Section 240.14a-101  Schedule 14A.
          Information required in proxy  statement.
                 Schedule 14A Information
   Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934
                        (Amendment No.  )
Filed by the Registrant [x]
Filed by a party other than the Registrant [ ]
Check the appropriate box:
[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted
     by Rule 14a-6(e)(2))
[x]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section
     240.14a-12

     SWISS ARMY BRANDS, INC.
 .................................................................
     (Name of Registrant as Specified In Its Charter)


 .................................................................
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):
[x]  No fee required
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
           and 0-11

     (1) Title of each class of securities to which transaction
           applies:


     ............................................................

     (2)  Aggregate number of securities to which transaction
           applies:


     .......................................................

     (3) Per unit price or other underlying value of transaction
computed pursuant to Exchange Act Rule 0-11 (set forth the amount
on which the filing fee is calculated and state how it was
determined):


     .......................................................

     (4) Proposed maximum aggregate value of transaction:


     .......................................................

     (5)  Total fee paid:


     .......................................................

[ ]  Fee paid previously with preliminary materials.
[ ]  Check box if any part of the fee is offset as provided by
     Exchange Act Rule 0-11(a)(2) and identify the filing for
     which the offsetting fee was paid previously.  Identify the
     previous filing by registration statement number, or the
     Form or Schedule and the date of its filing.

          (1) Amount Previously Paid:

           
          .......................................................

          (2) Form, Schedule or Registration Statement No.:


          .......................................................

          (3) Filing Party:


          .......................................................

          (4) Date Filed:

            
          .......................................................








                             SWISS ARMY BRANDS, INC.
                               ONE RESEARCH DRIVE

                           SHELTON, CONNECTICUT 06484

                                                                  April 15, 1997

Dear Stockholder:

You are cordially  invited to attend the 1997 Annual Meeting of  Stockholders of
Swiss Army Brands,  Inc. to be held at the Corporation's  Distribution Center at
65 Trap Falls Road,  Shelton,  Connecticut on May 15, 1997, at 10:30 a.m., local
time.

The attached  Notice of Annual Meeting and Proxy  Statement  fully describes the
formal business to be transacted at the Meeting,  which includes the election of
directors  of the Company,  and a proposal to increase the number of  authorized
shares of common  stock of the  Company.  Directors  and officers of the Company
will be present to host the  meeting  and to respond to any  questions  from our
shareholders. We hope you will be able to attend.

The Company's Board of Directors  believes that a favorable vote for each matter
described in the attached Notice of Annual Meeting and Proxy Statement is in the
best interests of the Company and its shareholders and unanimously  recommends a
vote "FOR" each such matter. Accordingly, we urge you to review the accompanying
materials carefully.

Whether or not you can attend the Annual Meeting,  please  complete,  sign, date
and mail the enclosed proxy card promptly. This action will not limit your right
to revoke your proxy in the manner described in the accompanying Proxy Statement
or to vote  in  person  if you  wish to  attend  the  Annual  Meeting  and  vote
personally.

The directors, officers and employees of Swiss Army Brands, Inc. look forward to
seeing you at the meeting.

Sincerely,

J. Merrick Taggart
President











                             SWISS ARMY BRANDS, INC.

                               ONE RESEARCH DRIVE
                           SHELTON, CONNECTICUT 06484

                                ----------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                  May 15, 1997

                                ----------------


To the Stockholders:

         NOTICE IS HEREBY GIVEN that the Annual Meeting of the  Stockholders  of
Swiss Army Brands,  Inc. (the  "Company")  will be held on May 15, 1997 at 10:30
a.m.  (local time) at the  Company's  Distribution  Center,  65 Trap Falls Road,
Shelton, Connecticut 06484 for the following purposes:

         (1) To elect seventeen members of the Board of Directors to serve until
the next annual  meeting of  stockholders  and until their  successors  are duly
elected and qualified;

         (2) To  consider  and  vote  upon a  proposal  to amend  the  Company's
Certificate  of  Incorporation  to increase the number of  authorized  shares of
common stock, par value $.10 per share, from 12,000,000 to 18,000,000; and

         (3) To transact  such other  business as may  properly  come before the
meeting or any adjournment thereof.

