NOTICE OF ANNUAL AND SPECIAL MEETING
                       AND SPECIAL CONFIRMATORY MEETING OF
                          COOLBRANDS INTERNATIONAL INC.

      NOTICE IS HEREBY  GIVEN that the annual and special  meeting  (the "Annual
and Special  Meeting") of holders (the  "Shareholders")  of  subordinate  voting
shares  and  multiple  voting  shares  of  CoolBrands  International  Inc.  (the
"Corporation")  will be held  at The  Sheraton  Parkway  (Thornhill  Room),  600
Highway 7 East, Richmond Hill,  Ontario,  L4B 1B2, on February 27, 2006 at 10:00
a.m. (Toronto time), for the following purposes:

1.    to receive the financial  statements of the Corporation for the year ended
      August 31, 2005, together with the report of the auditor thereon;

2.    to elect directors of the Corporation;

3.    to appoint the auditor of the  Corporation  and to authorize the directors
      to fix the auditor's remuneration;

4.    to consider and, if deemed advisable, to pass with or without variation, a
      special  resolution (the "Continuance  Resolution"),  the form of which is
      set  forth  in  Schedule  B to  the  accompanying  Management  Information
      Circular (the "Circular"), approving the discontinuance of the Corporation
      pursuant to section 133(5) of the Companies Act (Nova Scotia) (the "NSCA")
      and the continuance  (the  "Continuance")  of the Corporation  pursuant to
      section 187 of the Canada Business  Corporations  Act (the "CBCA") and the
      adoption of a general by-law,  all as more  particularly  described in the
      Circular;

5.    to consider and, if deemed advisable, to pass with or without variation, a
      special  resolution (the "Share Capital  Restructuring  Resolution"),  the
      form of which is set forth in Schedule D to the  Circular,  approving  the
      share  capital  restructuring  of the  Corporation  as  more  particularly
      described in the Circular; and

6.    to transact such other business as may properly come before the Annual and
      Special Meeting or any adjournments or postponements thereof.

      NOTICE IS HEREBY  FURTHER  GIVEN that a  subsequent  special  confirmatory
meeting of the Shareholders  (the  "Confirmatory  Meeting") will be held at 8300
Woodbine Avenue, 5th Floor, Markham, Ontario, L3R 9Y7 on March 20, 2006 at 10:00
a.m. (Toronto time), for the sole purpose of passing resolutions  confirming the
Continuance Resolution (the "Continuance Confirmatory Resolution") and the Share
Capital Restructuring  Resolution (the "Share Capital Confirmatory  Resolution")
to be passed at the Annual and Special  Meeting.  Pursuant to the NSCA,  because
the Continuance  Resolution and the Share Capital Restructuring  Resolution must
be passed as special resolutions for the purposes of the NSCA, they must also be
confirmed  by  greater  than 50% of the votes  cast by  Shareholders  present in
person or represented by






                                     - ii -

proxy  at the  Confirmatory  Meeting  by way  of  the  Continuance  Confirmatory
Resolution and Share Capital Confirmatory Resolution, respectively, the forms of
which are set forth in  Schedules  C and E,  respectively,  to the  accompanying
Circular.

      Shareholders  are invited to attend the Annual and Special Meeting and the
Confirmatory  Meeting (which are  collectively  referred to as the  "Meetings").
Shareholders  who are unable to attend the  Meetings in person are  requested to
sign and return the  enclosed  form of proxy in the  envelope  provided for that
purpose.  To be effective in respect of the Annual and Special Meeting,  proxies
must be received before 5:00 p.m.  (Toronto time) on February 24, 2006 by Equity
Transfer Services Inc., 120 Adelaide Street West, Suite 420,  Toronto,  Ontario,
M5H 3V1, or by  facsimile  at  416-361-0470,  or by the close of business on the
second  business  day  preceding  the date of any  adjournment  or  postponement
thereof,  or be presented  prior to the  commencement  of the Annual and Special
Meeting or any adjournment or postponement  thereof.  To be effective in respect
of the Confirmatory Meeting,  proxies must be received before 5:00 p.m. (Toronto
time) on March 16, 2006 by Equity  Transfer  Services Inc., 120 Adelaide  Street
West, Suite 420, Toronto, Ontario, M5H 3V1, or by facsimile at 416-361-0470,  or
by the close of business on the second  business day  preceding  the date of any
adjournment or postponement  thereof,  or be presented prior to the commencement
of the Confirmatory Meeting or any adjournment or postponement thereof.

      The  Corporation's  Annual  Report  for the year ended  August  31,  2005,
Circular and form of proxy are enclosed with this notice of meeting.

      Only Shareholders of record on January 9, 2006 will be entitled to vote at
the Meetings  except to the extent that a person has  transferred  any of his or
her shares after that date and the transferee of such shares  establishes proper
ownership  and  requests,  not later than ten days before the relevant  Meeting,
that his or her name be included in the list of  Shareholders  for such Meeting,
in which case the  transferee  will be entitled to vote his or her shares at the
Annual and Special Meeting or the Confirmatory Meeting, as the case may be.

      DATED at Markham, Ontario this 13th of January, 2006.

                                                BY ORDER OF THE BOARD OF
                                                DIRECTORS

                                                "Francis Orfanello"
                                                --------------------------------
                                                Francis X. Orfanello
                                                Secretary






                                     - iii -

      If the Continuance Resolution and the Continuance  Confirmatory Resolution
are passed in accordance with the provisions of the relevant legislation and the
Continuance  becomes  effective,  a registered  holder of shares who dissents (a
"Dissenting  Shareholder")  from the  Continuance  Resolution or the Continuance
Confirmatory  Resolution,  as the case may be,  will be  entitled to be paid the
fair value of his or her shares if the Secretary of the  Corporation  shall have
received from such  Dissenting  Shareholder  at or before the Annual and Special
Meeting  or at or before  the  Confirmatory  Meeting a notice  of  dissent  or a
written objection (each a "Notice of Dissent") to the Continuance  Resolution or
the Continuance Confirmatory Resolution,  as the case may be, and the Dissenting
Shareholder shall have otherwise complied with the dissent procedures (which are
described in the Circular under the heading "Dissenting  Shareholder Rights" and
in Schedule F to the  Circular).  Failure to comply  strictly  with such dissent
procedures may result in the loss or unavailability  of any right of dissent.  A
Dissenting Shareholder need not have dissented at the Annual and Special Meeting
in order to be able to dissent at the Continuance Confirmatory Meeting.






                          COOLBRANDS INTERNATIONAL INC.

                         MANAGEMENT INFORMATION CIRCULAR

Solicitation of Proxies

      This management  information  circular is furnished in connection with the
solicitation  of  proxies  by or on  behalf  of  the  management  of  CoolBrands
International Inc. (the "Corporation") for use at the annual and special meeting
(the "Annual and Special Meeting") and confirmatory  meeting (the  "Confirmatory
Meeting") of  shareholders of the Corporation to be held at the times and places
and for the  purposes  set forth in the  attached  notice of annual and  special
meeting  and  special  confirmatory  meeting  of  shareholders  (the  "Notice of
Meeting"). While it is expected that the solicitation will be primarily by mail,
proxies may be solicited  personally or by telephone by the regular employees of
the Corporation at nominal cost. The costs of solicitation  will be borne by the
Corporation.  The Annual and Special  Meeting and the  Confirmatory  Meeting are
collectively  referred  to  herein as the  "Meetings".  All  references  in this
management  information  circular  to the  Meetings  include  references  to any
adjournments or postponements thereof.

      The Corporation  may pay the reasonable  costs incurred by persons who are
the  registered but not  beneficial  owners of voting shares of the  Corporation
(such as brokers,  dealers,  other registrants under applicable securities laws,
nominees  and/or  custodians)  in sending or delivering  copies of the Notice of
Meeting,  this  Information  Circular and the form of proxy  (collectively,  the
"Meeting  Materials") to the beneficial  owners of such shares.  The Corporation
will provide, without cost to such persons, upon request to the Secretary of the
Corporation,  additional  copies of the  foregoing  documents  required for this
purpose.

Appointment and Revocation of Proxies

      The  persons  named in the  enclosed  form of proxy are  directors  of the
Corporation.  A shareholder has the right to appoint a person (who need not be a
shareholder)  to attend and act for him and on his behalf at the Meetings  other
than the persons  designated  in the enclosed  form of proxy.  Such right may be
exercised  by striking out the names of the persons  designated  in the enclosed
form of proxy and by inserting in the blank space  provided for that purpose the
name of the desired person or by completing  another proper form of proxy. To be
effective,  proxies to be  exercised  at the  Meetings  must be deposited at the
offices of Equity Transfer  Services Inc., 120 Adelaide Street West,  Suite 420,
Toronto,  Ontario, M5H 3V1, or by facsimile at 416-361-0470,  (i) in the case of
the Annual and Special  Meeting,  prior to 5:00 p.m.  (Toronto time) on February
24,  2006 or, with the  Secretary  of the  Corporation  at any time prior to the
Annual and Special  Meeting,  or (ii) in the case of the  Confirmatory  Meeting,
prior to 5:00 p.m.  (Toronto  time) on March 16, 2006 or, with the  Secretary of
the Corporation at any time prior to the Confirmatory  Meeting,  or (iii) in any
other manner  permitted by law. A shareholder  forwarding the enclosed proxy may
indicate  the  manner in which the  appointee  is to vote  with  respect  to any
specific item by checking the appropriate






                                      - 2 -

space.  If the  shareholder  giving the proxy  wishes to confer a  discretionary
authority  with respect to any item of business then the space opposite the item
is to be left blank.

      In  accordance  with  the  Company  Act  (Nova  Scotia)  (the  "Act")  and
applicable securities laws, a shareholder who has given a proxy may revoke it at
any time to the extent that it has not been  exercised.  A proxy may be revoked,
as to any manner on which a vote shall not  already  have been cast  pursuant to
the authority  conferred by such proxy, by instrument in writing executed by the
shareholder or by his attorney authorized in writing or, if the shareholder is a
body  corporate,  under its corporate seal or by an officer or attorney  thereof
duly authorized, and deposited either with the Corporation or its transfer agent
at any time up to and  including  the last business day preceding the day of the
relevant  Meeting or any adjournment of such Meeting at which the proxy is to be
used,  or with the  Chairman of the  Meeting  prior to the  commencement  of the
Meeting on the day of the Meeting or any adjournment of the Meeting. A proxy may
also be revoked in any other manner permitted by law.

Exercise of Discretion Of Proxies

      The persons  named in the  enclosed  form of proxy will vote the shares in
respect of which they are  appointed  in  accordance  with the  direction of the
shareholders appointing them. Where no choice is specified,  such shares will be
voted in favour of the nominees  proposed  below for election as  directors,  in
favour of the appointment of BDO Seidman, LLP as the auditor of the Corporation,
in favour of the  Continuance  Resolution (as defined  below),  in favour of the
Share Capital  Restructuring  Resolution  (as defined  below),  in favour of the
Continuance  Confirmatory  Resolution (as defined  below),  and in favour of the
Share Capital  Confirmatory  Resolution (as defined below). The enclosed form of
proxy  confers  discretionary  authority  upon the persons named therein to vote
with respect to amendments or variations to matters  identified in the Notice of
Meeting and with respect to other  matters  which may  properly  come before the
Meetings in such manner as such nominee in his judgment may determine. As at the
date  of this  management  information  circular,  management  knows  of no such
amendments,  variations or other matters to come before the Meetings  other than
the matters referred to in the Notice of Meeting.

Date of Information

      Unless otherwise  specified,  information in this Information  Circular is
given as of January 9, 2006.

Voting Securities and Principal Holders Thereof

      As of January 9, 2006, the Corporation had outstanding  6,027,864 multiple
voting shares and 50,005,069 subordinate voting shares.

      Only  shareholders  of record at the close of  business on January 9, 2006
(the  "Record  Date"),  who either  personally  attend the  Meetings or who have
completed  and  delivered  a form of  proxy in the  manner  and  subject  to the
provisions  described  above shall be  entitled to vote or to have their  shares
voted at the Meetings, except to the






                                      - 3 -

extent that such  shareholder  has transferred the ownership of any shares after
the Record Date and the transferee of such shares  establishes  proper ownership
thereof and demands,  not later than ten days before the relevant Meeting, to be
included in the list of shareholders  entitled to vote at such Meeting, in which
case such transferee is entitled to vote.

      Each multiple  voting share entitles the registered  holder thereof to ten
votes at all meetings of shareholders.  Each  subordinate  voting share entitles
the  registered  holder  thereof to one vote at all  meetings  of  shareholders.
Holders of  subordinate  voting shares  exercise in the  aggregate  45.3% of the
voting rights attached to all voting securities of the Corporation.

      In the event that an offer to purchase  multiple  voting shares is made to
holders of such shares,  and the offer is required by securities  legislation or
stock exchange rule to be made to all, or  substantially  all, of the holders of
multiple voting shares in Canada,  holders of subordinate  voting shares have an
option to convert their  subordinate  voting shares into multiple voting shares.
This  option  commences  on the  eighth  day after the date the offer is made to
holders of multiple  voting  shares and ends on the date of expiry of the offer.
This  conversion  right will not apply if,  within seven days of the date of the
offer,  registered  shareholders  owning  more than 50% of the then  outstanding
multiple  voting  shares  confirm to the  transfer  agent and  secretary  of the
Corporation,  among other items,  that they will not tender any multiple  voting
shares in acceptance of the offer  without  having given the transfer  agent and
secretary written notice of their acceptance or intended acceptance of the offer
at least  seven  days prior to the  expiry  date of the  offer.  If the right of
conversion  to multiple  voting  shares is available  to holders of  subordinate
voting  shares and is duly  exercised,  all multiple  voting shares so converted
will be deemed to be deposited to the offer.  If any converted  multiple  voting
shares  are  withdrawn,  or are not  ultimately  taken up by the  offeror,  such
converted   multiple  voting  shares  shall  be  automatically   reconverted  to
subordinate voting shares.

      To  the  knowledge  of  the  directors  and  executive   officers  of  the
Corporation, there are no persons or companies who beneficially own, directly or
indirectly,  or exercise control or direction over securities of the Corporation
carrying  more than 10%  percent of the voting  rights  attached to any class of
outstanding voting securities of the Corporation, except as follows:






                                      - 4 -



Name                             Designation of Class        Number         Percentage of Class
- -----------------------------------------------------------------------------------------------
                                                                   
The Serruya Family Trust         Multiple voting shares      4,233,332(1)   70.2

The Estate of Richard E. Smith   Multiple voting shares      1,419,467(2)   23.5

Krevlin Advisors, L.L.C.(3)      Subordinate Voting Shares   5,074,000      10.15


Notes:
1.    The 4,233,332 multiple voting shares represents approximately 38.4% of the
      votes attaching to all outstanding shares of the Corporation.  The Serruya
      Family Trust was created and settled for the benefit of certain members of
      the Serruya  family of Toronto,  Ontario.  Certain  members of the Serruya
      family serve as directors and officers of the Corporation.

2.    The 1,419,467 multiple voting shares represents approximately 12.9% of the
      votes attaching to all outstanding shares of the Corporation.  Mr. Richard
      E. Smith,  the  Corporation's  former  Co-Chairman and Co-Chief  Executive
      Officer, passed away on January 29, 2005. The sole executrix of the Estate
      of Richard E. Smith is Susan Smith.

3.    Krevlin Advisors,  L.L.C. acts as investment  advisor to Glenhill Capital,
      LP, Glenhill  Capital  Overseas Master Fund, LP and Glenhill  Concentrated
      Long  Absolute  Fund,  LP.  This  information  is based on a report  dated
      December  9,  2005  filed  by  Krevlin  Advisors,   L.L.C.  with  Canadian
      securities regulators under National Instrument 62-103.

      Notwithstanding the existence of a board  representation  agreement dating
to March  1998 (the  "Board  Representation  Agreement")  pursuant  to which The
Serruya Family Trust, Michael Serruya, Aaron Serruya, Richard E. Smith, David M.
Smith and David J. Stein agreed with each other to vote all of their  respective
shares of the Corporation,  representing in the aggregate approximately 54.4% of
the votes attaching to all outstanding  shares of the Corporation,  in favour of
nominees  proposed for election as directors,  such parties have agreed pursuant
to a voting agreement as of December 13, 2005 (the "Voting  Agreement") that all
nominations  for  membership on the board of directors of the  Corporation  (the
"Board") made in the Corporation's management information circulars or otherwise
will be made by the  Corporate  Governance  Committee of the Board.  For details
relating to the Board  Representation  Agreement and the Voting  Agreement,  see
"Election of Directors - Board Representation Agreement and Voting Agreement".

Advice To Beneficial Shareholders

      The information set forth in this section is of significant  importance to
holders of subordinate  voting shares and multiple  voting shares who hold their
shares in  "book-entry"  form,  meaning that they are held  through  brokers and
nominees  and not in their own name.  Holders  of shares  who do not hold  their
shares  in  their  own  name   (referred  to  in  this  circular  as  beneficial
shareholders) should note that only proxies deposited by holders of shares whose
names  appear on the records of the  Corporation  as the  registered  holders of
subordinate  voting shares or multiple voting shares can be recognized and acted
upon at the Meetings. If shares are listed in an account statement provided to a
holder of shares by a broker,  then in almost all cases those shares will not be
registered under the name of the holder on the records of the Corporation.  Such
shares  will  more  likely  be  registered  under  the  name  of the  beneficial
shareholder's  broker,  or an agent or nominee of that  broker.  Shares  held by
brokers or their  agents and  nominees  can only be voted for, or withheld  from
voting,  or  voted  against,  any  resolution,  upon  the  instructions  of  the
beneficial shareholder. Without specific instructions,  brokers and their agents
and nominees are prohibited from voting the securities for their clients.






                                      - 5 -

      Applicable Canadian regulatory policy requires  intermediaries and brokers
to seek voting instructions from beneficial shareholders in advance of a meeting
of shareholders of the  Corporation.  Every  intermediary and broker has its own
mailing  procedures  and provides its own return  instructions,  which should be
carefully  followed  by  beneficial  shareholders  in order to ensure that their
shares  are  voted at the  Meetings.  Often,  the form of  proxy  supplied  to a
beneficial  shareholder  by its  broker  is  identical  to the form of the proxy
provided to  registered  holders of shares;  however,  its purpose is limited to
instructing  the  registered  holder  of  shares  how to vote on  behalf  of the
beneficial  shareholder.  A  beneficial  shareholder  receiving  a proxy from an
intermediary  cannot use that proxy to vote  shares  directly  at the  Meetings,
rather the proxy must be  returned  to the  intermediary  well in advance of the
Meetings in order to have the shares voted.

