[GRAPHIC]
P.O. Box 30682
Rochester, NY 14603-0682
590 WillowBrook Office Park
Fairport, NY  14450
Phone: (877) 894-2869
Fax: (585) 218-4241
www.profaccoop.com                                      For immediate release
- ------------------                                      Contact: Kevin M. Murphy
                                                        585-218-4210

              PRO-FAC APPROVED FOR LISTING ON NASDAQ CAPITAL MARKET

Fairport, New York - June 28, 2006: Pro-Fac Cooperative, Inc. (Nasdaq: PFACP),
an agricultural cooperative that markets crops grown by its member-growers,
announced that on June 27, 2006 its application to transfer the listing of its
Class A cumulative preferred stock from the Nasdaq National Market system
(Nasdaq: PFACP) to The Nasdaq Capital Market was approved. The Cooperative's
Class A cumulative preferred stock will begin trading on The Nasdaq Capital
Market on June 29, 2006. The Cooperative's symbol will remain: PFACP.

"We are pleased that we received approval of our application from Nasdaq," said
Stephen R. Wright, Pro-Fac's general manager and CEO. Mr. Wright further stated,
"We believe the Nasdaq Capital Market is a good fit for our preferred stock and,
to our shareholders, this market transfer should be a generally seamless
change."

Prior to June 29, 2006, the Cooperative's Class A cumulative preferred stock
will continue to be traded on the Nasdaq's National Market system. As the
Cooperative previously indicated on June 7, 2006, the Cooperative applied to
transfer the listing of its Class A cumulative preferred stock to The Nasdaq
Capital Market after receipt of a letter dated June 5, 2006 from the Listing
Qualifications Department of The Nasdaq Stock Market. The June 5, 2006 letter
advised that the market value of the Cooperative's Class A cumulative preferred
stock did not comply with the minimum $50 million market value of listed
securities requirement for continued listing on the Nasdaq National Market, and
further advised that if the Cooperative did not demonstrate compliance by July
5, 2006, the Cooperative would no longer qualify for continued listing on the
Nasdaq National Market.


ABOUT PRO-FAC:

Pro-Fac Cooperative is an agricultural cooperative that markets crops grown by
its member-growers, including fruits (cherries, apples, blueberries, and
peaches), vegetables (snap beans, beets, cucumbers, peas, sweet corn, carrots,
cabbage, squash, asparagus and potatoes) and popcorn. Only growers of crops
marketed through Pro-Fac (or associations of such growers) can become members of
Pro-Fac. Pro-Fac's Class A cumulative preferred stock is listed, effective June
29, 2006, on The Nasdaq Capital Market under the stock symbol, "PFACP". More
information about Pro-Fac can be found on its web site at
http://profaccoop.com/.