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                                  SCHEDULE 14A
                                 (RULE 14a-101)

                    INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
                PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE
                        SECURITIES EXCHANGE ACT OF 1934

Filed by the registrant [x]

Filed by a party other than the registrant [ ]

Check the appropriate box:

    [ ] Preliminary proxy statement

    [x] Definitive proxy statement

    [ ] Definitive additional materials

    [ ] Soliciting material under Rule 14a-11(c) or Rule 14a-12

    [ ] Confidential, for use of the Commission only (as permitted by Rule
    14a-6(e)(2))

                                DOUBLECLICK INC.
                   -----------------------------------------
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)


                   -----------------------------------------
    (NAME OF PERSON(S) FILING PROXY STATEMENT, IF OTHER THAN THE REGISTRANT)

Payment of filing fee (Check the appropriate box):

    [x] No fee required.

    [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

       (1) Title of each class of securities to which transaction applies:

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       (2) Aggregate number of securities to which transaction applies:

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       (3) Per unit price or other underlying value of transaction computed
           pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
           filing fee is calculated and state how it is determined):

       -------------------------------------------------------------------------

       (4) Proposed maximum aggregate value of transaction:

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       (5) Total fee paid:

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   [ ] Fee paid previously with preliminary materials.

       -------------------------------------------------------------------------

   [ ] Check box if any part of the fee is offset as provided by Exchange Act
       Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
       paid previously. Identify the previous filing by registration statement
       number, or the form or schedule and the date of its filing.

       (1) Amount Previously Paid:

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       (2) Form, Schedule or Registration Statement No.:

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       (3) Filing Party:

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       (4) Date Filed:

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<Page>



                             [DOUBLECLICK LOGO]
                                                                  April 24, 2002

Dear Stockholders:

    You are cordially invited to attend the 2002 Annual Meeting of Stockholders
of DoubleClick Inc., to be held at the offices of Brobeck, Phleger & Harrison
LLP at 1633 Broadway, 47th Floor, New York, New York on Wednesday, May 29, 2002
at 9:00 a.m.

    Details of the business to be conducted at the Annual Meeting are given in
the attached Notice of Annual Meeting and Proxy Statement which you are urged to
read carefully.

    If you do not plan to attend the Annual Meeting, please sign, date and
return the enclosed proxy promptly in the accompanying reply envelope. If you
decide to attend the Annual Meeting and wish to change your proxy vote, you may
do so automatically by voting in person at the Annual Meeting.

    The Proxy Statement and the accompanying form of proxy are first being
mailed to the Stockholders of DoubleClick Inc. entitled to vote at the Annual
Meeting on or about April 29, 2002.

    We look forward to seeing you at the Annual Meeting.

                                          Sincerely,

                                          KEVIN P. RYAN
                                          KEVIN P. RYAN
                                          Chief Executive Officer and Director

                             YOUR VOTE IS IMPORTANT

    IN ORDER TO ASSURE YOUR REPRESENTATION AT THE ANNUAL MEETING, YOU ARE
REQUESTED TO COMPLETE, SIGN AND DATE THE ENCLOSED PROXY AS PROMPTLY AS POSSIBLE
AND RETURN IT IN THE ENCLOSED ENVELOPE (TO WHICH NO POSTAGE NEED BE AFFIXED IF
MAILED IN THE UNITED STATES).



<Page>



                                DOUBLECLICK INC.
                              450 WEST 33RD STREET
                            NEW YORK, NEW YORK 10001

                              -------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD MAY 29, 2002
                              -------------------

    The Annual Meeting of Stockholders (the 'Annual Meeting') of DoubleClick
Inc., a Delaware corporation (the 'Company'), will be held at the offices of
Brobeck, Phleger & Harrison LLP at 1633 Broadway, 47th Floor, New York, New York
10019 on May 29, 2002 at 9:00 a.m. (New York time) for the following purposes,
as more fully described in this Proxy Statement:

    (1) To elect three directors to serve until the 2005 annual meeting of
        stockholders or until their respective successors shall have been duly
        elected and qualified;

    (2) To approve the Amended and Restated 1997 Stock Incentive Plan, which
        increases the number of shares subject to awards that a person
        participating in the Amended 1997 Plan may receive from 1,500,000 shares
        in one calendar year to a limit of 3,000,000 shares over a two-calendar
        year period;

    (3) To ratify the selection of PricewaterhouseCoopers LLP as independent
        auditors of the Company for the fiscal year ending December 31, 2002;
        and

    (4) To transact such other business as may properly come before the Annual
        Meeting or any adjournment or postponement of the Annual Meeting.

    Only stockholders of record at the close of business on April 11, 2002 will
be entitled to notice of, and to vote at, the Annual Meeting. Our stock transfer
books will remain open between the record date and the date of the Annual
Meeting. A list of stockholders eligible to vote at the Annual Meeting will be
available for inspection at the Annual Meeting and for a period of ten days
prior to the meeting during regular business hours at our principal executive
offices at the address above.

    All stockholders are cordially invited to attend the meeting in person.
Whether or not you expect to attend the Annual Meeting, your vote is important.
To assure your representation at the meeting, please sign and date the enclosed
proxy card and return it promptly in the enclosed envelope, which requires no
additional postage if mailed in the United States or Canada. Should you receive
more than one proxy because your shares are registered in different names and
addresses, each proxy card should be signed and returned to assure that all your
shares will be voted. You may revoke your proxy at any time prior to the Annual
Meeting. If you attend the meeting and vote by ballot, your proxy will be
revoked automatically and only your vote at the Annual Meeting will be counted.

                                          By Order of the Board of Directors

                                          KEVIN P. RYAN
                                          KEVIN P. RYAN
                                          Chief Executive Officer and Director

New York, New York
April 24, 2002

IT IS IMPORTANT THAT YOU COMPLETE THE ENCLOSED PROXY CARD AND RETURN IT PROMPTLY

IF YOU PLAN TO ATTEND: PLEASE NOTE THAT ADMISSION TO THE MEETING WILL BE ON A
FIRST COME FIRST SERVE BASIS. EACH STOCKHOLDER MAY BE ASKED TO PRESENT VALID
PICTURE IDENTIFICATION, SUCH AS A DRIVER'S LICENSE OR PASSPORT, AND PROOF OF
OWNERSHIP OF COMPANY STOCK AS OF THE RECORD DATE, SUCH AS THE ENCLOSED PROXY OR
A BROKERAGE STATEMENT REFLECTING STOCK OWNERSHIP AS OF THE RECORD DATE.



<Page>

                                DOUBLECLICK INC.

                              -------------------
             PROXY STATEMENT FOR THE ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD ON MAY 29, 2002
                              -------------------

GENERAL

    This Proxy Statement is furnished to stockholders of record of DoubleClick
Inc., a Delaware corporation (the 'Company'), as of April 11, 2002 in connection
with the solicitation of proxies by the board of directors of the Company (the
'Board of Directors' or 'Board') for use at the annual meeting of stockholders
to be held on May 29, 2002 at 9:00 a.m. (New York time) or at any adjournment of
postponement (the 'Annual Meeting').

    Our Annual Report on Form 10-K (which does not form a part of the proxy
solicitation materials), containing consolidated financial statements for the
fiscal year ended December 31, 2001, is being distributed to stockholders
together with this Proxy Statement.

    Our principal executive offices are located at 450 West 33rd Street, New
York, New York 10001. This Proxy Statement and the accompanying form of proxy
are first being mailed to the stockholders of the Company entitled to vote at
the Annual Meeting on or about April 29, 2002.

PURPOSE OF MEETING

    The specific proposals to be considered and acted upon at the Annual Meeting
are summarized in the Notice of Annual Meeting of Stockholders (collectively,
the 'Proposals'). Each Proposal is described in more detail in this Proxy
Statement.

VOTING SECURITIES

    As of the close of business on April 11, 2002, other than the FloNetwork
Special Voting Share described below, our shares of common stock, par value
$0.001 per share ('Common Stock'), were our only outstanding voting securities.
Each holder of Common Stock is entitled to one vote for each share held. In
addition, the Company is authorized to issue up to an aggregate of 5,000,000
shares of preferred stock, par value $0.001 per share, with such voting rights
as may be determined by the Board of Directors for such series.

    In connection with our acquisition of FloNetwork Inc., an Ontario
corporation, we issued one special voting share (the 'FloNetwork Special Voting
Share'). The FloNetwork Special Voting Share is entitled to vote at annual
meetings of stockholders together with Common Stock as a single class. The
FloNetwork Special Voting Share is entitled to up to that number of votes equal
to the number of exchangeable shares of Thunderball Acquisition II Inc.
('Exchangeable Shares') outstanding on any such applicable record date,
currently 207,325 shares, other than those Exchangeable Shares which are held by
the Company or its affiliates. Exchangeable Shares were issued to certain
FloNetwork Inc. shareholders in connection with the acquisition. Thunderball
Acquisition II Inc. is an indirect subsidiary of the Company that holds all of
the outstanding shares of FloNetwork Inc. Voting rights under the FloNetwork
Special Voting Share are exerciseable by CIBC Mellon Trust Company, as trustee
for the holders of Exchangeable Shares, in accordance with instructions duly
received from holders of Exchangeable Shares. To the extent that no such
instructions are received, such voting rights will not be exercised.

VOTING AND PROXIES

    At the Annual Meeting, each stockholder of record at the close of business
on April 11, 2002 will be entitled to one vote for each share of Common Stock
owned on that date as to each matter presented at the Annual Meeting. On
April 11, 2002, there were 136,074,507 shares of Common Stock outstanding,
including 207,325 shares exchangeable into shares of the Company's Common Stock.
The holders of a majority of shares of Common Stock issued and outstanding and
entitled to vote, present in



<Page>

person or by proxy, shall constitute a quorum at the Annual Meeting. Abstentions
and broker non-votes will be counted for purposes of determining the presence or
absence of a quorum for the transaction of business at the Annual Meeting.
Abstentions will be counted towards the tabulations of votes cast on
Proposals Two and Three and will have the same effect as negative votes. Broker
non-votes will not be included in the vote totals and will not affect the
outcome of the votes. A list of stockholders eligible to vote at the Annual
Meeting will be available for inspection at the Annual Meeting and for a period
of ten days prior to the Annual Meeting during regular business hours at our
principal executive offices.

    Shares cannot be voted at the Annual Meeting unless the owner is present in
person or by proxy. All properly executed and unrevoked proxy cards that are
received in time for the Annual Meeting will be voted at the Annual Meeting in
accordance with instructions thereon, or if no instructions are given, will be
voted, (i) 'FOR' the election of the named nominees as directors of the Company
(ii) 'FOR' the approval of the Amended and Restated 1997 Stock Incentive Plan,
and (iii) 'FOR' the ratification of PricewaterhouseCoopers LLP, independent
public accountants, as our auditors for the fiscal year ending December 31,
2002, and will be voted in accordance with the best judgment of the persons
appointed as proxies with respect to other matters which properly come before
the Annual Meeting. Any person giving a proxy may revoke it by written notice to
us at any time prior to exercise of the proxy. In addition, although mere
attendance at the Annual Meeting will not revoke the proxy, a stockholder who
attends the meeting may withdraw his or her proxy and vote in person.

                                   PROPOSAL 1
                             ELECTION OF DIRECTORS

    Unless otherwise directed, the persons appointed in the accompanying form of
proxy intend to vote at the Annual Meeting 'FOR' the election of the nominees
named below as Class II Directors of the Company to serve until the 2005 Annual
Meeting of Stockholders or until their successors are duly elected and
qualified. If any nominee is unable to be a candidate when the election takes
place, the shares represented by valid proxies will be voted in favor of the
remaining nominees. The Board of Directors does not currently anticipate that
any nominee will be unable to be a candidate for election. Each nominee is
currently a director of the Company.

    In accordance with the terms of our amended and restated certificate of
incorporation, the Board of Directors has been divided into three classes,
denominated Class I, Class II and Class III, with members of each class holding
office for staggered three-year terms. At each annual meeting of our
stockholders, the successors to the directors whose terms expire are elected to
serve from the time of their election and qualification until the third annual
meeting of stockholders following their election or until a successor has been
duly elected and qualified. The affirmative vote of a plurality of the shares of
Common Stock present in person or represented by proxy and entitled to vote on
the election of directors at the Annual Meeting is required to elect each
director. This means that the director nominee with the most affirmative votes
for a particular position is elected for that position. Withheld votes and
abstentions have no effect on the outcome.

    The Board of Directors currently has eight members. Messrs. Dwight A.
Merriman, Kevin P. Ryan and David N. Strohm are Class II directors whose terms
expire at the Annual Meeting and each of whom is a nominee for election. Messrs.
Thomas S. Murphy, Mark E. Nunnelly and Kevin J. O'Connor are Class I directors
whose terms expire at the 2004 annual meeting of stockholders (in all cases
subject to the election and qualification of their successors or to their
earlier death, resignation or removal). Messrs. W. Grant Gregory and Don Peppers
are Class III directors whose terms expire at the 2003 annual meeting of
stockholders (in all cases subject to the election and qualification of their
successors or to their earlier death, resignation or removal).

INFORMATION REGARDING THE NOMINEES FOR ELECTION AS DIRECTORS (CLASS II
DIRECTORS)

    The following information with respect to the principal occupation or
employment, other affiliations and business experience during the last five
years of the nominees have been furnished to us by the nominees. Except as
indicated, each nominee has had the same principal occupation for the last five
years.

                                       2



<Page>

    Dwight A. Merriman, 33, has served as a director of the Company since its
inception in January 1996. Mr. Merriman has served as the Company's Chief
Technology Officer since February 1996, and served as its Vice President,
Engineering from January 1996 until February 1996. From December 1990 until
August 1995, Mr. Merriman was a software engineer for Digital Communications
Associates, a data communications company (now Attachmate Corporation).

    Kevin P. Ryan, 38, has served as a director and as the Company's Chief
Executive Officer since July 2000. Mr. Ryan served as the Company's Chief
Operating Officer from April 1998 until July 2000 and as President from July
1997 until July 2000. From June 1996 to March 1998, Mr. Ryan served as the
Company's Chief Financial Officer. From January 1994 to June 1996, Mr. Ryan
served as Senior Vice President, Business and Finance for United Media, a
licensing and syndication company representing comics, columnists and wire
services to over 2,000 newspapers around the world. From April 1991 to December
1993, Mr. Ryan served as Senior Manager, Finance for EuroDisney, and from August
1985 to September 1989, Mr. Ryan was an investment banker for Prudential
Investment Corporation in both the United States and the United Kingdom. Mr.
Ryan serves as an advisor of Doctors Without Borders, an independent
humanitarian medical aid agency.

    David N. Strohm, 54, has served as a director of the Company since June
1997. Since 1980, Mr. Strohm has been an employee of Greylock Management
Corporation, a venture capital group, and he is a general partner of several
venture capital funds affiliated with Greylock. Mr. Strohm currently serves as a
director of Switchboard, Inc., a company that provides directory technology and
online yellow pages solutions, Legato Systems, a data storage management
software company, and ISS Group, Inc., a security software company.

    THE BOARD RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR THE ELECTION OF DWIGHT
A. MERRIMAN, KEVIN P. RYAN AND DAVID N. STROHM AS CLASS II DIRECTORS UNTIL THE
2005 ANNUAL MEETING OF STOCKHOLDERS.

INFORMATION REGARDING DIRECTORS WHO ARE NOT NOMINEES FOR ELECTION AT THE ANNUAL
MEETING

    The following information with respect to the principal occupation or
employment, other affiliations and business experience during the last five
years of each director who is not a nominee for election at the Annual Meeting
has been furnished to the Company by such director. Except as indicated, each of
these directors has had the same principal occupation for the last five years.

CLASS I DIRECTORS (TERMS EXPIRE AT THE 2004 ANNUAL MEETING OF STOCKHOLDERS)

    Thomas S. Murphy, 76, has served as a director of the Company since March
1998. From 1966 until 1990, Mr. Murphy served as Chief Executive Officer and
Chairman of the board of Capital Cities ABC, Inc., a major media company. From
1990 until 1994, Mr. Murphy relinquished the title of Chief Executive Officer
but resumed this title again from 1994 until 1996. Since February 1996, Mr.
Murphy has been retired. Mr. Murphy currently serves on the board of directors
of The Walt Disney Company, a motion picture and television production,
amusement park, land management and consumer products company, HCA -- The
Healthcare Company, a provider of health care services, and is the Chairman of
the Board of Trustees of Save the Children.

    Mark E. Nunnelly, 43, has served as a director of the Company since June
1997. Since 1990, Mr. Nunnelly has served as a Managing Director of Bain Capital
Holdings, LLC, a private investment company. Mr. Nunnelly currently serves as a
director of CTC Communications Group, Inc., a facilities based competitive local
exchange carrier, Eschelon, a telecommunications company, Interpath, a software
applications outsourcing company, Domino's Pizza, a pizza delivery company, and
Dade International, a health care company.

    Kevin J. O'Connor, 41, has served as Chairman of the Board of Directors
since its inception in January 1996. From the Company's inception in January
1996 until July 2000, Mr. O'Connor also served as the Company's Chief Executive
Officer. From December 1995 until January 1996, Mr. O'Connor served as Chief
Executive Officer of Internet Advertising Network ('IAN'), an Internet
advertising company which he founded. From September 1994 to December 1995, Mr.
O'Connor served as director of Digital Research for Digital Communications
Associates, a data communications company (now

                                       3



<Page>

Attachmate Corporation), and from April 1992 to September 1994, as its Chief
Technical Officer and Vice President, Research. From its inception in May 1983
until its sale in April 1992, Mr. O'Connor served as Vice President, Research of
Intercomputer Communications Corp., a software development company. Mr. O'Connor
serves as a director of 1-800-flowers.com, a gift company, ISS Group, Inc., a
security software company, and Screaming Media, an Internet technology and
content solutions company.

CLASS III DIRECTORS (TERMS EXPIRE AT THE 2003 ANNUAL MEETING OF STOCKHOLDERS)

    W. Grant Gregory, 60, has served as a director of the Company since its
inception in January 1996. Since 1988, Mr. Gregory has served as Chairman of
Gregory & Hoenemeyer, Inc., a merchant banking firm. Mr. Gregory serves as a
director of AMBAC Financial Group, a financial services company.