BUSINESS TO BE CONDUCTED AT THE MEETING

Audited Financial Statements

      The Corporation's consolidated financial statements for the financial year
ended August 31, 2005 and the report of the  auditors  thereon will be submitted
to the Annual and Special Meeting.  Receipt at the Annual and Special Meeting of
the  consolidated  financial  statements for the financial year ended August 31,
2005  and  the  auditor's  report  thereon  will  not  constitute   approval  or
disapproval of any matters referred to therein.

Election of Directors

      The table below  describes the people who have been nominated as directors
and the voting securities that they own directly or indirectly.  The articles of
the  Corporation  provide  that the Board shall  consist of a minimum of 5 and a
maximum of 15, with the actual number to be determined  from time to time by the
Board.  The Board has determined  that, at the present time,  there will be nine
directors.  Management  does not  contemplate  that any of the nominees  will be
unable to serve as a director  but if that should  occur for any reason prior to
the Annual and Special  Meeting,  it is intended  that  discretionary  authority
shall be  exercised by the persons  named in the enclosed  form of proxy to vote
the  proxy for the  election  of any other  person  or  persons  in place of any
nominee or nominees  unable to serve.  Each  director  elected  will hold office
until the  close of  business  of the  annual  meeting  of  shareholders  of the
Corporation  following  his or her election  unless his or her office is earlier
vacated  in  accordance  with the  Corporation's  constating  documents  and the
Corporation's governing statute.

      Shares  listed below  include  shares over which a director has or shares,
directly or indirectly, voting or investment power.






                                      - 6 -



- --------------------------------------------------------------------------------------------------------------------------------
                                                                                                      Number of       Number of
                                                                                                       Multiple      Subordinate
                                                                                                         Voting         Voting
    Name, Position with the                       Principal Occupation and, if not at Present an         Shares         Shares
 Corporation and Municipality      Director     Elected Director, Occupation during the Past Five    Beneficially   Beneficially
       of Residence(1)               Since                          Years(1)                           Held(2)         Held(2)
- --------------------------------------------------------------------------------------------------------------------------------
                                                                                                        
Robert E. Baker(4)(5)                2005    President of Puroast Coffee, Inc., a private company         -               -
Lead Director                                manufacturing low acid coffee.
Smyrna, Georgia, U.S.A.

- --------------------------------------------------------------------------------------------------------------------------------
Beth L. Bronner(3)(5)                2005    Senior Vice President & Chief Marketing Officer of Jim       -               -
Director                                     Beam Brands Co., a division of Fortune Brands, Inc., a
Deerfield, Illinois, U.S.A.                  publicly traded leading consumer products company.

- --------------------------------------------------------------------------------------------------------------------------------
Romeo DeGasperis(3)                  2000    Vice President Con-Drain Company Limited, a watermain        -               -
Director                                     and sewer contracting business.
Concord, Ontario, Canada

- --------------------------------------------------------------------------------------------------------------------------------
William R. McManaman(3)               N/A    Business consultant. From March 2004 to January 2005,        -               -
Nominee for Director                         Senior Vice President and Chief Financial Officer of
La Grange, Illinois, U.S.A.                  First Health Group Corp., a national health-benefits
                                             services company. Prior thereto, Executive Vice
                                             President and Chief Financial Officer of Aurora Foods,
                                             Inc., a manufacturer, marketer and distributor of dry
                                             and frozen branded food products from 2002. Vice
                                             President, Finance and Chief Financial Officer of Dean
                                             Foods Company, a dairy products company, from 1995 to
                                             2000.
- --------------------------------------------------------------------------------------------------------------------------------
Aaron Serruya                        1994    President and Chief Executive Officer of International  4,233,332(6)      56,149
Director                                     Franchise Corp.
Thornhill, Ontario, Canada

- --------------------------------------------------------------------------------------------------------------------------------
Michael Serruya                      1994    Co-Chairman of the Corporation                          4,233,332(6)      56,000
Co-Chairman and Director
Thornhill, Ontario, Canada

- --------------------------------------------------------------------------------------------------------------------------------
David M. Smith                       1998    Vice-Chairman and Chief Operating Officer of the          288,106            -
Vice-Chairman, Chief Operating               Corporation
   Officer and Director
Manhasset, New York, U.S.A.

- --------------------------------------------------------------------------------------------------------------------------------
L. Joshua Sosland(4)(5)              2005    Vice Chairman of Sosland Publishing Co., a publisher         -             4,030
Director                                     of business-to-business periodicals for the
Kansas City, Missouri, U.S.A.                grain-based and food processing industries.

- --------------------------------------------------------------------------------------------------------------------------------
David J. Stein                       1998    Co-Chairman, President and Chief Executive Officer of      45,138            -
Co-Chairman, President, Chief                the Corporation
   Executive Officer and
   Director
Southampton, New York, U.S.A.

- --------------------------------------------------------------------------------------------------------------------------------


Notes:
1)    Individual directors have provided information as to municipality of
      residence and principal occupation.
2)    The individual directors have provided this information, not being within
      the knowledge of the Corporation.
3)    Member of the Audit Committee. It is expected that Mr. McManaman will join
      the Audit Committee following his election at the Annual and Special
      Meeting.
4)    Member of the Compensation Committee.
5)    Member of the Corporate Governance Committee.
6)    Includes 155,031 multiple voting shares held directly by The Serruya
      Family Trust and 4,078,301 multiple voting shares held by 1082272 Ontario
      Inc., a wholly-owned subsidiary of the The Serruya Family Trust.






                                      - 7 -

Corporate Cease Trade Orders or Bankruptcies

      Michael Serruya, the Corporation's Co-Chairman, by virtue of his role as a
director  of  Moneysworth  & Best Shoe Care Inc.,  was  subject to a cease trade
order  issued by the  Ontario  Securities  Commission  in June  2000  concerning
Moneysworth & Best Shoe Care Inc.  securities when Moneysworth  failed to comply
with certain continuous  disclosure  requirements.  Moneysworth & Best Shoe Care
Inc. filed for voluntary  assignment into bankruptcy on July 11, 2000. The cease
trade order is no longer in effect.

      William R. McManaman, a nominee for election as director at the Annual and
Special Meeting, was the Executive Vice-President and Chief Financial Officer of
Aurora Foods, Inc. ("Aurora") from April 2002 until March 2004. Aurora filed for
voluntary  assignment  into  bankruptcy  under  Chapter 11 on  December 8, 2003.
Aurora  emerged  from  bankruptcy  March 19,  2004 and  merged the same day with
Pinnacle Foods Corporation.

Penalties or Sanctions

      No proposed director has, during the ten years prior to the date hereof:

      (a)   been  subject  to any  penalties  or  sanctions  imposed  by a court
            relating  to  Canadian  securities  legislation  or  by  a  Canadian
            securities  regulatory  authority  or has entered  into a settlement
            agreement with a Canadian securities regulatory authority; or

      (b)   been subject to any other penalties or sanctions  imposed by a court
            or regulatory  body that would be likely to be considered  important
            to a reasonable investor making an investment decision.

Personal Bankruptcies

      No proposed director, has, during the ten years prior to the date thereof,
become bankrupt, made a proposal under any legislation relating to bankruptcy or
insolvency, or has been subject to or instituted any proceedings, arrangement or
compromise  with  creditors,  or had a  receiver,  receiver  manager  or trustee
appointed to hold his or her assets.

Board Representation Agreement and Voting Agreement

      Board Representation Agreement

      In connection with the acquisition on March 18, 1998 of Integrated  Brands
by a wholly-owned subsidiary of the Corporation, Messrs. Richard E. Smith, David
M. Smith and David J. Stein  ("Integrated  Brands Principal  Shareholders")  and
Integrated  Brands Inc., on the one hand,  and the  Corporation  and The Serruya
Family  Trust,   1082272  Ontario  Inc.,   Michael  Serruya  and  Aaron  Serruya
("CoolBrands Principal Shareholders"), on the other hand, entered into the Board
Representation Agreement.






                                      - 8 -

      Each of the CoolBrands  Principal  Shareholders and the Integrated  Brands
Principal  Shareholders  have  agreed  to vote  against:  (i) the sale of all or
substantially all of the Corporation's  assets; (ii) a merger,  consolidation or
similar  transaction  involving  the  Corporation;  or (iii) an amendment to the
Memorandum  of  the  Association  and/or  the  Articles  of  Association  of the
Corporation  which would  adversely  affect the rights of the Integrated  Brands
Principal  Shareholders  or the CoolBrands  Principal  Shareholders,  unless the
Integrated   Brands  Principal   Shareholders   and  the  CoolBrands   Principal
Shareholders agree in writing to vote for any such matters.

      Pursuant to the terms of the Board Representation  Agreement,  each of the
CoolBrands   Principal   Shareholders   and  the  Integrated   Brands  Principal
Shareholders  agreed to  certain  restrictions  relating  to  resales  of voting
securities of the Corporation. Subject to certain exemptions, until the first to
occur of: (i) the termination of the Board Representation Agreement; or (ii) the
21st anniversary of the Board Representation Agreement; the CoolBrands Principal
Shareholders and the Integrated  Brands Principal  Shareholders have each agreed
not to sell any voting securities of the Corporation to an unrelated third party
without the prior written  consent of the CoolBrands  Principal  Shareholders or
the Integrated Brands Principal  Shareholders,  as the case may be, and to first
offer such voting  securities to the CoolBrands  Principal  Shareholders  or the
Integrated  Brands  Principal  Shareholders,  as the case may be, at the  market
price for such voting  securities  as of the date of the offer.  Pursuant to the
Board Representation Agreement, prior to any sale to a third party, any multiple
voting shares must be converted to subordinate  voting shares. In addition,  the
CoolBrands   Principal   Shareholders   and  the  Integrated   Brands  Principal
Shareholders have agreed not to convert, or cause to be converted,  any multiple
voting shares into subordinate voting shares,  without the prior written consent
of the CoolBrands  Principal  Shareholders  or the Integrated  Brands  Principal
Shareholders,  as the case may be. The CoolBrands Principal Shareholders and the
Integrated Brands Principal Shareholders have deposited with an escrow agent the
multiple voting shares held by them.

      Each of the CoolBrands  Principal  Shareholders and the Integrated  Brands
Principal  Shareholders  have  agreed  not to accept an offer to sell any voting
securities at a price in excess of the market price of the voting  securities on
the date of such offer,  except:  (i) sales made on The Toronto  Stock  Exchange
("TSX") or any other regional or national exchange, outside or inside Canada, on
which  such  securities  are  regularly   traded;   (ii)  to  another  principal
shareholder;  or (iii) pursuant to an offer made proportionately and at the same
price to all other shareholders of the Corporation.

      The  Board  Representation  Agreement  may  be  terminated:   (i)  by  the
CoolBrands  Principal  Shareholders  in the  event  that the  Integrated  Brands
Principal  Shareholders are the beneficial  owners,  in the aggregate,  of fewer
than 750,000 voting securities  (including  voting securities  issuable upon the
conversion or exercise of  convertible  securities);  and (ii) by the Integrated
Brands   Principal   Shareholders,   in  the  event  the  CoolBrands   Principal
Shareholders  are  the  beneficial  owners,  in the  aggregate,  of  fewer






                                     - 9 -

than 1,500,000 voting securities  (including voting securities issuable upon the
conversion or exercise of convertible securities).

      Voting Agreement

      Notwithstanding the Board Representation Agreement, Aaron Serruya, Michael
Serruya,  David  Smith  and  David  Stein,  and  entities  affiliated  with them
(collectively,  the "Management MVS Holders"), have each entered into the Voting
Agreement with the Corporation pursuant to which they each agreed to vote all of
the shares that they  beneficially  own or control in favour of the  Continuance
Resolution (as defined  below) and in favour of the Share Capital  Restructuring
Resolution (as defined below). Further  notwithstanding the Board Representation
Agreement,  the parties to the Voting  Agreement agreed pursuant to the terms of
the Voting Agreement,  the Management MVS Holders have agreed that (i) the Board
Representation  Agreement  shall be terminated on the date on which  articles of
amendment in respect of the Share Capital  Restructuring  have become effective;
and (ii) from the date of the  Voting  Agreement  until the  termination  of the
Board Representation Agreement, all nominations for membership on the Board made
in the Corporation's  management information circulars or otherwise will be made
by the Corporate Governance Committee of the Board.

                 SPECIAL BUSINESS TO BE CONDUCTED AT THE MEETING

1.    Continuance  under the Canada Business  Corporations Act / Adoption of New
      By-Law

      Shareholders  will be asked at the  Meeting to  consider,  and,  if deemed
advisable,  to pass a resolution  (the  "Continuance  Resolution"),  the text of
which is set out in Schedule B to this circular,  authorizing the continuance of
the Corporation  (the  "Continuance")  from the Companies Act (Nova Scotia) (the
"NSCA") to the Canada Business Corporations Act (the "CBCA"), subject to receipt
of all necessary regulatory approvals.  If the Continuance  Resolution is passed
and  the  requisite  filings  made in  order  to  effect  the  Continuance,  the
Corporation  will continue its corporate  existence  governed by the laws of the
CBCA rather than the NSCA.

Reason for the Continuance

      The primary impetus for the Continuance is to permit the Corporation to be
governed by the CBCA, a more modern  statute than the NSCA. A brief  overview of
some of the key  differences  in terms of  shareholder  rights  between  the two
statutes follows.

Summary Comparison of Shareholder Rights

      In the event that shareholders approve the Continuance and the Continuance
is effected  under the CBCA, the  Corporation  will be treated as if it had been
incorporated under the federal laws of Canada,  rather than under the NSCA which
now governs the






                                     - 10 -

Corporation's  affairs. The relevant provisions of the CBCA are similar to those
of the NSCA  and,  accordingly,  the  fundamental  rights  of the  Corporation's
shareholders,  the rights, powers and obligations of the directors and the power
and authority of the Corporation  will not  significantly  change as a result of
the Continuance.  However,  there are some material differences between the NSCA
and the CBCA.

      The following is a summary of some of the material differences between the
NSCA  and  the  CBCA.  This  summary  is  not  intended  to  be  exhaustive  and
shareholders  should consult their own legal advisors regarding  implications of
the Continuance which may be of particular importance to them.

      Special Resolutions

      A resolution is deemed to be a "special resolution" under the NSCA when it
has  been  passed  by  a  majority  of  not  less  than  three-fourths  of  such
shareholders  entitled  to vote as are  present  in  person  or by  proxy at any
general  meeting and such  resolution  has been  confirmed by a majority of such
shareholders  entitled  to  vote as are  present  in  person  or by  proxy  at a
subsequent  confirmatory  meeting  held at an interval of not less than 14 days,
and not more than one month, from the date of the first meeting.  Alternatively,
a resolution which has been  unanimously  passed by all of the shareholders of a
company shall be deemed to be a special resolution.

      Under the CBCA,  subject to such greater  number as may be provided in the
articles,  a special  resolution means a resolution  passed by a majority of not
less than two-thirds of the votes cast by  shareholders  who voted in respect of
the that  resolution.  Alternatively,  a resolution  which has been  unanimously
passed  by all of the  shareholders  of a  corporation  shall be  deemed to be a
special resolution.

      Fundamental Changes

      A special  resolution  is required  under the NSCA for a company to effect
fundamental  changes,  including  altering  its  memorandum  of  association  or
articles of  association,  increasing its authorized  capital in certain ways or
sub-dividing,  consolidating  or changing its shares,  purchasing its own shares
other than redeemable shares, being wound-up voluntarily,  changing its name or,
with court approval, reducing its paid-up capital or being amalgamated.

      A  special  resolution  is  required  under  the  CBCA  in  order  that  a
corporation amend its articles,  approve a voluntary  liquidation,  dissolution,
amalgamation, arrangement, extraordinary sale or continuance.

      Under  both  the  NSCA  and the  CBCA,  class  votes  may be  required  in
connection with certain fundamental changes.  Under both statutes, the vote must
be by a majority of not less than  two-thirds of the votes cast by  shareholders
of the class who vote in respect of that  resolution.  Both statutes provide for
class voting in similar circumstances






                                     - 11 -

although  under the NSCA,  class vote rights arise even where the holders of the
class are not treated differently than others in respect of the matter at issue.

      Authorized Capital

      Under the NSCA,  the  memorandum of  association  must state the number of
shares a company  is  authorized  to issue.  Under the CBCA,  the  articles  may
provide for the issuance of an unlimited number of shares.

      Share Purchase

      Under the NSCA, a company is permitted to purchase,  or otherwise  acquire
its shares, subject to certain solvency tests and certain exceptions,  only upon
authorization  of the shareholders of the company by special  resolution.  Under
the CBCA, a  corporation  is permitted  to  purchase,  or otherwise  acquire its
shares subject to its articles and certain solvency tests,  without  shareholder
approval.

      Board of Directors

      The NSCA imposes no  restrictions  on the composition of a company's board
of  directors  or on the means by which  persons are elected or appointed to the
board and the NSCA does not require companies to have audit  committees.  In the
case of the  Corporation,  directors  are to be elected by motion  carried by at
least  two-thirds of the votes entitled to be cast on such motion and any motion
to elect a director  which is not carried by such  majority  shall be considered
not to have been carried.

      Under  the  CBCA,  at  least  25% of a  corporation's  directors  must  be
Canadians.  In addition, an "offering  corporation" must have an audit committee
composed of not fewer than three directors,  a majority of whom are not officers
or employees of the  corporation  or any of its  affiliates.  The directors of a
CBCA corporation are elected by a majority vote of shareholders.

      Both the NSCA and CBCA  provide for the  removal of a director.  Under the
NSCA,  a director  may be removed by special  resolution.  This differs from the
requirement  under  the  CBCA  where  a  director  may be  removed  by  ordinary
resolution at a special meeting of shareholders.






                                     - 12 -

      Amending Capital

      Under the NSCA,  capital is amended by passing a special resolution or, in
the case of a decrease  in  authorized  capital and certain  other  changes,  by
ordinary  resolution of the shareholders  which is effective  immediately;  only
notice must be provided to the Office of the Registrar of Joint Stock Companies,
through  filing a copy of the  resolution  in most  cases or,  where no  special
resolution is required, by other written notice.

