Exhibit 23

                         Consent of Independent Auditors

We consent to the incorporation by reference in the Registration Statement (Form
S-8 No. 33-69812) pertaining to the 1992 Incentive and Non-Qualified Stock
Option Plan of Just Toys, Inc. of our report dated February 26, 1998, with
respect to the consolidated financial statements and schedule of Just Toys, Inc.
included in the Annual Report (Form 10-K) for the year ended December 31, 1997.



                              


                                                    /s/ ERNST & YOUNG LLP
                                                    ----------------------------

New York, New York
March 27, 1998