    Don Peppers, 51, has served as a director of the Company since January 1998.
Since January 1992, Mr. Peppers has served as a partner of Peppers and Rogers
Group, a management consulting firm. He serves on the board of directors of
Modem Media, Inc. and serves on the board of advisors for Internet Capital
Group, E.piphany and BroadVision.

COMPENSATION OF DIRECTORS

    Cash Compensation. Directors do not receive a cash retainer or other fee for
attending Board of Directors or committee meetings, but are reimbursed for
expenses incurred in connection with attending these meetings.

    Stock Option Grants. Under the Automatic Option Grant Program under the
Company's Amended and Restated 1997 Stock Incentive Plan (the 'Amended 1997
Plan'), each non -employee member of the Board of Directors is automatically
granted a non-statutory option to purchase 100,000 shares of Common Stock at the
time of his or her initial election or appointment to the Board of Directors,
provided that individual has not previously been in the employ of the Company or
any parent or subsidiary of the Company. On the date of each annual meeting of
stockholders, each individual who is to continue to serve as a member of the
Board of Directors, whether or not that individual is standing for re-election
to the Board of Directors at that particular annual meeting, will automatically
be granted a non-statutory option to purchase 20,000 shares of Common Stock,
provided such individual has served as a non-employee member of the Board of
Directors for at least six (6) months. All automatic option grants will have an
exercise price equal to the fair market value per share of Common Stock on the
grant date and will have a term of ten years, subject to earlier termination
following the optionee's cessation of service on the Board of Directors. Each
automatic option will be immediately exercisable; however, any shares purchased
upon exercise of the option will be subject to repurchase should the optionee's
service as a non-employee member of the Board of Directors cease prior to the
lapse of such repurchase rights. The initial grant of 100,000 shares will vest
in successive equal annual installments over the optionee's initial four-year
period of service on the Board of Directors. Each 20,000 share grant will vest
upon the optionee's completion of one year of service on the Board of Directors,
as measured from the grant date. However, each outstanding option will
immediately vest upon (i) certain changes in the ownership or control of the
Company or (ii) the death or permanent disability of the optionee while serving
on the Board of Directors.

    Pursuant to these provisions, on May 31, 2001, each of Messrs. Gregory,
Murphy, Nunnelly, Strohm and Peppers received an automatic option grant to
purchase 20,000 shares at an exercise price of $13.05.

    Other Arrangements. Mr. Kevin O'Connor, the Chairman of the Board of
Directors, is an employee of the Company and for the year ended 2001 received a
total salary and bonus of $81,400.

                                   PROPOSAL 2
                          APPROVAL OF THE AMENDED AND
                       RESTATED 1997 STOCK INCENTIVE PLAN

    The Company's stockholders are being asked to approve the Amended 1997 Plan
which amends the maximum number of shares of our Common Stock underlying option
grants and direct stock issuances which a person participating in the Amended
1997 Plan may receive from 1,500,000 in one calendar year to 3,000,000 per each
two-calendar year period. Stockholder approval of this Proposal Two also
constitutes approval of the following options granted to Kevin Ryan: an option
to purchase 50,000 shares granted on June 18, 2001 at an exercise price of
$11.58 and an option to purchase 450,000

                                       4



<Page>

shares granted on October 1, 2001 at an exercise price of $5.40, which prices
equal the fair market value per share of Common Stock on the option grant date,
and which options become exercisable as to the option to purchase 750,000 shares
on June 18, 2006 and as to the option to purchase 450,000 shares in
substantially equal amounts over a thirty-six month period, commencing on
November 1, 2001.

    The Board of Directors adopted the Amended 1997 Plan on April 19, 2002, to
be effective as of June 18, 2001, subject to stockholder approval as provided in
this Proposal. The Company relies on equity incentives to attract and retain key
employees and other individuals in the Company's service. The Board of Directors
believes that the amendment is needed to provide flexibility with regard to the
individual limits under the Amended 1997 Plan, and is in the best interests of
stockholders to ensure that the Company can continue to attract and retain
qualified individuals.

    The following is a summary of the principal features of the Amended 1997
Plan. A copy of the actual plan document is included as Annex A to this Proxy
Statement. The Amended 1997 Plan serves as the successor to the Company's 1996
Stock Option Plan (the 'Predecessor Plan') which terminated in connection with
the initial public offering of the Company's Common Stock in February 1998. All
outstanding options under the Predecessor Plan at the time of such termination
were transferred to the Amended 1997 Plan. All share numbers in this summary
reflect both 2 for 1 stock splits effected by the Company on April 5, 1999 and
January 10, 2000.

EQUITY INCENTIVE PROGRAMS

    The Amended 1997 Plan consists of three (3) separate equity incentive
programs: (i) the Discretionary Option Grant Program, (ii) the Stock Issuance
Program and (iii) the Automatic Option Grant Program for non-employee Board
members. The principal features of each program are described below. The
Compensation Committee of the Board has the exclusive authority to administer
the Discretionary Option Grant and Stock Issuance Programs with respect to
option grants and stock issuances made to the Company's executive officers and
non-employee Board members. The Board has also delegated to the Compensation
Committee the authority to make option grants and stock issuances under the
Discretionary Option Grant and Stock Issuance Programs to individuals other than
the Company's executive officers and non-employee Board members. However, the
Board may at any time reclaim the authority to administer those programs with
respect to those individuals and the Board may at any time appoint a secondary
committee of one or more Board members to make option grants and stock issuances
under those two programs to individuals other than the Company's executive
officers and non-employee Board members.

    The term Plan Administrator as used in this summary will mean the Board of
Directors, the Compensation Committee and any secondary committee, to the extent
each such entity is acting within the scope of its administrative jurisdiction
under the Amended 1997 Plan. However, none of the Board, the Compensation
Committee nor any secondary committee exercises any administrative discretion
under the Automatic Option Grant Program. All grants under that program will be
made in strict compliance with the express provisions of such program.

SHARE RESERVE

    An aggregate of 37,548,152 shares of Common Stock has been reserved for
issuance under the Amended 1997 Plan. This share reserve consists of (i) the
12,000,000 shares initially reserved for issuance under the Amended 1997 Plan,
(ii) the additional increase of 2,348,152 shares of Common Stock added to the
reserve on January 4, 1999 pursuant to the automatic share increase provisions
of the Amended 1997 Plan, (iii) the 16,000,000-share increase approved by the
stockholders at the 1999 Annual Stockholders Meeting, (iv) the additional
increase of 2,400,000 shares of Common Stock added to the reserve on January 4,
2000 pursuant to the automatic share increase provisions of the Amended 1997
Plan, (v) the additional increase of 2,400,000 shares of Common Stock added to
the reserve on January 2, 2001 pursuant to the automatic share increase
provisions of the Amended 1997 Plan and (vi) the additional increase of
2,400,000 shares of Common Stock added to the reserve on January 2, 2002
pursuant to the automatic share increase provisions of the Amended 1997 Plan.
The share reserve will automatically be increased on the first trading day of
January of each calendar year, by a number of shares equal to 3% of the total
number of shares of Common Stock outstanding on the last trading day of the
prior calendar year, subject to a maximum annual increase of 2,400,000 shares.
Stockholder

                                       5



<Page>

approval of this Proposal Two will also constitute a reapproval of the aggregate
share reserve under the Amended 1997 Plan for purposes of Internal Revenue Code
Section 162(m).

    No participant in the Amended 1997 Plan may receive option grants or direct
stock issuances for more than 3,000,000 shares of Common Stock in the aggregate
per each two-calendar year period. Stockholder approval of this Proposal Two
will constitute approval of the amended individual limitation for purposes of
Internal Revenue Code Section 162(m).

    The shares of Common Stock issuable under the Amended 1997 Plan may be drawn
from shares of the Company's authorized but unissued shares of Common Stock or
from shares of Common Stock reacquired by the Company, including shares
purchased on the open market.

    Shares subject to any outstanding options under the Amended 1997 Plan
(including options transferred from the Predecessor Plan) which expire or
otherwise terminate prior to exercise will be available for subsequent issuance.
Unvested shares issued under the Amended 1997 Plan and subsequently repurchased
by the Company, at the option exercise or direct issue price paid per share,
pursuant to the Company's repurchase rights under the Amended 1997 Plan will be
added back to the number of shares reserved for issuance under the Amended 1997
Plan and will accordingly be available for subsequent issuance. However, any
shares subject to stock appreciation rights exercised under the Amended 1997
Plan will not be available for reissuance.

    Should the exercise price of an option under the Amended 1997 Plan be paid
with shares of Common Stock or should shares of Common Stock otherwise issuable
under the Amended 1997 Plan be withheld by the Company in satisfaction of the
withholding taxes incurred in connection with the exercise of an option or the
vesting of a stock issuance under the Amended 1997 Plan, then the number of
shares of Common Stock available for issuance under the Amended Plan will be
reduced by the gross number of shares for which the option is exercised or which
vest under the stock issuance, and not by the net number of shares of Common
Stock issued to the holder of such option or stock issuance.

ELIGIBILITY

    Officers and employees, non-employee Board members and independent
consultants or advisors in the service of the Company or its parent and
subsidiaries (whether now existing or subsequently established) are eligible to
participate in the Discretionary Option Grant and Stock Issuance Programs.
Participation in the Automatic Option Grant Program is limited to non-employee
members of the Board of Directors.

    As of April 17, 2002, ten executive officers, five non-employee Board
members and approximately 1,316 other employees and consultants were eligible to
participate in the Discretionary Option Grant and Stock Issuance Programs. The
five non-employee Board members were eligible to participate in the Automatic
Option Grant Program.

VALUATION

    The fair market value per share of Common Stock on any relevant date under
the Amended 1997 Plan will be deemed to be equal to the closing selling price
per share on that date on the Nasdaq National Market. On April 17, 2002, the
fair market value per share determined on such basis was $9.26.

DISCRETIONARY OPTION GRANT PROGRAM

    The Plan Administrator has complete discretion under the Discretionary
Option Grant Program to determine which eligible individuals are to receive
option grants, the time or times when those grants are to be made, the number of
shares subject to each such grant, the status of any granted option as either an
incentive stock option or a non-statutory option under the federal tax laws, the
vesting schedule (if any) to be in effect for the option grant and the maximum
term for which any granted option is to remain outstanding.

    The exercise price per share will be fixed by the Plan Administrator and may
not be less than 85% of the fair market value of the shares on the date of
grant. No option will have a term in excess of ten years, and each option will
generally become exercisable in one or more installments over a specified period
of service measured from the grant date. However, one or more options may be
structured so that they will be immediately exercisable for any or all of the
option shares in which case the shares acquired under those options will be
subject to repurchase by the Company, at the exercise price paid

                                       6



<Page>

per share, if the optionee ceases service with the Company prior to vesting in
those shares. The exercise price for the options may be paid in cash or in
shares of our Common Stock valued at fair market value on the exercise date. The
option may also be exercised through a same-day sale program without any cash
outlay by the optionee.

    Upon cessation of service, the optionee will have a limited period of time
in which to exercise any outstanding option to the extent exercisable for vested
shares. The Plan Administrator will have complete discretion to extend the
period following the optionee's cessation of service during which his or her
outstanding options may be exercised and/or to accelerate the exercisability or
vesting of such options in whole or in part. Such discretion may be exercised at
any time while the options remain outstanding, whether before or after the
optionee's actual cessation of service.

STOCK ISSUANCE PROGRAM

    Shares of Common Stock may be issued under the Stock Issuance Program at a
price per share determined by the Plan Administrator, but not less than 85% of
the fair market value of the shares. The shares may also be issued as a bonus
for past services without any cash outlay required of the recipient. In
addition, shares of Common Stock may be issued under the Stock Issuance Program
pursuant to share right awards which entitle the recipients to receive those
shares upon the attainment of designated performance goals. The Plan
Administrator will have complete discretion under the program to determine which
eligible individuals are to receive such stock issuances or share right awards,
the time or times when those issuances or awards are to be made, the number of
shares subject to each such issuance or award and the vesting schedule to be in
effect for the stock issuance or share rights award.

    The shares issued may be fully vested upon issuance or may vest upon the
completion of a designated service period or the attainment of pre-established
performance goals. The Plan Administrator will, however, have the discretionary
authority at any time to accelerate the vesting of any and all unvested shares
outstanding under the Stock Issuance Program.

    Outstanding share right awards under the Stock Issuance Program will
automatically terminate, and no shares of Common Stock will actually be issued
in satisfaction of those awards, if the performance goals established for such
awards are not attained. The Plan Administrator, however, will have the
discretionary authority to issue shares of Common Stock in satisfaction of one
or more outstanding share right awards as to which the designated performance
goals are not attained.

AUTOMATIC OPTION GRANT PROGRAM

    Under the Automatic Option Grant Program, non-employee Board members will
receive a series of option grants over their period of Board service. Each
individual non-employee member of the Board is automatically granted a
non-statutory option to purchase 100,000 shares of Common Stock, at the time of
his or her initial election or appointment to the Board, provided that
individual has not previously been in the employ of the Company or any parent or
subsidiary of the Company. On the date of each annual meeting of stockholders,
each individual who is to continue to serve as a member of the Board of
Directors, whether or not that individual is standing for re-election to the
Board of Directors at that particular annual meeting, will automatically be
granted a non-statutory option to purchase 20,000 shares of Common Stock,
provided such individual has served as a non-employee member of the Board of
Directors for at least six (6) months. There will be no limit on the number of
such 20,000-share option grants any one non-employee Board member may receive
over his or her period of continued Board service, and non-employee Board
members who have previously been in the Company's employ will be eligible to
receive one or more such option grants over their period of Board service. All
automatic option grants will have an exercise price equal to the fair market
value per share of Common Stock on the grant date and will have a term of ten
years, subject to earlier termination following the optionee's cessation of
service on the Board of Directors. Each automatic option will be immediately
exercisable; however, any shares purchased upon exercise of the option will be
subject to repurchase should the optionee's service as a non-employee member of
the Board of Directors cease prior to the lapse of such repurchase rights. The
initial grant of 100,000 shares will vest in successive equal annual
installments over the optionee's initial four-year period of service on the
Board of Directors. Each 20,000 share grant will vest upon the optionee's
completion of one year of service on the Board of Directors, as measured from
the grant date. However, each outstanding option will immediately vest upon
(i) certain changes in the ownership or control of the Company or (ii) the death
or permanent

                                       7



<Page>

disability of the optionee while serving on the Board of Directors. Following
the optionee's cessation of Board service for any reason, each option will
remain exercisable for a 12-month period and may be exercised during that time
for any or all shares in which the optionee is vested at the time of such
cessation of Board service. The exercise price for automatic options may be paid
in any of the forms permitted under the Discretionary Option Grant Program.

    Stockholder approval of this Proposal Two will also constitute pre-approval
of each option granted under the Automatic Option Grant Program after the date
of the Annual Meeting and the subsequent exercise of that option in accordance
with the terms of the program summarized herein.

PREDECESSOR PLAN

    All outstanding options under the Predecessor Plan which were transferred to
the Amended 1997 Plan will continue to be governed by the terms of the
agreements evidencing those options, and no provision of the Amended 1997 Plan
will affect or otherwise modify the rights or obligations of the holders of the
transferred options with respect to their acquisition of Common Stock. However,
the Plan Administrator has complete discretion to extend one or more provisions
of the Amended 1997 Plan to the transferred options, to the extent those options
do not otherwise contain such provisions.

AWARDS UNDER THE AMENDED 1997 PLAN

    The table below shows, for the Company's Chief Executive Officer ('CEO'),
the four other most highly compensated executive officers of the Company (with
base salary and bonus for the past fiscal year in excess of $100,000) and the
other individuals and groups indicated, the number of shares of Common Stock
subject to option grants made under the Amended 1997 Plan from January 1, 2001
through April 17, 2002 to such individuals and groups, together with the
weighted average exercise price payable per share.

<Table>
<Caption>
                                                          NUMBER OF       WEIGHTED AVERAGE
                                                      SHARES UNDERLYING    EXERCISE PRICE
                 NAME AND POSITION                      OPTION GRANTS        PER SHARE
                 -----------------                      -------------        ---------
                                                                    
Kevin J. O'Connor ..................................             --                --
  Chairman of the Board
Kevin P. Ryan ......................................      2,000,000            $10.55
  Chief Executive Officer and Director
Bruce D. Dalziel ...................................        180,500            $ 8.73
  Chief Financial Officer
Dwight A. Merriman .................................        320,000            $10.84
  Chief Technical Officer and Director
Mok Choe ...........................................        300,000            $ 8.91
  Chief Information Officer
Jonathan D. Shapiro ................................         25,000            $11.58
  Chief Strategy Officer
David S. Rosenblatt ................................        725,000            $ 8.45
  President
Christopher Saridakis ..............................        160,000            $ 7.72
  Senior Vice President, TechSolutions
Brian M. Rainey ....................................        105,000            $ 7.70
  Senior Vice President and General Manager, Abacus
Courtland B. Cunningham ............................         98,750            $ 7.79
  Senior Vice President, TechSolutions
Jeffrey Silverman ..................................         80,000            $ 6.95
  Vice President and General Manager, Media
All current executive officers as a group (10
  persons)..........................................      3,994,250            $ 9.66
Stephen R. Collins .................................        275,000            $10.39
  Former Chief Financial Officer
Barry M. Salzman ...................................        325,000            $10.29
  Former President, Global Media
All current non-employee directors as a group
  (5 persons).......................................        100,000            $13.05
All employees, including current officers who are
  not executive officers, as a group
  (1,306 persons)...................................      4,237,208            $ 8.90
</Table>

                                       8



<Page>

NEW PLAN BENEFITS

    The awards to be made in the future under the Amended 1997 Plan (and the
exercise or purchase price of such awards) are not determinable.

    As of April 17, 2002, 20,573,853 shares of Common Stock were subject to
outstanding options under the Amended 1997 Plan, 7,971,912 shares of Common
Stock had been issued under the Amended 1997 Plan, and 9,002,397 shares of
Common Stock remained available for future issuance.