      Under  the CBCA,  capital  is  amended  by filing  articles  of  amendment
subsequent to the passing of a special resolution.

      Ability to Pay Dividends

      The common law tests  applicable in Nova Scotia allow payment of dividends
in  certain  circumstances  where  dividends  could not be paid  because  of the
solvency test in the CBCA.

      Guarantees or Other Financial Assistance

      No restrictions  exist under the NSCA upon a company giving  guarantees or
providing  other  financial  assistance  except  where the shares of the company
itself are being  purchased,  in which case financial  assistance is restricted.
The CBCA provides  that subject to the articles and by-laws,  the directors of a
corporation  may  give a  guarantee  on  behalf  of the  corporation  to  secure
performance of an obligation to any person.

      Directors' Liability

      Directors' liability provisions in the NSCA are limited and generally only
apply where directors knowingly involve themselves in unlawful activities of the
company.  A number of  provisions  in the CBCA impose  liability  on  directors,
including liability for certain wages due by a corporation.

      Ability of Shareholders to Require Investigation of the Company

      Under  the  CBCA,  any  shareholder  may  apply to the  court for an order
directing an investigation to be made of the corporation, whereas under the NSCA
not less than 10% of the  shareholders may apply to the  Governor-in-Council  to
appoint inspectors to investigate the affairs of the company.

Articles of Continuance

      If the Continuance is approved by shareholders, the Corporation intends to
file with the Director under the CBCA articles of continuance.






                                     - 13 -

Adoption of New By-Law

      The  Board  of  Directors  of the  Corporation  has  passed  a  resolution
adopting,  upon  the  effective  date of the  Continuance,  By-Law  No. 1 of the
Corporation  in the form  attached  as  Schedule G to this  circular  (the "CBCA
By-Law").  As a Nova Scotia  company,  the  Corporation's  constating  documents
currently  consist of a memorandum of association  and articles of  association.
Therefore, while the Corporation does not currently have a by-law which the CBCA
By-Law will repeal and replace,  the CBCA By-Law contains  provisions similar to
some of those in the  Corporation's  current articles of association,  including
provisions relating to, among other things, directors, officers, and shareholder
meetings.  If the Continuance is approved,  the CBCA By-Law will be adopted as a
by-law of the Corporation.

Votes Required to Pass the Continuance Resolution

      In order to approve the  Continuance,  the  Continuance  Resolution in the
form attached as Schedule B must be approved at the Meeting by (i) not less than
75% of the votes cast by  shareholders  who attend the Meeting,  in person or by
proxy,  and (ii) by not less  than 66 2/3% of the  votes  cast by each  class of
shareholders who attend the meeting, in person or by proxy. The Continuance must
also be confirmed by a majority of the votes cast by shareholders who attend the
Confirmatory  Meeting,  present  in person or by proxy.  The Board of  Directors
unanimously  recommends  that  shareholders  vote in favour  of the  Continuance
Resolution.  PROXIES RECEIVED IN FAVOUR OF MANAGEMENT WILL BE VOTED IN FAVOUR OF
THE  CONTINUANCE  RESOLUTION,  UNLESS THE SHAREHOLDER HAS SPECIFIED IN THE PROXY
THAT HIS OR HER SHARES ARE TO BE VOTED AGAINST THIS RESOLUTION.

      As noted above,  the Management MVS Holders have agreed to vote all of the
shares  that they  beneficially  own or  control  in  favour of the  Continuance
Resolution.  As at the date hereof, the Management MVS Holders  beneficially own
or control,  directly or indirectly,  an aggregate of 5,986,043  multiple voting
shares and 120,449 subordinate voting shares.

      The  Continuance  Resolution  provides  that  the  Board of  Directors  is
authorized, in its sole discretion, to abandon the application for a certificate
of  continuance,  or  determine  not to proceed  with the  Continuance,  without
further approval of the Corporation's shareholders.  In particular, the Board of
Directors may determine not to present the Continuance Resolution to the Meeting
or, if the Continuance Resolution is presented to the Meetings and approved, may
determine  not to proceed  with  completion  of the  Continuance  and filing the
articles of continuance under the CBCA.

      If the  Continuance  is  approved,  the CBCA  By-Law  will be adopted as a
by-law of the Corporation. See Schedule G for the full text of the CBCA By-Law.






                                     - 14 -

Right to Dissent

      In this section, a reference to a shareholder means a registered holder of
shares.  Persons who are beneficial owners of shares registered in the name of a
broker,  custodian,  nominee or other intermediary who wish to dissent should be
aware that only the registered owner of the shares is entitled to dissent.

      The NSCA  provides  shareholders  with a statutory  right to dissent  from
certain  resolutions of a company which effect  fundamental  corporate  changes.
Specifically,  shareholders  may dissent from the Continuance  Resolution or the
Confirmatory Resolution by exercising their right of dissent pursuant to section
2 of the third  schedule of the NSCA (the  "Third  Schedule").  In general,  any
shareholder  who dissents from the  Continuance  Resolution or the  Confirmatory
Resolution in compliance with the Third Schedule will be entitled,  in the event
the Continuance  Resolution is confirmed and the Continuance  becomes effective,
to be  paid  by the  Corporation  the  fair  value  of the  shares  held by such
dissenting  shareholder determined as of the close of business on the day before
the resolution  approving the Continuance is deemed adopted.  A shareholder need
not  have  dissented  at the  Meeting  in  order  to be able to  dissent  at the
Confirmatory Meeting.

      The dissent  provisions under the NSCA provide that a shareholder may only
make a claim  thereunder  with  respect to all the shares of a class held by the
shareholder  on  behalf  of any  one  beneficial  owner  and  registered  in the
shareholder's  name. One consequence of this provision is that a shareholder may
only  exercise the right to dissent  under the dissent  procedures in respect of
shares that are registered in that holder's name.

      A shareholder who wishes to dissent from the Continuance Resolution or the
Confirmatory  Resolution  must provide written notice of his or her dissent or a
written  objection  to such  resolution  (each a  "Notice  of  Dissent")  to the
Corporation  by  depositing  such Notice of Dissent  with the  Secretary  of the
Corporation at 8300 Woodbine Avenue, 5th Floor,  Markham,  Ontario,  Canada, L3R
9Y7,  to  arrive  at or  before  the  Meeting  in the  case  of the  Continuance
Resolution  or at or  before  the  Confirmatory  Meeting  in  the  case  of  the
Confirmatory Resolution.

      The filing of a Notice of Dissent  does not deprive a  shareholder  of the
right to vote at the Meeting or the Confirmatory Meeting; however, a shareholder
who has submitted a Notice of Dissent in respect of the  Continuance  Resolution
or the Confirmatory  Resolution who then votes in favour of such resolution will
no longer be considered a dissenting  shareholder  with respect to that class of
shares voted in favour of such resolution.  The Corporation will not assume that
a vote against the Continuance  Resolution or the Confirmatory  Resolution or an
abstention constitutes a Notice of Dissent. However, a shareholder need not vote
his or her shares against either such resolution in order to dissent. Similarly,
the  revocation of a proxy  conferring  authority on the proxy holder to vote in
favour  of either  such  resolution  does not  constitute  a Notice of  Dissent;
however, any proxy granted by a shareholder who






                                     - 15 -

intends to dissent,  other than a proxy that  instructs the proxy holder to vote
against the Continuance Resolution or the Confirmatory  Resolution,  as the case
may be, should be validly revoked (see  "Appointment and Revocation of Proxies")
in order to prevent the proxy  holder from voting such  securities  in favour of
such  resolution and thereby causing the shareholder to forfeit his or her right
to dissent.

      The  Corporation  is  required,  within  10  days  after  the  Continuance
Resolution is unanimously  passed or confirmed at the Confirmatory  Meeting,  as
the  case  may be,  to  notify  each of the  dissenting  shareholders  that  the
Continuance  Resolution and the  Confirmatory  Resolution have been  unanimously
passed or confirmed at the Confirmatory Meeting, as the case may be. Such notice
is not  required  to be sent to any  shareholder  who  voted  in  favour  of the
resolution  from  which he or she  submitted  a  Notice  of  Dissent  nor to any
shareholder who has withdrawn his or her Notice of Dissent.

      A  dissenting  shareholder  who has not  withdrawn  his or her  Notice  of
Dissent must then,  within 20 days after receipt of notice that the  Continuance
Resolution or the Confirmatory Resolution,  as the case may be, from which he or
she  dissented,  as the case may be,  has been  adopted  or,  if the  dissenting
shareholder does not receive such notice,  within 20 days after he or she learns
that such resolution has been adopted,  send to the Corporation a written notice
(a "Demand for Payment"),  containing his or her name and address, the number of
shares in respect of which he or she  dissents,  and a demand for payment of the
fair value of such  shares.  Within 30 days after  sending a Demand for Payment,
the dissenting  shareholder  must send to the  Corporation or its transfer agent
the certificates representing the shares in respect of which he or she dissents.
A dissenting shareholder who fails to send certificates  representing the shares
in respect of which he or she dissents forfeits his or her right to dissent. The
Corporation or its transfer agent will endorse on any share certificate received
from  a  dissenting  shareholder  a  notice  that  the  holder  is a  dissenting
shareholder and will forthwith  return the share  certificates to the dissenting
shareholder.

      After  sending a Demand for Payment,  a dissenting  shareholder  ceases to
have any rights as a holder of the  shares in  respect of which the  shareholder
has  dissented  other than the right to be paid the fair value of such shares as
determined under the dissent procedures,  unless (i) the dissenting  shareholder
withdraws the Demand for Payment  before the  Corporation  makes an offer to pay
(the "Offer to Pay");  (ii) the Corporation  fails to make a timely Offer to Pay
to the dissenting  shareholder and the dissenting  shareholder  withdraws his or
her Demand for Payment;  or (iii) the Continuance does not proceed in which case
the dissenting  shareholder's  rights as a shareholder  are reinstated as of the
date he or she sent the Demand for Payment and the shareholder  will be entitled
to receive his or her shares back.

      The Corporation is required,  not later than 7 days after the later of the
Effective  Date or the date on  which  the  Corporation  receives  a Demand  for
Payment from a dissenting  shareholder,  to send such dissenting  shareholder an
Offer to Pay for his or






                                     - 16 -

her shares in an amount  considered  by the Board to be the fair value  thereof,
accompanied  by a  statement  showing  the  manner in which  such fair value was
determined.  Every Offer to Pay must be on the same terms.  The Corporation must
pay for the shares of a dissenting  shareholder within 10 days after an Offer to
Pay has been accepted by such dissenting shareholder,  but any such offer lapses
if the Corporation  does not receive an acceptance  thereof within 30 days after
the Offer to Pay has been made.

      If the  Corporation  fails  to  make  an  Offer  to Pay  for a  dissenting
shareholder's shares or if a dissenting  shareholder fails to accept an Offer to
Pay which has been made, the Corporation may, within 50 days after the Effective
Date or within such further  period as a court may allow,  apply to the court to
fix a fair value for the shares of dissenting  shareholders.  If the Corporation
fails to apply to the court, a dissenting shareholder may apply to the court for
the same  purpose  within a further  period of 20 days or  within  such  further
period as the court may allow. A dissenting  shareholder is not required to give
security for costs in such an application.

      Upon an application to the court, all dissenting shareholders whose shares
have not been purchased by the  Corporation  will be joined as parties and bound
by the  decision of the court,  and the  Corporation  will be required to notify
each affected dissenting  shareholder of the date, place and consequences of the
application  and of his or her  right to  appear  and be heard in  person  or by
counsel. Upon any such application to the court, the court may determine whether
any other  person is a dissenting  shareholder  who should be joined as a party,
and the court  will  then fix a fair  value  for the  shares  of all  dissenting
shareholders.  The court may in its discretion appoint one or more appraisers to
assist  the  court  to  fix a fair  value  for  the  shares  of  all  dissenting
shareholders.  The  final  order  of the  court  will be  rendered  against  the
Corporation in favour of each  dissenting  shareholder and for the amount of the
fair  value of his or her shares as fixed by the  court.  The court may,  in its
discretion,  allow a reasonable  rate of interest on the amount  payable to each
dissenting shareholder from the Effective Date until the date of payment.

      Please note that the foregoing is only a summary of the dissent procedures
under the NSCA, which are technical and complex. A complete copy of Section 2 of
the Third Schedule, which provides the full text of the dissent rights under the
NSCA,  is attached to this  circular as Schedule F. It is  recommended  that any
shareholder  wishing to avail  himself or herself of his or her  dissent  rights
under the dissent  procedures of the NSCA seek legal advice as failure to comply
strictly with the provisions of the NSCA may prejudice the right of dissent.

2.    Special Resolution Authorizing Restructuring of Share Capital

      The Corporation's  authorized capital consists of 200,000,000  subordinate
voting shares and  200,000,000  multiple  voting shares of which, as at the date
hereof,  there are 6,027,864  multiple voting shares and 50,005,069  subordinate
voting shares issued and outstanding.






                                     - 17 -

      The Board has  determined  that it would be in the best  interests  of the
shareholders to simplify its share capital structure by (1) creating a new class
of shares unlimited in number and designated as common shares ("Common Shares"),
(2)  changing  each issued and  outstanding  subordinate  voting  share and each
multiple  voting share into one Common Share,  (3) cancelling all authorized and
unissued  subordinate voting shares and multiple voting shares in the capital of
the Corporation,  and (4) removing all of the rights,  privileges,  restrictions
and conditions  attaching to the  subordinate  voting shares and multiple voting
shares  such that the  authorized  capital  consists of an  unlimited  number of
Common Shares.

      In light of the extraordinary  events facing the Corporation during fiscal
2005,  including the loss of the Weight  Watchers  product line and the untimely
passing of former  Co-Chairman and Co-Chief  Executive Officer Richard E. Smith,
the Corporation has determined that the immediate continuation of its dual class
structure is desirable,  in order to provide the Corporation with some stability
during the time when it refocuses its business  plan and strategy.  Accordingly,
the  Corporation  and the principal  holders of the multiple  voting shares have
determined  that the  appropriate  date at which to  effect  the  Share  Capital
Restructuring  is May  31,  2007,  subject  to  the  discretion  granted  to the
independent  directors of the  Corporation to effect the change earlier than May
31, 2007. Unless  circumstances  change, the independent  directors currently do
not intend to exercise this  discretion.  However,  the Board has  determined to
seek the requisite  shareholder approval at this time, so that the Share Capital
Restructuring  can be effected  automatically on May 31, 2007 (or earlier at the
decision of the  independent  directors)  without  further  corporate  approvals
required.

      If the Share  Capital  Restructuring  Resolution  is  passed  and upon the
effective date of the articles of amendment,  each holder of subordinate  voting
shares and/or multiple voting shares, as the case may be, will then hold one (1)
Common Share for each subordinate voting share and/or each multiple voting share
previously   held.  The  Corporation  will  adopt  a  new  form  of  certificate
representing the Common Shares.  Although the current certificates  representing
the  subordinate  voting shares and the multiple  voting shares will continue to
represent  the Common  Shares,  shareholders  will be entitled to replace  their
subordinate voting share certificates and multiple voting share certificates for
Common Share  certificates  upon surrendering  their  certificates and providing
such  other  documentation  as may be  required  by the  Corporation  to  Equity
Transfer  Services  Inc.,  the  transfer  agent  of the  Corporation.  Forthwith
following  the  effective  date of the  articles of  amendment in respect of the
Share Capital  Restructuring,  the Corporation  will send to each  shareholder a
form providing details on how to exchange certificates  representing subordinate
voting shares and/or multiple voting shares for certificates representing Common
Shares.

Votes Required to Pass the Share Capital Restructuring Resolution

      In order to approve the Share Capital  Restructuring  Resolution  which is
attached  as Schedule D, it must be approved at the Meeting by (i) not less than
75% of the votes






                                     - 18 -

cast by shareholders who attend the Meeting,  in person or by proxy, and (ii) by
not less than 66 2/3% of the votes cast by each class of shareholders who attend
the meeting, in person or by proxy. The Share Capital  Restructuring  Resolution
must also be  confirmed  by a  majority  of the votes cast by  shareholders  who
attend the Confirmatory Meeting, present in person or by proxy. PROXIES RECEIVED
IN  FAVOUR  OF  MANAGEMENT  WILL  BE  VOTED  IN  FAVOUR  OF  THE  SHARE  CAPITAL
RESTRUCTURING RESOLUTION, UNLESS THE SHAREHOLDER HAS SPECIFIED IN THE PROXY THAT
HIS OR HER SHARES ARE TO BE VOTED AGAINST THIS RESOLUTION.

      As noted above, each of the Management MVS Holders have agreed to vote all
of the  shares  that they  beneficially  own or  control  in favour of the Share
Capital  Restructuring  Resolution.  As at the date hereof,  the  Management MVS
Holders  beneficially  own or control,  directly or indirectly,  an aggregate of
5,986,043 multiple voting shares and 120,449 subordinate voting shares.

Termination of Trust Agreement

      On March 18,  1998,  Richard E.  Smith,  David M.  Smith,  David J. Stein,
Michael Serruya, Aaron Serruya, 1082272, the Serruya Trust, Yogen Fruz Worldwide
Incorporated  and the Chase  Manhattan Bank entered into a trust  agreement (the
"Trust  Agreement").  The Trust  Agreement  governs  the  voting,  transfer  and
conversion of the Multiple  Voting Shares.  The parties to the Voting  Agreement
have agreed that the Trust  Agreement be  terminated  on the date that the Share
Capital  Restructuring is effective.  A copy of the Trust Agreement is available
on the Internet at www.sedar.com.

Termination of Board Representation Agreement

      The  parties  to the  Voting  Agreement  have also  agreed  that the Board
Representation  Agreement  be  terminated  on the date  that the  Share  Capital
Restructuring is effective.

                       STATEMENT OF EXECUTIVE COMPENSATION

Compensation of Named Executive Officers

      The following table sets forth all compensation earned for the years ended
August 31,  2005,  August 31,  2004 and  August  31,  2003 by the  Corporation's
Co-Chief Executive  Officers,  its Chief Financial Officer and the Corporation's
next three  highest paid  executive  officers  whose salary and bonus during the
fiscal  year  ended  August  31,  2005 was  equal to or  greater  than  $150,000
(collectively,  the "Named Executive  Officers").  Amounts are in U.S.  dollars,
except for amounts related to Michael Serruya and Aaron Serruya which are stated
in Canadian dollars.






