<ARTICLE>                              5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
FROM THE FINANCIAL STATEMENTS OF AUTHENTIC FITNESS CORPORATION FOR
THE QUARTER ENDED JANUARY 4, 1997 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.


</LEGEND>
<MULTIPLIER>                  1,000
       
                                     
<PERIOD-TYPE>                          6-MOS
<FISCAL-YEAR-END>                      JUL-05-1997
<PERIOD-START>                         JUL-07-1996
<PERIOD-END>                           JAN-04-1997
<CASH>                                         948
<SECURITIES>                                     0
<RECEIVABLES>                              100,812
<ALLOWANCES>                                 7,929
<INVENTORY>                                 84,000
<CURRENT-ASSETS>                           189,968
<PP&E>                                      66,085
<DEPRECIATION>                              14,075
<TOTAL-ASSETS>                             315,917
<CURRENT-LIABILITIES>                      156,810
<BONDS>                                     49,436
<COMMON>                                         4
<PREFERRED-MANDATORY>                            0
<PREFERRED>                                      0
<OTHER-SE>                                 159,239
<TOTAL-LIABILITY-AND-EQUITY>               315,917
<SALES>                                    109,108
<TOTAL-REVENUES>                           109,108
<CGS>                                       71,333
<TOTAL-COSTS>                               71,333
<OTHER-EXPENSES>                            38,479
<LOSS-PROVISION>                             2,250
<INTEREST-EXPENSE>                           6,200
<INCOME-PRETAX>                            (1,904)
<INCOME-TAX>                                     0
<INCOME-CONTINUING>                        (6,904)
<DISCONTINUED>                                   0
<EXTRAORDINARY>                                  0
<CHANGES>                                        0
<NET-INCOME>                               (6,904)
<EPS-PRIMARY>                               (0.31)
<EPS-DILUTED>                               (0.31)