<ARTICLE>                                 5
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                         9-MOS
<FISCAL-YEAR-END>               OCT-31-1994
<PERIOD-START>                  NOV-01-1993
<PERIOD-END>                    JUL-31-1994
<CASH>                               10,053
<SECURITIES>                              0
<RECEIVABLES>                        22,135
<ALLOWANCES>                          3,508
<INVENTORY>                          12,126
<CURRENT-ASSETS>                     44,696
<PP&E>                               45,042
<DEPRECIATION>                        9,971
<TOTAL-ASSETS>                       96,593
<CURRENT-LIABILITIES>                45,968
<BONDS>                              46,680
<COMMON>                              3,036
<PREFERRED-MANDATORY>                     0
<PREFERRED>                               0
<OTHER-SE>                          (8,323)
<TOTAL-LIABILITY-AND-EQUITY>         96,593
<SALES>                              37,558
<TOTAL-REVENUES>                     71,263
<CGS>                                13,333
<TOTAL-COSTS>                        43,934
<OTHER-EXPENSES>                          0
<LOSS-PROVISION>                      1,449
<INTEREST-EXPENSE>                    3,468
<INCOME-PRETAX>                     (9,675)
<INCOME-TAX>                        (3,729)
<INCOME-CONTINUING>                 (5,946)
<DISCONTINUED>                            0
<EXTRAORDINARY>                           0
<CHANGES>                                 0
<NET-INCOME>                        (5,946)
<EPS-PRIMARY>                         (.20)
<EPS-DILUTED>                         (.20)