                                     - 19 -

                           Summary Compensation Table




                                                                                   Long-Term
                                             Annual Compensation                  Compensation
                                             -------------------                  ------------
                        Year                                    Other Annual     Securities Under        All Other
      Name and          Ended        Salary           Bonus    Compensation(1)  Options Granted(2)     Compensation(3)
 Principal Position   August 31        ($)             ($)          ($)                (#)                   ($)
- ------------------------------------------------------------------------------------------------------------------------
                                                                                     
Richard E. Smith         2005         (4)               -             -                 -                     -
Co-Chairman &            2004         (4)               -         8,350,678          709,983                  -
Co-Chief Executive       2003         (4)               -             -              225,000                  -
    Officer(4)

- ------------------------------------------------------------------------------------------------------------------------
David J. Stein           2005       520,000             -            7,571                                2,100
President, Chief         2004       490,000          60,000       10,604,365         709,983              1,950
Executive Officer        2003       326,442          60,000          7,571           225,000              1,820

- ------------------------------------------------------------------------------------------------------------------------
Gary P. Stevens          2005       185,000          50,000        134,363                                1,958
Chief Financial          2004       145,800          20,000         10,363              -                 1,312
    Officer              2003       145,800          20,000         10,363            20,000              1,604

- ------------------------------------------------------------------------------------------------------------------------
Michael Serruya          2005     CAD$420,000           -        CAD$59,588
Co-Chairman              2004     CAD$408,461           -       CAD$4,695,312      CAD$599,275                -
                         2003     CAD$320,000           -         CAD$26,031       CAD$191,666                -

- ------------------------------------------------------------------------------------------------------------------------
Aaron Serruya            2005     CAD$420,000           -         CAD$30,222                                  -
Secretary(5)             2004     CAD$408,461           -       CAD$4,700,550      CAD$599,275                -
                         2003     CAD$320,000           -         CAD$31,269       CAD$191,666                -

- ------------------------------------------------------------------------------------------------------------------------
J. Leo Glynn             2005       245,577          92,000         16,000          100,000                   -
President, Eskimo        2004       230,000          39,100         16,000              -                     -
    Pie Frozen           2003        17,692             -             -              50,000                   -
    Distribution
    Inc.

- ------------------------------------------------------------------------------------------------------------------------


Notes:
1)    These  amounts also include the  difference  in value between the exercise
      price of options  and the fair  market  value of the shares at the time of
      purchase,  for options exercised in the fiscal years ended August 31, 2004
      and  2005.  Certain  amounts  are  paid in U.S.  dollars,  and  have  been
      converted  for  purposes of the table  presentation  based upon  U.S.$1.00
      purchasing  CAD$1.2040  and  CAD$1.3166  at  August  31,  2005  and  2004,
      respectively.
2)    Options to purchase  subordinate  voting  shares  granted  pursuant to the
      Corporation's stock option plan.
3)    These amounts represent the Corporation's  contribution to employee's 401K
      plans.
4)    Mr.  Richard E.  Smith,  the former  Co-Chairman  and  Co-Chief  Executive
      Officer of the  Corporation  who passed away on January 29, 2005, was paid
      by Calip Dairies,  Inc.  ("Calip") (an ice cream distributor owned then by
      Mr. Richard E. Smith and members of his family) pursuant to the terms of a
      management  agreement  effective July 1, 2003 between Calip and Integrated
      Brands.  Calip received a fixed fee of $1,300,000 per year for providing a
      variety of management  services,  including  making  available Mr. Richard
      Smith for the positions of Co-Chairman and Co-Chief  Executive  Officer of
      the  Corporation.  The management  agreement was terminated  following the
      passing of Mr. Smith on January 29, 2005. The fees paid to Calip in fiscal
      2005 prior to its termination amounted to $542,000.
5)    Mr. Aaron Serruya  resigned from the position of Executive  Vice President
      of the  Corporation in connection with sale by the Corporation in December
      2005 of its franchise division to International Franchise Corp., a company
      controlled by Mr. Aaron Serruya.






                                     - 20 -

Option Grants During The Most Recently Completed Financial Year

      The  following  table  sets  forth  the  grants of  options  made to Named
Executive Officers during the most recently completed financial year.



                                                                      Market Value of
                  Securities                                            Securities
                     Under        % of Total                            Underlying
                    Options    Options Granted                        Options on Date
                    Granted    to Employees In   Exercise or Base       of Grant
     Name           (#)(1)       Fiscal Year     Price ($/Security)    ($/Security)     Expiration Date
- -------------------------------------------------------------------------------------------------------
                                                                         
Gary P. Stevens    75,000(2)        7.3                  4.03              4.03           June 7, 2015
- -------------------------------------------------------------------------------------------------------
J. Leo Glynn      100,000(2)        9.7                  4.03              4.03           June 7, 2015
- -------------------------------------------------------------------------------------------------------


Notes:
1)    Options granted were to purchase subordinate voting shares.

2)    Options  vest as to 33% on the  date of the  grant  and 33% on  subsequent
      anniversary dates.

Aggregated  Option Exercises During the Most Recently  Completed  Financial Year
and Financial Year-End Option Values

      The  following  table sets out details of the  exercise  of stock  options
during the financial year ended August 31, 2005 by the Named Executive  Officers
and the financial  year-end values of unexercised  options held, on an aggregate
basis.



                    Shares                                                      Value of Unexercised
                  Acquired on   Aggregate Value       Unexercised Options       in-the-Money Options
                   Exercise        Realized       Exercisable/Unexercisable   Exercisable/Unexercisable
     Name             (#)            ($)                    (#)                          ($)(1)
- -------------------------------------------------------------------------------------------------------
                                                                  
David J. Stein         -               -                  709,983/NIL                    NIL/NIL
- -------------------------------------------------------------------------------------------------------
Gary P. Stevens      20,000         124,000              34,000/87,000                9,250/44,250
- -------------------------------------------------------------------------------------------------------
Michael Serruya        -               -                  599,275/NIL                    NIL/NIL
- -------------------------------------------------------------------------------------------------------
Aaron Serruya          -               -                  599,275/NIL                    NIL/NIL
- -------------------------------------------------------------------------------------------------------
J. Leo Glynn           -               -                 53,333/96,667                   NIL/NIL
- -------------------------------------------------------------------------------------------------------


Note:
1)    Market  value of  underlying  subordinate  voting  shares as at August 31,
      2005, being CAD$3.00 minus the exercise price of the options.

Termination of Employment, Change in Responsibilities and Employment Contracts

      Integrated  Brands,  a wholly owned  subsidiary  of the  Corporation,  has
entered into an employment  agreement with David J. Stein,  which was amended in
fiscal 2003. The amended agreement  provides for an annual salary of $520,000 in
calendar 2005, and provides for an annual $20,000 increase in each calendar year
through  2013,  and for an  annual  salary  of  $700,000  in any  calendar  year
subsequent  to 2013.  The  contract  also  provides  for  annual  bonuses at the
discretion of the Board.  No bonus was paid in fiscal 2005 under the  employment
agreement.  The  agreement may be terminated  after  December 31, 2013,  with or
without cause, on 90 days' notice. In the event that the agreement is terminated
by Integrated  Brands after December 31, 2013 without cause,  Integrated  Brands
must pay Mr. Stein a severance  amount  equal to 36 months  salary at






                                     - 21 -

the annual  rate in effect as of the date of  termination.  The  obligations  of
Integrated Brands under the agreement are guaranteed by the Corporation.

      The  Corporation  has entered into five-year  employment  agreements  with
Michael  Serruya  dated  April 9, 1999,  which was amended in fiscal  2004.  The
amended  agreement  provides  for  a  base  salary  of  CAD$420,000  per  annum,
increasing  by  the  rate  of  inflation  annually  on  the  anniversary  of the
employment  agreement,  and a bonus of up to CAD$100,000  per year,  paid on the
anniversary of the employment agreement,  determined as follows: (A) 50% of such
bonus based on earnings of the  Corporation;  and (B) 50% of such bonus based on
reasonable  standards of personal  performance  and earnings  performance of the
Corporation.  The employment  agreement  provides for a severance payment in the
amount of  CAD$500,000  to be made to Mr.  Serruya  on the  termination  for any
reason of the employment agreement or on the failure of the Corporation to renew
the  employment  agreement  upon the expiration of its term. In fiscal 2005, the
base  salary for Mr.  Serruya was  CAD$420,000.  No bonus was paid for in fiscal
2005 under the employment agreement.

Composition of the Compensation Committee

      During  the most  recently  completed  financial  year,  the  Compensation
Committee was comprised of the following three independent directors:  L. Joshua
Sosland (Chair), Arthur Waldbaum and Robert E. Baker.

Report on Executive Compensation

      The Compensation  Committee (the "Committee") is, at present,  composed of
three independent  directors.  The Committee was reconstituted  with independent
directors  on April 1, 2005 and held one  meeting in the last fiscal year and an
additional four meetings from September 1, 2005 until January 11, 2006.

      The Committee's  primary function is to assist the Board in fulfilling its
responsibilities by overseeing the Corporation's compensation of senior officers
and preparing an annual report on executive  compensation  for the Board and for
inclusion in the Corporation's annual proxy circular.  Specific responsibilities
of the Committee include:

      (1)   in  consultation   with  senior   management  of  the   Corporation,
            establishing   the   Corporation's   compensation   policies  and/or
            practices,  seeking  to  ensure  such  policies  and  practices  are
            designed  to  recognize  and  reward  performance  and  establish  a
            compensation  framework  which is  industry  competitive,  and which
            results in the creation of shareholder value over the long-term;

      (2)   reviewing and approving  corporate goals and objectives  relevant to
            the  compensation  of the Chief  Executive  Officer,  evaluating the
            performance of the Chief  Executive  Officer in light of these goals
            and  objectives,  and






                                     - 22 -

            setting the Chief Executive Officer's total compensation level based
            on  this  evaluation  and  other  factors  as  the  Committee  deems
            appropriate and in the best interests of the Company;

      (3)   reviewing the evaluation of other senior  officers'  performance and
            setting the  compensation of these senior  officers,  based on their
            evaluations and other factors as the Committee deems appropriate and
            in the best interests of the Corporation;

      (4)   overseeing  the  Corporation's   incentive  compensation  plans  and
            equity-based plans;

      (5)   reviewing  and  recommending  to the Board the  compensation  of the
            members  of the Board,  including  any  annual  retainer,  committee
            membership fees, meeting fees, and other benefits conferred upon the
            directors; and

      (6)   reviewing  the  Committee's  charter and  recommending  to the Board
            changes to it, as considered appropriate from time to time.

      The executive  compensation  policies of the Corporation are designed with
the objective of  attracting  and  retaining  qualified  executives by providing
compensation  packages  which are  competitive  within  the  marketplace  and by
compensating them in a manner that encourages individual  performance consistent
with shareholder  expectations.  The Corporation's  philosophy is to reward both
adequately and competitively  its executives for their short-term  compensation.
Base salaries and salary  ranges for each position are  determined by evaluating
the  responsibilities of each executive's position as well as the experience and
knowledge of the individual.  The above are  periodically  reviewed and adjusted
accordingly.  Individual  salary  increases to executives  within the set ranges
take into account their current  performance  against expected targets,  overall
contribution to the Corporation  and market  conditions.  Base salary levels for
all executive  officers  (excluding  those officers who are subject to long-term
employment  agreements) are determined based upon performance,  and are intended
to achieve the following objectives:

      (a)   to attract and retain executives and senior management  required for
            the success of the Corporation;

      (b)   to motivate performance;

      (c)   to provide fair and competitive  compensation  commensurate  with an
            individual's experience and expertise; and

      (d)   to reward individual performance and contribution to the achievement
            of the Corporation's objectives.






                                     - 23 -

      The cash  compensation  paid by the Corporation to Mr. David J. Stein, the
Chief  Executive  Officer,  is set  through an  employment  agreement,  which is
described above. The Committee assesses the performance of Mr. David J. Stein on
an annual basis when awarding bonuses pursuant to his employment agreement.

      There is no pension plan of the Corporation in which executive officers or
other employees may participate.

      Submitted  on behalf of the  Compensation  Committee:  L. Joshua  Sosland,
Arthur Waldbaum and Robert E. Baker.

Performance Graph

      On August 31, 2005, the closing price of a subordinate voting share of the
Corporation  on The Toronto Stock Exchange was CAD$3.00 per  subordinate  voting
share.  The  following  graph  compares  the   Corporation's   cumulative  total
shareholder  return from  September  1, 2000 to August 31, 2005 with  cumulative
returns of the S&P/TSX  Composite  and the TSX Consumer  Products  Index for the
same period.

                               [PERFORMANCE GRAPH]

                           Relative Performance Graph


                              S&P/TSX    Consumer
                             Composite    Staples     COB.SV.A

                     Aug-00     100         100         100
                     Sep-00      91         107          89
                     Oct-00      92         114          80
                     Nov-00      89         120          63
                     Dec-00      87         120          61
                     Jan-01      83         113         106
                     Feb-01      79         122         110
                     Mar-01      76         124          90
                     Apr-01      74         125          93
                     May-01      73         127         127
                     Jun-01      70         129         145
                     Jul-01      69         137         153
                     Aug-01      69         142         155
                     Sep-01      61         147         127
                     Oct-01      61         141         118
                     Nov-01      66         147         216
                     Dec-01      68         152         241
                     Jan-02      68         154         279
                     Feb-02      68         164         316
                     Mar-02      70         173         386
                     Apr-02      68         179         390
                     May-02      68         184         433
                     Jun-02      64         177         493
                     Jul-02      59         164         466
                     Aug-02      59         166         510
                     Sep-02      55         164         492
                     Oct-02      56         161         407
                     Nov-02      58         156         370
                     Dec-02      59         154         370
                     Jan-03      58         152         355
                     Feb-03      58         149         341
                     Mar-03      56         148         497
                     Apr-03      59         152         544
                     May-03      61         164         652
                     Jun-03      62         167         928
                     Jul-03      65         170       1,137
                     Aug-03      67         168       1,210
                     Sep-03      66         167       1,099
                     Oct-03      69         175       1,277
                     Nov-03      70         172       1,148
                     Dec-03      73         183       1,169
                     Jan-04      76         179       1,514
                     Feb-04      78         182       1,748
                     Mar-04      76         182       1,577
                     Apr-04      73         176       1,555
                     May-04      75         181       1,662
                     Jun-04      76         183       1,510
                     Jul-04      75         180         827
                     Aug-04      74         176         700
                     Sep-04      77         183         638
                     Oct-04      79         184         466
                     Nov-04      80         194         582
                     Dec-04      82         200         629
                     Jan-05      82         207         531
                     Feb-05      86         211         615
                     Mar-05      85         210         617
                     Apr-05      83         210         397
                     May-05      85         212         281
                     Jun-05      88         211         284
                     Jul-05      93         212         219
                     Aug-05      96         213         207







                                     - 24 -

Compensation of Directors

      Non-independent  Directors  of the  Corporation  did not  receive any fees
and/or  any  other  type of  compensation  in  fiscal  2005 for  acting as such.
Independent directors each received a $25,000 retainer and $2,000 for each board
or  committee  meeting  attended in person and $250 for each board or  committee
meeting  attended via  telephone.  In respect of fiscal 2006, the Lead Director,
Robert E.  Baker,  receives a retainer  of $50,000.  Directors  also  received a
$5,000 retainer ($10,000 in the case of the Chair of each committee) for being a
member of a committee.  Each  independent  director also  received  10,000 stock
options during the fiscal year ended August 31, 2005.

Directors' And Officers' Liability Insurance

      The  Corporation  carries  directors'  and officers'  liability  insurance
coverage with an annual policy limit of $10,000,000,  subject to a deductible of
$250,000 per claim plus additional umbrella coverage of $10,000,000. The premium
paid for the renewal of the  coverage  during the fiscal  year ended  August 31,
2005 was $143,640, all of which was paid by the Corporation.

SECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS

      The Corporation has three equity  compensation  plans: a stock option plan
established in 1998 (the "1998 Stock Option Plan"),  a plan  established in 1994
(the "Predecessor  Plan"), and the 2002 Stock Option Plan, as amended (the "2002
Stock Option Plan").  The  Predecessor  Plan, the 1998 Stock Option Plan and the
2002  Stock  Option  Plan have each been  approved  by the  shareholders  of the
Corporation, or its predecessor corporate entities. The following table provides
aggregated information as of August 31, 2005 with respect to these plans.



                                      Number of Common Shares       Weighted Average      Number of Securities
                                     to be Issued Upon Exercise    Exercise Price of     Remaining Available for
                                       of Outstanding Options,    Outstanding Options,    Future Issuance under
Plan Category                            Warrants and Rights      Warrants and Rights    Equity Compensation Plans
- ---------------------------------------------------------------------------------------------------------------
                                                                                
Equity Compensation Plans Approved
by Securityholders                          3,917,000                   $14.89                   452,985

- ---------------------------------------------------------------------------------------------------------------
Equity Compensation Plans Not
Approved by Securityholders                    N/A                       N/A                       N/A

- ---------------------------------------------------------------------------------------------------------------


INDEBTEDNESS OF DIRECTORS AND OFFICERS

      No individual who was a director,  executive  officer or senior officer of
the Corporation at any time during the fiscal year ended August 31, 2005, or any
associate or affiliate thereof, was indebted to the Corporation.  As of the date
of this  Information






                                     - 25 -

Circular,  no  officers,  directors or  employees  of the  Corporation  or their
associates were indebted to the Corporation.

CORPORATE GOVERNANCE DISCLOSURE

      The Board is focused on new  threshold  regulatory  standards of corporate
governance as well as best practices that go beyond the requirements mandated by
regulation.

      On  June  30,  2005  the  Canadian   Securities   Administrators   ("CSA")
implemented  National  Policy  58-201 -  Corporate  Governance  Guidelines  (the
"Policy") and National  Instrument  58-101 - Disclosure of Corporate  Governance
Practices (the "Instrument").  Together,  the Policy and the Instrument replaced
the corporate  governance  guidelines of the Toronto Stock  Exchange and provide
mandated  disclosure  under the Instrument,  as well as best practices under the
Policy.

      To comply with these various standards and achieve best practices, we have
adopted  comprehensive  corporate  governance  policies and procedures.  Our key
policies and documents include the following:

            o     Code of Business Conduct

            o     Audit Committee Charter

            o     Corporate Governance Committee Mandate

            o     Compensation Committee Mandate

            o     Terms of Reference for the Co-Chairs of the Board of Directors

            o     Terms  of  Reference  of the  Lead  Director  of the  Board of
                  Directors

      The  text  of  these   documents   can  be   found  on  our   website   at
www.coolbrandsinc.com and are available in print to any shareholder who requests
them.