GENERAL PROVISIONS

ACCELERATION

    In the event there should occur a change in control of the Company, each
outstanding option under the Discretionary Option Grant Program will
automatically accelerate in full, unless (i) the option is assumed by the
successor corporation or otherwise continued in effect or (ii) the option is
replaced with a cash incentive program which preserves the spread existing on
the unvested option shares (the excess of the fair market value of those shares
over the option exercise price payable for such shares) and provides for
subsequent payout in accordance with the same vesting schedule in effect for
those option shares. In addition, all unvested shares outstanding under the
Discretionary Option Grant and Stock Issuance Programs will immediately vest,
except to the extent the Company's repurchase rights with respect to those
shares are to be assigned to the successor corporation or otherwise continued in
effect. The Plan Administrator has discretion to limit the application of these
provisions to options and stock issuances granted under the Plan. The Plan
Administrator has complete discretion to grant one or more options under the
Discretionary Option Grant Program which will become exercisable for all the
option shares in the event the optionee's service with the Company or the
successor entity is terminated (actually or constructively) within a designated
period following a change in control transaction in which those options are
assumed or otherwise continued in effect. The vesting of outstanding shares
under the Stock Issuance Program may also be structured to accelerate upon
similar terms and conditions.

    The Plan Administrator also has the discretion to structure one or more
option grants under the Discretionary Option Grant Program so that those options
will vest immediately upon a change in control, whether or not the options are
to be assumed or otherwise continued in effect. The Plan Administrator may also
structure stock issuances under the Stock Issuance Program so that those
issuances will immediately vest upon a change in control. The shares subject to
each option under the Automatic Option Grant Programs will immediately vest upon
any change in control transaction.

    A change in control will be deemed to occur upon (i) a merger or
consolidation approved by the Company's stockholders in which there is a change
in ownership of more than fifty percent (50%) of the Company's outstanding
voting stock, (ii) any stockholder-approved sale, transfer or other disposition
of all or substantially all of the Company's assets in complete liquidation or
dissolution of the Company, or (iii) the successful completion of a tender offer
for more than 50% of the Company's outstanding voting stock.

    The vesting of all options granted since October 1, 2001 to certain
employees at the Vice President level and above accelerate by one year upon the
occurrence of a change of control; in addition, the vesting of all options
granted since October 1, 2001 to the Chief Executive Officer and those
executives who report directly to the Chief Executive Officer accelerate in full
in the event the employee's service with the Company is terminated (actually or
constructively) other than for misconduct within one year following the change
of control.

    The acceleration of vesting in the event of a change in the ownership or
control of the Company may be seen as an anti-takeover provision and may have
the effect of discouraging a merger proposal, a takeover attempt or other
efforts to gain control of the Company.

STOCKHOLDER RIGHTS AND OPTION TRANSFERABILITY

    No optionee will have any stockholder rights with respect to the option
shares until such optionee has exercised the option and paid the exercise price
for the purchased shares. Options are not assignable or transferable other than
by will or the laws of inheritance following optionee's death, and

                                       9



<Page>

during the optionee's lifetime, the option may only be exercised by the
optionee. However, non-statutory options may be transferred or assigned during
optionee's lifetime to one or more members of the optionee's family or to a
trust established for one or more such family members, to the extent such
transfer is in connection with the optionee's estate plan.

CHANGES IN CAPITALIZATION

    In the event any change is made to the outstanding shares of Common Stock by
reason of any recapitalization, stock dividend, stock split, combination of
shares, exchange of shares or other change in corporate structure effected
without the Company's receipt of consideration, appropriate adjustments will be
made to (i) the maximum number and/or class of securities issuable under the
Amended 1997 Plan, (ii) the maximum number and/or class of securities by which
the share reserve under the Amended 1997 Plan is to increase automatically each
year (iii) the maximum number and/or class of securities for which any one
person may be granted stock options and direct stock issuances under the Amended
1997 Plan per two-calendar year period, (iv) the number and/or class of
securities for which grants are subsequently to be made under the Automatic
Option Grant Program to new and continuing non-employee Board members, (v) the
number and/or class of securities and the exercise price per share in effect
under each outstanding option under the Amended 1997 Plan, and (vi) the number
and/or class of securities and the exercise price per share in effect under each
outstanding option transferred from the Predecessor Plan to the Amended 1997
Plan. Such adjustments will be designed to preclude any dilution or enlargement
of benefits under the Amended 1997 Plan or the outstanding options thereunder.

FINANCIAL ASSISTANCE

    The Plan Administrator may institute a loan program to assist one or more
participants in financing the exercise of outstanding options under the
Discretionary Option Grant Program or the purchase of shares under the Stock
Issuance Program through full-recourse interest-bearing promissory notes.
However, the maximum amount of financing provided any participant may not exceed
the cash consideration payable for the issued shares plus all applicable taxes
incurred in connection with the acquisition of those shares.

SPECIAL TAX ELECTION

    The Plan Administrator may provide one or more holders of non-statutory
options or unvested share issuances under the Amended 1997 Plan with the right
to have the Company withhold a portion of the shares otherwise issuable to such
individuals in satisfaction of the withholding taxes to which such individuals
become subject in connection with the exercise of those options or the vesting
of those shares. Alternatively, the Plan Administrator may allow such
individuals to deliver previously acquired shares of Common Stock in payment of
such withholding tax liability.

AMENDMENT AND TERMINATION

    The Board may amend or modify the Amended 1997 Plan at any time, subject to
any required stockholder approval pursuant to applicable laws and regulations.
Unless sooner terminated by the Board, the Amended 1997 Plan will terminate on
the earliest of (i) November 6, 2007, (ii) the date on which all shares
available for issuance under the Plan have been issued as fully-vested shares or
(iii) the termination of all outstanding options in connection with certain
changes in control or ownership of the Company.

FEDERAL INCOME TAX CONSEQUENCES

OPTION GRANTS

    Options granted under the Amended 1997 Plan may be either incentive stock
options which satisfy the requirements of Section 422 of the Internal Revenue
Code or non-statutory options which are not intended to meet such requirements.
The Federal income tax treatment for the two types of options differs as
follows:

                                       10



<Page>

    Incentive Options. No taxable income is recognized by the optionee at the
time of the option grant, and no taxable income is generally recognized at the
time the option is exercised. However, the amount by which the fair market value
of the purchased shares exceeds the exercise price paid for those shares will
generally constitute an adjustment to the optionee's income for purposes of the
alternative minimum tax, determined on the later of the date of exercise or the
date the purchased shares become nonforfeitable. The optionee will, however,
recognize taxable income in the year in which the purchased shares are sold or
otherwise the subject of a taxable disposition. For Federal tax purposes,
dispositions are divided into two categories: (i) qualifying and
(ii) disqualifying. A qualifying disposition occurs if the sale or other
disposition is made after the optionee has held the shares for more than two
years after the option grant date and more than one year after the exercise
date. If either of these two holding periods is not satisfied, then a
disqualifying disposition will result.

    Upon a qualifying disposition, the optionee will recognize long-term capital
gain in an amount equal to the excess of (i) the amount realized upon the sale
or other disposition of the purchased shares over (ii) the exercise price paid
for the shares. If there is a disqualifying disposition of the shares, then the
excess of (i) the fair market value of those shares on the exercise date over
(ii) the exercise price paid for the shares will be taxable as ordinary income
to the optionee. Any additional gain or loss recognized upon the disposition
will be recognized as a capital gain or loss by the optionee.

    If the optionee makes a disqualifying disposition of the purchased shares,
the Company will be entitled to an income tax deduction, for the taxable year in
which such disposition occurs, equal to the excess of (i) the fair market value
of such shares on the option exercise date over (ii) the exercise price paid for
the shares. If the optionee makes a qualifying disposition, the Company will not
be entitled to any income tax deduction.

    Non-Statutory Options. No taxable income is recognized by an optionee upon
the grant of a non-statutory option. The optionee will generally recognize
ordinary income, in the year in which the option is exercised, equal to the
excess of the fair market value of the purchased shares on the exercise date
over the exercise price paid for the shares, and the optionee will be required
to satisfy the tax withholding requirements applicable to such income.

    If the shares acquired upon exercise of the non-statutory option are
unvested and subject to repurchase by the Company in the event of the optionee's
termination of service prior to vesting in those shares, then the optionee will
not recognize any taxable income at the time of exercise but will have to report
as ordinary income, as and when the Company's repurchase right lapses, an amount
equal to the excess of (i) the fair market value of the shares on the date the
repurchase right lapses over (ii) the exercise price paid for the shares. The
optionee may, however, elect under Section 83(b) of the Internal Revenue Code to
include as ordinary income, in the year of exercise of the option, an amount
equal to the excess of (i) the fair market value of the purchased shares on the
exercise date over (ii) the exercise price paid for such shares. If the Section
83(b) election is made, the optionee will not recognize any additional income as
and when the repurchase right lapses.

    The Company will be entitled to an income tax deduction equal to the amount
of ordinary income recognized by the optionee with respect to the exercised
non-statutory option. The deduction will in general be allowed for the taxable
year of the Company in which such ordinary income is recognized by the optionee.

    Direct Stock Issuances. The tax principles applicable to direct stock
issuances under the Amended 1997 Plan will be substantially the same as those
summarized above for the exercise of non-statutory option grants.

DEDUCTIBILITY OF EXECUTIVE COMPENSATION

    Internal Revenue Code Section 162(m) limits to $1 million per person the
federal income tax deduction in respect of compensation paid in a calendar year
to certain of the Company's executive officers. The Amended 1997 Plan contains
provisions that permit the Company, on a grant-by-grant basis, to make awards of
incentive stock options and non-statutory options that will qualify as
performance-based compensation so that the compensation deemed paid upon the
disqualifying disposition of incentive stock option shares or the exercise of
non-statutory options with exercise prices

                                       11



<Page>

equal to the fair market value of option shares as of the grant date may be
excluded from the deduction limitation.

ACCOUNTING TREATMENT

    Option grants under the Discretionary Option Grant and Automatic Option
Grant Programs with exercise prices equal to the fair market value of the option
shares on the grant date will not result in any direct charge to the Company's
reported earnings. However, the fair value of those options is required to be
disclosed in the notes to the Company's financial statements, and the Company
must also disclose, in footnotes to the Company's financial statements, the pro
forma impact those options would have upon the Company's reported earnings were
the fair value of those options at the time of grant treated as a compensation
expense. In addition, the number of outstanding options may be a factor in
determining the Company's earnings per share on a fully-diluted basis.

    Option grants or stock issuances made under the Amended 1997 Plan with
exercise or issue prices less than the fair market value of the shares on the
grant or issue date will result in a direct compensation expense to the Company
in an amount equal to the excess of such fair market value over the exercise or
issue price. The expense must be amortized against the Company's earnings over
the period that the option shares or issued shares are to vest. The options to
purchase 500,000 shares of Common Stock granted to Kevin Ryan that are
conditioned upon stockholder approval of this Proposal Two will be treated for
accounting purposes as granted on the date of the Annual Meeting, and
accordingly the Company will recognize compensation expense over the respective
vesting periods to the extent the fair market value per share on such date
exceeds the exercise price of the options.

    In March 2000, the Financial Accounting Standards Board issued an
interpretation of APB Opinion No. 25 governing the accounting principles
applicable to equity incentive plans. Under the interpretation, option grants
made to non-employee consultants (but not non-employee Board members), will
result in a direct charge to the Company's reported earnings based upon the fair
value of the option measured initially as of the grant date and then
subsequently on the vesting date of each installment of the underlying option
shares. Such charge will accordingly include the appreciation in the value of
the option shares over the period between the grant date of the option and the
vesting date of each installment of the option shares. In addition, under the
interpretation, any options which are repriced will also trigger a direct charge
to the Company's reported earnings measured by the appreciation in the value of
the underlying shares over the period between the grant date of the option and
the date the option is exercised for those shares.

OTHER STOCK OPTION/ISSUANCE PLANS

    As of April 17, 2002, the Company has approximately 1,032,561 shares of
Common Stock reserved for issuance pursuant to outstanding options plans and
arrangements that have been assumed in connection with business acquisitions. No
additional options may be granted under any of these arrangements.

    In addition, the Company maintains the 1999 Non Officer Stock Option/Stock
Issuance Plan, under which 750,000 shares of Common Stock have been reserved for
issuance under stock option or direct stock issuances granted to employees and
consultants of the Company and any parent or subsidiary of the Company, other
than officers of the Company. No options or shares have been issued under this
plan.

STOCKHOLDER APPROVAL

    The affirmative vote of at least a majority of the outstanding shares of
Common Stock present in person or by proxy at the Annual Meeting and entitled to
vote is required for approval of the Amended 1997 Plan. Should such stockholder
approval not be obtained, the contingent options granted to Kevin Ryan to
purchase 500,000 shares will be cancelled as of the date of the Annual Meeting
and the 1997 Stock Incentive Plan will continue in effect without the changes to
the per person limitation on the number of shares subject to awards that may be
granted in any one calendar year. Option grants and direct stock issuances may
continue to be made under the 1997 Stock Incentive Plan until all the shares

                                       12



<Page>

available for issuance under the Amended 1997 Plan have been issued pursuant to
such option grants and direct stock issuances or until its earlier expiration or
termination.

    THE BOARD UNANIMOUSLY RECOMMENDS A VOTE FOR THE APPROVAL OF THE AMENDED AND
RESTATED 1997 STOCK INCENTIVE PLAN.

                                   PROPOSAL 3
          RATIFICATION OF SELECTION OF INDEPENDENT PUBLIC ACCOUNTANTS

    Upon the recommendation of the Audit Committee, the Board of Directors
appointed PricewaterhouseCoopers LLP, independent public accountants, as our
independent accountants to serve for the year ending December 31, 2002, subject
to the ratification of such appointment by the stockholders at the Annual
Meeting. Although stockholder ratification of the selection of independent
accountants is not required, the Board of Directors considers it desirable for
the stockholders to vote upon this selection. The affirmative vote of a majority
of shares of Common Stock present in person or by proxy at the Annual Meeting is
required to ratify the selection of independent accountants. Abstentions will be
counted as present and entitled to vote, and will have the effect of a negative
vote with respect to this proposal. If the stockholders do not approve the
selection of PricewaterhouseCoopers LLP as independent auditors, the Audit
Committee will consider the selection of other independent accountants. A
representative of PricewaterhouseCoopers LLP will attend the Annual Meeting with
the opportunity to make a statement if he or she so desires and will also be
available to answer appropriate questions from stockholders.

FEES BILLED TO THE COMPANY BY PRICEWATERHOUSECOOPERS LLP DURING FISCAL 2001

    Audit Fees: An aggregate of approximately $349,000 was billed for
professional services rendered for the audit of the Company's annual financial
statements for the 2001 fiscal year and for the reviews of financial statements
included in the Company's quarterly reports on Form 10-Q for the 2001 fiscal
year.

    Financial Information Systems Design and Implementation Fees:
PricewaterhouseCoopers LLP did not render professional services to the Company
relating to financial information systems design and implementation during the
2001 fiscal year.

    All Other Fees: Fees billed to the Company by PricewaterhouseCoopers LLP
during the 2001 fiscal year for all other non-audit services rendered to the
Company, including Securities and Exchange Commission registration statements,
tax consulting services, statutory audits and other assurance services totaled
$2.15 million.

    The Company's Audit Committee considered whether the provision of non-audit
services rendered by PricewaterhouseCoopers LLP to the Company was compatible
with maintaining PricewaterhouseCoopers LLP's independence.

    THE BOARD UNANIMOUSLY RECOMMENDS A VOTE FOR THE RATIFICATION AND APPROVAL OF
THE SELECTION OF PRICEWATERHOUSECOOPERS LLP TO SERVE AS THE COMPANY'S
INDEPENDENT ACCOUNTANTS FOR THE YEAR ENDING DECEMBER 31, 2002.

                                       13



<Page>

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

    The following table sets forth information with respect to the beneficial
ownership of our Common Stock as of March 31, 2002 by (1) each person (or group
of affiliated persons) who is known by us to beneficially own five percent or
more of our Common Stock, (2) each of our directors and 'Named Executive
Officers' and (3) all of our directors and executive officers as a group. Except
as specified below, all persons listed have sole voting and investment power
with respect to their shares and can be reached at our headquarters located at
450 West 33rd Street, New York, New York 10001.

<Table>
<Caption>
                                                                   BENEFICIAL
                                                                  OWNERSHIP(1)
                                                              --------------------
                                                                SHARES     PERCENT
                                                                ------     -------
                                                                     
Kevin J. O'Connor(2)........................................   8,594,959     6.3%
Kevin P. Ryan(3)............................................   1,975,468     1.4
Dwight A. Merriman(4).......................................   4,744,010     3.5
David S. Rosenblatt(5)......................................     400,042     *
Christopher Saridakis(6)....................................     244,897     *
Brian M. Rainey(7)..........................................     216,712     *
Stephen R. Collins(8).......................................     229,812     *
Barry M. Salzman(9).........................................     363,835     *
W. Grant Gregory(10)........................................     164,718     *
Thomas S. Murphy(11)........................................     180,200     *
Mark E. Nunnelly(12)........................................     165,912     *
Don Peppers (13)............................................     130,910     *
David N. Strohm(14).........................................     178,376     *
Bear Stearns Asset Management Inc.(15)......................   7,411,400     5.4
Bear Stearns S&P STARS Portfolio(16)........................   7,075,000     5.2
Capital Research and Management Company(17).................  12,929,600     9.5
Munder Capital Management(18)...............................   8,213,436     6.0
All directors and executive officers as a group (18
  persons)(19)..............................................  23,105,717    17.0
</Table>

- ---------

 * Less than one percent

 (1) Gives effect to the shares of Common Stock issuable upon the exercise of
     all options exercisable within 60 days of March 31, 2002 and other rights
     beneficially owned by the indicated stockholders on that date. Beneficial
     ownership is determined in accordance with the rules of the Securities and
     Exchange Commission and includes voting and investment power with respect
     to shares. Percentage ownership is calculated based on shares of our Common
     Stock outstanding as of March 31, 2002.

 (2) Includes (i) 823,244 shares of Common Stock issuable upon the exercise
     stock options; (ii) 15,680 shares of Common Stock held by Nancy O'Connor,
     Mr. O'Connor's wife; (iii) 150,000 shares of Common Stock held by the KN
     Trust, of which Nancy O'Connor is a trustee; (iv) 37,036 shares of Common
     Stock held by The KONO 1999 Charitable Remainder Trust, of which
     Mr. O'Connor and his wife are the beneficiaries, but Mr. O'Connor's
     brother, who does not live with Mr. O'Connor, is the trustee; and
     (v) 57,935 shares of Common Stock held by the KONO 1999 NIM-Charitable
     Remainder Unitrust, of which Mr. O'Connor and his wife are the
     beneficiaries, but Mr. O'Connor's brother, who does not live with
     Mr. O'Connor, is the trustee. Mr. O'Connor has not retained investment
     control over the shares held by the KONO 1999 trusts, and, therefore,
     Mr. O'Connor disclaims all beneficial ownership of these shares. Of these
     shares, Mr. O'Connor does not have sole investment control over 755,555
     shares of Common Stock that are subject to a planned selling program
     pursuant to Rule 10b5-1 of the Securities Exchange Act of 1934, as amended
     (the 'Exchange Act').

