<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PFIZER INC.
AND SUBSIDIARY COMPANIES CONSOLIDATED BALANCE SHEET AND CONSOLIDATED STATEMENT
OF INCOME FOR THE PERIOD ENDED DECEMBER 31, 1996 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                           1,150
<SECURITIES>                                       487
<RECEIVABLES>                                    2,310
<ALLOWANCES>                                      (58)
<INVENTORY>                                      1,589
<CURRENT-ASSETS>                                 6,468
<PP&E>                                           6,005
<DEPRECIATION>                                 (2,155)
<TOTAL-ASSETS>                                  14,667
<CURRENT-LIABILITIES>                            5,640
<BONDS>                                            687
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                            34
<OTHER-SE>                                       9,745
<TOTAL-LIABILITY-AND-EQUITY>                    14,667
<SALES>                                         11,306
<TOTAL-REVENUES>                                11,306
<CGS>                                            2,176
<TOTAL-COSTS>                                    2,176
<OTHER-EXPENSES>                                 1,684
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 165
<INCOME-PRETAX>                                  2,804
<INCOME-TAX>                                       869
<INCOME-CONTINUING>                              1,929
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     1,929
<EPS-PRIMARY>                                     2.99
<EPS-DILUTED>                                     2.99