Exhibit 99.2

                          COOLBRANDS INTERNATIONAL INC.

      8300 Woodbine Avenue, 5th Floor            Contact: David J. Stein
      Markham, Ontario, Canada, L3R 9Y7          Telephone: (631) 737-9700(x216)

               COOLBRANDS ANNOUNCES EXTENSION OF CREDIT FACILITIES
                     FOR AMERICANA FOODS LIMITED PARTNERSHIP

      Toronto, Canada, March 10, 2006 - CoolBrands International Inc. (TSX:
      COB.SV.A) today announced that it has obtained an extension for the
      existing credit facilities of its 50.1% owned subsidiary, Americana Foods
      Limited Partnership, with Regions Bank. The maturity date of the existing
      facilities with Regions Bank has been extended to April 25, 2006. All
      other terms and conditions of the existing facilities with Regions Bank
      remain the same.

      As stated in its press release of January 12, 2006, CoolBrands has signed
      binding commitment letters with J.P. Morgan Securities Inc. and JPMorgan
      Chase Bank, N.A. in respect of new credit facilities. Closing of the new
      facilities remains conditional upon syndication, the completion of due
      diligence by J.P. Morgan Securities Inc. and JPMorgan Chase Bank, N.A.,
      the absence of any material adverse change and other customary conditions.

      CoolBrands currently has approximately US$35.1 million of short term debt
      owing to JPMorgan Chase Bank, N.A. and Americana Foods Limited Partnership
      has approximately US$17.9 million of short term debt owing to Regions
      Bank. These liabilities will be repaid upon the closing of the new
      facilities.

About CoolBrands International: CoolBrands International Inc. markets a broad
range of ice creams and frozen snacks under a family of brands, including Eskimo
Pie, Godiva Ice Cream, Whole Fruit Sorbet, Snapple On Ice Pops, Tropicana Fruit
Bars, No Pudge! Frozen Snacks, Crayola Color Pops, Yoplait Frozen Yogurt and
many other well recognized brand names. CoolBrands also manufactures, markets
and sells fresh yogurt products, including Breyers Fruit on the Bottom, Light
and Creme Savers cup yogurt varieties. CoolBrands' operates a "direct store
door" (DSD) frozen distribution system in selected markets in the U.S. to
deliver CoolBrands products and Partner Brands to supermarkets, convenience
stores and other retail customers. CoolBrands' subsidiary, Americana Foods,
manufactures soft serve mixes, packaged ice cream, frozen snacks and other food
products for CoolBrands and for well known national retailers, food companies
and restaurant chains. CoolBrands' Foodservice Division manufactures and sells
premium soft serve ice cream and frozen yogurt to the foodservice industry.

For more information about CoolBrands, visit www.coolbrandsinc.com.

Forward Looking Statements

This press release includes certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995 regarding, among
other things, statements relating to goals, plans and projections regarding the
Company's financial position and business strategy. These statements may be
identified by the fact that they use such words as "anticipate," "estimate,"
"expect," "intend," "plan," "believe," and other words and terms of similar
meaning in connection with any discussion of future operating or financial
performance. Such forward-looking statements are based on current expectations
and involve inherent risks and uncertainties, including factors that could
delay, divert or change any of them, and could cause actual outcomes and results
to differ materially from current expectations. These factors include, among
other things, market factors, competitive product development and promotional
activity, the level of consumer interest in the Company's products, product
costing, the weather, the performance of management, including management's
ability to implement its plans as contemplated, the Company's relationship with
its customers, franchisees, licensees and licensors, governmental regulations
and legislation and litigation. The Company undertakes no obligation to publicly
update any forward-looking statement, whether as a result of new information,
future events or otherwise.