 (3) Includes 1,667,683 shares of Common Stock issuable upon the exercise of
     stock options, 87,497 of which are subject to stockholder approval under
     Proposal Two. Does not include 3,075,001 shares of Common Stock issuable
     upon the exercise of stock options that do not vest within 60 days of
     March 31, 2002, 412,503 of which are subject to stockholder approval under
     Proposal Two.
                                              (footnotes continued on next page)

                                       14



<Page>

(footnotes continued from previous page)

 (4) Includes 977,526 shares of Common Stock issuable upon the exercise of stock
     options. Does not include 616,946 shares of Common Stock issuable upon the
     exercise of stock options that do not vest within 60 days of March 31,
     2002. Of these shares, Mr. Merriman does not have sole investment control
     over 95,000 shares of Common Stock that are subject to a planned selling
     program pursuant to Rule 10b5-1 of the Exchange Act.

 (5) Includes 390,042 shares of Common Stock issuable upon the exercise of stock
     options. Does not include 777,667 shares of Common Stock issuable upon the
     exercise of stock options that do not vest within 60 days of March 31,
     2002.

 (6) Includes 167,054 shares of Common Stock issuable upon the exercise of stock
     options. Does not include 263,057 shares of Common Stock issuable upon the
     exercise of stock options that do not vest within 60 days of March 31,
     2002.

 (7) Includes 159,036 shares of Common Stock issuable upon the exercise of stock
     options. Does not include 128,236 shares of Common Stock issuable upon the
     exercise of stock options that do not vest within 60 days of March 31,
     2002.

 (8) Includes 194,812 shares of Common Stock issuable upon the exercise of stock
     options. Does not include 476,665 shares of Common Stock issuable upon the
     exercise of stock options that do not vest within 60 days of March 31,
     2002.

 (9) Includes 262,835 shares of Common Stock issuable upon the exercise of stock
     options. Does not include 406,874 shares of Common Stock issuable upon the
     exercise of stock options that do not vest within 60 days of March 31,
     2002.

(10) Includes 80,000 shares of Common Stock issuable upon the exercise of stock
     options.

(11) Includes 160,000 shares of Common Stock issuable upon the exercise of stock
     options.

(12) Includes 60,000 shares of Common Stock issuable upon the exercise of stock
     options.

(13) Includes 92,500 shares of Common Stock issuable upon the exercise of stock
     options.

(14) Includes 80,000 shares of Common Stock issuable upon the exercise of stock
     options. Does not include 40,000 shares held by the Strohm-Reavis Living
     Trust for which Mr. Strohm is trustee.

(15) This information is derived from a Schedule 13G dated February 7, 2002,
     filed with the Securities and Exchange Commission (the 'Commission') by
     Bear Stearns Asset Management Inc. ('BSAM'). BSAM has sole dispositive and
     sole voting power with respect to all 7,411,400 of the shares. BSAM's
     address is 383 Madison Avenue, 27th Floor, New York, New York 10179.

(16) This information is derived from a Schedule 13G dated February 7, 2002,
     filed with the Commission by Bear Stearns S&P STARS Portfolio. ('BSS&P').
     BSS&P has sole dispositive and sole voting power with respect to all
     7,075,000 of the shares. BSS&P's address is 383 Madison Avenue, 27th Floor,
     New York, New York 10179.

(17) This information is derived from a Schedule 13G dated February 11, 2002,
     filed with the Commission by Capital Research and Management Company
     ('CRMC') and SMALLCAP World Fund, Inc. ('SCWF'). CRMC has sole dispositive
     power and no voting power with respect to all 12,929,600 of the shares.
     SCWF has sole voting power and no dispositive power with respect to
     7,789,000 of the 12,929,600 shares. CRMC and SCWFs' address is 333 South
     Hope Street, Los Angeles, California 90071.

(18) This information is derived from a Schedule 13G dated February 12, 2002,
     filed with the Commission by Munder Capital Management ('MCM'). MCM has
     sole dispositive power with respect to all 8,213,436 of the shares and sole
     voting power with respect to 8,139,916 of the 8,213,436 shares. MCM's
     address is 480 Pierce Street, Suite 300, P.O. Box 3043, Birmingham,
     Michigan 40812.

(19) Includes: Kevin J. O'Connor, Kevin P. Ryan, Bruce D. Dalziel, Dwight A.
     Merriman, Mok Choe, Jonathan Shapiro, David S. Rosenblatt, Christopher
     Saridakis, Brian M. Rainey, Courtland B. Cunningham, Jeffrey Silverman,
     Stephen R. Collins, Barry M. Salzman, W. Grant Gregory, Thomas S. Murphy,
     Mark E. Nunnelly, Don Peppers and David N. Strohm.

                                       15



<Page>

                  EXECUTIVE COMPENSATION AND OTHER INFORMATION

    Our executive officers are as follows:

<Table>
<Caption>
           NAME              AGE                          POSITION
           ----              ---                          --------
                            
Kevin P. Ryan..............  38   Chief Executive Officer and Director
Bruce D. Dalziel...........  44   Chief Financial Officer
Dwight A. Merriman.........  33   Chief Technical Officer and Director
David S. Rosenblatt........  34   President
Mok Choe...................  43   Chief Information Officer
Jonathan D. Shapiro........  39   Chief Strategy Officer
Christopher Saridakis......  33   Senior Vice President, TechSolutions
Brian M. Rainey............  40   Senior Vice President and General Manager, Abacus
Courtland B. Cunningham....  33   Senior Vice President, TechSolutions
Jeffrey Silverman..........  35   Vice President and General Manager, Media
</Table>

                   INFORMATION CONCERNING EXECUTIVE OFFICERS
                             WHO ARE NOT DIRECTORS

    Bruce D. Dalziel has served as the Company's Chief Financial Officer since
October 2001. From August 2001 to October 2001, Mr. Dalziel served as the
Company's acting Chief Financial Officer. From January 2001 to August 2001, Mr.
Dalziel served as the Company's Vice President of Finance and Operations for the
Technology, Data and Research divisions. Mr. Dalziel joined the Company in
September 2000 as Vice President of Financial Planning and Analysis and
continued in this position until January 2001. From September 1986 to August
2000, Mr. Dalziel served in a variety of roles at Prudential Insurance Company
of America, including Chief Financial Officer for International Insurance, Fixed
Income Portfolio Manager and Head of Institutional Asset Management Sales and
Vice President, Planning and Analysis for Prudential as a whole.

    David S. Rosenblatt has served as the Company's President since December
2001. From November 2000 until December 2001, he served as the Company's
President, Technology, Data and Research. From October 1999 until November 2000,
Mr. Rosenblatt served as the Company's Senior Vice President of Global
Technology Solutions. Prior to that, Mr. Rosenblatt was Vice President and
General Manager of the Company's Closed-Loop Marketing Solutions, which he
launched in August 1998 and he also served as the Director of Strategic
Planning. Mr. Rosenblatt joined DoubleClick in August 1997 as the Product
Manager of the DART for Publishers service and continued in this position until
August 1998. In 1996, Mr. Rosenblatt was responsible for Omnipoint
Communications' online content products as part of Omnipoint's rollout of its
Personal Cellular Service in the fall of 1996. Mr. Rosenblatt serves as a
director of Axiom Legal Solutions, Inc., a legal services company.

    Mok Choe has served as the Company's Chief Information Officer since
December 2001. From May 1999 to November 2001, Mr. Choe was co-Chief Information
Officer and the Vice President, Applications Development of Ameritrade, Inc.
From July 1997 to April 1999, Mr. Choe was Assistant Vice President of
Nationwide Mutual Insurance Company. Mr. Choe spent a total of six years in the
insurance industry leading the teams that developed automated underwriting and
claims systems development for Nationwide Insurance and was the Division Manager
of Information Services at United States Fidelity & Guaranty Company from June
1993 to June 1997.

    Jonathan D. Shapiro has served as the Company's Chief Strategy Officer since
January of 2002. Prior to this Mr. Shapiro was Senior Vice President of Strategy
for DoubleClick's Tech, Data and Research businesses. From June 1999 to January
2001 Mr. Shapiro served as the Company's Senior Vice President of Abacus Online.
From February 1998 to June 1999, Mr. Shapiro served as the Company's Vice
President of Business Development, overseeing operation of the DoubleClick
network. Prior to joining DoubleClick, Mr. Shapiro served as an interactive
multimedia specialist for McKinsey & Co. from April 1997 to February 1998 and
prior to this was Vice President, Corporate Development of United Media from
January 1995 to April 1997, where he was responsible for the management of
United Media's Internet business.

                                       16



<Page>

    Christopher Saridakis has served as the Company's Senior Vice President of
TechSolutions since May 2001. From October 1998 to June 2001, Mr. Saridakis was
the Company's Vice President and General Manager of TechSolutions, responsible
for the entire North American and South American technology solutions business.
From August 1997 to October 1998, Mr. Saridakis managed the Company's DART
technology division. From October 1993 to August 1997, Mr. Saridakis was the
Director of New Products & Business Development for Enterprise Solutions at
Reuters America, Inc. From July 1991 to October 1993, Mr. Saridakis worked at
Lehman Brothers Inc., as the Assistant Vice President for the Central Funding
Desk.

    Brian M. Rainey has served as Senior Vice President and General Manager of
DoubleClick's Abacus division since January 2001. From November 2000 until
January 2001, Mr. Rainey served as the acting President and then the President
of DoubleClick's Abacus division. From June 1999 until November 2000, Mr. Rainey
served as Executive Vice President and Chief Performance Officer of Abacus,
which was acquired by, and became a division of DoubleClick in November 1999.
From January 1998 until June 1999, Mr. Rainey served as Executive Vice
President, Merchandise Services at Abacus and from January 1996 until January
1998 as Senior Vice President, Catalog Client Services.

    Courtland B. Cunningham has served as the Company's Senior Vice President,
TechSolutions since April 2002. From July 2000 until April 2002, Mr. Cunningham
was the Vice President and General Manager of DARTmail. From January 2000 to
July 2000, Mr. Cunningham served as Vice President of Business Operations for
the Company's technology group. From August 1997 to January 2000, Mr. Cunningham
worked as a case team leader at Bain & Co., a Boston based consulting firm.

    Jeffrey Silverman has served as the Company's Vice President and General
Manager, Media since November 2001. From September 2000 to November 2001, Mr.
Silverman served as the Company's Vice President of Corporate Sales and Account
Management. From January 1998 to September 2000, Mr. Silverman served the
Company in several key roles, such as Director of Sponsorships Sales for the
DoubleClick Network and as Publisher of the Company's Business Network. Prior to
that Mr. Silverman was President of SDC Associates LLC, a consulting company,
which he founded in 1996.

                                       17



<Page>

EXECUTIVE COMPENSATION

    The following Summary Compensation Table sets forth the compensation paid
for the years ended December 31, 1999, 2000 and 2001 to the Company's Chief
Executive Officer, the Company's four most highly compensated executive officers
other than the Chief Executive Officer who served as executive officers as of
December 31, 2001 and two other individuals who were executive officers during
2001 (together, the 'Named Executive Officers').

                           SUMMARY COMPENSATION TABLE

<Table>
<Caption>
                                                                           LONG-TERM
                                                                         COMPENSATION/
                                           ANNUAL COMPENSATION(1)           AWARDS
                                       -------------------------------    UNDERLYING      ALL OTHER
     NAME AND PRINCIPAL POSITION       YEAR   SALARY($)       BONUS($)      OPTION       COMPENSATION
     ---------------------------       ----   ---------       --------      ------       ------------
                                                                          
Kevin P. Ryan .......................  2001   $291,667        $168,000     2,000,000            --
  Chief Executive Officer              2000    200,000          75,000       887,084            --
                                       1999    175,000          43,750     1,500,000            --
Dwight A. Merriman ..................  2001   $225,000        $ 81,000       320,000            --
  Chief Technology Officer             2000    175,000          67,500       106,072            --
                                       1999    143,750          37,500       600,000            --
David S. Rosenblatt .................  2001   $279,167        $134,750       725,000            --
  President                            2000    158,333         165,000        29,709            --
                                       1999    121,250          87,500       358,000       $ 1,500(2)
Christopher Saridakis ...............  2001   $196,042        $ 55,000       160,000       $33,313(2)
  Senior Vice President,               2000    147,917          22,500        47,111            --
  TechSolutions                        1999    121,250          62,500       180,000            --
Brian M. Rainey .....................  2001   $227,083        $ 55,000       103,750       $26,325(2)
  Senior Vice President and General    2000    191,250          67,500         8,397        20,184(3)
  Manager, Abacus                      1999    165,000          34,031       129,400        77,456(2)
Stephen R. Collins(4) ...............  2001   $245,869        $100,500       275,000            --
  Former Chief Financial Officer       2000    181,667          67,500        26,477            --
                                       1999    152,640          40,000       335,000            --
Barry M. Salzman(5) .................  2001   $279,167        $150,000       325,000            --
  Former President, Global Media       2000    191,667          82,500         9,709       $ 1,000(6)
                                       1999    168,750          87,500       260,000            --
</Table>

- ---------

(1) In accordance with the rules of the Commission, other annual compensation in
    the form of perquisites and other personal benefits has been omitted for
    each of the Named Executive Officers because the aggregate amount of such
    perquisites and other personal benefits constituted less than the lesser of
    $50,000 or 10% of the total of annual salary and bonuses for each of such
    Named Executive Officers for the years ended December 31, 1999, 2000 and
    2001.

(2) Consists solely of commissions.

(3) Includes $18,684 of commissions and an employee referral payment of $1,500.

(4) Mr. Collins resigned as our Chief Financial Officer in August 2001, but
    continued to work for the Company until March 2, 2002.

(5) Mr. Salzman resigned as our President, Global Media in December 2001, but
    continues to work for the Company.

(6) Consists solely of an employee referral payment.

OPTION GRANTS IN LAST YEAR

    The following table sets forth certain information regarding options granted
to the Named Executive Officers during 2001. The Company has not granted any
stock appreciation rights to any of the Named Executive Officers.

                                       18



<Page>

               OPTION GRANTS DURING YEAR ENDED DECEMBER 31, 2001

<Table>
<Caption>
                                             INDIVIDUAL GRANTS
                            ----------------------------------------------------   POTENTIAL REALIZABLE VALUE
                            NUMBER OF         % OF TOTAL                           AT ASSUMED ANNUAL RATES OF
                              SHARES           OPTIONS     EXERCISE                 STOCK PRICE APPRECIATION
                            UNDERLYING        GRANTED TO    PRICE                      FOR OPTION TERM(3)
                             OPTIONS          EMPLOYEES      PER      EXPIRATION   --------------------------
           NAME             GRANTED(1)        IN 2001(2)    SHARE        DATE          5%            10%
           ----             ----------        ----------    -----        ----          --            ---
                                                                               
Kevin P. Ryan(4)..........   250,000             3.00%      $15.75    8/18/2010    $2,170,842    $ 5,346,912
                             250,000             3.00        12.54    8/21/2010     1,728,403      4,257,160
                             300,000             3.60         9.72     1/2/2010     1,833,619      4,646,772
                             750,000(11)         9.00        11.58    6/18/2011     5,461,917     13,841,631
                             450,000(12)(13)     5.40         5.40    10/1/2011     1,528,204      3,872,788
Dwight A. Merriman(5).....    50,000             0.60        15.75    8/18/2010       434,168      1,069,382
                              50,000             0.60        12.54    8/21/2010       345,680        851,432
                             140,000             1.68        11.58    6/18/2011     1,019,557      2,583,771
                              80,000(13)         0.96         5.40    10/1/2011       271,680        688,495
David S. Rosenblatt(6)....   225,000             2.70         9.72     1/2/2011     1,375,214      3,485,079
                             200,000             2.40        11.58    6/18/2011     1,456,511      3,691,101
                             300,000(13)         3.60         5.40    10/1/2011     1,018,803      2,581,858
Christopher
  Saridakis(7)............    60,000             0.72        11.58    6/18/2011       436,953      1,107,330
                             100,000(14)         1.20         5.40    10/1/2011       339,601        860,619
Brian M. Rainey(8)........    50,000             0.60         9.72     1/2/2011       305,603        774,462
                               1,250             0.02         5.40     4/2/2011         4,245         10,757
                               1,250             0.02        11.13     4/2/2011         8,745         22,162
                               1,250             0.02        13.71     4/2/2011        10,777         27,312
                              50,000(13)         0.60         5.40    10/1/2011       169,800        430,309
Stephen R. Collins(9).....   175,000             2.10         9.72     1/2/2011     1,069,611      2,710,617
                             100,000             1.20        11.58    6/18/2011       728,255      1,845,550
Barry M. Salzman(10)......   225,000             2.70         9.72     1/2/2011     1,375,214      3,485,079
                             100,000             1.20        11.58    6/18/2011       728,255      1,845,550
</Table>

- ---------

 (1) Except as noted otherwise, the options shown in this table are only subject
     to accelerated vesting in the event of the change of control of the Company
     if not assumed or replaced with a comparable right.

 (2) During 2001, the Company granted employees options to purchase an aggregate
     of 8,306,282 shares of Common Stock.

 (3) Amounts represent hypothetical gains that could be achieved for the
     respective options if exercised at the end of the option term. The 5% and
     10% assumed annual rates of compounded stock price appreciation are
     mandated by rules of the Commission and do not represent the Company's
     estimate or projection of the Company's future Common Stock prices. These
     amounts represent certain assumed rates of appreciation in the value of the
     Company's Common Stock from the fair market value on the date of grant.
     Actual gains, if any, on stock option exercises are dependent on the future
     performance of the Common Stock and overall stock market conditions. The
     amounts reflected in the table may not necessarily be achieved.

