Exhibit 23(a) CONSENT OF INDEPENDENT ACCOUNTANTS ----------------------- We hereby consent to the incorporation by reference in this Registration Statement on Form S-8 of our report dated March 18, 1997 on Urban Outfittters, Inc.'s Annual Report on Form 10-K for the year ended January 31, 1997. /s/ Price Waterhouse LLP PRICE WATERHOUSE LLP Philadelphia, PA August 11, 1997