EXHIBIT 99.1



FOR:                                               FROM:
Microleague Multimedia, Inc.                       Financial Communications
For more information contact:                      For more information contact:
Peter Flanagan                                     David Evanson
717-872-6567, x. 131                               610-649-3604

For Immediate Release:

            Microleague Completes Acquisition of Micro Sports' Assets

Newark, DE, October 28, 1996, Microleague Multimedia, Inc. (Nasdaq: MLMI, MLMIW)
announced that it has completed the acquisition of Micro Sports, Incorporated, a
Chattanooga, TN developer of sports simulation software games.

Under the terms of the purchase agreement, MLMI acquired the assets of Micro
Sports in exchange for approximately 309,000 shares of its common stock and the
assumption of certain liabilities. Of these liabilities, the largest was related
to the acquisition of distribution rights for Micro Sports products, which were
formerly distributed by IBM Corporation.

MLMI chairman and chief executive officer Neil B. Swartz said "MLMI has been a
leading publisher of sports simulations for many years. Add to our history of
quality publications the leading development skills of Micro Sports, and we have
a team that is strong across the board." Micro Sports president David Holt said
that his company joined the MLMI team based upon their qualify reputation. Said
Holt, "our main reason for bringing the Micro Sorts team to MLMI is because they
are becoming one of the most aggressive publishers in the industry. Micro Sports
has always been a very aggressive developer of sports simulation software. The
combination of our companies makes us an indisputable leader in our market
segment."

In addition, Swartz said that the acquisition delivers several important
strategic and operating benefits.

First, he said that the addition of the Micro Sports product line to MLMI takes
an important competitor off the market. Said Swartz, "by any benchmark, Micro
Sports has been a leader in the development of sports simulations and has a
brand-name that is synonymous with quality and high- profile action."

Second, Swartz said the acquisition substantially strengthens the MLMI
development team. "The computer programmers at Micro Sports will now join the
MLMI team," said Swartz. "We think their combined 160 years of programming
experience gives us one the deepest and most talented development staffs in this
market segment."

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Third, said Swartz, the addition of the Micro Sports product line will increase
the overall product flow that MLMI is able to deliver to the market. In addition
to the Micro Sports product line which includes Micro Sports NFL Pro Football
and Micro Sports Pro League Baseball, the acquisition will provide MLMI with
additional software engines to facilitate consistent product releases going
forward.

In a related development that demonstrates how this acquisition will enhance
product flow, MLMI announced earlier this month that it would launch the first
two products in its Sports Illustrated Presents line of products thanks in large
measure to the acquisition of Micro Sports' assets. These products include
Sports Illustrated Presents MicroLeague(R) College Football '97 and Sports
Illustrated Presents MicroLeague(R) College Football '97 Pro Football '97.

Microleague Multimedia, Inc. is a brand-oriented publisher of interactive
multimedia computer software for the entertainment, lifestyle, and education
segments of the personal computer market. The company publishes its software
under the brand names MicroLeague(R), APBA(R), AbleSoft(TM), and General
Admission(TM).


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