         The Board of  Directors  has fixed April 4, 1997 as the record date for
the determination of the stockholders  entitled to notice of and to vote at such
meeting or any adjournment thereof, and only stockholders of record at the close
of business on that date are entitled to notice of and to vote at such meeting.

         A copy of the Company's  Annual Report to  Stockholders  for the fiscal
year ended December 31, 1996 is enclosed herewith.

                                             By Order of the Board of Directors.

                                             THOMAS M. LUPINSKI, as Secretary

Dated:   Shelton, Connecticut
         April 15, 1997

                         -----------------------------

                             YOUR VOTE IS IMPORTANT

TO  ENSURE A QUORUM,  PLEASE  COMPLETE  AND  RETURN  THE  PROXY IN THE  ENCLOSED
ENVELOPE,  WHICH  REQUIRES  NO POSTAGE IF MAILED IN THE  UNITED  STATES.  IF YOU
ATTEND THE  MEETING,  YOUR PROXY WILL BE  RETURNED  TO YOU AT THE  MEETING  UPON
REQUEST TO THE SECRETARY OF THE MEETING.










                    S W I S S  A R M Y  B R A N D S ,  I N C .

                               One Research Drive
                           Shelton, Connecticut 06484

                                 --------------

                           P R O X Y  S T A T E M E N T

                                 --------------

         This Proxy Statement and accompanying form of proxy are being furnished
in  connection  with the  solicitation  of proxies by the Board of  Directors of
Swiss Army Brands, Inc., a Delaware corporation (the "Company"),  for use at the
Company's  Annual Meeting of  Shareholders  to be held on May 15, 1997, at 10:30
a.m.  (local time) at the Company's  Distribution  Center at 65 Trap Falls Road,
Shelton, Connecticut, or any adjournment thereof (the "Meeting"). Copies of this
Proxy Statement, the attached Notice of Annual Meeting of Shareholders,  and the
enclosed  form of proxy were first mailed to the  Company's  shareholders  on or
about April 15, 1997.

         A proxy in the  accompanying  form  which is  properly  executed,  duly
returned to the Board of Directors and not revoked,  will be voted in accordance
with the instructions  contained in the proxy. If no instructions are given with
respect to any matter specified in the Notice of Annual Meeting to be acted upon
at the  Meeting,  the proxy will vote the  shares  represented  thereby  FOR the
nominees for Directors set forth below,  FOR the proposal to amend the Company's
Certificate  of  Incorporation  (the  "Amendment")  to  increase  the  number of
authorized  shares of the  Company's  common  stock,  par  value  $.10 per share
("Common Stock") from 12,000,000 shares to 18,000,000  shares, and in accordance
with his best  judgment on any other  matters which may properly come before the
Meeting.  The Board of Directors  currently knows of no other business that will
be presented for consideration at the Meeting. Each shareholder who has executed
a proxy and returned it to the Board of Directors may revoke the proxy by notice
in writing to the  Secretary  of the  Company,  or by  attending  the Meeting in
person and requesting the return of the proxy,  in either case at any time prior
to the voting of the proxy.  Presence at the Meeting does not itself  revoke the
proxy. The cost of the  solicitation of proxies will be paid by the Company.  In
addition to the solicitation of proxies by the use of the mails,  management and
regularly engaged employees of the Company may, without additional  compensation
therefor,  solicit  proxies  on behalf of the  Company by  personal  interviews,
telephone, telegraph or other means, as appropriate. The Company may also engage
a proxy soliciting firm to solicit proxies,  although the Company has no current
plans to do so. The Company will, upon request, reimburse brokers and others who
are only record  holders of the  Company's  Common Stock,  for their  reasonable
expenses in  forwarding  proxy  material to, and obtaining  voting  instructions
from, the beneficial owners of such stock.