      Our current governance  practices are substantially in compliance with the
Instrument and Policy. Set out in Schedule A is a discussion of our practices.

INTEREST OF INFORMED PERSONS IN MATERIAL TRANSACTIONS

      No director or executive  officer of the  Corporation or a subsidiary,  or
any person who beneficially owns,  directly or indirectly,  or exercises control
or  direction  over,  more  than  10%  of  the  voting  rights  attached  to all
outstanding voting securities of the Corporation has had any interest, direct or
indirect,  in any material transaction involving the Corporation or a subsidiary
since the commencement of the Corporation's  most recently  completed  financial
year that has  materially  affected or will  materially  affect the  Corporation
other than:

      (a)   701587  Ontario Ltd., a corporation  whose sole  shareholder  is The
            Serruya Family Trust, a significant  shareholder of the Corporation,
            routinely






                                     - 26 -

            entered into leases with commercial  landlords for the premises used
            by the Corporation's  Canadian franchisees and sublets such premises
            to such  franchisees.  701587  Ontario Ltd. did not earn any fees or
            premium on such  leases.  Subsequent  to the year  ended  August 31,
            2005, the  Corporation  sold  substantially  all of its  franchising
            division;

      (b)   The Corporation sold  substantially all of its franchising  division
            on December 23, 2005 to  International  Franchise  Corp.,  a company
            controlled by Mr. Aaron Serruya, the Secretary and a director of the
            Corporation, for cash consideration of $8 million;

      (c)   Integrated Brands, a wholly owned subsidiary of the Corporation, has
            entered  into  a  distribution   agreement  with  Calip,  a  company
            controlled by David M. Smith, the  Vice-Chairman and Chief Operating
            Officer of the  Corporation.  Pursuant to the agreement,  Integrated
            Brands has appointed Calip as its exclusive  distributor for any ice
            cream or other frozen dessert product manufactured by, on behalf of,
            or  under  authority  of  Integrated   Brands,   its   subsidiaries,
            affiliates  or  successors  in the State of New Jersey  and  certain
            areas in the  State of New York and the  State of  Connecticut.  The
            agreement  continues  until December 31, 2007 and thereafter  renews
            automatically on December 31 of each year for an additional one year
            term,  provided  that as of such date at least 50% of the issued and
            outstanding  shares  of Calip  are  beneficially  owned by the Smith
            Family  and/or David Stein,  unless  Calip gives  Integrated  Brands
            written  notice on or before  September  30th of that same year that
            Calip will not renew the  agreement,  in which  event the  agreement
            terminates  effective  on December 31  following  such  notice.  The
            Corporation   has  agreed  to  guarantee  the   performance  of  the
            distribution agreement; and

      (d)   Prior to his death on January 29, 2005,  Mr.  Richard E. Smith,  the
            former   Co-Chairman   and   Co-Chief   Executive   Officer  of  the
            Corporation,  was paid by Calip (an ice cream distributor owned then
            by Mr.  Richard E. Smith and members of his family)  pursuant to the
            terms of a management agreement effective July 1, 2003 between Calip
            and Integrated Brands.  Calip received a fixed fee of $1,300,000 per
            year for  providing  a variety  of  management  services,  including
            making  available Mr. Richard Smith for the positions of Co-Chairman
            and Co-Chief  Executive  Officer of the Corporation.  The management
            agreement  was  terminated  following  the  passing of Mr.  Smith on
            January 29, 2005. The fees paid to Calip in fiscal 2005 prior to its
            termination amounted to $542,000.






                                     - 27 -

APPOINTMENT OF AUDITOR

      Unless  authority to do so is withheld,  the persons named in the enclosed
proxy intend to vote for the  appointment  of BDO Seidman,  LLP,  Melville,  New
York,  U.S.A.,  as auditor of the  Corporation,  to hold  office  until the next
annual meeting of shareholders,  at a remuneration to be fixed by the directors.
BDO Dunwoody LLP, the Canadian member firm of BDO World Wide, was the auditor of
the  Corporation  since February 28, 2001 and it is proposed that it be replaced
with the U.S.  member firm of BDO World Wide. In addition to the majority of the
Corporation's  business being located in the United States, during the past year
the  Corporation  has changed its financial  reporting  from Canadian  generally
accepted  accounting  principles to United States generally accepted  accounting
principles  and  has  divested  itself  of  the  franchise  division,  the  only
significant  Canadian-based  operation of the Corporation.  BDO Seidman,  LLP is
able to serve the Corporation more efficiently from its office in Melville,  New
York, U.S.A. than BDO Dunwoody LLP in Toronto,  Canada. In this regard, in order
to comply with National Instrument 51-102 - Continuous Disclosure Obligations, a
copy of the Notice of Change of Auditor,  the  response  letter of BDO  Dunwoody
LLP, and the response letter of BDO Seidman, LLP are attached hereto as Appendix
"1".

      Information  relating  to the  service  fees  paid  to  the  Corporation's
external  auditor in each of the last two  financial  years is  included  in the
Annual  Information  Form of the  Corporation  dated December 13, 2005 under the
heading "External Auditor Service Fees (By Category)".

MANAGEMENT CONTRACTS

      The management  functions of the  Corporation  are performed by directors,
executive  officers  or  senior  officers  of the  Corporation  and not,  to any
substantial   degree,  by  any  other  person  with  whom  the  Corporation  has
contracted.   However,  as  noted  above,  Mr.  Richard  E.  Smith,  the  former
Co-Chairman and Co-Chief Executive Officer of the Corporation who passed away on
January  29,  2005,  was paid by Calip  pursuant  to the  terms of a  management
agreement  effective  July 1, 2003 between Calip and  Integrated  Brands.  Calip
received  a fixed  fee of  $1,300,000  per  year  for  providing  a  variety  of
management  services,  including  making  available  Mr.  Richard  Smith for the
positions of Chairman and Co-Chief  Executive  Officer of the  Corporation.  The
management  agreement  was  terminated  following  the  passing of Mr.  Smith on
January 29, 2005. The fees paid to Calip in fiscal 2005 prior to its termination
amounted to $542,000.

PARTICULARS OF MATTERS TO BE ACTED UPON

      Management of the Corporation is unaware of any matters to come before the
Meeting other than those referred to in the Notice of Meeting  accompanying this
Information  Circular.  However, if any other matters which are not now known to
management  should properly come before the Meeting,  the proxy solicited hereby
will






                                     - 28 -

be voted on such  matters in  accordance  with the best  judgment of the persons
voting the proxy.

AUDIT COMMITTEE INFORMATION

      Information  relating to the Corporation's Audit Committee,  including the
text of the  Corporation's  Audit Committee  charter,  is included in the Annual
Information  Form of the  Corporation  dated December 13, 2005 under the heading
"Audit Committee".

ADDITIONAL INFORMATION

      Additional  information  relating to the  Corporation  is available on the
System for Electronic Document Analysis and Retrieval (SEDAR) on the Internet at
www.sedar.com. Any shareholder may request copies of the Corporation's annual or
interim  financial  statements  and  accompanying  management's  discussion  and
analysis  ("MD&A") by contacting the  Corporation at (905)  479-8762.  Financial
information  regarding the Corporation's most recently completed  financial year
is provided in the  Corporation's  comparative  annual financial  statements and
accompanying MD&A.

DIRECTORS' APPROVAL

      The contents and the sending of this  management  information  circular to
shareholders of the Corporation have been approved by the Board of Directors.

DATE: January 13th, 2006

                                          By: /s/ Michael Serruya
                                              ----------------------------------
                                              Michael Serruya
                                              Co-Chairman of the Board






                                  SCHEDULE "A"

                         Corporate Governance Disclosure

Board of Directors

      Independence

      The Board is comprised of nine  directors,  a majority of whom (Mr. Robert
E. Baker, Ms. Beth L. Bronner,  Mr. Romeo DeGasperis,  Mr. L. Joshua Sosland and
Mr.  Arthur  Waldbaum)  are  independent.  Pursuant to the  Canadian  Securities
Administrators'  Multilateral  Instrument 52-110 - Audit Committees and National
Instrument 58-101 - Disclosure of Corporate  Governance  Practices,  independent
directors  are  directors  who  free  from  any  direct  or  indirect   material
relationship which could, in the view of the Board,  reasonably interfere with a
director's independent judgment.

      Messrs.  Michael Serruya,  David Smith and David Stein are not independent
under these standards as each is an executive  officer of the  Corporation.  Mr.
Aaron  Serruya is not  independent  as his brother (Mr.  Michael  Serruya) is an
executive  officer of  CoolBrands,  and he himself was an executive  officer and
employee of the Corporation until December 2005.

      Other Directorships

      Ms. Beth L. Bronner is a director of The Hain Celestial Group, Inc., Reddy
Ice Holding,  Inc.  and  Assurant,  Inc. L. Joshua  Sosland is a director of UMB
Financial  Corporation.  Mr. William R. McManaman, a nominee for election to the
Board, is a director of Amcore Financial,  Inc. Other than these directors, none
of the directors of CoolBrands currently is also a director of another reporting
issuer (or the equivalent) in Canada or in a foreign jurisdiction.

      Common Board Memberships

      The Board has not adopted a formal policy limiting the number of directors
who sit on the same board of  directors of another  public  company but believes
disclosure of common board memberships is important.  There are no directors who
are members of the same board of another public company.

      Meetings of Independent Directors

      As a  result  of the  Corporation's  review  of its  corporate  governance
practices  completed  in November  2005,  the  Corporation  has  instituted  the
practice  whereby  the  independent  directors  on the  Board  and  each  of the
committees meet regularly without management  present.  The Lead Director of the
Board  conducts  these  sessions at Board  meetings  (and,  on occasion,  during
separate meetings of the independent  directors) and the chair of each committee
conducts them at committee  meetings.  Since  September 1,






                                     - A2 -

2004, the independent  directors have met a total of 4 times without  management
present.

      During the year ended August 31, 2005, the Board and the committees met as
follows:

      -----------------------------------------------------------------------
                                       Meetings held   Meetings held without
                                                            management
      -----------------------------------------------------------------------
      Board                                 12                   1
      -----------------------------------------------------------------------
      Audit Committee                        5                  --
      -----------------------------------------------------------------------
      Corporate Governance Committee         4                   2
      -----------------------------------------------------------------------
      Compensation Committee                 1                   1
      -----------------------------------------------------------------------

      Co-Chairs of the Board

      Mr.  Michael  Serruya and Mr. David Stein are Co-Chairs of the Board.  The
Corporation  has a written  mandate  which sets out and expands upon the role of
the  Co-Chairs,  which is  primarily  to provide  leadership  to  enhance  Board
effectiveness  and,  with the  assistance  of the Lead  Director,  to  assist in
running Board meetings.

      The  responsibilities  of the  Co-Chairs  include  ensuring that the Board
works as a cohesive group and providing the leadership essential to achieve this
objective, setting Board meeting agendas, adopting procedures allowing the board
to conduct its work effectively and efficiently,  taking all reasonable steps to
ensure the  conduct of the Board  meetings  provides  adequate  time for serious
in-depth discussion or relevant issues, representing the Corporation to external
groups such as  shareholders,  and overseeing the  decision-making  process with
respect to acquisitions and divestitures, financings and similar activities.

      The position  description of the Co-Chairs was established this past year,
and is  expected  to be  reviewed  by the  Corporate  Governance  Committee  and
considered by the Board for approval each year. For more detailed information on
the Co-Chairs'  responsibilities,  the position description for the Co-Chairs of
the Board is available on our website at www.coolbrandsinc.com.

      Lead Director

      Mr.  Robert  E.  Baker  is the Lead  Director.  The  Lead  Director  is an
independent  director  of  the  Board  who  is  designated  by  the  Board.  The
Corporation has a written mandate describing the key roles and  responsibilities
of the Lead Director. As neither of the Corporation's  Co-Chairs is independent,
the Lead  Director's  key role is to work with the Co-Chairs and ensure that the
Board (i) discharges its responsibilities, (ii) has structures and procedures in
place to enable it to function  independently  of management,  and (iii) clearly
understands  and  respects  the  boundaries  between the Board and  management's
responsibilities. The responsibilities of the Lead Director include recommending
and  chairing  periodic  special  meetings of the  independent  directors of the
Board, chairing Board meetings when neither Co-Chair is in attendance,






                                     - A3 -

providing  input to the  Co-Chairs  on the  preparation  of  agendas  for  Board
meetings,  serving as Board ombudsman so as to ensure that questions or comments
of individual directors are heard and addressed,  recommending  committee chairs
to the Board,  in  consultation  with the Corporate  Governance  Committee,  and
acting as liaison between the Board and management.

      The position  description of the Lead Director was  established  this past
year, and is expected to be reviewed by the Corporate  Governance  Committee and
considered by the Board for approval each year. For more detailed information on
the Lead  Director's  responsibilities,  the  position  description  of the Lead
Director is available on our website at www.coolbrandsinc.com.

      Attendance Record

      The following  table  provides a summary of  attendance  for Board members
since September 2004.

                -------------------------------------------------
                Director                  Board Meetings Attended
                -------------------------------------------------
                Richard Smith                      2 of 3(1)
                -------------------------------------------------
                Romeo DeGasperis(2)(3)            17 of 21
                -------------------------------------------------
                Robert E. Baker(2)(3)             18 of 18
                -------------------------------------------------
                Arthur Waldbaum(2)(3)             18 of 18
                -------------------------------------------------
                Beth L. Bronner(2)(3)             17 of 18
                -------------------------------------------------
                L. Joshua Sosland(2)(3)           18 of 18
                -------------------------------------------------
                Michael Serruya                   18 of 18
                -------------------------------------------------
                Aaron Serruya                     17 of 18
                -------------------------------------------------
                David J. Stein                    18 of 18
                -------------------------------------------------
                David M. Smith                    18 of 18
                -------------------------------------------------

Notes:
1)    As noted  elsewhere  in the  Circular,  Mr.  Richard  Smith passed away on
      January 29, 2005.

2)    Three of the Board  meetings  held since  September  2004 were meetings to
      which only the independent directors were invited.

3)    Other  than Mr.  DeGasperis,  the  independent  members  of the Board were
      elected to the Board in February 2005.

Mandate of the Board of Directors

      The  Board  is  responsible   for   supervising   the  management  of  the
Corporation's  business  and  affairs.  The Board's  principal  responsibilities
relate to the stewardship of management and are summarized below:

            o     Strategic  planning  - the  Board  reviews  and  approves  the
                  Corporation's  strategic planning process and annual strategic
                  plan in light of management's  assessment of emerging  trends,
                  the  competitive  environment,  risk  issues  and  significant
                  business practices and products;

            o     Risk  management - the Board (with  assistance  from the Audit
                  Committee)   reviews  management  reports  on  material  risks
                  associated   with   our   businesses   and   operations,   the
                  implementation  by management of






                                     - A4 -

                  systems to manage these risks and material deficiencies in the
                  operation of these systems;

            o     Human   resources   management   -  the  Board   (through  the
                  Compensation  Committee) reviews the Corporation's approach to
                  human  resource  management  and executive  compensation,  the
                  extent  to  which  senior  management  fosters  a  culture  of
                  integrity  and  succession  planning  for the Chief  Executive
                  Officer and key senior management positions;

            o     Financial  corporate  governance - the Board (with  assistance
                  from  the   Corporate   Governance   Committee)   reviews  the
                  Corporation's  approach  to  corporate  governance,   director
                  independence,  the Corporation's code of conduct, and policies
                  relating to reputation and legal risk;

            o     Information  - the  Board  (with  assistance  from  the  Audit
                  Committee)   reviews  the   integrity  of  the   Corporation's
                  financial information and systems;

            o     Communications - the Board reviews the  Corporation's  overall
                  communications  strategy,  measures for receiving  shareholder
                  feedback  and  compliance  with the  Corporation's  disclosure
                  policy;

            o     Board committees - the Board establishes  committees and their
                  mandates and requires  committee chairs to present a report to
                  the Board on material  matters  considered by the committee at
                  the next Board meeting;

            o     Director   development   and  evaluation  -  the  Board  (with
                  assistance from management, the Co-Chairs of the Board and the
                  committees)   develops  director   orientation   programs  and
                  continuing  development  programs for  directors and evaluates
                  the  performance  of  the  Board,   its  committees  and  each
                  director.

Position Descriptions

      As described above, the Board has developed written position  descriptions
for the  Co-Chairs  and Lead  Directors.  The  Board has not  developed  written
position  descriptions  for  the  chairs  of each  of its  standing  committees,
although it expects these chairs to provide the  leadership on these  committees
to ensure that these committees fulfill their roles and  responsibilities as set
out in the written mandates for these committees.

      The Board has not at this time  developed a written  position  description
for the Chief  Executive  Officer;  however,  in the  written  charter  recently
adopted  for  the   Corporate   Governance   Committee  it  has   delegated  the
responsibility to develop such a written position description to this committee.






                                     - A5 -

Orientation and Continuing Education

      The Corporation elected a number of new independent directors to the Board
in fiscal 2005, and presented a comprehensive  orientation meeting for these new
directors  at which the head of each  principal  business  function  provided  a
detailed  description  of his area of  responsibility,  and his short and medium
term goals and objectives. This meeting has been followed over the course of the
year with shorter  presentations  from these executives on their contribution to
the Corporation's overall strategy and direction.

Ethical Business Conduct

      The  Board  adopted  a  Code  of  Business  Conduct  that  applies  to all
employees,  officers and directors of the Corporation and its subsidiaries  from
time to time. The principles outlined in the code are intended to:

            o     establish a minimum standard of conduct by which all employees
                  are expected to abide;

            o     protect the business  interests of  CoolBrands,  its employees
                  and customers;

            o     maintain CoolBrands' reputation for integrity; and

            o     facilitate  compliance by CoolBrands employees with applicable
                  legal and regulatory obligations.

