FORM 52-109F2

                        Certification of Interim Filings

I, David J. Stein, President and Chief Executive Officer, certify that:

1.    I have reviewed the interim filings (as this term is defined in
      Multilateral Instrument 52-109 Certification of Disclosure in Issuers'
      Annual and Interim Filings) of CoolBrands International Inc., (the
      "Issuer") for the interim period ending November 30, 2005;

2.    Based on my knowledge, the interim filings do not contain any untrue
      statement of a material fact or omit to state a material fact required to
      be stated or that is necessary to make a statement not misleading in light
      of the circumstances under which it was made, with respect to the period
      covered by the interim filings;

3.    Based on my knowledge, the interim financial statements together with the
      other financial information included in the interim filings fairly present
      in all material respects the financial condition, results of operations
      and cash flows of the Issuer, as of the date and for the periods presented
      in the interim filings;

4.    The Issuer's other certifying officers and I are responsible for
      establishing and maintaining disclosure controls and procedures for the
      Issuer, and we have designed such disclosure controls and procedures, or
      caused them to be designed under our supervision, to provide reasonable
      assurance that material information relating to the Issuer, including its
      consolidated subsidiaries, is made known to us by others within those
      entities, particularly during the period in which the interim filings are
      being prepared.


January 11, 2006


/s/ David Stein
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David J. Stein
President and Chief Executive Officer