Exhibit 99.3
NEWS FROM:
COOLBRANDS INTERNATIONAL INC.
FOR IMMEDIATE RELEASE: November 30, 2004
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For More Information Contact:
Michael Serruya, Co-Chairman
CoolBrands International Inc.
Email Address: mserruya@coolbrandsinc.com
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Telephone: (905) 479-8762
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COOLBRANDS ANNOUNCES FOUR NEW BRAND LICENSES FOR FROZEN SNACKS
CoolBrands International Inc. (TSX: COB.A) announced today that it has entered
into four new brand licenses for new frozen snacks CoolBrands intends to
distribute in the United States in 2005. The new brands licensed to CoolBrands
for the frozen snacks category consist of:
o CARE BEARS, by agreement with Those Characters From Cleveland, Inc., a
subsidiary of American Greetings Corporation
o JUSTICE LEAGUE, including BATMAN, SUPERMAN and WONDER WOMAN, by
agreement with DC Comics, a subsidiary of Warner Bros. Consumer
Products, Inc.
o NO PUDGE!, by agreement with No Pudge! Foods, LLC
o SNAPPLE, by agreement with Snapple Beverage Corp.
CoolBrands will discuss the new products it intends to market under these new
license agreements during its conference call to discuss its fourth quarter and
full year 2004 results. That conference call is scheduled for Tuesday, November
30 at 11:00 AM
Eastern time. To join us for the live webcast of the conference call, please
visit the following website: http://www.viavid.net/detailpage.aspx?sid=0000209D
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The webcast will be archived at: www.coolbrandsinc.com
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About CoolBrands International:
CoolBrands International is a leader in the consumer products and franchising
segments of the frozen dessert industry, marketing a diverse range of frozen
dessert products under nationally and internationally recognized brand names.
CoolBrands competes in the fast-growing "better-for-you" ice cream category with
offerings such as fat free, non-dairy Whole Fruit'TM' Sorbet and Atkins'r'
Endulge'TM' controlled carbohydrate super premium ice cream. CoolBrands also
competes in the super premium ice cream category with the Dreamery'r' Ice Cream
and Godiva'r' Ice Cream brands. In addition, CoolBrands markets a wide variety
of "all family" premium ice creams, frozen novelties and frozen desserts under
the Eskimo Pie'r', Chipwich'r', Tropicana'r', Welch's'r', Yoplait'r', Betty
Crocker'r' and Trix'r' brand names.
CoolBrands' subsidiary, Eskimo Pie Frozen Distribution, operates the second
largest "direct store delivery" (DSD) ice cream distribution system in the U.S.,
serving these CoolBrands products and a growing family of Partner Brands to
supermarkets, convenience stores and other retail customers.
CoolBrands' subsidiary, Americana Foods, is a leading U.S. manufacturer and
supplier of soft serve mixes, packaged ice cream, frozen yogurt and sorbet
products and frozen novelties to well known national retailers, food companies
and restaurant chains. Americana Foods also manufactures and sells products for
the foodservice channel, which are extensively used to standardize quality and
reduce labor costs in on-site food preparation.
CoolBrands' Foodservice Division manufactures and sells premium soft serve ice
cream and frozen yogurt to the foodservice industry. CoolBrands also
manufactures and sells a full line of quality flavours, chocolate coatings,
fudge sauces, powders for chocolate milk, egg nog bases and other ingredients
and flexible packaging products for use in private label dairy products in
addition to the Company's brands.
CoolBrands also franchises and licenses frozen dessert outlets operated under a
Family of
Brands including Tropicana'r' Smoothies, Juices & More, Swensen's'r' Ice Cream,
I Can't Believe It's Yogurt'r', Yogen Fruz'r', Bresler's'r' Premium Ice Cream,
Golden Swirl'r' and Ice Cream Churn'r', with company owned, franchised and
non-traditional partnership locations around the world.
You can learn more about CoolBrands International by visiting our website at:
www.coolbrandsinc.com
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