 (4) Mr. Ryan's option to purchase 250,000 shares (having an exercise price per
     share of $15.75) vests monthly over a twelve month period commencing on
     August 18, 2002. Mr. Ryan's option to purchase 250,000 shares (having an
     exercise price per share of $12.54) vests monthly over a twelve month
     period commencing on August 18, 2003. Twenty-five percent of Mr. Ryan's
     option to purchase 300,000 shares vested on January 2, 2002, the balance
     vests in substantially equal installments over the following thirty-six
     month period. Mr. Ryan's option to purchase 750,000 shares vests on
     June 18, 2006. One thirty-sixth of Mr. Ryan's option to purchase 450,000
     shares vests over a thirty-six month period, commencing on November 1,
     2001.

 (5) Mr. Merriman's option to purchase 50,000 shares (having an exercise price
     per share of $15.75) vests monthly over a twelve month period commencing on
     August 18, 2002. Mr. Merriman's option to purchase 50,000 shares (having an
     exercise price per share of $12.54) vests monthly over a twelve
                                              (footnotes continued on next page)

                                       19



<Page>

(footnotes continued from previous page)
     month period commencing on April 18, 2003. Mr. Merriman's option to
     purchase 140,000 shares vests on June 18, 2006. Mr. Merriman's option to
     purchase 80,000 shares vests over a thirty-six month period, commencing on
     November 1, 2001.

 (6) Twenty-five percent of Mr. Rosenblatt's option to purchase 225,000 shares
     vested on January 2, 2002, the balance vests in substantially equal
     installments over the following thirty-six month period. Mr. Rosenblatt's
     option to purchase 200,000 shares vests on June 18, 2006. Mr. Rosenblatt's
     option to purchase 300,000 shares vests over a thirty-six month period,
     commencing on November 1, 2001.

 (7) Mr. Saridakis's option to purchase 60,000 shares vests on June 18, 2006.
     Mr. Saridakis's option to purchase 100,000 shares vests over a thirty-six
     month period, commencing on November 1, 2001.

 (8) Mr. Rainey's option to purchase 50,000 shares vests annually over a four
     year period. One thirty-sixth of Mr. Rainey's option to purchase 1,250
     shares (having an exercise price of $5.40 per share) vests over a
     thirty-six month period, commencing on November 1, 2001. Mr. Rainey's
     option to purchase 1,250 shares (having an exercise price of $11.13 per
     share) vests annually over a four year period. Mr. Rainey's option to
     purchase 1,250 shares (having an exercise price of $13.71 per share) vests
     monthly over a twelve month period commencing on April 2, 2002.
     Mr. Rainey's option to purchase 50,000 shares vests over a thirty-six month
     period, commencing on November 1, 2001.

 (9) Twenty-five percent of Mr. Collins's option to purchase 175,000 shares
     vested on January 2, 2002, the balance vests in substantially equal
     installments over the following thirty-six month period. Mr. Collins's
     option to purchase 100,000 shares vests on June 18, 2006. All of
     Mr. Collins's options will expire on May 31, 2002, ninety days after
     Mr. Collins ceased to be an employee of the Company, unless otherwise
     exercised before such date.

(10) Twenty-five percent of Mr. Salzman's option to purchase 225,000 shares
     vested on July 2, 2002, the balance vests in substantially equal
     installments over the following thirty-six month period. Mr. Salzman's
     option to purchase 100,000 shares vests on June 18, 2006.

(11) Includes options for 50,000 shares of Common Stock that are subject to
     stockholder approval under Proposal Two.

(12) Subject to stockholder approval under Proposal Two.

(13) The vesting schedule for these options will accelerate by one year in the
     event of a change in control of the Company, and will accelerate in full in
     the event the optionee's service with the Company is terminated (actually
     or constructively) other than for misconduct within one year following the
     change in control.

(14) The vesting schedule for these options will accelerate by one year in the
     event of a change in control of the Company.

OPTION EXERCISE AND YEAR-END VALUES

    The following table sets forth certain information concerning options to
purchase Common Stock exercised by the Named Executive Officers during 2001 and
the number and value of unexercised options held by each of the Named Executive
Officers at December 31, 2001. None of the Named Executive Officers exercised
options during 2001.

                                       20



<Page>

                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTION VALUES

<Table>
<Caption>
                                                 NUMBER OF SHARES                     VALUE OF UNEXERCISED
                                          UNDERLYING UNEXERCISED OPTIONS              IN-THE-MONEY OPTIONS
                                                AT FISCAL YEAR END                   AT DECEMBER 31, 2001(1)
                                         ---------------------------------       -------------------------------
               NAME                      EXERCISABLE         UNEXERCISABLE       EXERCISABLE       UNEXERCISABLE
               ----                      -----------         -------------       -----------       -------------
                                                                                       
Kevin P. Ryan.....................        1,301,016(2)         3,441,668(3)      $4,077,874(4)      $3,010,865(5)
Dwight A. Merriman................          945,582              648,890          6,452,102            448,802
David S. Rosenblatt...............          258,375              909,334            595,612          2,084,395
Christopher Saridakis.............          129,416              300,695            361,104            634,247
Brian M. Rainey...................          113,389              173,883            101,095            369,257
Stephen R. Collins(6).............          196,477              475,000            314,500            326,660
Barry M. Salzman..................          214,398              455,311          1,220,491            235,578
</Table>

- ---------

(1) These values have been calculated on the basis of the market price of the
    Company's Common Stock on December 31, 2001 of $11.34 per share, less
    applicable exercise price per share, multiplied by the number of shares
    underlying such options.

(2) Includes 24,998 shares underlying the option to purchase shares of Common
    Stock subject to stockholder approval under Proposal Two.

(3) Includes 475,002 shares underlying the options to purchase shares of Common
    Stock subject to stockholder approval under Proposal Two.

(4) Includes $134,989, which is the value of the in-the-money option to purchase
    24,998 shares of Common Stock subject to stockholder approval under Proposal
    Two.

(5) Includes $2,295,010, which is the value of the in-the-money option to
    purchase 425,002 shares of Common Stock subject to stockholder approval
    under Proposal Two.

(6) The unexercised options will expire on May 31, 2002, ninety days after Mr.
    Collins ceased to be employed by the Company.

EMPLOYMENT AGREEMENTS AND CHANGE IN CONTROL PROVISIONS

    There are no employment agreements with our Named Executive Officers. The
vesting of all options granted since October 1, 2001 to certain employees at the
Vice President level and above accelerate by one year upon the occurrence of a
change of control; in addition, the vesting of all options granted since
October 1, 2001 to the Chief Executive Officer and those executives who report
directly to the Chief Executive Officer accelerate in full in the event the
optionee's service with the Company is terminated (actually or constructively)
other than for misconduct within one year following the change of control. Other
than those vesting provisions, there are no agreements with our Named Executive
Officers that contain a change in control provision.

SEPARATION AGREEMENTS

    On August 6, 2001, the Company entered into a separation letter agreement
with Mr. Stephen Collins. Under the terms of the letter agreement, Mr. Collins
resigned as Chief Financial Officer, but continued as an employee of the Company
and received his regular salary until March 2, 2002. On March 2, 2002, Mr.
Collins received a lump sum payment of $7,500 and on March 15, 2002, Mr. Collins
received a bonus of $100,500. All outstanding options held by Mr. Collins will
expire on May 31, 2002, unless exercised before such date.

    On October 31, 2001, the Company entered into a separation letter agreement
with Mr. Barry Salzman. Under the terms of the letter agreement, Mr. Salzman
resigned as President, Global Media, but will continue as an employee of the
Company and receive his regular salary until June 7, 2002. On March 15, 2002,
Mr. Salzman received a bonus of $150,000.

                                       21



<Page>

COMMITTEES OF THE BOARD

    The Company has standing Audit and Compensation Committees. The Company does
not have a Nominating Committee. The Audit Committee of the Board of Directors
reviews, acts on and reports to the Board of Directors with respect to various
auditing and accounting matters, including the selection of our independent
accountants, the scope of the annual audit, fees to be paid to the independent
accountants, and the performance of our independent accountants. The Audit
Committee currently consists of Messrs. W. Grant Gregory, Mark E. Nunnelly and
Don Peppers. The Compensation Committee of the Board of Directors administers
our stock option plans and administers certain of our other benefit plans. The
Compensation Committee also provides recommendations to the Chief Executive
Officer and the Board of Directors concerning the salaries and incentive
compensation of the executive officers of the Company and our other employees
and consultants.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    The Compensation Committee currently consists of Messrs. W. Grant Gregory,
Thomas S. Murphy and David N. Strohm. No interlocking relationship has existed
between members of the Company's Compensation Committee and the board of
directors or compensation committee of any other company.

ATTENDANCE AT BOARD AND COMMITTEE MEETINGS

    During 2001, the Board of Directors held nine meetings and acted one time by
unanimous written consent. The Compensation Committee held five meetings in
2001. The Audit Committee held four meetings in 2001. Each director attended or
participated in 75% or more of the meetings held by the Board of Directors and
each committee member attended 75% or more of the meetings held by the
committees on which he served.

                                       22



<Page>

                      REPORT OF THE COMPENSATION COMMITTEE
                           OF THE BOARD OF DIRECTORS

    The Compensation Committee of the Board of Directors advises the Chief
Executive Officer and the Board of Directors on matters of the Company's
compensation philosophy and the compensation of executive officers and other
individuals compensated by the Company. The Compensation Committee is also
responsible for the administration of the Company's stock option plans under
which option grants and direct stock issuances may be made to executive
officers. The Compensation Committee has reviewed and is in accord with the
compensation paid to executive officers in 2001.

    GENERAL COMPENSATION POLICY. The fundamental policy of the Compensation
Committee is to provide our executive officers with competitive compensation
opportunities based upon their contribution to our development and financial
success and their personal performance. It is the Compensation Committee's
objective to have a portion of each executive officer's compensation contingent
upon our performance as well as upon such executive officer's own level of
performance. Accordingly, the compensation package for each executive officer is
comprised of three elements: (i) base salary, (ii) annual bonus and
(iii) long-term stock-based incentive awards which strengthen the mutuality of
interests between the executive officers and the Company's stockholders.

    FACTORS. The principal factors which the Compensation Committee considered
with respect to each executive officer's compensation package for 2001 are
summarized below. The Compensation Committee may, however, in its discretion
apply entirely different factors in advising the Chief Executive Officer and the
Board of Directors with respect to executive compensation for future years.

    Base Salary. The suggested base salary for each executive officer is
determined on the basis of the following factors: experience, personal
performance, the salary levels in effect for comparable positions within and
without our industry internal base salary comparability considerations. The
weight given to each of these factors differs from individual to individual, as
the Compensation Committee deems appropriate.

    Annual Bonus. During the last year, the executive officers of the Company
were eligible for discretionary annual bonuses, as determined by the
Compensation Committee. Among factors considered in determining the annual bonus
were personal performance and the Company's achievement of performance goals as
compared to a group of peer companies, which is intended to correlate to
stockholder value. The group of peer companies and the performance goals are
reviewed annually. The Compensation Committee reviews the individual executive
performance and Company targets and approves the amount of actual bonuses
awarded.

    Long-Term Incentive Compensation. Long-term incentives are provided through
grants of stock options. The grants are designed to align the interests of each
executive officer with those of the stockholders and provide each individual
with a significant incentive to manage the Company from the perspective of an
owner with an equity stake in the Company. Each option generally becomes
exercisable in installments, contingent upon the executive officer's continued
employment with the Company. Accordingly, the option grant will provide a return
to the executive officer only if the executive officer remains employed by the
Company during the vesting period, and then only if the market price of the
underlying shares appreciates.

    The number of shares subject to each option grant is set at a level intended
to create a meaningful opportunity for stock ownership based on the executive
officer's current position with the Company, the size of comparable awards made
to individuals in similar positions within the industry, the individual's
potential for increased responsibility and promotion over the option term and
the individual's personal performance in recent periods. The Compensation
Committee also considers the number of unvested options held by the executive
officer in order to maintain an appropriate level of equity incentive for that
individual. However, the Compensation Committee does not adhere to any specific
guidelines as to the relative option holdings of the Company's executive
officers. Stock options to purchase an aggregate of 4,518,000 shares of Common
Stock were granted to executive officers in 2001.

    CEO COMPENSATION. The plans and policies discussed above were the basis for
the 2001 compensation of the Company's Chief Executive Officer, Kevin P. Ryan.
In advising the Board of Directors with respect to this compensation, the
Compensation Committee seeks to achieve two

                                       23



<Page>

objectives: (i) establish a level of base salary and bonus competitive with that
paid by companies within our industry which are of comparable size to the
Company and by companies outside of our industry with which the Company competes
for executive talent and (ii) make a significant percentage of the total
compensation package contingent upon the Company's performance and stock price
appreciation. In accordance with these objectives, Mr. Ryan received a base
salary of $291,667 for 2001 and a bonus of $168,000. The Company granted
2,000,000 stock options to Mr. Ryan in 2001 of which 500,000 are subject to
stockholder approval of Proposal Two; he currently holds a total of 4,742,684
unexercised stock options, of which 500,000 are subject to stockholder approval.

    COMPLIANCE WITH INTERNAL REVENUE CODE SECTION 162(M). As a result of Section
162(m) of the Internal Revenue Code of 1986, as amended, the Company will not be
allowed a federal income tax deduction for compensation paid to certain
executive officers, to the extent that compensation exceeds $1 million per
officer in any one calendar year. This limitation will apply to all compensation
which is not considered to be performance-based. Compensation which does qualify
as performance-based compensation will not have to be taken into account for
purposes of this limitation. The Amended and Restated 1997 Stock Incentive Plan
contains certain provisions which permit the Company, on a grant-by-grant basis,
to make awards of stock options (with an exercise price equal to or greater than
fair market value of the Common Stock on the date of grant) that will qualify as
performance-based compensation so that any compensation deemed paid in
connection with those options will be excluded from the 162(m) limitation. The
Compensation Committee considers this among all factors taken into account when
setting compensation policy and making individual compensation decisions.

    The Compensation Committee does not expect that the compensation to be paid
to any of the Company's executive officers for 2001 will exceed the $1 million
limit per officer.

                                          THE COMPENSATION COMMITTEE
                                          W. Grant Gregory
                                          Thomas S. Murphy
                                          David N. Strohm

                                       24



<Page>

                         REPORT OF THE AUDIT COMMITTEE
                           OF THE BOARD OF DIRECTORS

    The following is the report of the audit committee with respect to the
Company's audited financial statements for the fiscal year ended December 31,
2001, included in the Company's Annual Report on Form 10-K. The information
contained in this report shall not be deemed to be 'soliciting material' or to
be 'filed' with the Securities and Exchange Commission, nor shall such
information be incorporated by reference into any future filing under the
Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as
amended, except to the extent that the Company specifically incorporates it by
reference in such filing.

MEMBERSHIP AND ROLE OF AUDIT COMMITTEE

    The Audit Committee consists of the following members of the Company's Board
of Directors: W. Grant Gregory, Mark E. Nunnelly and Don Peppers. Each of the
members of the Audit Committee is independent as defined under the National
Association of Securities Dealers' listing standards. The Audit Committee
operates under a written charter adopted by the Board of Directors.

REVIEW WITH MANAGEMENT

    The audit committee has reviewed and discussed the Company's audited
financial statements with management.

REVIEW AND DISCUSSIONS WITH INDEPENDENT ACCOUNTANTS

    The audit committee has discussed with PricewaterhouseCoopers LLP, the
Company's independent accountants, the matters required to be discussed by
SAS 61 (Codification of Statements on Accounting Standards) which includes,
among other items, matters related to the conduct of the audit of the Company's
financial statements.

    The audit committee has also received written disclosures and the letter
from PricewaterhouseCoopers LLP required by Independence Standards Board
Standard No. 1 (which relates to the accountant's independence from the Company
and its related entities) and has discussed with PricewaterhouseCoopers LLP
their independence from the Company.

CONCLUSION

    Based on the review and discussions referred to above, the committee
recommended to the Company's Board that the Company's audited financial
statements be included in the Company's Annual Report on Form 10-K for the
fiscal year ended December 31, 2001.

                                          THE AUDIT COMMITTEE
                                          W. Grant Gregory
                                          Mark E. Nunnelly
                                          Don Peppers

                                       25



<Page>

                               PERFORMANCE GRAPH

    Set forth below is a graph comparing the cumulative total stockholder return
of $100 invested in our Common Stock on February 20, 1998 (the day our shares
commenced trading) through December 31, 2001 with the cumulative total return of
$100 invested in the Nasdaq Stock Market (U.S.) Index, the Amex Inter@ctive Week
Internet Index and a Self-Constructed Peer Group calculated similarly for the
same period.


                              [PERFORMANCE GRAPH]


<Table>
<Caption>
                                                      NASDAQ STOCK       AMEX
                                                         MARKET       INTER@CTIVE
                                   DOUBLECLICK INC.      (U.S.)      WEEK INTERNET   PEER GROUP
                                   ----------------      ------      -------------   ----------
                                                                         
 2/20/98.........................     $  100.00         $100.00         $100.00       $100.00
12/31/98.........................        148.33          128.01          232.76        142.00
12/31/99.........................      1,687.09          237.83          555.98        501.66
12/31/00.........................        146.67          143.05          291.47         89.52
12/31/01.........................        151.20          113.51          160.69         60.10
</Table>

    In the proxy statement for the Company's 2001 annual meeting of
stockholders, the Company compared cumulative total stockholder returns on its
Common Stock against a peer group (the 'Old Peer Group') consisting of the
following companies: 24/7 Media, Inc., Engage, Inc., L90, Inc., ValueClick,
Inc., Terra Networks, S.A. and Cnet, Inc. The Company has included the
description of cumulative total stockholder returns for the Old Peer Group and
the Amex Inter@ctive Week Internet Index. The Company has selected the Amex
Inter@ctive Week Internet Index to better reflect stockholder returns among
peers in our industry and the Company does not intend to compare its performance
with the Old Peer Group in future proxy statements.

                                       26



<Page>

            SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

    Section 16(a) of the Exchange Act requires our officers and directors, and
persons who own more than 10% of a registered class of our equity securities, to
file reports of ownership and changes in ownership with the Commission and the
Nasdaq Stock Market. Officers, directors and greater than 10% stockholders are
required by Commission regulations to furnish us with copies of all reports they
file pursuant to Section 16(a).

