EXHIBIT 99.2


                                   NEWS FROM:
                         COOLBRANDS INTERNATIONAL, INC.


8300 Woodbine Avenue, 5th Floor                     Contact: Michael Serruya
Markham, Ontario, Canada, L3R 9Y7                   Telephone: (905) 479-8762


                      FOR IMMEDIATE RELEASE: July 28, 2004


                 COOLBRANDS EXPANDS RELATIONSHIP WITH SKINNY COW
                 AFTER DREYER'S ACQUISITION OF SILHOUETTE BRANDS


CoolBrands International Inc. (TSX: COB.A) announced today that as a result of
the acquisition of Silhouette Brands, Inc. ("Silhouette") (Pink Sheets: SIHB.PK)
by Dreyer's Grand Ice Cream, Inc. ("Dreyer's") (NNM: DRYR), the CoolBrands
manufacturing Agreement for Skinny Cow'r'frozen dessert products has
automatically been extended to August 2011. The agreement also provides that
CoolBrands has a first right of refusal to manufacture new Skinny Cow products.

In addition, as a result of the extended manufacturing relationship between
CoolBrands and Dreyer's on the Skinny Cow brand, and based on CoolBrands'
established expertise in the development, manufacturing and marketing of "Better
for You" frozen dessert products, CoolBrands and Dreyer's have entered into
discussions relating to further potential licensing and manufacturing
relationships with respect to the Skinny Cow brand, as well as certain other
Dreyer's brands.

About Dreyer's Grand Ice Cream Holdings, Inc.:

Dreyer's Grand Ice Cream Holdings, Inc. and its subsidiaries manufacture and
distribute a full spectrum of ice cream and frozen dessert products. Brands of
frozen dessert products currently manufactured and distributed by Dreyer's in
the United States include Grand, Grand Light'r', Haagen-Dazs'r', Nestle'r'
Drumstick'r', Nestle Crunch'r', Butterfinger'r', Baby Ruth'r', Toll House'r',
Carnation'r', Push-Up'r', Dole'r', Homemade and Starbucks'r'.

About CoolBrands International Inc.:

CoolBrands International is a leader in the consumer products and franchising
segments of the frozen dessert industry, marketing a diverse range of frozen
dessert products under nationally and internationally recognized brand names.
Including "better-for-you" offerings such as fat free, non-dairy Whole Fruit
'TM' Sorbet and new Atkins'r' Endulge'TM' controlled carbohydrate super premium
ice cream. CoolBrands also competes in the super premium ice cream category with
the Dreamery'r' Ice Cream and Godiva'r' Ice Cream brands. In addition,
CoolBrands markets a wide variety of "all family" premium ice creams, frozen
novelties and frozen desserts under the Eskimo Pie'r', Chipwich'r',
Tropicana'r', Welch's'r', Yoplait'r', Betty Crocker'r' and Trix'r' brand names.

CoolBrands' subsidiary, Eskimo Pie Frozen Distribution, operates the second
largest "direct store delivery" (DSD) ice cream distribution system in the U.S.,
serving these CoolBrands products and a growing family of Partner Brands to
supermarkets, convenience stores and other retail customers.








CoolBrands' subsidiary, Americana Foods, is a leading U.S. manufacturer and
supplier of soft serve mixes, packaged ice cream, frozen yogurt and sorbet
products and frozen novelties to well known national retailers, food companies
and restaurant chains. Americana Foods also manufactures and sells products for
the foodservice channel, which are extensively used to standardize quality and
reduce labor costs in on-site food preparation.

Coolbrands' Foodservice Division manufactures and sells premium soft serve ice
cream and frozen yogurt to the foodservice industry. CoolBrands also
manufactures and sells a full line of quality flavours, chocolate coatings,
fudge sauces, powders for chocolate milk, egg nog bases and other ingredients
and flexible packaging products for use in private label dairy products in
addition to the Company's brands.

CoolBrands also franchises and licenses frozen dessert outlets operated under a
Family of Brands including Tropicana'r' Smoothies, Juices & More, Swensen's'r'
Ice Cream, I Can't Believe It's Yogurt'r', Yogen Fruz'r', Bresler's'r' Premium
Ice Cream, Golden Swirl'r' and Ice Cream Churn'r', with company-owned,
franchised and non-traditional partnership locations around the world.

This press release includes certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995 regarding, among
other things, statements relating to goals, plans and projections regarding the
Company's financial position and business strategy. These statements may be
identified by the fact that they use such words as "anticipate," "estimate,"
"expect," "intend," "plan," "believe," and other words and terms of similar
meaning in connection with any discussion of future operating or financial
performance. Such forward-looking statements are based on current expectations
and involve inherent risks and uncertainties, including factors that could
delay, divert or change any of them, and could cause actual outcomes and results
to differ materially from current expectations. These factors include, among
other things, market factors, competitive product development and promotional
activity, the level of consumer interest in the Company's products, product
costing, the weather, the performance of management, including management's
ability to implement its plans as contemplated, the Company's relationship with
its customers, franchisees, licensees and licensors, governmental regulations
and legislation and litigation. The Company undertakes no obligation to publicly
update any forward-looking statement, whether as a result of new information,
future events or otherwise.