EXHIBIT 23.1

            CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in the Registration
Statement Nos. 333-59243, 333-38156, 333-91140 on Form S-8 of A.C. Moore Arts &
Crafts, Inc. of our report dated March 16, 2005 relating to the financial
statements, management's assessment of the effectiveness of internal control
over financial reporting and the effectiveness of internal control over
financial reporting, which appears in this Annual Report on Form 10-K.

/s/ PricewaterhouseCoopers LLP

Philadelphia, Pennsylvania
March 16, 2005