   
         The close of  business  on April 4, 1997,  has been fixed as the record
date (the "Record Date") for determining the shareholders  entitled to notice of
and to vote at the Meeting.  As of the Record Date,  there were 8,209,610 shares
of Common Stock issued and outstanding and entitled to vote.
    

         Each share of Common Stock  entitles the holder  thereof to one vote. A
majority of the shares of Common  Stock  issued and  outstanding  constitutes  a
quorum.  Abstentions and broker  non-votes are counted as present in determining
whether the quorum requirement is satisfied.  The affirmative vote of holders of
a plurality of the shares of Common Stock  present in person or  represented  by
proxy at the Meeting will be  necessary  for the  election of  Directors.  Thus,
abstentions  and broker  non-votes will not be included in the vote total in the
election of  Directors  and will have no effect on the outcome of the vote.  The
affirmative  vote of the  holders  of a majority  of the shares of Common  Stock
issued and  outstanding  will be necessary  for the  approval of the  Amendment.
Abstentions and broker votes will be counted as votes AGAINST  proposal No. 2. A
broker non-vote occurs when a nominee holding shares for a beneficial owner does
not vote on a proposal  because the nominee does not have  discretionary  voting
power and has not received instructions from the beneficial owner.









         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

   
         The  following  table  sets  forth  information   regarding  beneficial
ownership of the Common Stock on APRIL 4, 1997, by each person or group known by
the Company to own  beneficially  5% or more of the  outstanding  Common  Stock.
Except  as  otherwise  noted,  each  person  listed  below has sole  voting  and
investment power with respect to the shares listed next to his or its name.
    



                                                         Number of
Name of Beneficial Owner                                  Shares                                 Percent owned(1)
- ------------------------                                 ---------                               ----------------
                                                                                                   
Louis Marx, Jr.
667 Madison Avenue
New York, NY  10021                                      3,082,222(2)                                  35.4%

Brae Group, Inc.
15710 John F. Kennedy Blvd.
Houston, TX  77032                                       3,058,200(3)                                  35.1%

Victorinox A.G.
CH-6438
Ibach-Schwyz
Switzerland                                              1,000,000                                     12.2%

Tweedy, Browne Company L.P.
52 Vanderbilt Avenue
New York, New York 10017                                   589,150(4)                                   7.2%

David L. Babson & Co., Inc.
One Memorial Drive
Cambridge, MA 02142                                        537,100(5)                                   6.5%

Dimensional Fund Advisors, Inc.
1299 Ocean Avenue
Santa Monica, CA 90401                                     467,724(6)                                   5.7%




         (1)  Based  on  8,209,610  shares  of  Common  Stock  outstanding,  not
including 614,108 shares held as Treasury stock.  Treated as outstanding for the
purposes of computing percentage ownership of each holder are shares issuable to
such holder upon exercise of options and warrants.

         (2) Consists of 19,730 shares held  directly by Mr. Marx,  4,292 shares
held by a trust for the  benefit  of Mr.  Marx,  2,558,200  shares  held by Brae
Group,  Inc., which  corporation Mr. Marx may be deemed to control,  and 500,000
shares issuable upon the exercise of a stock option held by Brae Group, Inc.

         (3)  Includes  500,000  shares  issuable  upon the  exercise of a stock
option held by Brae Group, Inc.

         (4)  According to a Schedule 13D filed  February 29, 1996,  consists of
shares held in the  accounts of  customers  of Tweedy,  Browne  Company  L.P., a
broker-dealer.

         (5)  According  to a Schedule 13G dated  February 7, 1997,  consists of
shares which David L. Babson & Co., Inc.  beneficially owns by virtue of serving
as investment advisor.

         (6)  According  to a Schedule 13G dated  February 5, 1997,  consists of
shares as to which  Dimensional Fund Advisors,  Inc. shares power of disposition
by virtue of serving as investment advisor to its clients.

