EXHIBIT 23.1


                       CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in the Registration
Statements on Form S-8 (No. 333-90653 and No. 333-95105) of DoubleClck Inc. of
our report dated June 27, 2000 relating to the financial statements of the
DoubleClick Inc. 401(K) Retirement Savings Plan, which appears in this Form
11-K.


/s/ PricewaterhouseCoopers LLP
PricewaterhouseCoopers LLP
New York, New York
June 28, 2000