<ARTICLE> 5 <CIK> 0000020629 <NAME> CSS INDUSTRIES <MULTIPLIER> 1,000 <PERIOD-TYPE> 6-MOS <FISCAL-YEAR-END> DEC-31-1996 <PERIOD-START> JAN-01-1996 <PERIOD-END> JUN-30-1996 <CASH> 3,087 <SECURITIES> 275 <RECEIVABLES> 37,642 <ALLOWANCES> 4,472 <INVENTORY> 136,935 <CURRENT-ASSETS> 189,822 <PP&E> 104,152 <DEPRECIATION> 54,756 <TOTAL-ASSETS> 304,897 <CURRENT-LIABILITIES> 132,121 <BONDS> 16,737 <PREFERRED-MANDATORY> 1,220 <PREFERRED> 0 <COMMON> 0 <OTHER-SE> 148,643 <TOTAL-LIABILITY-AND-EQUITY> 304,897 <SALES> 94,575 <TOTAL-REVENUES> 94,575 <CGS> 56,016 <TOTAL-COSTS> 56,016 <OTHER-EXPENSES> 41,152 <LOSS-PROVISION> 551 <INTEREST-EXPENSE> 2,955 <INCOME-PRETAX> (6,099) <INCOME-TAX> (2,519) <INCOME-CONTINUING> (3,842) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (3,842) <EPS-PRIMARY> (.35) <EPS-DILUTED> (.35)