                                      - 2 -










   
         The  following  table sets forth  certain  information  concerning  the
beneficial  ownership of Common Stock on APRIL 4, 1997, by each  Director,  each
officer named in the Summary  Compensation Table herein and by all Directors and
officers of the Company as a group.
    


                                                    Number of
    Name                                             Shares            Percent of Class(1)
    ----                                            ---------          -------------------
                                                                               
J. Merrick Taggart                                   60,000(2)                 *
Stanley G. Mortimer III                              47,262(3)                 *
Harry R. Thompson                                    33,250(4)                 *
Leslie H. Green                                      30,000(5)                 *
A. Clinton Allen                                     35,000(6)                 *
Clarke H. Bailey                                        -0-
Thomas A. Barron                                     72,500(7)                 *
Vincent D. Farrell, Jr.                              35,000(8)                 *
Herbert M. Friedman                                  15,868(9)                 *
Peter W. Gilson                                      80,000(10)                *
M. Leo Hart                                         100,500(11)               1.2%
James W. Kennedy                                     83,960(12)               1.0%
Keith R. Lively                                         -0-                    *
Lindsay Marx                                         25,000(13)                *
Louis Marx, Jr.                                   3,082,222(14)              35.4%
Stanley R. Rawn, Jr.                                142,711(15)               1.7%
Eric M. Reynolds                                     25,000(16)                *
John Spencer                                          1,000                    *
John V. Tunney                                          -0-                    *
All officers and directors                        3,992,835(17)              42.0%
  as a group (25 persons)

- --------------
*Less than 1% of the Class.

         (1)  Based  on  8,209,610  shares  of  Common  Stock  outstanding,  not
         including 614,108 shares held as Treasury Stock. Treated as outstanding
         for the purpose of computing the percentage  ownership of each director
         and of all  directors  and  officers as a group are shares  issuable to
         such individuals upon exercise of options.

         (2) Includes  47,000  shares of Common Stock  issuable upon exercise of
         warrants held by Mr. Taggart and 10,000 shares of Common Stock issuable
         upon exercise of Options held by Mr. Taggart.

         (3) Includes  46,250  shares of Common Stock  issuable upon exercise of
         Options held by Mr. Mortimer.

         (4) Consists of 33,250 shares of Common Stock issuable upon exercise of
         Options held by Mr. Thompson.

         (5) Consists of 30,000 shares of Common Stock issuable upon exercise of
         Options held by Ms. Green.

         (6) Consists of 35,000 shares of Common Stock issuable upon exercise of
         Options held by Mr. Allen.

         (7) Includes  37,500  shares of Common Stock  issuable upon exercise of
         Options held by Mr. Barron.

         (8) Consists of 35,000 shares of Common Stock issuable upon exercise of
         Options held by Mr.  Farrell.  Excludes  shares  beneficially  owned by
         Spears,  Benzak,  a general  partnership in which Mr. Farrell has a 22%
         interest.

         (9) Includes  12,500  shares of Common Stock  issuable upon exercise of
         Options held by Mr. Friedman.

                                      - 3 -










         (10) Includes  79,000 shares of Common Stock  issuable upon exercise of
         options held by Mr. Gilson.

         (11) Includes  100,000 shares of Common Stock issuable upon exercise of
         Options held by Mr. Hart.

         (12) Includes  81,250 shares of Common Stock  issuable upon exercise of
         Options  held by Mr.  Kennedy and 1,000  shares held by a trust for the
         benefit  of  Mr.  Kennedy's  son,  beneficial  ownership  of  which  is
         disclaimed by Mr. Kennedy.

         (13) Consists of 25,000  shares of Common Stock  issuable upon exercise
         of Options held by Ms. Marx.

         (14)  Consists of 19,730  shares of Common  Stock held  directly by Mr.
         Marx,  4,292  shares  held by a  trust  for the  benefit  of Mr.  Marx,
         2,558,200 shares held by Brae Group,  Inc., which  corporation Mr. Marx
         may be deemed to control,  and 500,000 shares issuable upon exercise of
         options held by Brae Group, Inc.

