FORM 6-K

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                        Report of Foreign Private Issuer

                      Pursuant to Rule 13a-16 or 15d-16 of

                       the Securities Exchange Act of 1934

              For the period ended January 15, 2004

                          Coolbrands International Inc.
                          -----------------------------
                  (formerly Yogen Fruz World-Wide Incorporated)
                  ---------------------------------------------
                 (Translation of registrant's name into English)

              8300 Woodbine Avenue, Markham, Ontario Canada L3R 9Y7
              -----------------------------------------------------
                    (Address of principal executive offices)


         Indicate by check mark whether the registrant files or will file annual
reports under cover Form 20-F or Form 40-F.

               Form 20-F                    Form 40-F      x
                         ------------                 ------------

         Indicate by check mark whether the registrant by furnishing the
information contained in this Form is also thereby furnishing the information to
the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934.

                     Yes                No   x
                        -----              -----

         If "Yes" is marked, indicate below the file number assigned to the
registrant in connection with Rule 12g3-2(b):82-
                                                ------------

         Materials relating to Registrant and filed pursuant to this Form 6-K
include a press release filed with SEDAR in Canada relating to the Registrant's
announcement that its conference call to discuss its first quarter results is
scheduled for Thursday, January 22 at 11:00 AM Eastern time.







                                   SIGNATURES


         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                           COOLBRANDS INTERNATIONAL INC.


Date: January 15, 2004                 By: /s/ Aaron Serruya
      ----------------                     -----------------------------------
                                           Name:  Aaron Serruya
                                           Title: Executive Vice President







                                   NEWS FROM:
                          COOLBRANDS INTERNATIONAL INC.



FOR IMMEDIATE RELEASE: January 15, 2004

For More Information Contact:
        Michael Serruya, Co-Chairman
        CoolBrands International Inc.
        Email Address: mserruya@coolbrandsinc.com
        Telephone: (905) 479-8762

- --------------------------------------------------------------------------------

                   COOLBRANDS SCHEDULES FIRST QUARTER RESULTS
                           CONFERENCE CALL AND WEBCAST


CoolBrands International Inc. (TSX: COB.A) announced today that its conference
call to discuss its first quarter results is scheduled for Thursday, January 22
at 11:00 AM Eastern time. The Company expects to release its results for the
first quarter at 6:00 AM Thursday, January 22, 2004.

Conference Call

Individuals desiring to be in on the call are to contact Carla Aedo at
carlaa@yogenfruz.com for the call in number and the required confirmation number
prior to 4:00 PM Eastern time on Wednesday, January 21, 2004

Webcast

A webcast with CoolBrands management to review the results is scheduled for
11:00 AM on Thursday, January 22, 2004. To join us for the live webcast please
visit the following website: http://viavid.net/dce.aspx?sid=00001926

The webcast will be archived at: www.coolbrandsinc.com



About CoolBrands International:

CoolBrands International is a leader in the consumer products and franchising
segments of the frozen dessert industry, marketing a diverse range of frozen
dessert products under nationally and internationally recognized brand names.
CoolBrands is the pre-eminent company in the fast-growing








"better-for-you" ice cream category with offerings such as fat free, non-dairy
Whole Fruit'TM' Sorbet, Weight Watchers'r' Smart Ones'r' low-fat and fat-free
frozen desserts and new Atkins'r' Endulge'TM' controlled carbohydrate super
premium ice cream. CoolBrands also competes in the super premium ice cream
category with the Dreamery'r' Ice Cream and Godiva'r' Ice Cream brands. In
addition, CoolBrands markets a wide variety of "all family" premium ice creams,
frozen novelties and frozen desserts under the Eskimo Pie'r', Chipwich'r',
Tropicana'r', Welch's'r', Yoplait'r', Betty Crocker'r' and Trix'r' brand names.

CoolBrands' subsidiary, Eskimo Pie Frozen Distribution, operates the second
largest "direct store delivery" (DSD) ice cream distribution system in the U.S.,
serving these CoolBrands products and a growing family of Partner Brands to
supermarkets, convenience stores and other retail customers.

CoolBrands' subsidiary, Americana Foods, is a leading U.S. manufacturer and
supplier of soft serve mixes, packaged ice cream, frozen yogurt and sorbet
products and frozen novelties to well known national retailers, food companies
and restaurant chains. Americana Foods also manufactures and sells products for
the foodservice channel, which are extensively used to standardize quality and
reduce labor costs in on-site food preparation.

Coolbrands' Foodservice Division manufactures and sells premium soft serve ice
cream and frozen yogurt to the foodservice industry. CoolBrands also
manufactures and sells a full line of quality flavours, chocolate coatings,
fudge sauces, powders for chocolate milk, egg nog bases and other ingredients
and flexible packaging products for use in private label dairy products in
addition to the Company's brands.

CoolBrands also franchises and licenses frozen dessert outlets operated under a
Family of Brands including Tropicana'r' Smoothies, Juices & More, Swensen's'r'
Ice Cream, I Can't Believe It's Yogurt'r', Yogen Fruz'r', Bresler's'r' Premium
Ice Cream, Golden Swirl'r' and Ice Cream Churn'r', with company-owned,
franchised and non-traditional partnership locations around the world.

This press release includes certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995 regarding, among
other things, statements relating to goals, plans and projections regarding the
Company's financial position and business strategy. These statements may be
identified by the fact that they use such words as "anticipate," "estimate,"
"expect," "intend," "plan," "believe," and other words and terms of similar
meaning in connection with any discussion of future operating or financial
performance. Such forward-looking statements are based on current expectations
and involve inherent risks and uncertainties, including factors that could
delay, divert or change any of them, and could cause actual outcomes and results
to differ materially from current expectations. These factors include, among
other things, market factors, competitive product development and promotional
activity, the level of consumer interest in the Company's products, product
costing, the weather, the performance of management, including management's
ability to implement its plans as contemplated, the Company's relationship with
its customers, franchisees, licensees and licensors, governmental regulations
and legislation and litigation. The Company undertakes no obligation to publicly
update any forward-looking statement, whether as a result of new information,
future events or otherwise.


                            STATEMENT OF DIFFERENCES

  The registered trademark symbol shall be expressed as................ 'r'
  The trademark symbol shall be expressed as.......................... 'TM'