<ARTICLE> 5 <CIK> 0000020629 <NAME> CSS INDUSTRIES <MULTIPLIER> 1,000 <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> DEC-31-1996 <PERIOD-START> JAN-01-1996 <PERIOD-END> MAR-30-1996 <CASH> 2,757 <SECURITIES> 378 <RECEIVABLES> 44,335 <ALLOWANCES> 5,461 <INVENTORY> 98,044 <CURRENT-ASSETS> 152,399 <PP&E> 100,268 <DEPRECIATION> 53,689 <TOTAL-ASSETS> 265,576 <CURRENT-LIABILITIES> 90,392 <BONDS> 17,574 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 1,220 <OTHER-SE> 150,350 <TOTAL-LIABILITY-AND-EQUITY> 265,576 <SALES> 47,270 <TOTAL-REVENUES> 47,270 <CGS> 27,488 <TOTAL-COSTS> 27,488 <OTHER-EXPENSES> 21,385 <LOSS-PROVISION> 280 <INTEREST-EXPENSE> 1,499 <INCOME-PRETAX> (3,382) <INCOME-TAX> (1,415) <INCOME-CONTINUING> (2,085) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (2,085) <EPS-PRIMARY> (.19) <EPS-DILUTED> (.19)