         (15) Includes  100,000 shares of Common Stock issuable upon exercise of
         Options held by Mr. Rawn.

         (16) Consists of 25,000  shares of Common Stock  issuable upon exercise
         of Options held by Mr. Reynolds.

         (17) Includes  1,249,750  shares of Common Stock  issuable to directors
         and officers upon exercise of Options and 47,000 shares of Common Stock
         issuable upon exercise of warrants.

                                 PROPOSAL NO. 1

                              ELECTION OF DIRECTORS

         At the meeting, seventeen Directors of the Company are to be elected by
the  stockholders,  to hold office until the next Annual Meeting of Stockholders
of the Company to be held in 1998,  and until their  successors  shall have been
duly elected and qualified.

         The  nominees of the Board of Directors  for election as Directors  are
Mr. A. Clinton Allen, Mr. Clarke H. Bailey, Mr. Thomas A. Barron, Mr. Vincent D.
Farrell,  Jr., Herbert M. Friedman,  Esq., Mr. Peter W. Gilson, Mr. M. Leo Hart,
Mr. James W. Kennedy,  Mr. Keith R. Lively,  Ms.  Lindsay Marx,  Mr. Louis Marx,
Jr.,  Mr.  Stanley G.  Mortimer  III,  Mr.  Stanley R. Rawn,  Jr.,  Mr.  Eric M.
Reynolds,  Dr. John Spencer,  Mr. J. Merrick Taggart and Mr. John V. Tunney. All
of the nominees are Directors elected at the 1996 Annual Meeting of Stockholders
except for Mr.  Bailey.  If, for any reason  not  presently  known,  any of said
nominees is not available for election,  it is intended that the Proxies will be
voted for such  substitute  nominees  as the Board of  Directors  may  designate
unless the Board of Directors reduces the number of directors. The Directors are
to be elected by a vote of the  holders of a  plurality  of the shares of Common
Stock  entitled  to vote and  present in person or  represented  by proxy at the
meeting.

         The  following  table sets  forth the names and ages of each  Director,
each nominee for Director,  and each of the  executive  officers of the Company,
the period  during  which each person has served as a Director or officer of the
Company,  and the  positions  and  offices  with the  Company  held by each such
person.

                                      - 4 -








   


                                                                                                 Director
                                                                                                  and/or
    Name                             Age                Position(s)                            Officer Since
    ----                             ---                -----------                            -------------
                                                                                             
J. Merrick Taggart                    46             President(1)                              Dec., 1995
Peter W. Gilson                       57             Chairman of the Executive
                                                     Committee and Director(2)                       1994
Stanley R. Rawn, Jr.                  69             Senior Managing Director
                                                     and Director(3)                                 1990
Harry R. Thompson                     67             Managing Director                               1994
Stanley G. Mortimer III               54             Executive Vice President
                                                     and Director                                    1994
Thomas M. Lupinski                    44             Senior Vice President, Chief
                                                     Financial Officer, Secretary
                                                     and Treasurer                                   1986
Michael J. Belleveau                  40             Vice President - Sales and
                                                     General Manager - Swiss Army
                                                     Brands Division                                 1994
Leslie H. Green                       49             Vice President of Marketing               Dec., 1995
David J. Parcells                     38             Vice President - Operations                     1992
Jerald J. Rinder                      50             Vice President and
                                                     General Manager -
                                                     Victorinox Division                       Feb., 1996
Robert L. Topazio                     48             Vice President and
                                                     General Manager -
                                                     R.H. Forschner Division                   Feb., 1996
Douglas M. Rumbough                   40             Vice President and
                                                     General Manager - Corporate
                                                     Markets Division                                1992
A. Clinton Allen                      53             Director(4)                                     1993
Clarke H. Bailey                      42             Director(5)                               JAN., 1997
Thomas A. Barron                      45             Director                                        1983
Vincent D. Farrell, Jr.               50             Director6                                       1992
Herbert M. Friedman                   65             Director7                                       1981
M. Leo Hart                           48             Director(8)                                     1991
James W. Kennedy                      46             Director(9)                                     1981
Keith R. Lively                       45             Director                                        1994
Lindsay Marx                          31             Director                                        1994
Louis Marx, Jr.                       65             Director(10)                                    1990
Eric M. Reynolds                      44             Director                                        1994
John Spencer                          67             Director(11)                                    1990
John V. Tunney                        62             Director(12)                                    1992

