Common, $1.00 par value             146,436,788            April 30, 1996

Total number of sequentially numbered pages in this filing, including exhibits
thereto:














PART I.   FINANCIAL INFORMATION
- -------   ---------------------

                            COLGATE-PALMOLIVE COMPANY

                   CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                   -------------------------------------------

                 (Dollars in Millions Except Per Share Amounts)
                                   (Unaudited)

- ------------------------------------------------------------------------

                                                      Three Months Ended
                                                      ------------------
                                                           March 31,
                                                           ---------

                                                        1996      1995  
                                                      --------  --------
Net sales                                             $2,053.7  $1,980.3
Cost of sales                                          1,050.4   1,010.5
                                                      --------  --------
Gross profit                                           1,003.3     969.8
                                                      --------  --------

Selling, general and administrative                      733.8     685.2
  expenses
Interest expense (net of interest income
  of $9.3 and $9.1, respectively)                         47.1      43.8
                                                      --------  --------
                                                         780.9     729.0
                                                      --------  --------

Income before income taxes                               222.4     240.8
Provision for income taxes                                78.9      84.3
                                                      --------  --------


Net income                                            $  143.5  $  156.5
                                                      ========  ========

Earnings per common share:
  Primary:
    Net income per share                              $    .95  $   1.05
                                                      ========  ========

  Assuming full dilution:
    Net income per share                              $    .89  $    .97
                                                      ========  ========

Dividends declared per common share*:                 $    .94  $    .82
                                                      ========  ========


*  Includes two dividend declarations in both periods.

See Notes to Condensed Consolidated Financial Statements.



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                            COLGATE-PALMOLIVE COMPANY

                      CONDENSED CONSOLIDATED BALANCE SHEETS
                      -------------------------------------

                              (Dollars in Millions)
                                   (Unaudited)

- ----------------------------------------------------------------------------

                                     ASSETS
                                     ------

                                                      March 31, December 31,
                                                        1996        1995    
                                                      --------- ------------

Current Assets:
  Cash and cash equivalents                           $  206.9  $  208.8
  Marketable securities                                   52.5      47.8
  Receivables (less allowance of $31.9 in
    both periods)                                      1,105.1   1,116.9
  Inventories                                            810.4     774.8
  Other current assets                                   242.3     211.9
                                                      --------  --------
                                                       2,417.2   2,360.2

Property, Plant and Equipment:
  Cost                                                 3,683.4   3,599.4
  Less:  Accumulated depreciation                      1,484.6   1,444.2
                                                      --------  --------
                                                       2,198.8   2,155.2
                                                      --------  --------

Goodwill and other intangible
  assets (net of accumulated amortization
  of $316.0 and $295.3)                                2,785.5   2,741.7
Other assets                                             400.1     385.2
                                                       -------  --------
                                                      $7,801.6  $7,642.3
                                                      ========  ========


See Notes to Condensed Consolidated Financial Statements.





                                      3













                            COLGATE-PALMOLIVE COMPANY

                      CONDENSED CONSOLIDATED BALANCE SHEETS
                      -------------------------------------

                              (Dollars in Millions)
                                   (Unaudited)

- ----------------------------------------------------------------------------

                      LIABILITIES AND SHAREHOLDERS' EQUITY
                      ------------------------------------

                                                      March 31, December 31,
                                                        1996         1995   
                                                      --------- ------------

Current Liabilities:
  Notes and loans payable                             $  264.7  $  204.4
  Current portion of long-term debt                       34.0      37.0
  Accounts payable                                       748.6     738.7
  Accrued income taxes                                    95.4      76.6
  Other accruals                                         766.2     696.4
                                                      --------  --------
                                                       1,908.9   1,753.1
                                                      --------  --------


Long-term debt                                         2,953.5   2,992.0
Deferred income taxes                                    242.2     237.3
Other liabilities                                      1,000.0     980.1

Shareholders' Equity:
  Preferred stock                                        402.0     403.5
  Common stock                                           183.2     183.2
  Additional paid-in capital                           1,046.6   1,033.7
  Retained earnings                                    2,397.7   2,392.2
  Cumulative foreign currency
     translation adjustments                            (516.1)   (513.0)
                                                      --------- ---------
                                                       3,513.4   3,499.6

  Unearned compensation                                 (375.1)   (378.0)
  Treasury stock, at cost                             (1,441.3) (1,441.8)
                                                      --------- ---------
                                                       1,697.0   1,679.8
                                                      --------  --------
                                                      $7,801.6  $7,642.3
                                                      ========  ========




See Notes to Condensed Consolidated Financial Statements.