    Based solely on a review of the copies of such reports furnished to us, the
Company has determined that, during 2001, all filing requirements applicable to
its directors and officers were complied with except, due to clerical errors, as
follows: (1) one late report by Mr. W. Grant Gregory with respect to a Form 4 to
report an acquisition of shares in December 1999; (2) one late report by Mr.
Mark Nunnelly with respect to a Form 4, to add one sale in January 1999;
(3) two late reports by Mr. Kevin O'Connor: a Form 5 to add one gift of shares
to a charity in August 2000 and a Form 4 to add an acquisition of shares in
January 2001; and (4) one late report by Mr. Thomas Etergino with respect to a
Form 3.

                            EXPENSES OF SOLICITATION

    We bear all expenses incurred in connection with the solicitation of
proxies. We will reimburse brokers, fiduciaries and custodians for their costs
in forwarding proxy materials to beneficial owners of Common Stock held in their
names.

    The Company may consider the engagement of a proxy solicitation firm. Our
directors, officers and employees may also solicit proxies by mail, telephone
and personal contact. They will not receive any additional compensation for
these activities.

                             STOCKHOLDER PROPOSALS

    In accordance with regulations issued by the Commission, stockholder
proposals intended for presentation at the 2003 annual meeting of stockholders
must be received by the Secretary of the Company no later than the close of
business on December 19, 2002 if such proposals are to be considered for
inclusion in the Company's Proxy Statement. A proposal, including any
accompanying supporting statement, may not exceed 500 words. In addition, the
proxy solicited by the Board of Directors for the 2003 annual meeting of
stockholders will confer discretionary authority to vote on any stockholder
proposal raised at the 2003 annual meeting of stockholders that is not described
in the 2003 proxy statement unless the Company has received notice of such
proposal on or before the close of business on December 19, 2003. However, if
the Company determines to change the date of the 2003 annual meeting of
stockholders more than 30 days from May 31, 2003, the Company will provide
stockholders with a reasonable time before the Company begins to print and mail
its proxy materials for the 2003 annual meeting of stockholders in order to
allow such stockholders an opportunity to make proposals in accordance with the
rules and regulations of the Commission.

                                 OTHER MATTERS

    The Board of Directors knows of no matters that are to be presented for
action at the Annual Meeting other than those set forth above. If any other
matters properly come before the Annual Meeting, the persons named in the
enclosed form of proxy will vote the shares represented by proxies in accordance
with their best judgment on such matters.

New York, New York
April 24, 2002

                                       27



<Page>

                                                                         ANNEX A

                                DOUBLECLICK INC.
                           1997 STOCK INCENTIVE PLAN
            (AS AMENDED AND RESTATED EFFECTIVE AS OF JUNE 18, 2001)

                                  ARTICLE ONE
                               GENERAL PROVISIONS

I. PURPOSE OF THE PLAN

    This 1997 Stock Incentive Plan is intended to promote the interests of
DoubleClick Inc., a Delaware corporation, by providing eligible persons with the
opportunity to acquire a proprietary interest, or otherwise increase their
proprietary interest, in the Corporation as an incentive for them to remain in
the service of the Corporation.

    Capitalized terms shall have the meanings assigned to such terms in the
attached Appendix.

    All share numbers in this document reflect both 2-for-1 stock splits
effected by the Company on April 5, 1999 and January 10, 2000.

II. STRUCTURE OF THE PLAN

    A. The Plan shall be divided into three separate equity programs:

        (i) the Discretionary Option Grant Program under which eligible persons
    may, at the discretion of the Plan Administrator, be granted options to
    purchase shares of Common Stock,

        (ii) the Stock Issuance Program under which eligible persons may, at the
    discretion of the Plan Administrator, be issued shares of Common Stock
    directly, either through the immediate purchase of such shares or as a bonus
    for services rendered the Corporation (or any Parent or Subsidiary), and

        (iii) the Automatic Option Grant Program under which eligible
    non-employee Board members shall automatically receive option grants at
    periodic intervals to purchase shares of Common Stock.

    B. The provisions of Articles One and Five shall apply to all equity
programs under the Plan and shall govern the interests of all persons under the
Plan.

III. ADMINISTRATION OF THE PLAN

    A. Prior to the Section 12 Registration Date, the Discretionary Option Grant
and Stock Issuance Programs shall be administered by the Board. Beginning with
the Section 12 Registration Date, the Primary Committee shall have sole and
exclusive authority to administer the Discretionary Option Grant and Stock
Issuance Programs with respect to Section 16 Insiders.

    B. Administration of the Discretionary Option Grant and Stock Issuance
Programs with respect to all other persons eligible to participate in those
programs may, at the Board's discretion, be vested in the Primary Committee or a
Secondary Committee, or the Board may retain the power to administer those
programs with respect to all such persons.

    C. Members of the Primary Committee or any Secondary Committee shall serve
for such period of time as the Board may determine and may be removed by the
Board at any time. The Board may also at any time terminate the functions of any
Secondary Committee and reassume all powers and authority previously delegated
to such committee.

    D. Each Plan Administrator shall, within the scope of its administrative
functions under the Plan, have full power and authority (subject to the
provisions of the Plan) to establish such rules and regulations as it may deem
appropriate for proper administration of the Discretionary Option Grant and
Stock Issuance Programs and to make such determinations under, and issue such
interpretations of, the provisions of such programs and any outstanding options
or stock issuances thereunder as it may

                                      A-1



<Page>

deem necessary or advisable. Decisions of the Plan Administrator within the
scope of its administrative functions under the Plan shall be final and binding
on all parties who have an interest in the Discretionary Option Grant and Stock
Issuance Programs under its jurisdiction or any option grants or stock issuance
thereunder.

    E. Service on the Primary Committee or the Secondary Committee shall
constitute service as a Board member, and members of each such committee shall
accordingly be entitled to full indemnification and reimbursement as Board
members for their service on such committee. No member of the Primary Committee
or the Secondary Committee shall be liable for any act or omission made in good
faith with respect to the Plan or any option grants or stock issuances under the
Plan.

    F. Administration of the Automatic Option Grant Program shall be
self-executing in accordance with the terms of that program, and no Plan
Administrator shall exercise any discretionary functions with respect to any
option grants or stock issuances made under that program.

IV. ELIGIBILITY

    A. The persons eligible to participate in the Discretionary Option Grant and
Stock Issuance Programs are as follows:

        (i) Employees,

        (ii) non-employee members of the Board or the board of directors of any
    Parent or Subsidiary, and

        (iii) consultants and other independent advisors who provide services to
    the Corporation (or any Parent or Subsidiary).

    B. Each Plan Administrator shall, within the scope of its administrative
jurisdiction under the Plan, have full authority to determine, (i) with respect
to the option grants under the Discretionary Option Grant Program, which
eligible persons are to receive option grants, the time or times when such
option grants are to be made, the number of shares to be covered by each such
grant, the status of the granted option as either an Incentive Option or a
Non-Statutory Option, the time or times when each option is to become
exercisable, the vesting schedule (if any) applicable to the option shares and
the maximum term for which the option is to remain outstanding and (ii) with
respect to stock issuances under the Stock Issuance Program, which eligible
persons are to receive stock issuances, the time or times when such issuances
are to be made, the number of shares to be issued to each Participant, the
vesting schedule (if any) applicable to the issued shares and the consideration
for such shares.

    C. The Plan Administrator shall have the absolute discretion either to grant
options in accordance with the Discretionary Option Grant Program or to effect
stock issuances in accordance with the Stock Issuance Program.

    D. The individuals who shall be eligible to participate in the Automatic
Option Grant Program shall be limited to (i) those individuals serving as
non-employee Board members on the Underwriting Date, (ii) those individuals who
first become non-employee Board members after the Underwriting Date, whether
through appointment by the Board or election by the Corporation's stockholders,
and (iii) those individuals who continue to serve as non-employee Board members
at one or more Annual Stockholder Meetings held in calendar years following the
calendar year of the Underwriting Date. A non-employee Board member who has
previously been in the employ of the Corporation (or any Parent or Subsidiary)
shall not be eligible to receive an option grant under the Automatic Option
Grant Program at the time he or she first becomes a non-employee Board member,
but shall be eligible to receive periodic option grants under the Automatic
Option Grant Program while he or she continues to serve as a non-employee Board
member.

V. STOCK SUBJECT TO THE PLAN

    A. The stock issuable under the Plan shall be shares of authorized but
unissued or reacquired Common Stock, including shares repurchased by the
Corporation on the open market. The maximum number of shares of Common Stock
initially reserved for issuance over the term of the Plan shall not exceed
37,548,152 shares, subject to the automatic share increases described in
Paragraph V.B. below.

                                      A-2



<Page>

Such authorized share reserve is comprised of (i) the 12,000,000 shares
transferred from the Predecessor Plan as of the Plan Effective Date, (ii) an
additional 2,348,152-share automatic increase effected on January 4, 1999,
(iii) the 16,000,000 share increase approved by the stockholders at the 1999
Annual Stockholders Meeting, (iv) an additional 2,400,000-share automatic
increase effected on January 4, 2000, (v) an additional 2,400,000-share
automatic increase effected on January 2, 2001, and (vi) an additional
2,400,000-share automatic increase effected on January 2, 2002.

    B. The number of shares of Common Stock available for issuance under the
Plan shall automatically increase on the first trading day of each calendar year
during the term of the Plan, beginning with the 1999 calendar year, by an amount
equal to three percent (3%) of the shares of Common Stock outstanding on the
last trading day of the immediately preceding calendar year, provided that,
effective with the year 2000, no such increase will exceed 2,400,000 shares. No
Incentive Options may be granted on the basis of the additional shares of Common
Stock resulting from such annual increases.

    C. No one person participating in the Plan may receive options and direct
stock issuances for more than 3,000,000 shares of Common Stock in the aggregate
per each period of two-calendar years.

    D. Shares of Common Stock subject to outstanding options (including options
incorporated into this Plan from the Predecessor Plan) shall be available for
subsequent issuance under the Plan to the extent (i) those options expire or
terminate for any reason prior to exercise in full or (ii) the options are
cancelled in accordance with cancellation-regrant provisions of Article Two.
Unvested shares issued under the Plan and subsequently cancelled or repurchased
by the Corporation, at the original exercise or issue price paid per share,
pursuant to the Corporation's repurchase rights under the Plan shall be added
back to the number of shares of Common Stock reserved for issuance under the
Plan and shall accordingly be available for reissuance through one or more
subsequent option grants or direct stock issuances under the Plan. However,
should the exercise price of an option under the Plan be paid with shares of
Common Stock or should shares of Common Stock otherwise issuable under the Plan
be withheld by the Corporation in satisfaction of the withholding taxes incurred
in connection with the exercise of an option or the vesting of a stock issuance
under the Plan, then the number of shares of Common Stock available for issuance
under the Plan shall be reduced by the gross number of shares for which the
option is exercised or which vest under the stock issuance, and not by the net
number of shares of Common Stock issued to the holder of such option or stock
issuance.

    E. If any change is made to the Common Stock by reason of any stock split,
stock dividend, recapitalization, combination of shares, exchange of shares or
other change affecting the outstanding Common Stock as a class without the
Corporation's receipt of consideration, appropriate adjustments shall be made to
(i) the maximum number and/or class of securities issuable under the Plan,
(ii) the maximum number and/or class of securities by which the share reserve
under the Plan is to increase automatically each year, (iii) the number and/or
class of securities for which any one person may be granted stock options and
direct stock issuances under this Plan per two-calendar year period, (iv) the
number and/or class of securities for which grants are subsequently to be made
under the Automatic Option Grant Program to new and continuing non-employee
Board members, (v) the number and/or class of securities and the exercise price
per share in effect under each outstanding option under the Plan and (vi) the
number and/or class of securities and price per share in effect under each
outstanding option incorporated into this Plan from the Predecessor Plan. Such
adjustments to the outstanding options are to be effected in a manner which
shall preclude the enlargement or dilution of rights and benefits under such
options. The adjustments determined by the Plan Administrator shall be final,
binding and conclusive.

                                  ARTICLE TWO
                       DISCRETIONARY OPTION GRANT PROGRAM

I. OPTION TERMS

    Each option shall be evidenced by one or more documents in the form approved
by the Plan Administrator; provided, however, that each such document shall
comply with the terms specified

                                      A-3



<Page>

below. Each document evidencing an Incentive Option shall, in addition, be
subject to the provisions of the Plan applicable to such options.

    A. Exercise Price.

        1. The exercise price per share shall be fixed by the Plan Administrator
    but shall not be less than eighty-five percent (85%) of the Fair Market
    Value per share of Common Stock on the option grant date.

        2. The exercise price shall become immediately due upon exercise of the
    option and shall, subject to the provisions of Section I of Article Five and
    the documents evidencing the option, be payable in one or more of the
    following:

           (i) cash,

           (ii) check made payable to the Corporation,

           (iii) shares of Common Stock held for the requisite period necessary
       to avoid a charge to the Corporation's earnings for financial reporting
       purposes and valued at Fair Market Value on the Exercise Date, or

           (iv) to the extent the option is exercised for vested shares, through
       a special sale and remittance procedure pursuant to which the Optionee
       shall concurrently provide irrevocable instructions (A) to a
       Corporation-designated brokerage firm to effect the immediate sale of the
       purchased shares and remit to the Corporation, out of the sale proceeds
       available on the settlement date, sufficient funds to cover the aggregate
       exercise price payable for the purchased shares plus all applicable
       Federal, state and local income and employment taxes required to be
       withheld by the Corporation by reason of such exercise and (B) to the
       Corporation to deliver the certificates for the purchased shares directly
       to such brokerage firm in order to complete the sale.

    Except to the extent such sale and remittance procedure is utilized, payment
of the exercise price for the purchased shares must be made on the Exercise
Date.

    B. Exercise and Term of Options. Each option shall be exercisable at such
time or times, during such period and for such number of shares as shall be
determined by the Plan Administrator and set forth in the documents evidencing
the option. However, no option shall have a term in excess of ten (10) years
measured from the option grant date.

    C. Effect of Termination of Service.

        1. The following provisions shall govern the exercise of any options
    held by the Optionee at the time of cessation of Service or death:

           (i) Any option outstanding at the time of the Optionee's cessation of
       Service for any reason shall remain exercisable for such period of time
       thereafter as shall be determined by the Plan Administrator and set forth
       in the documents evidencing the option, but no such option shall be
       exercisable after the expiration of the option term.

           (ii) Any option exercisable in whole or in part by the Optionee at
       the time of death may be subsequently exercised by the personal
       representative of the Optionee's estate or by the person or persons to
       whom the option is transferred pursuant to the Optionee's will or in
       accordance with the laws of descent and distribution.

           (iii) Should the Optionee's Service be terminated for Misconduct,
       then all outstanding options held by the Optionee shall terminate
       immediately and cease to be outstanding.

           (iv) During the applicable post-Service exercise period, the option
       may not be exercised in the aggregate for more than the number of vested
       shares for which the option is exercisable on the date of the Optionee's
       cessation of Service. Upon the expiration of the applicable exercise
       period or (if earlier) upon the expiration of the option term, the option
       shall terminate and cease to be outstanding for any vested shares for
       which the option has not been exercised. However, the option shall,
       immediately upon the Optionee's cessation of Service, terminate and cease
       to be outstanding to the extent the option is not otherwise at that time
       exercisable for vested shares.

                                      A-4



<Page>

        2. The Plan Administrator shall have complete discretion, exercisable
    either at the time an option is granted or at any time while the option
    remains outstanding, to:

           (i) extend the period of time for which the option is to remain
       exercisable following the Optionee's cessation of Service from the
       limited exercise period otherwise in effect for that option to such
       greater period of time as the Plan Administrator shall deem appropriate,
       but in no event beyond the expiration of the option term, and/or

           (ii) permit the option to be exercised, during the applicable
       post-Service exercise period, not only with respect to the number of
       vested shares of Common Stock for which such option is exercisable at the
       time of the Optionee's cessation of Service but also with respect to one
       or more additional installments in which the Optionee would have vested
       had the Optionee continued in Service.

    D. Stockholder Rights. The holder of an option shall have no stockholder
rights with respect to the shares subject to the option until such person shall
have exercised the option, paid the exercise price and become a holder of record
of the purchased shares.

    E. Repurchase Rights. The Plan Administrator shall have the discretion to
grant options which are exercisable for unvested shares of Common Stock. Should
the Optionee cease Service while holding such unvested shares, the Corporation
shall have the right to repurchase, at the exercise price paid per share, any or
all of those unvested shares. The terms upon which such repurchase right shall
be exercisable (including the period and procedure for exercise and the
appropriate vesting schedule for the purchased shares) shall be established by
the Plan Administrator and set forth in the document evidencing such repurchase
right. Prior to the Section 12 Registration Date, the Plan Administrator may not
impose a vesting schedule upon any option grant or the shares of Common Stock
subject to that option which is more restrictive than twenty percent (20%) per
year vesting, with the initial vesting to occur not later than one (1) year
after the option grant date. However, such limitation shall not be applicable to
any option grants made to individuals who are officers of the Corporation,
non-employee Board members or independent consultants.

    F. Limited Transferability of Options. During the lifetime of the Optionee,
Incentive Options shall be exercisable only by the Optionee and shall not be
assignable or transferable other than by will or by the laws of descent and
distribution following the Optionee's death. However, a Non-Statutory Option
may, in connection with the Optionee's estate plan, be assigned in whole or in
part during the Optionee's lifetime to one or more members of the Optionee's
immediate family or to a trust established exclusively for one or more such
family members. The assigned portion may only be exercised by the person or
persons who acquire a proprietary interest in the option pursuant to the
assignment. The terms applicable to the assigned portion shall be the same as
those in effect for the option immediately prior to such assignment and shall be
set forth in such documents issued to the assignee as the Plan Administrator may
deem appropriate.

II. INCENTIVE OPTIONS

    The terms specified below shall be applicable to all Incentive Options.
Except as modified by the provisions of this Section II, all the provisions of
Articles One, Two and Five shall be applicable to Incentive Options. Options
which are specifically designated as Non-Statutory Options when issued under the
Plan shall not be subject to the terms of this Section II.

    A. Eligibility. Incentive Options may only be granted to Employees.

    B. Exercise Price. The exercise price per share shall not be less than the
Fair Market Value per share of Common Stock on the option grant date.