      The Code of Business Conduct addresses honesty and integrity, conflicts of
interest, gifts and entertainment,  political activities,  protection and use of
the Corporation's assets, records and document retention,  information security,
corporate opportunities,  confidentiality of corporate information, fair dealing
with other people and organizations,  diversity and harassment-free environment,
complying with the law, whistleblowing  procedures, and compliance standards and
procedures.  The Code of Conduct  requires  that each  officer and employee in a
supervisory  role  annually  certify  that he or she has  reviewed  the  Code of
Conduct and has reported any relationship or circumstance  that could place that
person in a potential conflict of interest with the Corporation. The text of our
Code of Business Conduct is available on our website at www.coolbrandsinc.com.

Nomination of Directors

      The Corporation has a Corporate Governance Committee which is comprised of
Ms. Beth L. Bronner (Chair),  and Messrs. L. Joshua Sosland and Robert E. Baker,
each of whom is independent  within the meaning of applicable  securities  laws.
The responsibility for overseeing the Corporation's  nomination process has been
delegated by the Board to the Corporation's Corporate Governance Committee.

      The Board has  established a written  charter that  describes the role and
function of the Corporate Governance Committee. The written charter is available
on our website at www.coolbrandsinc.com.






                                     - A6 -

      The primary  function of the Corporate  Governance  Committee is to assist
the Board in fulfilling its corporate governance  oversight  responsibilities by
assessing  the  effectiveness  of the  Board  as a  whole  as  well  as  well as
discussing the contribution of individual  members;  periodically  assessing the
Corporation's governance;  proposing to the Board for consideration and decision
nominees for appointment to the Board at each annual meeting of shareholders and
nominees for  appointment  to fill any vacancies on the Board;  and proposing to
the Board for  consideration  and  decision a nominee  for  appointment  as Lead
Director,  in the event that the Chair,  or either of the Co-Chairs of the Board
is not independent within the meaning of securities laws.

      The Corporate  Governance  Committee uses the network of personal contacts
in the consumer  products and frozen dessert  industries and capital  markets of
the  members  of the Board for  identifying  potential  new Board  members.  The
Corporate  Governance  Committee may also utilize the services of a professional
search  firm  to  assist  in the  identification  of  director  candidates  when
necessary.

Compensation

      The Corporation has a Compensation Committee which is comprised of Messrs.
L. Joshua Sosland (Chair),  Robert E. Baker and Arthur Waldbaum, each of whom is
independent within the meaning of applicable securities laws.

      The Board has  established a written  charter that  describes the role and
function of the Compensation Committee.  The written charter is available on our
website at www.coolbrandsinc.com.

      The responsibilities,  powers and operation of the Compensation  Committee
include  establishing the Corporation's  senior officer  compensation policy and
practices,  reviewing and approving the corporate goals and objectives  relevant
to the compensation of the Chief Executive Officer and other senior officers and
evaluating their performance in light of these goals and objectives;  overseeing
the Corporation's incentive compensation plans and preparing an annual report on
executive  compensation  to  the  Board.  The  Compensation  Committee  is  also
responsible for recommending to the Board any changes to director compensation.

Assessments of the Board

      Part of the mandate of the Corporate  Governance  Committee is to evaluate
and review the Co-Chairs',  the Lead Director's,  the Chief Executive Officer's,
and the  Board's  performance  and  that  of its  committees  and its  directors
annually.  Since most of the Corporation's  independent directors have served on
the Board for less than one year, the Corporate Governance Committee has not yet
commenced this assessment process. The Corporate Governance Committee may retain
an external consultant to assist in conducting this assessment.






                                  SCHEDULE "B"

      Special Resolution Continuing Coolbrands International Inc. under the
                        Canada Business Corporations Act

      RESOLVED, AS A SPECIAL RESOLUTION, THAT:

1.    subject  to and  conditional  upon the  authorization  of the Nova  Scotia
      Registrar  of Joint  Stock  Companies  pursuant  to Section  133(5) of the
      Companies Act (Nova Scotia), CoolBrands International Inc. (the "Company")
      make  application to the Director of the Canada Business  Corporations Act
      for a certificate of  continuance  continuing the Company under the Canada
      Business Corporations Act;

2.    subject  to and  effective  upon  the  issuance  of  such  certificate  of
      continuance and without  affecting the validity of the  incorporation  and
      existence  of the Company,  the Company  hereby  approves  and adopts,  in
      substitution  for the existing  memorandum of association  and articles of
      association of the Company, articles of continuance pursuant to the Canada
      Business Corporations Act with such changes as are required to comply with
      the Canada Business Corporations Act;

3.    the adoption of General  By-Law No. 1  substantially  in form of the draft
      General By-Law No. 1 attached as Schedule G to the Management  Information
      Circular of  CoolBrands  dated  January 13, 2006 for use at the annual and
      special  meeting of  shareholders of CoolBrands to be held on February 27,
      2006,  with such  amendments  and variations as the directors may approve,
      effective on the date that CoolBrands is continued under the CBCA, adopted
      by resolution  of the board of directors of CoolBrands  dated the 11th day
      of January, 2006, is hereby confirmed;

4.    notwithstanding that this resolution has been passed by the members of the
      Company,  the directors of the Company are hereby authorized and empowered
      to not proceed with the  application  for continuance at any time prior to
      the issue of a certificate of continuance giving effect to the application
      for continuance without the further approval of the members of the Company
      if they determine it appropriate in the exercise of their fiduciary duties
      as the directors of the Company; and

5.    any one of the directors or officers of the Company is hereby  authorized,
      acting  for,  in the name of and on behalf of the  Company,  to execute or
      cause to be executed,  under the seal of the Company or otherwise,  and to
      deliver or to cause to be delivered,  all such  documents,  agreements and
      instruments, and to do or cause to be done all such other acts and things,
      as such person  determines  to be necessary or desirable in order to carry
      out the intent of the  foregoing  paragraphs  of this  resolution  and the
      matters  authorized   thereby,   such  determination  to  be  conclusively
      evidenced by the  execution  and delivery of such  document,  agreement or
      instrument or the doing of any such act or thing.






                                  SCHEDULE "C"

                             CONFIRMATORY RESOLUTION

      RESOLVED, AS A SPECIAL RESOLUTION, THAT:

1.    The resolution reproduced below be and is hereby confirmed; and

2.    The secretary of the Company is hereby directed to file a true copy of the
      attached  resolution  with  the  Nova  Scotia  Registrar  of  Joint  Stock
      Companies  certified  under the hand of the  secretary  of the  Company as
      being passed as a special  resolution in accordance  with section 87(l) of
      the Companies Act (Nova Scotia).

                                   **********

        Special Resolution Continuing Coolbrands International Inc. under
                      the Canada Business Corporations Act

      RESOLVED, AS A SPECIAL RESOLUTION, THAT:

1.    subject  to and  conditional  upon the  authorization  of the Nova  Scotia
      Registrar  of Joint  Stock  Companies  pursuant  to Section  133(5) of the
      Companies Act (Nova Scotia), CoolBrands International Inc. (the "Company")
      make  application to the Director of the Canada Business  Corporations Act
      for a certificate of  continuance  continuing the Company under the Canada
      Business Corporations Act;

2.    subject  to and  effective  upon  the  issuance  of  such  certificate  of
      continuance and without  affecting the validity of the  incorporation  and
      existence  of the Company,  the Company  hereby  approves  and adopts,  in
      substitution  for the existing  memorandum of association  and articles of
      association of the Company, articles of continuance pursuant to the Canada
      Business Corporations Act with such changes as are required to comply with
      the Canada Business Corporations Act;

3.    the adoption of General  By-Law No. 1  substantially  in form of the draft
      General By-Law No. 1 attached as Schedule G to the Management  Information
      Circular of  CoolBrands  dated  January 13, 2006 for use at the annual and
      special  meeting of  shareholders of CoolBrands to be held on February 27,
      2006,  with such  amendments  and variations as the directors may approve,
      effective on the date that CoolBrands is continued under the CBCA, adopted
      by resolution  of the board of directors of CoolBrands  dated the 11th day
      of January, 2006, is hereby confirmed;

4.    notwithstanding that this resolution has been passed by the members of the
      Company,  the directors of the Company are hereby authorized and empowered
      to not proceed with the  application  for continuance at any time prior to
      the issue of a certificate of continuance giving effect to the application
      for continuance without the further approval of the members of the Company
      if they determine it appropriate in the exercise of their fiduciary duties
      as the directors of the Company; and

5.    any one of the directors or officers of the Company is hereby  authorized,
      acting  for,  in the name of and on behalf of the  Company,  to execute or
      cause to be executed,  under the seal of the Company or otherwise,  and to
      deliver or to cause to be delivered,  all such  documents,  agreements and
      instruments, and to do or cause to be done all such other acts and things,
      as such person  determines  to be necessary or desirable in order to carry
      out the intent of the  foregoing  paragraphs  of this  resolution  and the
      matters  authorized   thereby,   such  determination  to  be  conclusively
      evidenced by the  execution  and delivery of such  document,  agreement or
      instrument or the doing of any such act or thing.






                                  SCHEDULE "D"

                     SHARE CAPITAL RESTRUCTURING RESOLUTION

RESOLVED, AS A SPECIAL RESOLUTION, THAT:

1.    CoolBrands  International  Inc. (the  "Corporation") is hereby authorized,
      following  the time that the  Corporation  is  continued  under the Canada
      Business  Corporations  Act (the  "Act"),  to amend  the  articles  of the
      Corporation by:

      (a)   increasing the authorized  capital of the  Corporation by creating a
            new class of  shares,  unlimited  in  number,  designated  as Common
            Shares;

      (b)   changing each issued and  outstanding  subordinate  voting share and
            each issued and  outstanding  multiple  voting share into one of the
            Common Shares created hereby;

      (c)   decreasing the authorized  capital of the  Corporation by cancelling
            all authorized and unissued  subordinate  voting shares and multiple
            voting shares in the capital of the Corporation;

      (d)   removing all of the rights, privileges,  restrictions and conditions
            attaching  to the  subordinate  voting  shares and  multiple  voting
            shares;

      (e)   declaring  that the  authorized  capital of the  Corporation,  after
            giving effect to the foregoing, shall consist of an unlimited number
            of Common Shares; and

      (f)   by making such conforming amendments to the certificate and articles
            as may be required to reflect the foregoing resolution;

2.    upon articles of amendment having become effective (the "Effective  Date")
      in  accordance  with the Act, the articles of the  Corporation  are hereby
      amended accordingly;

3.    the  termination,  as at the Effective  Date, of the trust agreement among
      Richard E. Smith, David M. Smith, David J. Stein,  Michael Serruya,  Aaron
      Serruya,  1082272  Ontario  Inc.,  The Serruya  Family  Trust,  Yogen Fruz
      World-Wide  Incorporated and the Chase Manhattan Bank dated March 18, 1998
      is hereby approved; and

4.    any  director  or  officer of the  Corporation  be and he or she is hereby
      authorized and directed on behalf of the  Corporation to deliver  articles
      of amendment  in  duplicate to the Director  under the Act and to sign and
      execute  all  documents  and do  all  things  necessary  or  advisable  in
      connection  with the  foregoing,  provided  that such  director or officer
      shall cause the  articles of  amendment to be effective on May 31, 2007 or
      such  earlier  date  as may be  determined  by  unanimous  consent  of the
      independent directors of the Corporation in their discretion.






                                  SCHEDULE "E"

                             CONFIRMATORY RESOLUTION

      RESOLVED, AS A SPECIAL RESOLUTION, THAT:

      1.    The resolution reproduced below be and is hereby confirmed; and

      2.    The secretary of the Company is hereby  directed to file a true copy
            of the attached  resolution with the Nova Scotia  Registrar of Joint
            Stock  Companies  certified  under the hand of the  secretary of the
            Company as being passed as a special  resolution in accordance  with
            section 87(l) of the Companies Act (Nova Scotia).

                                   **********

                     Share Capital Restructuring Resolution

RESOLVED, AS A SPECIAL RESOLUTION, THAT:

1.    CoolBrands  International  Inc. (the  "Corporation") is hereby authorized,
      following  the time that the  Corporation  is  continued  under the Canada
      Business  Corporations  Act (the  "Act"),  to amend  the  articles  of the
      Corporation by:

      (a)   increasing the authorized  capital of the  Corporation by creating a
            new class of  shares,  unlimited  in  number,  designated  as Common
            Shares;

      (b)   changing each issued and  outstanding  subordinate  voting share and
            each issued and  outstanding  multiple  voting share into one of the
            Common Shares created hereby;

      (c)   decreasing the authorized  capital of the  Corporation by cancelling
            all authorized and unissued  subordinate  voting shares and multiple
            voting shares in the capital of the Corporation;

      (d)   removing all of the rights, privileges,  restrictions and conditions
            attaching  to the  subordinate  voting  shares and  multiple  voting
            shares;

      (e)   declaring  that the  authorized  capital of the  Corporation,  after
            giving effect to the foregoing, shall consist of an unlimited number
            of Common Shares; and

      (f)   by making such conforming amendments to the certificate and articles
            as may be required to reflect the foregoing resolution;

2.    upon articles of amendment having become effective (the "Effective  Date")
      in  accordance  with the Act, the articles of the  Corporation  are hereby
      amended accordingly;

3.    the  termination,  as at the Effective  Date, of the trust agreement among
      Richard E. Smith, David M. Smith, David J. Stein,  Michael Serruya,  Aaron
      Serruya,  1082272  Ontario  Inc.,  The Serruya  Family  Trust,  Yogen Fruz
      World-Wide  Incorporated and the Chase Manhattan Bank dated March 18, 1998
      is hereby approved; and

4.    any  director  or  officer of the  Corporation  be and he or she is hereby
      authorized and directed on behalf of the  Corporation to deliver  articles
      of amendment  in  duplicate to the Director  under the Act and to sign and
      execute  all  documents  and do  all  things  necessary  or  advisable  in
      connection  with the  foregoing,  provided  that such  director or officer
      shall cause the  articles of  amendment to be effective on May 31, 2007 or
      such  earlier  date  as may be  determined  by  unanimous  consent  of the
      independent directors of the Corporation in their discretion.






                                  SCHEDULE "F"

                   Section 2 of the Third Schedule of the NSCA

1.    A holder of shares of any class of a company may dissent if the company is
      subject to an order under  clause (d) of Section 3 hereof that affects the
      holder or if the company resolves to

      (a)   amend its  memorandum  or  articles  to add,  change  or remove  any
            provisions  restricting or constraining the issue or transfer of the
            shares of that class;

      (b)   amend its  memorandum  or  articles  to add,  change  or remove  any
            restriction  upon the  business or  businesses  that the company may
            carry on;

      (c)   amalgamate  with  another  company,   other  than  any  wholly-owned
            subsidiary of the company;

      (d)   be continued under the laws of another jurisdiction under subsection
            (5) of Section 133 of the Act; or

      (e)   sell, lease or exchange all or substantially  all its property other
            than in the ordinary course of business of the company.

2.    A holder of shares  of any  class or  series  of shares  entitled  to vote
      separately as a class or series upon any such amendment may dissent if the
      company resolves to amend its memorandum or articles to

      (a)   increase or decrease any maximum number of authorized shares of such
            class,  or increase  any maximum  number of  authorized  shares of a
            class having rights or privileges equal or superior to the shares of
            such class;

      (b)   effect an exchange,  reclassification or cancellation of all or part
            of the shares of such class;

      (c)   add,  change or  remove  the  rights,  privileges,  restrictions  or
            conditions  attached  to the  shares  of  such  class  and,  without
            limiting the generality of the foregoing,

            (i)   remove or change  prejudicially rights to accrued dividends or
                  rights to cumulative dividends,

            (ii)  add, remove or change prejudicially redemption rights,

            (iii) reduce  or  remove  a  dividend  preference  or a  liquidation
                  preference, or






                                     - F2 -

            (iv)  add,  remove or change  prejudicially  conversion  privileges,
                  options,  voting, transfer or pre-emptive rights, or rights to
                  acquire securities of the company, or sinking fund provisions;

      (d)   increase  the  rights or  privileges  of any class of shares  having
            rights or privileges equal or superior to the shares of such class;

      (e)   create a new class of shares equal or superior to the shares of such
            class;

      (f)   make any class of shares having rights or privileges inferior to the
            shares of such class equal or superior to the shares of such class;

      (g)   effect an  exchange  or create a right of exchange of all or part of
            the shares of another class into the shares of such class; or

      (h)   constrain  the issue or  transfer  of the  shares  of such  class or
            extend or remove such constraint.

3.    Management's  proxy circular or notice of meeting relating to a meeting of
      shareholders  at which a proposal or other  resolution with respect to any
      matter  referred  to in  subsection  (1) or (2) of this  Section  is to be
      raised or voted on shall state that a dissenting  shareholder  is entitled
      to be paid the fair value of his shares in  accordance  with this Section,
      but  failure to make that  statement  does not  invalidate  the meeting or
      business thereat.

4.    In addition to any other right he may have, but subject to subsection (26)
      of this Section, a shareholder who complies with this Section is entitled,
      when the action  approved by the  resolution  from which he dissents or an
      order made under clause (d) of Section 3 hereof becomes  effective,  to be
      paid by the company the fair value of the shares held by him in respect of
      which he  dissents,  determined  as of the  close of  business  on the day
      before the resolution was adopted or the order was made.

5.    A dissenting shareholder may only claim under this Section with respect to
      all the  shares of a class  held by him on  behalf  of any one  beneficial
      owner and registered in the name of the dissenting shareholder.

6.    A  dissenting  shareholder  shall  send to the  company,  at or before any
      meeting of  shareholders  at which a  proposal  or other  resolution  with
      respect to any matter referred to in subsection (1) or (2) of this Section
      is to be raised or voted on, a written objection to the resolution, unless
      the company did not give notice to the  shareholder  of the purpose of the
      meeting or of his right to dissent.

7.    The  company  shall,  within  ten days  after the  shareholders  adopt the
      resolution,  send to each shareholder who has filed the objection referred
      to in subsection  (6) of this Section  notice that the resolution has been
      adopted, but such notice is not






                                     - F3 -

      required to be sent to any shareholder who voted for the resolution or who
      has withdrawn his objection.

8.    A dissenting  shareholder  shall,  within  twenty days after he receives a
      notice  under  subsection  (7) of this  Section or, if he does not receive
      such notice,  within twenty days after he learns that the  resolution  has
      been adopted, send to the company a written notice containing

      (a)   his name and address;

      (b)   the number and class of shares in respect of which he dissents;

      (c)   and a demand for payment of the fair value of such shares.

9.    A dissenting  shareholder shall, within thirty days after sending a notice
      under subsection (8) of this Section,  send the certificates  representing
      the  shares  in  respect  of  which  he  dissents  to the  company  or any
      securities registrar of the company.