                                      4


                            COLGATE-PALMOLIVE COMPANY

                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                 -----------------------------------------------

                              (Dollars in Millions)
                                   (Unaudited)

- ------------------------------------------------------------------------

                                                      Three Months Ended
                                                      ------------------
                                                           March 31,
                                                           ---------

                                                        1996      1995  
                                                      --------  --------

Operating Activities:
- ---------------------

Net cash provided by operating activities             $  175.0  $  138.1
                                                      --------  --------

Investing Activities:
- ---------------------

Capital expenditures                                    (107.4)    (82.6)
Payments for acquisitions, net of cash
  acquired                                               (17.3) (1,216.7)
Purchase of marketable securities and other
  investments, net                                        (2.4)    (34.5)
Other, net                                               (21.4)     (9.6)
                                                      --------- ---------

  Net cash used for investing activities                (148.5) (1,343.4)
                                                      --------- ---------


Financing Activities:
- ---------------------

Principal payments on debt                                (7.3)     (7.4)
Proceeds from issuance of debt, net                       39.2   1,274.9
Dividends paid                                           (69.0)    (59.7)
Purchase of common stock                                   -        (9.0)
Other, net                                                 9.9       7.8
                                                      --------  --------

Net cash (used for) provided by financing
activities                                               (27.2)  1,206.6
                                                      --------- --------

Effect of exchange rate changes on
  cash and cash equivalents                               (1.2)      0.3
                                                      --------- --------
Net (decrease) increase in cash and cash
  equivalents                                             (1.9)      1.6
Cash and cash equivalents at beginning of
  period                                                 208.8     169.9
                                                      --------  --------
Cash and cash equivalents at end of period            $  206.9  $  171.5
                                                      ========  ========




See Notes to Condensed Consolidated Financial Statements.


                                      5



                            COLGATE-PALMOLIVE COMPANY

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
              ----------------------------------------------------

                 (Dollars in Millions Except Per Share Amounts)

                                   (Unaudited)

1.   The  condensed  consolidated   financial  statements  reflect  all   normal
     recurring  adjustments which, in management's opinion,  are necessary for a
     fair  presentation  of  the  results  for  interim  periods.  Results of
     operations for the  three months ended March  31, 1996 and 1995  may not be
     representative of results to be expected for a full year.

2.   Provision  for certain expenses, including income taxes, media advertising,
     consumer promotion and new  product introductory costs,  are based on  full
     year assumptions.   Such  expenses are  charged to  operations in  the year
     incurred  and are  included  in  the  accompanying  condensed  consolidated
     financial  statements  in proportion  with  the  passage  of time  or  with
     estimated annual tax rates or annual sales.

3.   Inventories by major classes were as follows:

                                        March 31,   December 31,
                                          1996           1995   
                                        --------     -----------
     Raw materials and supplies         $ 320.8      $ 313.8
     Work-in-process                       43.6         38.3
     Finished goods                       446.0        422.7
                                        -------     --------
                                        $ 810.4      $ 774.8
                                        =======      =======

4.   Primary earnings  per share  are determined by  dividing net  income, after
     deducting dividends on preferred stock, net of related tax benefits, by the
     weighted  average number  of  common  shares  outstanding.   Fully  diluted
     earnings per  common share  are calculated assuming  the conversion  of all
     potentially dilutive securities, including  convertible preferred stock and
     outstanding options.  This calculation also  assumes reduction of available
     income by pro forma ESOP replacement funding, net of income taxes.