    C. Dollar Limitation. The aggregate Fair Market Value of the shares of
Common Stock (determined as of the respective date or dates of grant) for which
one or more options granted to any Employee under the Plan (or any other option
plan of the Corporation or any Parent or Subsidiary) may for the first time
become exercisable as Incentive Options during any one calendar year shall not
exceed the sum of One Hundred Thousand Dollars ($100,000).

                                      A-5



<Page>

To the extent the Employee holds two (2) or more such options which become
exercisable for the first time in the same calendar year, the foregoing
limitation on the exercisability of such options as Incentive Options shall be
applied on the basis of the order in which such options are granted.

    D. 10% Stockholder. If any Employee to whom an Incentive Option is granted
is a 10% Stockholder, then the exercise price per share shall not be less than
one hundred ten percent (110%) of the Fair Market Value per share of Common
Stock on the option grant date, and the option term shall not exceed five (5)
years measured from the option grant date.

III. CHANGE IN CONTROL

    A. Each option outstanding at the time of a Change in Control but not
otherwise fully exercisable shall automatically accelerate so that each such
option shall, immediately prior to the effective date of the Change in Control,
become exercisable for all of the shares of Common Stock at the time subject to
that option and may be exercised for any or all of those shares as fully-vested
shares of Common Stock. However, an outstanding option shall not become
exercisable on such an accelerated basis if and to the extent: (i) such option
is, in connection with the Change in Control, to be assumed or otherwise
continued in full force or effect by the successor corporation (or parent
thereof) pursuant to the terms of the Change in Control transaction, (ii) such
option is to be replaced with a cash incentive program of the successor
corporation which preserves the spread existing at the time of the Corporate
Transaction on the shares of Common Stock for which the option is not otherwise
at that time exercisable and provides for subsequent payout in accordance with
the same vesting schedule applicable to those option shares or (iii) the
acceleration of such option is subject to other limitations imposed by the Plan
Administrator at the time of the option grant.

    B. All outstanding repurchase rights shall also terminate automatically, and
the shares of Common Stock subject to those terminated rights shall immediately
vest in full, in the event of any Change in Control, except to the extent:
(i) those repurchase rights are to be assigned to the successor corporation (or
parent thereof) or (ii) such accelerated vesting is precluded by other
limitations imposed by the Plan Administrator at the time the repurchase right
is issued.

    C. Immediately following the consummation of the Change in Control, all
outstanding options shall terminate and cease to be outstanding, except to the
extent assumed by the successor corporation (or parent thereof) or otherwise
expressly continued in full force and effect pursuant to the terms of the Change
in Control transaction.

    D. Each option which is assumed (or is otherwise to continue in effect) in
connection with a Change in Control shall be appropriately adjusted, immediately
after such Change in Control, to apply to the number and class of securities
which would have been issuable to the Optionee in consummation of such Change in
Control had the option been exercised immediately prior to such Change in
Control. Appropriate adjustments to reflect such Change in Control shall also be
made to (i) the exercise price payable per share under each outstanding option,
provided the aggregate exercise price payable for such securities shall remain
the same, (ii) the maximum number and/or class of securities available for
issuance over the remaining term of the Plan and (iii) the maximum number and/or
class of securities for which any one person may be granted stock options and
direct stock issuances under the Plan per calendar year.

    E. The Plan Administrator shall have full power and authority exercisable,
either at the time the option is granted or at any time while the option remains
outstanding, to provide for the accelerated vesting, in whole or in part, of one
or more outstanding options under the Discretionary Option Grant Program
automatically upon the occurrence of a Change in Control, whether or not those
options are to be assumed or otherwise continued in full force and effect
pursuant to the express terms of the Change in Control transaction. In addition,
the Plan Administrator may structure one or more of the Corporation's repurchase
rights under the Discretionary Option Grant Program so that those rights shall
immediately terminate, in whole or in part, at the time of a Change in Control
and shall not be assignable to the successor corporation (or parent thereof),
and the shares subject to those terminated repurchase rights shall accordingly
vest in full at the time of such Change in Control.

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    F. The Plan Administrator shall have full power and authority exercisable,
either at the time the option is granted or at any time while the option remains
outstanding, to provide for the accelerated vesting, in whole or in part, of one
or more outstanding options under the Discretionary Option Grant Program upon
the Involuntary Termination of the Optionee's Service within a designated period
(not to exceed twelve (12) months) following the effective date of any Change in
Control in which those options do not otherwise accelerate. In addition, the
Plan Administrator may structure one or more of the Corporation's repurchase
rights under the Discretionary Option Grant Program so that those rights will
immediately terminate at the time of such Involuntary Termination, and the
shares subject to those terminated repurchase rights shall accordingly vest in
full at that time.

    G. The portion of any Incentive Option accelerated in connection with a
Change in Control shall remain exercisable as an Incentive Option only to the
extent the applicable One Hundred Thousand Dollar limitation is not exceeded. To
the extent such dollar limitation is exceeded, the accelerated portion of such
option shall be exercisable as a Non-Statutory Option under the Federal tax
laws.

    H. The outstanding options shall in no way affect the right of the
Corporation to adjust, reclassify, reorganize or otherwise change its capital or
business structure or to merge, consolidate, dissolve, liquidate or sell or
transfer all or any part of its business or assets.

IV. CANCELLATION AND REGRANT OF OPTIONS

    The Plan Administrator shall have the authority to effect, at any time and
from time to time, with the consent of the affected option holders, the
cancellation of any or all outstanding options under the Discretionary Option
Grant Program (including outstanding options incorporated from the Predecessor
Plan) and to grant in substitution new options covering the same or different
number of shares of Common Stock but with an exercise price per share based on
the Fair Market Value per share of Common Stock on the new grant date.

                                 ARTICLE THREE
                             STOCK ISSUANCE PROGRAM

I. STOCK ISSUANCE TERMS

    Shares of Common Stock may be issued under the Stock Issuance Program
through direct and immediate issuances without any intervening option grants.
Each such stock issuance shall be evidenced by a Stock Issuance Agreement which
complies with the terms specified below. Shares of Common Stock may also be
issued under the Stock Issuance Program pursuant to share right awards which
entitle the recipients to receive those shares upon the attainment of designated
performance goals.

    A. Purchase Price.

        1. The purchase price per share of Common Stock subject to direct
    issuance shall be fixed by the Plan Administrator, but shall not be less
    than one hundred percent (100%) of the Fair Market Value per share of Common
    Stock on the issuance date.

        2. Shares of Common Stock may be issued under the Stock Issuance Program
    for any of the following items of consideration which the Plan Administrator
    may deem appropriate in each individual instance:

           (i) cash or check made payable to the Corporation, or

           (ii) past services rendered to the Corporation (or any Parent or
       Subsidiary).

    B. Vesting/Issuance Provisions.

        1. The Plan Administrator may issue shares of Common Stock under the
    Stock Issuance Program which are fully and immediately vested upon issuance
    or which are to vest in one or more installments over the Participant's
    period of Service or upon attainment of specified performance objectives.
    Alternatively, the Plan Administrator may issue share right awards under the
    Stock Issuance Program which shall entitle the recipient to receive a
    specified number of shares of Common Stock upon the attainment of one or
    more performance goals established by the Plan

                                      A-7



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    Administrator. Upon the attainment of such performance goals, fully-vested
    shares of Common Stock shall be issued in satisfaction of those share right
    awards. However, prior to the Section 12 Registration Date, the Plan
    Administrator may not impose a vesting schedule upon any stock issuance or
    share rights award effected under the Stock Issuance Program which is more
    restrictive than twenty percent (20%) per year vesting, with initial vesting
    to occur not later than one (1) year after the issuance date. Such
    limitation shall not apply to any Common Stock issuances made to the
    officers of the Corporation, non-employee Board members or independent
    consultants.

        2. Any new, substituted or additional securities or other property
    (including money paid other than as a regular cash dividend) which the
    Participant may have the right to receive with respect to his or her
    unvested shares of Common Stock by reason of any stock dividend, stock
    split, recapitalization, combination of shares, exchange of shares or other
    change affecting the outstanding Common Stock as a class without the
    Corporation's receipt of consideration shall be issued subject to (i) the
    same vesting requirements applicable to the Participant's unvested shares of
    Common Stock and (ii) such escrow arrangements as the Plan Administrator
    shall deem appropriate.

        3. The Participant shall have full stockholder rights with respect to
    any shares of Common Stock issued to the Participant under the Stock
    Issuance Program, whether or not the Participant's interest in those shares
    is vested. Accordingly, the Participant shall have the right to vote such
    shares and to receive any regular cash dividends paid on such shares.

        4. Should the Participant cease to remain in Service while holding one
    or more unvested shares of Common Stock issued under the Stock Issuance
    Program or should the performance objectives not be attained with respect to
    one or more such unvested shares of Common Stock, then those shares shall be
    immediately surrendered to the Corporation for cancellation, and the
    Participant shall have no further stockholder rights with respect to those
    shares. To the extent the surrendered shares were previously issued to the
    Participant for consideration paid in cash or cash equivalent (including the
    Participant's purchase-money indebtedness), the Corporation shall repay to
    the Participant the cash consideration paid for the surrendered shares and
    shall cancel the unpaid principal balance of any outstanding purchase-money
    note of the Participant attributable to the surrendered shares.

        5. The Plan Administrator may in its discretion waive the surrender and
    cancellation of one or more unvested shares of Common Stock (or other assets
    attributable thereto) which would otherwise occur upon the cessation of the
    Participant's Service or the non-attainment of the performance objectives
    applicable to those shares. Such waiver shall result in the immediate
    vesting of the Participant's interest in the shares of Common Stock as to
    which the waiver applies. Such waiver may be effected at any time, whether
    before or after the Participant's cessation of Service or the attainment or
    non-attainment of the applicable performance objectives.

        6. Outstanding share right awards under the Stock Issuance Program shall
    automatically terminate, and no shares of Common Stock shall actually be
    issued in satisfaction of those awards, if the performance goals established
    for such awards are not attained. The Plan Administrator, however, shall
    have the discretionary authority to issue shares of Common Stock in
    satisfaction of one or more outstanding share right awards as to which the
    designated performance goals are not attained.

II. CHANGE IN CONTROL

    A. All of the Corporation's outstanding repurchase rights under the Stock
Issuance Program shall terminate automatically, and all the shares of Common
Stock subject to those terminated rights shall immediately vest in full, in the
event of any Change in Control, except to the extent (i) those repurchase rights
are to be assigned to the successor corporation (or parent thereof) or are
otherwise to continue in full force and effect pursuant to the express terms of
the Change in Control transaction or (ii) such accelerated vesting is precluded
by other limitations imposed in the Stock Issuance Agreement.

    B. The Plan Administrator shall have the discretionary authority,
exercisable either at the time the unvested shares are issued or any time while
the Corporation's repurchase rights remain outstanding

                                      A-8



<Page>

under the Stock Issuance Program, to provide that those rights shall
automatically terminate in whole or in part upon the occurrence of a Change in
Control and shall not be assignable to the successor corporation (or parent
thereof), and the shares of Common Stock subject to those terminated rights
shall immediately vest at the time of such Change in Control.

    C. The Plan Administrator shall have the discretionary authority,
exercisable either at the time the unvested shares are issued or any time while
the Corporation's repurchase rights remain outstanding under the Stock Issuance
Program, to provide that those rights shall automatically terminate in whole or
in part, and the shares of Common Stock subject to those terminated rights shall
immediately vest upon the Involuntary Termination of the Participant's Service
within a designated period (not to exceed twelve (12) months) following the
effective date of any Change in Control in which those repurchase rights are
assigned to the successor corporation (or parent thereof),

III. SHARE ESCROW/LEGENDS

    Unvested shares may, in the Plan Administrator's discretion, be held in
escrow by the Corporation until the Participant's interest in such shares vests
or may be issued directly to the Participant with restrictive legends on the
certificates evidencing those unvested shares.

                                  ARTICLE FOUR
                         AUTOMATIC OPTION GRANT PROGRAM

I. OPTION TERMS

    A. Grant Dates. Option grants shall be made on the dates specified below:

        1. Each individual serving as a non-employee Board member on the
    Underwriting Date shall automatically be granted at that time a
    Non-Statutory Option to purchase 20,000 shares of Common Stock.

        2. Each individual who is first elected or appointed as a non-employee
    Board member at any time after the Underwriting Date shall automatically be
    granted, on the date of such initial election or appointment, a
    Non-Statutory Option to purchase 100,000 shares of Common Stock, provided
    that individual has not previously been in the employ of the Corporation or
    any Parent or Subsidiary.

        3. On the date of each Annual Stockholders Meeting, beginning with the
    Annual Meeting held in the first calendar year after the calendar year of
    the Underwriting Date, each individual who is to continue to serve as an
    Eligible Director, whether or not that individual is standing for
    re-election to the Board at that particular Annual Meeting, shall
    automatically be granted a Non-Statutory Option to purchase 20,000 shares of
    Common Stock, provided such individual has served as a non-employee Board
    member for at least six (6) months. There shall be no limit on the number of
    such 20,000-share option grants any one Eligible Director may receive over
    his or her period of Board service, and non-employee Board members who have
    previously been in the employ of the Corporation (or any Parent or
    Subsidiary) shall be eligible to receive one or more such annual option
    grants over their period of continued Board service.

    B. Exercise Price.

        1. The exercise price per share shall be equal to one hundred percent
    (100%) of the Fair Market Value per share of Common Stock on the option
    grant date.

        2. The exercise price shall be payable in one or more of the alternative
    forms authorized under the Discretionary Option Grant Program. Except to the
    extent the sale and remittance procedure specified thereunder is utilized,
    payment of the exercise price for the purchased shares must be made on the
    Exercise Date.

    C. Option Term. Each option shall have a term of ten (10) years measured
from the option grant date.

                                      A-9



<Page>

    D. Exercise and Vesting of Options. Each option shall be immediately
exercisable for any or all of the option shares. However, any shares purchased
under the option shall be subject to repurchase by the Corporation, at the
exercise price paid per share, upon the Optionee's cessation of Board service
prior to vesting in those shares. Each initial 100,000-share grant shall vest,
and the Corporation's repurchase right shall lapse, in a series of four (4)
successive equal annual installments upon the Optionee's completion of each year
of Board service over the four (4)-year period measured from the option grant
date. Each annual 20,000-share grant shall vest, and the Corporation's
repurchase right shall lapse, upon the Optionee's completion of one (1) year of
Board service measured from the automatic grant date.

    E. Termination of Board Service. The following provisions shall govern the
exercise of any options held by the Optionee at the time the Optionee ceases to
serve as a Board member:

        (i) The period of exercising the option shall be limited to a twelve
    (12)-month period measured from the date of the Optionee's cessation of
    Board service.

        (ii) During the twelve (12)-month exercise period, the option may not be
    exercised in the aggregate for more than the number of shares of Common
    Stock in which the Optionee is vested at time of his or her cessation of
    Board service.

        (iii) Should the Optionee cease to serve as a Board member by reason of
    death or Permanent Disability, then all shares at the time subject to the
    option shall immediately vest so that such option may, during the twelve
    (12)-month exercise period following such cessation of Board service, be
    exercised for all or any portion of those shares as fully-vested shares of
    Common Stock.

        (iv) In no event shall the option remain exercisable after the
    expiration of the option term.

        (v) Upon the expiration of the twelve (12)-month exercise period or (if
    earlier) upon the expiration of the option term, the option shall terminate
    and cease to be outstanding for any vested shares for which the option has
    not been exercised. However, the option shall, immediately upon the
    Optionee's cessation of Board service for any reason other than death or
    Permanent Disability, terminate and cease to be outstanding for any and all
    option shares in which the Optionee is not otherwise at that time vested.

II. CHANGE IN CONTROL

    A. The shares of Common Stock at the time subject to each option outstanding
at the time of a Change in Control but not otherwise vested shall automatically
vest in full so that each such option shall, immediately prior to the effective
date of the Change in Control, become fully exercisable for all of the shares of
Common Stock at the time subject to such option and may be exercised for all or
any portion of those shares as fully-vested shares of Common Stock. Immediately
following the consummation of the Change in Control, each automatic option grant
shall terminate and cease to be outstanding, except to the extent assumed by the
successor corporation (or parent thereof).

    B. Each option which is assumed in connection with a Change in Control shall
be appropriately adjusted, immediately after such Change in Control, to apply to
the number and class of securities which would have been issuable to the
Optionee in consummation of such Change in Control had the option been exercised
immediately prior to such Change in Control. Appropriate adjustments shall also
be made to the exercise price payable per share under each outstanding option,
provided the aggregate exercise price payable for such securities shall remain
the same.

    C. The grant of options under the Automatic Option Grant Program shall in no
way affect the right of the Corporation to adjust, reclassify, reorganize or
otherwise change its capital or business structure or to merge, consolidate,
dissolve, liquidate or sell or transfer all or any part of its business or
assets.

III. REMAINING TERMS

    The remaining terms of each option granted under the Automatic Option Grant
Program shall be the same as the terms in effect for option grants made under
the Discretionary Option Grant Program.

                                  ARTICLE FIVE
                                 MISCELLANEOUS

I. FINANCING

    The Plan Administrator may permit any Optionee or Participant to pay the
option exercise price under the Discretionary Option Grant Program or the
purchase price of shares issued under the Stock

                                      A-10



<Page>

Issuance Program by delivering a full-recourse, interest bearing promissory note
payable in one or more installments. The terms of any such promissory note
(including the interest rate and the terms of repayment) shall be established by
the Plan Administrator in its sole discretion. In no event may the maximum
credit available to the Optionee or Participant exceed the sum of (i) the
aggregate option exercise price or purchase price payable for the purchased
shares (less the par value of those shares) plus (ii) any Federal, state and
local income and employment tax liability incurred by the Optionee or the
Participant in connection with the option exercise or share purchase.

II. TAX WITHHOLDING

    A. The Corporation's obligation to deliver shares of Common Stock upon the
exercise of options or the issuance or vesting of such shares under the Plan
shall be subject to the satisfaction of all applicable Federal, state and local
income and employment tax withholding requirements.

    B. The Plan Administrator may, in its discretion, provide any or all holders
of Non-Statutory Options or unvested shares of Common Stock under the Plan with
the right to use shares of Common Stock in satisfaction of all or part of the
Taxes incurred by such holders in connection with the exercise of their options
or the vesting of their shares. Such right may be provided to any such holder in
either or both of the following formats:

        Stock Withholding: The election to have the Corporation withhold, from
    the shares of Common Stock otherwise issuable upon the exercise of such
    Non-Statutory Option or the vesting of such shares, a portion of those
    shares with an aggregate Fair Market Value equal to the percentage of the
    Taxes (not to exceed one hundred percent (100%)) designated by the holder.