10.   A dissenting  shareholder  who fails to comply with subsection (9) of this
      Section has no right to make a claim under this Section.

11.   A  company  or  its  securities  registrar  shall  endorse  on  any  share
      certificate  received  under  subsection (9) of this Section a notice that
      the  holder is a  dissenting  shareholder  under  this  Section  and shall
      forthwith return the share certificates to the dissenting shareholder.

12.   On sending a notice under  subsection  (8) of this  Section,  a dissenting
      shareholder  ceases to have any  rights as a  shareholder  other  than the
      right to be paid the fair  value of his  shares as  determined  under this
      Section except where

      (a)   the dissenting  shareholder  withdraws his notice before the company
            makes an offer under subsection (13) of this Section;

      (b)   the company  fails to make an offer in  accordance  with  subsection
            (13) of this Section and the  dissenting  shareholder  withdraws his
            notice; or

      (c)   the resolution to amend the  memorandum or articles is revoked,  the
            Share  Capital   Restructuring   or  application   for   continuance
            terminated,  or the sale, lease or exchange  abandoned,  as the case
            may be,

      in which case his rights as a shareholder are reinstated as of the date he
      sent the notice referred to in subsection (8) of this Section.

13.   A company  shall,  not later than seven days after the later of the day on
      which the action  approved by the  resolution  is effective or the day the
      company received






                                     - F4 -

      the notice  referred to in subsection  (8) of this  Section,  send to each
      dissenting shareholder who has sent such notice

      (a)   a written offer to pay for his shares in an amount considered by the
            directors of the company to be the fair value  thereof,  accompanied
            by a statement showing how the fair value was determined; or

      (b)   if subsection (26) of this Section applies,  a notification  that it
            is unable lawfully to pay dissenting shareholders for their shares.

14.   Every offer made under  subsection  (13) of this Section for shares of the
      same class or series shall be on the same terms.

15.   Subject to subsection  (26) of this  Section,  a company shall pay for the
      shares of a  dissenting  shareholder  within  ten days after an offer made
      under  subsection  (13) of this  Section has been  accepted,  but any such
      offer lapses if the company does not receive an acceptance  thereof within
      thirty days after the offer has been made.

16.   Where a  company  fails to make an  offer  under  subsection  (13) of this
      Section,  or if a  dissenting  shareholder  fails to accept an offer,  the
      company may, within fifty days after the action approved by the resolution
      or order made under  clause (d) of Section 3 hereof  becomes  effective or
      within such further  period as the court may allow,  apply to the court to
      fix a fair value for the shares of any dissenting shareholder.

17.   If a company  fails to apply to the court  under  subsection  (16) of this
      Section,  a  dissenting  shareholder  may  apply to the court for the same
      purpose  within a further  period of twenty  days or within  such  further
      period as the court may allow.

18.   A dissenting  shareholder is not required to give security for costs in an
      application made under subsection (16) or (17) of this Section.

19.   Upon an application under subsection (16) or (17) of this Section

      (a)   all dissenting  shareholders whose shares have not been purchased by
            the company shall be joined as parties and are bound by the decision
            of the court; and

      (b)   the company shall notify each affected dissenting shareholder of the
            date,  place and consequences of the application and of his right to
            appear and be heard in person or by counsel.

20.   Upon an  application  to the court under  subsection  (16) or (17) of this
      Section,  the court may determine whether any other person is a dissenting
      shareholder who






                                     - F5 -

      should be joined as a party, and the court shall then fix a fair value for
      the shares of all dissenting shareholders

21.   The court may in its discretion  appoint one or more  appraisers to assist
      the  court  to  fix  a  fair  value  for  the  shares  of  the  dissenting
      shareholders.

22.   The final  order of the court  shall be  rendered  against  the company in
      favour of each dissenting  shareholder and for the amount of his shares as
      fixed by the court.

23.   The court may in its discretion allow a reasonable rate of interest on the
      amount  payable to each  dissenting  shareholder  from the date the action
      approved by the resolution is effective until the date of payment.

24.   If subsection (26) of this Section applies,  the company shall, within ten
      days after the  pronouncement  of an order under  subsection  (22) of this
      Section,  notify each dissenting shareholder that it is unable lawfully to
      pay dissenting shareholders for their shares.

25.   If subsection (26) of this Section applies, a dissenting  shareholder,  by
      written notice delivered to the company within thirty days after receiving
      a notice under subsection (24) of this Section, may

      (a)   withdraw his notice of dissent,  in which case the company is deemed
            to consent to the  withdrawal  and the  shareholder is reinstated to
            his full rights as a shareholder; or

      (b)   retain a status as a claimant  against  the  company,  to be paid as
            soon as the company is lawfully able to do so or, in a  liquidation,
            to be ranked  subordinate  to the rights of creditors of the company
            but in priority to its shareholders.

26.   A company shall not make a payment to a dissenting  shareholder under this
      Section if there are reasonable grounds for believing that

      (a)   the  company  is or would  after  the  payment  be unable to pay its
            liabilities as they become due; or

      (b)   the realizable  value of the company's  assets would thereby be less
            than the aggregate of its liabilities.

27.   Notwithstanding  the  foregoing,  a shareholder is not entitled to dissent
      under this Section if an amendment  to the  memorandum  or articles of the
      company is effected  by court order made under any other Act that  affects
      the rights  among the company,  its  shareholders  and  creditors or under
      Section 5 hereof.






                                  SCHEDULE "G"

                  By-Law No. 1 of CoolBrands International Inc.

                                    ARTICLE 1
                                 INTERPRETATION

Section 1.1 Definitions.

      As used in this by-law, the following terms have the following meanings:

      "Act" means the Canada Business Corporations Act and the regulations under
      the Act, all as amended, re-enacted or replaced from time to time.

      "Authorized Signatory" has the meaning specified in Section 2.2.

      "Corporation" means CoolBrands International Inc.

      "person" means a natural person, partnership, limited partnership, limited
      liability   partnership,   corporation,   limited  liability  corporation,
      unlimited liability company,  joint stock company,  trust,  unincorporated
      association,  joint venture or other entity or  governmental or regulatory
      entity, and pronouns have a similarly extended meaning.

      "recorded  address"  means  (i) in the  case  of a  shareholder  or  other
      securityholder,  the shareholder's or  securityholder's  latest address as
      shown  in the  records  of the  Corporation,  (ii) in the  case  of  joint
      shareholders or other joint securityholders,  the address appearing in the
      records of the Corporation in respect of the joint holding or, if there is
      more than one address in respect of the joint  holding,  the first address
      that appears, and (iii) in the case of a director, officer or auditor, the
      person's  latest address as shown in the records of the Corporation or, if
      applicable,  the last  notice  filed  with  the  Director  under  the Act,
      whichever is the most recent.

      "show of hands"  means a show of hands by persons  present at the meeting,
      the functional equivalent of a show of hands by telephonic,  electronic or
      other means of communication and any combination of such methods.

Terms used in this by-law that are defined in the Act have the meanings given to
such terms in the Act.

Section 1.2 Interpretation.

      The division of this by-law into Articles, Sections and other subdivisions
and the  insertion  of headings  are for  convenient  reference  only and do not
affect its  interpretation.  Words  importing  the singular  number  include the
plural and vice  versa.  Any  reference  in this by-law to gender  includes  all
genders. In this by-law the words






                                     - G2 -

"including",  "includes" and "include" means "including (or includes or include)
without limitation".

Section 1.3 Subject to Act and Articles.

      This by-law is subject to, and should be read in conjunction with, the Act
and the  articles.  If  there  is any  conflict  or  inconsistency  between  any
provision  of the Act or the articles  and any  provision  of this  by-law,  the
provision of the Act or the articles will govern.

Section 1.4 Conflict With Unanimous Shareholder Agreement.

      If there is any  conflict  or  inconsistency  between any  provision  of a
unanimous  shareholder agreement and any provision of this by-law, the provision
of such unanimous shareholder agreement will govern.

                                    ARTICLE 2
                           BUSINESS OF THE CORPORATION

Section 2.1 Financial Year.

      The financial  year of the  Corporation  ends on such date of each year as
the directors determine from time to time.

Section 2.2 Execution of Instruments and Voting Rights.

      Contracts,  documents  and  instruments  may be  signed  on  behalf of the
Corporation,  either manually or by facsimile or by electronic means, (i) by any
one of the  following:  a director,  the chair or, if there are co-chairs of the
board, either co-chair,  the president,  the chief executive officer,  the chief
financial  officer,  the  corporate  secretary and the treasurer and (ii) by any
other  person  authorized  by the  directors  from  time to time,  (each  Person
referred to in (i) and (ii) is an  "Authorized  Signatory").  Voting  rights for
securities held by the Corporation may be exercised on behalf of the Corporation
by any  one  Authorized  Signatory.  In  addition,  the  directors  or  any  two
Authorized  Signatories may, from time to time,  authorize any person or persons
(i) to sign  contracts,  documents  and  instruments  generally on behalf of the
Corporation or to sign specific contracts, documents or instruments on behalf of
the  Corporation  and (ii) to exercise  voting rights for securities held by the
Corporation  generally or to exercise voting rights for specific securities held
by the Corporation. Any Authorized Signatory, or other person authorized to sign
any contract, document or instrument on behalf of the Corporation, may affix the
corporate seal, if any, to any contract, document or instrument when required.

      As used in this Section, the phrase "contracts, documents and instruments"
means any and all kinds of contracts,  documents and  instruments  in written or
electronic  form,  including  cheques,   drafts,  orders,   guarantees,   notes,
acceptances and






                                     - G3 -

bills  of  exchange,  deeds,  mortgages,  hypothecs,  charges,
conveyances,  transfers,  assignments,  powers of attorney, agreements, proxies,
releases, receipts,  discharges and certificates and all other paper writings or
electronic writings.

Section 2.3 Qualifications

      Each  director  shall be eighteen  (18) or more years of age and no person
who is not an individual,  who has the status of a bankrupt or who is of unsound
mind  and has  been so  found  by a court  in  Canada  or  elsewhere  shall be a
director.  If a director acquires the status of a bankrupt or becomes of unsound
mind and is so found, he shall thereupon cease to be a director.

Section 2.4 Banking Arrangements.

      The banking and borrowing  business of the  Corporation  or any part of it
may  be  transacted  with  such  banks,   trust  companies  or  other  firms  or
corporations as the directors  determine from time to time. All such banking and
borrowing  business  or any part of it may be  transacted  on the  Corporation's
behalf under the agreements,  instructions  and  delegations,  and by the one or
more officers and other persons, that the directors authorize from time to time.
This  paragraph  does not limit in any way the  authority  granted under Section
2.2.

                                    ARTICLE 3
                                    DIRECTORS

Section 3.1 Number of Directors.

      If the articles  specify a minimum and a maximum number of directors,  the
number of directors is the number  within the minimum and maximum  determined by
the  directors  from time to time.  No decrease in the number of directors  will
shorten the term of an incumbent director.

Section 3.2 Place of Meetings.

      Meetings of directors may be held at any place in or outside Canada.

Section 3.3 Calling of Meetings.

      The  president or any director may call a meeting of the  directors at any
time.  Meetings of directors will be held at the time and place as the person(s)
calling the meeting determine.

Section 3.4 Regular Meetings.

      The directors may establish regular meetings of directors.  Any resolution
establishing  such  meetings  will  specify  the dates,  times and places of the
regular meetings and will be sent to each director.






                                     - G4 -

Section 3.5 Notice of Meeting.

      Subject to this  section,  notice of the time and place of each meeting of
directors  will be given to each director not less than 48 hours before the time
of the  meeting.  No notice of meeting is required for any  regularly  scheduled
meeting  except  where the Act requires the notice to specify the purpose of, or
the business to be transacted at, the meeting. Provided a quorum of directors is
present,  a  meeting  of  directors  may be held,  without  notice,  immediately
following the annual meeting of shareholders.

      The accidental  omission to give notice of any meeting of directors to, or
the  non-receipt  of any notice by, any  person,  or any error in any notice not
affecting the substance of the notice, does not invalidate any resolution passed
or any action taken at the meeting.

Section 3.6 Waiver of Notice.

      A director may waive notice of a meeting of directors, any irregularity in
a notice of meeting of directors or any  irregularity in a meeting of directors.
Such  waiver  may be given  in any  manner  and may be given at any time  either
before or after the meeting to which the waiver relates. Waiver of any notice of
a meeting of directors cures any irregularity in the notice,  any default in the
giving of the notice and any default in the timeliness of the notice.

Section 3.7 Quorum.

      A majority of the number of  directors in office or such greater or lesser
number as the directors may determine from time to time, constitutes a quorum at
any meeting of directors.  Notwithstanding  any vacancy among the  directors,  a
quorum of directors may exercise all the powers of the directors.

Section 3.8 Meeting by Telephonic, Electronic or Other Communication Facility.

      A  director  may,  if  all  the  directors  of  the  Corporation  consent,
participate  in a meeting of directors by means of a  telephonic,  electronic or
other  communication  facility.  A director  participating  in a meeting by such
means is deemed to be present at the meeting.  Any consent is effective  whether
given  before or after the  meeting  to which it  relates  and may be given with
respect to all meetings of the directors.

Section 3.9 Chair.

      The  chair of any  meeting  of  directors  is the first  mentioned  of the
following officers that is a director and is present at the meeting:

            a)    the chair of the  board,  or, if there are  co-chairs,  either
                  co-chair of the board; or

            b)    the lead director, if any; or






                                     - G5 -

            c)    the president.

If no such person is present at the meeting,  the directors present shall choose
one of their number to chair the meeting.

Section 3.10 Secretary.

      The  corporate  secretary,  if any,  will act as  secretary at meetings of
directors.  If a corporate  secretary  has not been  appointed or the  corporate
secretary is absent,  the chair of the meeting  will appoint a person,  who need
not be a director, to act as secretary of the meeting.

Section 3.11 Votes to Govern.

      At all  meetings  of  directors,  every  question  shall be  decided  by a
majority  of the votes cast.  In case of an equality of votes,  the chair of the
meeting is not entitled to a second or casting vote.

Section 3.12 Remuneration and Expenses.

      The directors may determine from time to time the remuneration, if any, to
be paid to a director for his or her services as a director.  The  directors are
also entitled to be reimbursed for travelling and other  out-of-pocket  expenses
properly incurred by them in attending  directors  meetings,  committee meetings
and shareholders meetings and in the performance of other duties of directors of
the  Corporation.  The directors may also award  additional  remuneration to any
director  undertaking  special services on the  Corporation's  behalf beyond the
services ordinarily required of a director by the Corporation.

      A director  may be  employed  by or provide  services  to the  Corporation
otherwise than as a director.  Such a director may receive remuneration for such
employment or services in addition to any remuneration  paid to the director for
his or her services as a director.

                                    ARTICLE 4
                                   COMMITTEES

Section 4.1 Committees of Directors.

      The  directors  may appoint from their number one or more  committees  and
delegate to such  committees  any of the powers of the  directors  except  those
powers  that,  under the Act, a  committee  of  directors  has no  authority  to
exercise.

Section 4.2 Proceedings.

      Meetings of committees of directors may be held at any place in or outside
Canada.  At all meetings of  committees,  every  question  shall be decided by a
majority of






                                     - G6 -

the votes cast on the question.  Unless  otherwise  determined by the directors,
each  committee of directors may make,  amend or repeal rules and  procedures to
regulate its meetings including: (i) fixing its quorum, provided that quorum may
not be  less  than a  majority  of its  members;  (ii)  procedures  for  calling
meetings;  (iii) requirements for providing notice of meetings; (iv) selecting a
chair for a meeting;  and (v) determining whether the chair will have a deciding
vote in the event there is an equality of votes cast on a question.

      Subject to a committee of directors  establishing  rules and procedures to
regulate its  meetings,  Sections 3.3 to 3.12  inclusive  apply to committees of
directors, with such changes as are necessary.

                                    ARTICLE 5
                                    OFFICERS

Section 5.1 Appointment of Officers.

      The directors may appoint such  officers of the  Corporation  as they deem
appropriate  from time to time.  The  officers may include any of a chair of the
board, a president, a chief executive officer, a chief operating officer, one or
more  vice-presidents,  a chief financial officer,  a corporate  secretary and a
treasurer and one or more assistants to any of the appointed officers. No person
may be the chair of the board unless that person is a director.

Section 5.2 Powers and Duties.

      Unless the directors  determine  otherwise,  an officer has all powers and
authority  that are  incident  to his or her office.  An officer  will have such
other powers, authority,  functions and duties that are prescribed or delegated,
from time to time, by the directors, or by other officers if authorized to do so
by the directors.  The directors or authorized  officers may, from time to time,
vary, add to or limit the powers and duties of any officer.

Section 5.3 Chair of the Board.

      If appointed,  the chair of the board (or one of the  co-chairs,  if these
are co-chairs  appointed)  will preside at directors  meetings and  shareholders
meetings in  accordance  with Section 3.10 and Section  7.9,  respectively.  The
chair(s)  of the board will have such other  powers and duties as the  directors
determine.

Section 5.4 Chief Executive Officer

      If appointed,  the chief executive  officer of the  Corporation  will have
general  supervision of the business and affairs of the  Corporation.  The chief
executive  officer  will have such  other  powers  and  duties as the  directors
determine.  Subject to  Section  3.10 and  Section  7.9,  during the  absence or
disability  of  the  corporate  secretary,






                                     - G7 -

treasurer or president, or if no corporate secretary, treasurer or president has
been appointed, the chief executive officer will also have the powers and duties
of the office of corporate  secretary,  treasurer or president,  as the case may
be.

Section 5.5 President.

      If appointed,  the president of the Corporation  will have  supervision of
such business and affairs of the  Corporation  as the directors  determine.  The
president  will have such other  powers and duties as the  directors  determine.
Subject to Section 3.10 and Section 7.9, during the absence or disability of the
corporate  secretary,  treasurer or chief executive officer,  or if no corporate
secretary,  treasurer  or  chief  executive  officer  has  been  appointed,  the
president  will also have the  powers  and  duties  of the  office of  corporate
secretary, treasurer and chief executive officer, as the case may be.

Section 5.6 Corporate Secretary.