5.   As described in  Note 3 to the Company's  consolidated financial statements
     included in its Annual Report on Form 10-K, Colgate-Palmolive acquired  the
     worldwide Kolynos oral care business from American Home Products in January
     1995.  The acquisition is currently being reviewed by antitrust  regulatory
     authorities  in  Brazil.    While it  is  not  yet  possible to  definitely
     determine whether or not approval will be obtained, management believes the
     acquisition, or some variation thereof, will eventually be approved.

6.   As described in  Note 4 to the Company's  consolidated financial statements
     included in its Annual  Report on Form  10-K, Colgate-Palmolive recorded  a
     charge  for restructuring  its worldwide  manufacturing and  administrative
     operations in September 1995.   Reserves relating  to this program  totaled
     approximately $435.6 and  $407.4 at December 31,  1995 and March 31,  1996,
     respectively.   Management believes  that the  costs  of the  restructuring
     program will  be  financed  through  cash  from  operations  and  does  not
     anticipate  any significant  impact on  its liquidity  as  a result  of the
     restructuring program.


                                      6



                           COLGATE-PALMOLIVE COMPANY

             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
             ----------------------------------------------------

                (Dollars in Millions Except Per Share Amounts)

                                  (Unaudited)

7.   Reference is made to the Company's 1995 Annual Report on Form 10-K filed
     with the Securities and Exchange Commission for the year 1995 for a
     complete set of financial notes including the Company's significant
     accounting policies.





                                      7









                             COLGATE-PALMOLIVE COMPANY

                 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                 -------------------------------------------------

                        CONDITION AND RESULTS OF OPERATIONS
                        -----------------------------------

                  (Dollars in Millions Except Per Share Amounts)

Results of Operations
- ---------------------

Worldwide sales reached $2,053.7 in the first quarter of 1996, a 4% increase
over the 1995 first quarter.  Sales were impacted by the continuing recession
in Mexico, resulting from the earlier peso maxi-devaluation as well as the
Venezuelan economic stagnation.  Excluding these two countries' results sales
and unit volume were up 6%.  All worldwide operating divisions grew in sales
and volume.

Sales in the Oral, Personal and Household Care segment were $1,869.9 up 3%
from $1,819.8 in 1995.  Unit volume gains across all geographic regions
contributed to the growth.

Colgate-Asia/Africa sales increased 7% to $415.0 on volume gains of 8%. 
Contributing to this region's growth were excellent results in greater China,
Hong Kong, India, New Zealand, Taiwan and the Philippines.  New products like
Protex antibacterial body cleansing products, fabric softener and
toothbrushes are complementing the Company's existing brand strength.

Colgate-Europe sales increased 2% to $526.9 on a volume increase of 1% as
well as favorable currency gains.  Austria, Greece, Germany and the
Netherlands achieved positive volume growth while France and Portugal were
affected by economic softness.  Volume was strong in Central Europe,
particularly in Poland and Russia.  Colgate Total toothpaste was launched in
Germany, while a new variant named Colgate Total Fresh Stripe is adding sales
throughout Europe.  Other European new products include the new Palmolive
shower gel, Protex, Ajax Expel cleanser and Respons hair conditioner.

Colgate-Latin America sales were $489.5, approximately equal to the 1995
record first quarter.  Expected declines in Mexico and Venezuela were offset
by excellent results throughout the balance of latin America.  Excluding the
effects of Mexico and Venezuela, sales increased 10% on 12% unit volume
gains.  Brazil, Colombia and Argentina achieved healthy increases in both
sales and volume.

Colgate-North America sales grew 4% to $438.5 on volume gains of 4%.  New
product introductions including Mennen Speed Stick Gel and Palmolive Ultra
dishwashing detergent as well as continued strength from the 1995
introductions of Colgate Baking Soda & Peroxide toothpaste, Irish Spring
Waterfall Clean soap and Palmolive dishwashing liquid & antibacterial hand
soap contributed to the growth.