        Stock Delivery: The election to deliver to the Corporation, at the time
    the Non-Statutory Option is exercised or the shares vest, one or more shares
    of Common Stock previously acquired by such holder (other than in connection
    with the option exercise or share vesting triggering the Taxes) with an
    aggregate Fair Market Value equal to the percentage of the Taxes (not to
    exceed one hundred percent (100%)) designated by the holder.

III. EFFECTIVE DATE AND TERM OF THE PLAN

    A. The Discretionary Option Grant and Stock Issuance Programs became
effective immediately upon the Plan Effective Date. However, the Automatic
Option Grant Program became effective on the Underwriting Date.

    B. The Plan was amended by the Board on April 9, 1999 and approved by the
stockholders at the 1999 Annual Meeting, in order to increase the share reserve
under the Plan by an additional Sixteen Million (16,000,000) shares and to limit
the annual automatic share increase to 2,400,000 shares annually. The Plan was
amended by the Board effective June 18, 2001 and approved by the stockholders at
the 2002 Annual Meeting in order to amend the limit in effect under
Section V.C. of Article One.

    C. The Plan serves as the successor to the Predecessor Plan, and no further
option grants or direct stock issuances shall be made under the Predecessor Plan
after the Plan Effective Date. All options outstanding under the Predecessor
Plan on the Plan Effective Date shall be incorporated into the Plan at that time
and shall be treated as outstanding options under the Plan. However, each
outstanding option so incorporated shall continue to be governed solely by the
terms of the documents evidencing such option, and no provision of the Plan
shall be deemed to affect or otherwise modify the rights or obligations of the
holders of such incorporated options with respect to their acquisition of shares
of Common Stock.

    D. One or more provisions of the Plan, including (without limitation) the
option/vesting acceleration provisions of Article Two relating to Changes in
Control, may, in the Plan Administrator's discretion, be extended to one or more
options incorporated from the Predecessor Plan which do not otherwise contain
such provisions.

    E. The Plan shall terminate upon the earliest of (i) November 6, 2007,
(ii) the date on which all shares available for issuance under the Plan shall
have been issued as fully-vested shares or (iii) the termination of all
outstanding options in connection with a Change in Control. Upon such plan
termination, all outstanding option grants and unvested stock issuances shall
thereafter continue to have force and effect in accordance with the provisions
of the documents evidencing such grants or issuances.

                                      A-11



<Page>

IV. AMENDMENT OF THE PLAN

    A. The Board shall have complete and exclusive power and authority to amend
or modify the Plan in any or all respects. However, no such amendment or
modification shall adversely affect the rights and obligations with respect to
stock options or unvested stock issuances at the time outstanding under the Plan
unless the Optionee or the Participant consents to such amendment or
modification. In addition, certain amendments may require stockholder approval
pursuant to applicable laws or regulations.

    B. Options to purchase shares of Common Stock may be granted under the
Discretionary Option Grant Program and shares of Common Stock may be issued
under the Stock Issuance Program that are in each instance in excess of the
number of shares then available for issuance under the Plan, provided any excess
shares actually issued under those programs shall be held in escrow until there
is obtained stockholder approval of an amendment sufficiently increasing the
number of shares of Common Stock available for issuance under the Plan. If such
stockholder approval is not obtained within twelve (12) months after the date
the first such excess issuances are made, then (i) any unexercised options
granted on the basis of such excess shares shall terminate and cease to be
outstanding and (ii) the Corporation shall promptly refund to the Optionees and
the Participants the exercise or purchase price paid for any excess shares
issued under the Plan and held in escrow, together with interest (at the
applicable Short Term Federal Rate) for the period the shares were held in
escrow, and such shares shall thereupon be automatically cancelled and cease to
be outstanding.

V. USE OF PROCEEDS

    Any cash proceeds received by the Corporation from the sale of shares of
Common Stock under the Plan shall be used for general corporate purposes.

VI. REGULATORY APPROVALS

    A. The implementation of the Plan, the granting of any stock option under
the Plan and the issuance of any shares of Common Stock (i) upon the exercise of
any granted option or (ii) under the Stock Issuance Program shall be subject to
the Corporation's procurement of all approvals and permits required by
regulatory authorities having jurisdiction over the Plan, the stock options
granted under it and the shares of Common Stock issued pursuant to it.

    B. No shares of Common Stock or other assets shall be issued or delivered
under the Plan unless and until there shall have been compliance with all
applicable requirements of Federal and state securities laws, including the
filing and effectiveness of the Form S-8 registration statement for the shares
of Common Stock issuable under the Plan, and all applicable listing requirements
of any stock exchange (or the Nasdaq National Market, if applicable) on which
Common Stock is then listed for trading.

VII. NO EMPLOYMENT/SERVICE RIGHTS

    Nothing in the Plan shall confer upon the Optionee or the Participant any
right to continue in Service for any period of specific duration or interfere
with or otherwise restrict in any way the rights of the Corporation (or any
Parent or Subsidiary employing or retaining such person) or of the Optionee or
the Participant, which rights are hereby expressly reserved by each, to
terminate such person's Service at any time for any reason, with or without
cause.

                                      A-12



<Page>

                                    APPENDIX

    The following definitions shall be in effect under the Plan:

    A. Automatic Option Grant Program shall mean the automatic option grant
program in effect under the Plan.

    B. Board shall mean the Corporation's Board of Directors.

    C. Change in Control shall mean any of the following transactions:

        (i) a merger or consolidation approved by the Corporation's stockholders
    in which securities possessing more than fifty percent (50%) of the total
    combined voting power of the Corporation's outstanding securities are
    transferred to a person or persons different from the persons holding those
    securities immediately prior to such transaction,

        (ii) any stockholder-approved sale, transfer or other disposition of all
    or substantially all of the Corporation's assets in complete liquidation or
    dissolution of the Corporation, or

        (iii) the acquisition, directly or indirectly by any person or related
    group of persons (other than the Corporation or a person that directly or
    indirectly controls, is controlled by, or is under common control with, the
    Corporation), of beneficial ownership (within the meaning of Rule 13d-3 of
    the 1934 Act) of securities possessing more than fifty percent (50%) of the
    total combined voting power of the Corporation's outstanding securities
    pursuant to a tender or exchange offer made directly to the Corporation's
    stockholders.

    In no event shall any of the following transactions be deemed to constitute
a Change in Control:

         -- the initial public offering of the Common Stock or any secondary
    offerings of the Common Stock in the open market; or

         -- any other direct issuance of securities by the Corporation effected
    primarily for the purpose of raising additional capital or funding for the
    business operations of the Corporation or any Parent or Subsidiary.

    D. Code shall mean the Internal Revenue Code of 1986, as amended.

    E. Common Stock shall mean the Corporation's common stock.

    F. Corporation shall mean DoubleClick Inc., a Delaware corporation, and its
successors.

    G. Discretionary Option Grant Program shall mean the discretionary option
grant program in effect under the Plan.

    H. Eligible Director shall mean a non-employee Board member eligible to
participate in the Automatic Option Grant Program in accordance with the
eligibility provisions of Article One.

    I. Employee shall mean an individual who is in the employ of the Corporation
(or any Parent or Subsidiary), subject to the control and direction of the
employer entity as to both the work to be performed and the manner and method of
performance.

    J. Exercise Date shall mean the date on which the Corporation shall have
received written notice of the option exercise.

    K. Fair Market Value per share of Common Stock on any relevant date shall be
determined in accordance with the following provisions:

        (i) If the Common Stock is at the time traded on the Nasdaq National
    Market, then the Fair Market Value shall be deemed equal to the closing
    selling price per share of Common Stock on the date in question, as such
    price is reported on the Nasdaq National Market or any successor system. If
    there is no closing selling price for the Common Stock on the date in
    question, then the Fair Market Value shall be the closing selling price on
    the last preceding date for which such quotation exists.

        (ii) If the Common Stock is at the time listed on any Stock Exchange,
    then the Fair Market Value shall be deemed equal to the closing selling
    price per share of Common Stock on the date in question on the Stock
    Exchange determined by the Plan Administrator to be the primary market

                                      A-13



<Page>

    for the Common Stock, as such price is officially quoted in the composite
    tape of transactions on such exchange. If there is no closing selling price
    for the Common Stock on the date in question, then the Fair Market Value
    shall be the closing selling price on the last preceding date for which such
    quotation exists.

        (iii) For purposes of any option grants made on the Underwriting Date,
    the Fair Market Value shall be deemed to be equal to the price per share at
    which the Common Stock is to be sold in the initial public offering pursuant
    to the Underwriting Agreement.

        (iv) For purposes of any option grants made prior to the Underwriting
    Date, the Fair Market Value shall be determined by the Plan Administrator,
    after taking into account such factors as it deems appropriate.

    L. Incentive Option shall mean an option which satisfies the requirements of
Code Section 422.

    M. Involuntary Termination shall mean the termination of the Service of any
individual which occurs by reason of:

        (i) such individual's involuntary dismissal or discharge by the
    Corporation for reasons other than Misconduct, or

        (ii) such individual's voluntary resignation following (A) a change in
    his or her position with the Corporation which materially reduces his or her
    duties and responsibilities or the level of management to which he or she
    reports, (B) a reduction in his or her level of compensation (including base
    salary, fringe benefits and target bonus under any performance based bonus
    or incentive programs) by more than fifteen percent (15%) or (C) a
    relocation of such individual's place of employment by more than fifty (50)
    miles, provided and only if such change, reduction or relocation is effected
    by the Corporation without the individual's consent.

    N. Misconduct shall mean the commission of any act of fraud, embezzlement or
dishonesty by the Optionee or Participant, any unauthorized use or disclosure by
such person of confidential information or trade secrets of the Corporation (or
any Parent or Subsidiary), or any other intentional misconduct by such person
adversely affecting the business or affairs of the Corporation (or any Parent or
Subsidiary) in a material manner. The foregoing definition shall not be deemed
to be inclusive of all the acts or omissions which the Corporation (or any
Parent or Subsidiary) may consider as grounds for the dismissal or discharge of
any Optionee, Participant or other person in the Service of the Corporation (or
any Parent or Subsidiary).

    O. 1934 Act shall mean the Securities Exchange Act of 1934, as amended.

    P. Non-Statutory Option shall mean an option not intended to satisfy the
requirements of Code Section 422.

    Q. Optionee shall mean any person to whom an option is granted under the
Discretionary Option Grant and Automatic Option Grant Program.

    R. Parent shall mean any corporation (other than the Corporation) in an
unbroken chain of corporations ending with the Corporation, provided each
corporation in the unbroken chain (other than the Corporation) owns, at the time
of the determination, stock possessing fifty percent (50%) or more of the total
combined voting power of all classes of stock in one of the other corporations
in such chain.

    S. Participant shall mean any person who is issued shares of Common Stock
under the Stock Issuance Program.

    T. Permanent Disability or Permanently Disabled shall mean the inability of
the Optionee or the Participant to engage in any substantial gainful activity by
reason of any medically determinable physical or mental impairment expected to
result in death or to be of continuous duration of twelve (12) months or more.
However, solely for purposes of the Automatic Option Grant Program, Permanent
Disability or Permanently Disabled shall mean the inability of the non-employee
Board member to perform his or her usual duties as a Board member by reason of
any medically determinable physical or mental impairment expected to result in
death or to be of continuous duration of twelve (12) months or more.

    U. Plan shall mean the Corporation's 1997 Stock Incentive Plan, as set forth
in this document.

                                      A-14



<Page>

    V. Plan Administrator shall mean the particular entity, whether the Primary
Committee, the Board or the Secondary Committee, which is authorized to
administer the Discretionary Option Grant and Stock Issuance Programs with
respect to one or more classes of eligible persons, to the extent such entity is
carrying out its administrative functions under those programs with respect to
the persons under its jurisdiction.

    W. Plan Effective Date shall mean November 7, 1997, the date on which the
Plan was adopted by the Board.

    X. Predecessor Plan shall mean the Corporation's pre-existing 1996 Stock
Option Plan in effect immediately prior to the Plan Effective Date hereunder.

    Y. Primary Committee shall mean the committee of two (2) or more
non-employee Board members appointed by the Board to administer the
Discretionary Option Grant and Stock Issuance Programs with respect to Section
16 Insiders.

    Z. Secondary Committee shall mean a committee of one (1) or more Board
members appointed by the Board to administer the Discretionary Option Grant and
Stock Issuance Programs with respect to eligible persons other than Section 16
Insiders.

    AA. Section 12 Registration Date shall mean February 19, 1998, which was the
date on which the Common Stock was first registered under Section 12 of the 1934
Act.

    BB. Section 16 Insider shall mean an officer or director of the Corporation
subject to the short-swing profit liabilities of Section 16 of the 1934 Act.

    CC. Service shall mean the performance of services for the Corporation (or
any Parent or Subsidiary) by a person in the capacity of an Employee, a
non-employee member of the board of directors or a consultant or independent
advisor, except to the extent otherwise specifically provided in the documents
evidencing the option grant or stock issuance.

    DD. Stock Exchange shall mean either the American Stock Exchange or the New
York Stock Exchange.

    EE. Stock Issuance Agreement shall mean the agreement entered into by the
Corporation and the Participant at the time of issuance of shares of Common
Stock under the Stock Issuance Program.

    FF. Stock Issuance Program shall mean the stock issuance program in effect
under the Plan.

    GG. Subsidiary shall mean any corporation (other than the Corporation) in an
unbroken chain of corporations beginning with the Corporation, provided each
corporation (other than the last corporation) in the unbroken chain owns, at the
time of the determination, stock possessing fifty percent (50%) or more of the
total combined voting power of all classes of stock in one of the other
corporations in such chain.

    HH. Taxes shall mean the Federal, state and local income and employment tax
liabilities incurred by the holder of Non-Statutory Options or unvested shares
of Common Stock in connection with the exercise of those options or the vesting
of those shares.

    II. 10% Stockholder shall mean the owner of stock (as determined under Code
Section 424(d)) possessing more than ten percent (10%) of the total combined
voting power of all classes of stock of the Corporation (or any Parent or
Subsidiary).

    JJ. Underwriting Agreement shall mean the agreement between the Corporation
and the underwriter or underwriters managing the initial public offering of the
Common Stock.

    KK. Underwriting Date shall mean February 19, 1998, which was the date on
which the Underwriting Agreement was executed and priced in connection with an
initial public offering of the Common Stock.

                                      A-15




<Page>


                                             WE SEE THE FUTURE,
                                                            AND IT'S PAPERLESS.

                YOU LIVE, WORK AND INVEST IN THE DIGITAL WORLD.
                                                    NOW YOU CAN VOTE THERE TOO.

DoubleClick is pleased to offer both online proxy voting and online delivery of
all future investor materials. Online voting is fast, convenient and completely
confidential.

                                                                   PROXY VOTING

To vote online, visit www.doubleclick.com/future/, then follow the steps below:

    1. Click the link to go to proxyvote.com

    2. Click 'Submit voting instructions over the secure site.'

    3. Enter your 12-digit Control Number, found in the shaded box on the right
       hand side of your Voting Instruction Form, included with the enclosed
       materials.

    4. Read your Proxy Statement and cast your votes on the proposals.

                                                                  EMAIL UPDATES

Before you submit your votes, don't forget to register to receive future
shareholder information via email. By registering, you're helping to reduce
paper waste and save the environment.

Do NOT mail the enclosed Voting Form if you vote online. To vote by mail or
phone, follow the instructions on the Voting Instruction Form.







FORM OF PROXY                                                         Appendix I


                                DOUBLECLICK INC.
                    PROXY FOR ANNUAL MEETING OF STOCKHOLDERS
                                  MAY 29, 2002

       (THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS OF THE COMPANY)

         The undersigned stockholder of DoubleClick Inc. hereby appoints Kevin
P. Ryan and Bruce D. Dalziel, and each of them, with full power of substitution,
proxies to vote the shares of stock which the undersigned could vote if
personally present at the Annual Meeting of Stockholders of DoubleClick Inc. to
be held at the offices of Brobeck, Phleger & Harrison LLP at 1633 Broadway, 47th
Floor, New York, New York on May 29, 2002 at 9:00 a.m. (New York time).

1. ELECTION OF DIRECTORS (for terms as described in the Proxy Statement)

         NOMINEES: Dwight A. Merriman, Kevin P. Ryan and David N. Strohm


[ ] FOR ALL                  [ ] WITHHOLD ALL               [ ] FOR ALL EXCEPT:


         INSTRUCTION: To withhold authority to vote, mark "FOR ALL EXCEPT" and
write the nominee's name(s) on the space provided below.

- -------------------------------------------------------------------------------

2. APPROVAL OF AMENDED AND RESTATED 1997 STOCK INCENTIVE PLAN

[ ] FOR                      [ ] AGAINST            [ ] ABSTAIN WITH RESPECT TO


         the proposal to approve the Amended and Restated 1997 Stock Incentive
Plan as described in the Proxy Statement.

3. RATIFICATION OF SELECTION OF INDEPENDENT PUBLIC ACCOUNTANTS

[ ] FOR                      [ ] AGAINST            [ ] ABSTAIN WITH RESPECT TO

         the proposal to ratify the selection of PricewaterhouseCoopers LLP,
independent public accountants, as auditors of the Company as described in the
Proxy Statement.

4. IN THEIR DISCRETION UPON SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE
MEETING.

UNLESS OTHERWISE SPECIFIED, THIS PROXY WILL BE VOTED FOR PROPOSALS 1, 2 AND 3.

         Please date and sign exactly as your name appears on the envelope in
which this material was mailed. If shares are held jointly, each stockholder
should sign. Executors, administrators, trustees, etc. should use full title
and, if more than one, all should sign. If the stockholder is a corporation,
please sign full corporate name by an authorized officer. If the stockholder is
a partnership, please sign full partnership name by an authorized person.


                                       -----------------------------------------

                                       -----------------------------------------
                                       Name(s) of Stockholder

                                       -----------------------------------------

                                       -----------------------------------------
                                       Signature(s) of Stockholder
                                       Dated
                                       -----------------------------------------