      If appointed,  the corporate  secretary will have the following powers and
duties: (i) the corporate  secretary will give or cause to be given, as and when
instructed,  notices required to be given to shareholders,  directors, officers,
auditors and members of committees of  directors;  (ii) the corporate  secretary
may attend at and be the secretary of meetings of directors,  shareholders,  and
committees  of directors  and will have the minutes of all  proceedings  at such
meetings  entered in the books and records kept for that purpose;  and (iii) the
corporate  secretary  will  be  the  custodian  of  any  corporate  seal  of the
Corporation and the books, papers, records, documents, and instruments belonging
to the Corporation,  except when another officer or agent has been appointed for
that purpose.  The corporate secretary will have such other powers and duties as
the directors or the president of the Corporation determine.

Section 5.7 Treasurer.

      If  appointed,  the treasurer of the  Corporation  will have the following
powers and duties:  (i) the treasurer will ensure that the Corporation  prepares
and maintains  adequate  accounting records in compliance with the Act; (ii) the
treasurer will also be responsible for the deposit of money,  the safekeeping of
securities and the  disbursement of the funds of the  Corporation;  and (iii) at
the  request  of the  directors,  the  treasurer  will  render an account of the
Corporation's  financial  transactions  and of  the  financial  position  of the
Corporation.  The  treasurer  will  have such  other  powers  and  duties as the
directors or the president of the Corporation determine.

Section 5.8 Removal of Officers.

      The  directors  may remove an  officer  from  office at any time,  with or
without cause.  Such removal is without  prejudice to the officer's rights under
any employment contract with the Corporation.






                                     - G8 -

                                    ARTICLE 6
                  PROTECTION OF DIRECTORS, OFFICERS AND OTHERS

Section 6.1 Limitation of Liability.

      Subject to the Act and other  applicable  law,  no  director or officer is
liable for: (i) the acts, omissions, receipts, failures, neglects or defaults of
any other  director,  officer or employee;  (ii) joining in any receipt or other
act  for  conformity;  (iii)  any  loss,  damage  or  expense  happening  to the
Corporation  through the  insufficiency  or  deficiency of title to any property
acquired  for or on  behalf  of  the  Corporation;  (iv)  the  insufficiency  or
deficiency of any security in or upon which any of the monies of the Corporation
shall  be  invested;  (v) any  loss  or  damage  arising  from  the  bankruptcy,
insolvency  or  tortious  acts  of any  person  with  whom  any  of the  monies,
securities or effects of the  Corporation  shall be deposited;  or (vi) any loss
occasioned  by any error of judgment or oversight on his part,  or for any other
loss,  damage or misfortune  whatever which shall happen in the execution of the
duties of his office or in relation to his office.

Section 6.2 Indemnity.

      The Corporation  will indemnify to the fullest extent permitted by the Act
(i) any  director  or officer of the  Corporation,  (ii) any former  director or
officer  of the  Corporation,  (iii)  any  individual  who  acts or acted at the
Corporation's  request as a director or officer,  or in a similar  capacity,  of
another entity, and (iv) their respective heirs and legal representatives if

            a)    he acted  honestly  and in good  faith with a view to the best
                  interest o the Corporation; and

            b)    in  the  case  of  a  criminal  or  administrative  action  or
                  proceeding  that is  enforced  by a monetary  penalty,  he had
                  reasonable grounds for believing that his conduct was lawful.

      The  Corporation  is authorized to execute  agreements in favour of any of
the foregoing  persons  evidencing the terms of the  indemnity.  Nothing in this
by-law limits the right of any person  entitled to indemnity to claim  indemnity
apart from the provisions of this by-law.

Section 6.3 Insurance.

      The Corporation may purchase and maintain insurance for the benefit of any
person  referred to in Section 6.2 against such  liabilities and in such amounts
as the directors may determine and as are permitted by the Act.






                                     - G9 -

                                    ARTICLE 7
                                  SHAREHOLDERS

Section 7.1 Calling Annual and Special Meetings.

      The Chair of the board,  or, if there are  co-chairs of the board,  either
co-chair,  or any two directors,  the president and the chief executive  officer
have the power to call annual meetings of shareholders  and special  meetings of
shareholders.   Annual  meetings  of  shareholders   and  special   meetings  of
shareholders will be held on the date and at the time and place in Canada as the
person(s) calling the meeting determine.

Section 7.2 Electronic Meetings.

      Meetings of  shareholders  may be held  entirely  by means of  telephonic,
electronic or other  communications  facility that permits all  participants  to
communicate  adequately  with each other during the meeting.  The  directors may
establish  procedures  regarding the holding of meetings of shareholders by such
means.

Section 7.3 Notice of Meetings.

      No public notice or advertisement or any meeting of shareholders  shall be
required,  but notice of the time and place of each such meeting  shall be given
not less than  twenty-one (21) days nor more than sixty (60) days before the day
on which the meeting is to be held, to the auditor, if any, the directors and to
each shareholder of record entitled to vote at the meeting.  Notice of a special
meeting of shareholders  shall state the nature of the business to be transacted
in  sufficient  detail to permit the  shareholder  to form a  reasoned  judgment
thereon together with the text of any special  resolution to be submitted to the
meeting.  A special meeting and an annual meeting may be convened by one and the
same notice and it shall not be objectionable  that the notice only convenes the
second  meeting  contingent  on  any  special  resolution  being  passed  by the
requisite majority at the first meeting.

      The accidental  omission to give notice of any meeting of shareholders to,
or the non-receipt of any notice by, any person,  or any error in any notice not
affecting the substance of the notice, does not invalidate any resolution passed
or any action taken at the meeting.

Section 7.4 Waiver of Notice.

      A  shareholder,  a  proxyholder,  a director  or the auditor and any other
person  entitled  to  attend a meeting  of  shareholders  may waive  notice of a
meeting of shareholders, any irregularity in a notice of meeting of shareholders
or any irregularity in a meeting of  shareholders.  Such waiver may be waived in
any manner and may be given at any time  either  before or after the  meeting to
which the waiver  relates.  Waiver of any  notice of a meeting  of  shareholders
cures any  irregularity  in the notice,  any default in the giving of the notice
and any default in the timeliness of the notice.






                                     - G10 -

Section 7.5 Representatives.

      A  representative  of  a  shareholder  that  is a  body  corporate  or  an
association  will be recognized if (i) a certified copy of the resolution of the
directors or governing body of the body corporate or association, or a certified
copy of an  extract  from the  by-laws  of the body  corporate  or  association,
authorizing the representative to represent the body corporate or association is
deposited with the Corporation,  or (ii) the authorization of the representative
is established in another manner that is satisfactory to the corporate secretary
or the chair of the meeting.

Section 7.6 Persons Entitled to be Present.

      The only persons  entitled to be present at a meeting of shareholders  are
those persons entitled to vote at the meeting, the directors,  the officers, the
auditor of the  Corporation  and others who,  although not entitled to vote, are
entitled or required  under any  provision of the Act or the articles or by-laws
to be present at the meeting.  Any other person may be admitted with the consent
of the chair of the meeting or the persons  present who are  entitled to vote at
the meeting.

Section 7.7 Quorum.

      A quorum of  shareholders  is present at a meeting of  shareholders if the
holders of not less than 10% of the shares  entitled  to vote at the meeting are
present in person or represented by proxy, irrespective of the number of persons
actually present at the meeting.

Section 7.8 Proxies.

      A proxy shall comply with the applicable requirements of the Act and other
applicable  law and will be in such form as the  directors may approve from time
to time or such other form as may be  acceptable  to the chair of the meeting at
which the instrument of proxy is to be used. A proxy will be acted on only if it
is deposited  with the  Corporation  or its agent prior to the time specified in
the  notice  calling  the  meeting  at  which  the  proxy is to be used or it is
deposited  with the  corporate  secretary  or the  chair of the  meeting  or any
adjournment of the meeting prior to the time of voting,  or at such earlier time
and in such manner as the board of directors may  prescribe in  accordance  with
the Act.

Section 7.9 Chair, Secretary and Scrutineers.

      The chair of any meeting of  shareholders  is the first  mentioned  of the
following officers that is present at the meeting:

            a)    the chair of the  board,  or, if there are  co-chairs,  either
                  co-chair of the board;

            b)    the chief executive officer; or






                                     - G11 -

      c)    a vice-president (in order of corporate seniority).

If no such  person is  present  at the  meeting,  the  persons  present  who are
entitled to vote shall choose a director who is present, or a shareholder who is
present, to chair the meeting.

      The  corporate  secretary,  if any,  will act as  secretary at meetings of
shareholders.  If a corporate  secretary has not been appointed or the corporate
secretary is absent,  the chair of the meeting  will appoint a person,  who need
not be a shareholder, to act as secretary of the meeting.

      If desired,  the chair of the meeting may appoint one or more persons, who
need not be shareholders, to act as scrutineers at any meeting of shareholders.

Section 7.10 Procedure.

      The chair of a meeting  of  shareholders  will  conduct  the  meeting  and
determine the procedure to be followed at the meeting.  The chair's  decision on
all  matters or things,  including  any  questions  regarding  the  validity  or
invalidity of a form of proxy or other instrument  appointing a proxy,  shall be
conclusive and binding upon the meeting of shareholders.

Section 7.11 Manner of Voting.

      Subject to the Act and other  applicable law, any question at a meeting of
shareholders  shall be  decided  by a show of  hands,  unless  a  ballot  on the
question is required or demanded.  Subject to the Act and other  applicable law,
the chair of the  meeting  may require a ballot or any person who is present and
entitled  to  vote  may  demand  a  ballot  on  any  question  at a  meeting  of
shareholders.  The  requirement or demand for a ballot may be made either before
or after any vote on the question by a show of hands.  A ballot will be taken in
the manner  the chair of the  meeting  directs.  A  requirement  or demand for a
ballot  may be  withdrawn  at any time prior to the  taking of the  ballot.  The
result  of such  ballot  shall  be the  decision  of the  shareholders  upon the
question.

      In the  case of a vote by a show of  hands,  each  person  present  who is
entitled to vote has one vote. If a ballot is taken,  each person present who is
entitled  to vote is  entitled  to the number of votes that are  attached to the
shares which such person is entitled to vote at the meeting.

Section 7.12 Votes to Govern.

      Any question at a meeting of  shareholders  shall be decided by a majority
of the votes cast on the question unless the articles,  the by-laws,  the Act or
other applicable law requires otherwise.  In case of an equality of votes either
when the vote is by a show






                                     - G12 -

of hands  or when  the vote is by a  ballot,  the  chair of the  meeting  is not
entitled to a second or casting vote.

Section 7.13 Adjournment.

      The chair of any  meeting of  shareholders  may,  with the  consent of the
persons  present who are  entitled to vote at the  meeting,  adjourn the meeting
from time to time and place to place, subject to such conditions as such persons
may decide. Any adjourned meeting is duly constituted if held in accordance with
the terms of the adjournment  and a quorum is present at the adjourned  meeting.
Any business may be considered  and  transacted  at any adjourned  meeting which
might  have  been   considered  and  transacted  at  the  original   meeting  of
shareholders.

                                    ARTICLE 8
                                   SECURITIES

Section 8.1 Form of Security Certificates.

      Subject to the Act,  security  certificates,  if required,  will be in the
form  that the  directors  approve  from  time to time or that  the  Corporation
adopts.

Section 8.2 Transfer of Shares.

      Transfers of securities of the  Corporation  shall be  registerable on the
register of  transfers or on one of the branch  registers of transfers  (if any)
kept by or for the Corporation in respect thereof upon surrender of the security
properly  endorsed  together with such  additional  assurance as the Corporation
shall require and subject to the provisions of the Act and the  restrictions  on
transfer  set  forth  in  the  articles  of  the  Corporation.  If  no  security
certificate  has been issued by the  Corporation in respect of a security issued
by the Corporation,  clause (i) above may be satisfied by presentation of a duly
executed security transfer power,  together with such reasonable  assurance that
the  security  transfer  power is genuine and  effective  as the  directors  may
require.

Section 8.3 Transfer Agents and Registrars.

      The  Corporation  may from  time to time  appoint  one or more  agents  to
maintain,  for each class or series of securities  issued by it in registered or
other form,  a central  securities  register  and one or more branch  securities
registers.  Such an agent  may be  designated  as  transfer  agent or  registrar
according to their functions and one person may be designated both registrar and
transfer agent. The Corporation may at any time terminate such appointment.






                                     - G13 -

                                    ARTICLE 9
                                    PAYMENTS

Section 9.1 Payments of Dividends and Other Distributions.

      Any dividend or other distribution payable in cash to shareholders will be
paid by cheque or by  electronic  means or by such other method as the directors
may  determine.  The payment will be made to or to the order of each  registered
holder of shares in respect of which the payment is to be made.  Cheques will be
sent to the registered  holder's recorded  address,  unless the holder otherwise
directs. In the case of joint holders,  the payment will be made to the order of
all such  joint  holders  and,  if  applicable,  sent to them at their  recorded
address,  unless such joint holders otherwise direct.  The sending of the cheque
or the sending of the payment by electronic  means or the sending of the payment
by a method  determined  by the  directors in an amount equal to the dividend or
other  distribution  to be paid less any tax that the Corporation is required to
withhold  will satisfy and  discharge  the  liability  for the  payment,  unless
payment is not made upon presentation, if applicable.

Section 9.2 Non-Receipt of Payment.

      In the event of non-receipt of any payment made as contemplated by Section
9.1 by the person to whom it is sent, the  Corporation  may issue  re-payment to
such person for a like amount. The directors may determine, whether generally or
in any particular case, the terms on which any re-payment may be made, including
terms as to indemnity,  reimbursement  of expenses,  and evidence of non-receipt
and of title.

Section 9.3 Unclaimed Dividends.

      To the extent  permitted by law, any dividend or other  distribution  that
remains  unclaimed after a period of 2 years from the date on which the dividend
has been declared to be payable is forfeited and will revert to the Corporation.

                                   ARTICLE 10
                                  MISCELLANEOUS

Section 10.1 Notices.

      Any notice,  communication or document required to be given,  delivered or
sent by the  Corporation  to any director,  officer,  shareholder  or auditor is
sufficiently given,  delivered or sent if delivered personally,  or if delivered
to the  person's  recorded  address,  or if mailed to the person at the person's
recorded  address by prepaid  mail, or if otherwise  communicated  by electronic
means  permitted by the Act. The  directors  may  establish  procedures to give,
deliver or send a notice,  communication  or document to any director,  officer,
shareholder  or auditor by any means of  communication  permitted  by the Act or
other applicable law. In addition, any notice,  communication or document may be
delivered by the Corporation in the form of an electronic document.






                                     - G14 -

Section 10.2 Notice to Joint Holders.

      If two or more persons are  registered  as joint  holders of any security,
any notice may be  addressed to all such joint  holders but notice  addressed to
one of them constitutes sufficient notice to all of them.

Section 10.3 Computation of Time.

      In computing the date when notice must be given when a specified number of
days' notice of any meeting or other event is  required,  the date of giving the
notice is excluded and the date of the meeting or other event is included.

Section 10.4 Persons Entitled by Death or Operation of Law.

      Every person who, by operation of law, transfer, death of a securityholder
or any other means  whatsoever,  becomes  entitled to any security,  is bound by
every  notice  in  respect  of  such  security  which  has  been  given  to  the
securityholder from whom the person derives title to such security. Such notices
may have been given  before or after the  happening of the event upon which they
became entitled to the security.

                                   ARTICLE 11
                                 EFFECTIVE DATE

Section 11.1 Effective Date.

      This by-law comes into force on the date of issuance of a  certificate  of
continuance  continuing the Corporation  under the Canada Business  Corporations
Act.

Section 11.2 Repeal.

      All previous by-laws of the Corporation are repealed as of the coming into
force of this by-law.  Such repeal does not affect the previous operation of any
by-law so repealed or affect the  validity of any act done or right,  privilege,
obligation or liability  acquired or incurred under any such by-law prior to its
repeal.

      This by-law was made by resolution of the directors on January 11, 2006.

                                           _____________________________________
                                           Secretary

      This by-law was confirmed by resolution of the  shareholders  on March 20,
2006.

                                           _____________________________________
                                           Secretary






                                  APPENDIX "1"

                       Items Relating to Change of Auditor

                           NOTICE OF CHANGE OF AUDITOR

TO:         BDO Dunwoody LLP, Chartered Accountants

AND TO:     BDO Seidman, LLP, Certified Public Accountants

It is proposed  that  CoolBrands  International  Inc. (the  "Corporation")  will
change its  auditor  from BDO  Dunwoody  LLP,  Chartered  Accountants,  Toronto,
Ontario,  Canada (the "former  auditor") to BDO Seidman,  LLP,  Certified Public
Accountants,  Melville, New York, U.S.A. (the "successor auditor"), effective as
of  the  close  of  the  Annual  and  Special  Meeting  of  Shareholders  of the
Corporation  scheduled  to be held on February 27, 2006 (the "Annual and Special
Meeting").

The Audit Committee's  recommendation  for the change of auditor to the Board of
Directors was made as a result of several factors, including that in addition to
a majority of the  Corporation's  business  being located in the United  States,
during the past year the  Corporation  has changed its financial  reporting from
Canadian  generally  accepted  accounting  principles to United States generally
accepted  accounting  principles  and  has  divested  itself  of  the  franchise
division, the only significant Canadian-based operation of the Corporation.  The
Corporation  believes  that BDO  Seidman,  LLP is  therefore  able to serve  the
Corporation more efficiently from its office in Melville,  New York, U.S.A. than
BDO Dunwoody LLP in Toronto, Canada.

In  accordance  with  National   Instrument   51-102  -  Continuous   Disclosure
Obligations ("NI 51-102"), the Corporation reports that:

      1.    the former auditor has therefore  been  terminated as auditor of the
            Corporation effective the close of the Meeting;

      2.    the former  auditor  will not be  proposed  to  shareholders  at the
            Meeting for reappointment;

      3.    there  were no  reservations  in the  former  auditor's  reports  in
            connection with the audits of the two most recently completed fiscal
            years  and any  period  subsequent  to the most  recently  completed
            fiscal year for which an audit report was issued and  preceding  the
            date of expiry of the former auditor's term of office; and

      4.    there  are no  "reportable  events"  as such term is  defined  in NI
            51-102.

The change of auditor and the  recommendation  to appoint the successor  auditor
was  approved  by  the  audit  committee  and  the  board  of  directors  of the
Corporation.

      DATED this 11th day of January, 2006.

      ON BEHALF OF THE BOARD OF DIRECTORS

/s/ David Stein
- ------------------------------
David Stein
President and Chief Executive Officer