                                      8





                             COLGATE-PALMOLIVE COMPANY

                 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                 -------------------------------------------------

                        CONDITION AND RESULTS OF OPERATIONS
                        -----------------------------------

                  (Dollars in Millions Except Per Share Amounts)

Sales in the Pet Nutrition segment increased 15% to $183.8 on volume gains of
14%.  This growth was driven by benefits from the strategic shift to an in-
house sales force from outside distributors, increased advertising and
successful new product introductions including Hill's Science Diet Canine
Lamb & Rice and Science Diet Canned Varieties, launched mid-1995.

Worldwide gross profit margin of 48.9% virtually equaled that of the 1995
record first quarter, as the Company continues to focus on cost reduction and
shifting product mix towards high-margin oral and personal care products, and
was well ahead of the fourth quarter of 1995 (47.9%).

Selling, general and administrative expenses in the 1996 first quarter
increased as a percentage of sales to 35.7% from 34.6% in the prior year. 
The higher levels of expense include increased advertising and other
marketing and selling expenses to support both new product introductions and
established brands worldwide.

Earnings before interest and taxes (EBIT) declined 5.3% to $269.5, impacted
by the recession in Mexico and Venezuela which affected sales, and higher
levels of selling, general and administrative expenses.

Interest expense, net of interest income, was $47.1 in the 1996 first quarter
as compared with $43.8 in 1995.

The effective tax rate for the quarter was 35.5% in 1996 and 35.0% in 1995. 
The 35.5% rate reflects the Company's current estimate of its full year 
effective income tax rate which is slightly higher than the 1995 full year 
rate of 34.3% excluding the restructuring charge.

First quarter 1996 net income was $143.5 or $.95 per share compared with
$156.5 or $1.05 per share in the prior year.  The decline in earnings, as
expected, reflects the effects of the economic downturn versus the year ago
quarter.

Liquidity and Capital Resources
- -------------------------------

Net cash provided by operations increased to $175.0 in the 1996 first quarter
compared with $138.1 in the prior year.  At March 31, 1996, $875.7 of
commercial paper and $203.2 of other short-term borrowings were classified as
long-term debt in accordance with the Company's intent and ability to
refinance these obligations on a long-term basis.

Reference should be made to the 1995 Annual Report on Form 10-K for
additional information regarding available sources of liquidity and capital.


                                      9





                           COLGATE-PALMOLIVE COMPANY

PART II.  OTHER INFORMATION
- --------  -----------------


Item 1.   Legal Proceedings
- -------   -----------------

          Reference is made to Note 14 to the consolidated financial
          statements on page 35 of the registrant's Annual Report on Form 10-K 
          for the year ended December 31, 1995.

Item 6.   Exhibits and Reports on Form 8-K
- -------   --------------------------------

          (a) Exhibits:

               Exhibit 10-A   Amendment No. 1, dated as of March 22, 1996, to
                              the U.S. $900,000,000 Five Year Credit
                              Agreement, dated as of March 24, 1995.

               Exhibit 10-B   Amendment No. 1, dated as of March 22, 1996, to
                              the U.S. $1,000,000,000 364 Day Credit
                              Agreement, dated as of March 24, 1995.

               Exhibit 10-C   Amendment No. 2, dated as of March 23, 1996, to
                              the U.S. $900,000,000 Five Year Credit
                              Agreement, dated as of March 24, 1995.

               Exhibit 11     Computation of Earnings per Common Share.

               Exhibit 12     Ratio of Earnings to Fixed Charges.

               Exhibit 27     Financial Data Schedule

          (b)  Reports on Form 8-K.

               A report on Form 8-K dated March 29, 1996 was filed by the
               Company reporting the execution of a Distribution Agreement
               relating to its Medium-Term Notes, Series C.

                                      10









                                     SIGNATURE
                                     ---------




Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorised.






                                        COLGATE-PALMOLIVE COMPANY
                                        -------------------------
                                             (Registrant)



                                        Principal Accounting Officer:

May 10, 1996                            /s/       Stephen C. Patrick  
                                        ------------------------------
                                                  Stephen C. Patrick
                                                    Vice President
                                                  Corporate Controller



                                      11