    



1.   Mr. Taggart is a member of the Company's  Executive  Committee,  Management
     Committee and Foreign Exchange Committee.

2.   Mr. Gilson is Chairman of the Company's Executive Committee and a member of
     the Nominating Committee.

3.   Mr.  Rawn is a member  of the  Company's  Executive  Committee,  Management
     Committee and Nominating Committee.

                                      - 5 -









   

4.   Mr.  Allen is  Chairman  of the  Company's  Stock  Option and  Compensation
     Committee and a member of the Executive Committee.

5.   Mr. Bailey is a member of the Company's Executive Committee.

6.   Mr.  Farrell is Chairman of the Company's  Audit  Committee and a member of
     the Executive Committee and Foreign Exchange Committee.

7.   Mr.  Friedman  is a member  of the  Company's  Executive  Committee,  Audit
     Committee and Nominating Committee.

8.   Mr. Hart is a member of the Company's Nominating Committee.

9.   Mr. Kennedy is a member of the Company's Foreign Exchange Committee.

10.  Mr. Marx is Chairman of the Company's  Management  Committee and Nominating
     Committee  and a member of the  Company's  Executive  Committee and Foreign
     Exchange  Committee.  Mr.  Marx was  Chairman  of the  Company's  Executive
     Committee until June, 1995.

11.  Mr. Spencer is a member of the Company's  Audit  Committee and Stock Option
     and Compensation Committee.

12.  Mr.  Tunney is a member of the  Company's  Stock  Option  and  Compensation
     Committee.
    

                            BIOGRAPHICAL INFORMATION

         J.  Merrick  Taggart,  President  and a Director  of the  Company,  was
elected  President on December 13, 1995.  From 1993 to November 1995 Mr. Taggart
was President of Duofold, Inc, a sports apparel company, and Pringle of Scotland
U.S.A., an apparel company. From 1990 to November 1992 Mr. Taggart was President
of O'Brien International, a manufacturer and marketer of water sports equipment.
Prior to that Mr. Taggart was Senior Vice President of Product  Development  for
the Timberland Company, a footwear and apparel company.

         Peter W. Gilson,  Chairman of the Executive Committee and a Director of
the Company,  has served as President and Chief  Executive  Officer of Physician
Support Systems,  Inc., a company  specializing in the management of physicians'
health care practices, since 1991. From 1989 to the present, Mr. Gilson has also
served as President and Chief Executive Officer of the Warrington Group, Inc., a
manufacturer  of  safety  products  which  was  previously  a  division  of  The
Timberland  Company.  From 1987 to 1988,  Mr. Gilson  served as Chief  Operating
Officer of The  Timberland  Company,  a  manufacturer  of  footwear  and outdoor
clothing.  From 1978 to 1986,  he  served as  President  of the  Gortex  Fabrics
Division of W.L. Gore  Associates.  Mr. Gilson is also a director of SweetWater,
Inc.  ("SweetWater"),  a manufacturer  and marketer of portable water filtration
systems and Glenayre Technologies, Inc. ("Glenayre Technologies"),  a paging and
messaging infra-structure technology firm.

         Louis Marx, Jr., Chairman of the Management Committee and a Director of
the  Company,  has been  associated  with the  Company for over 20 years and has
played the key role in helping to guide its affairs  during that entire  period.
Through  discussions  with the Chief  Executive  Officer of  Victorinox  Cutlery
Company  ("Victorinox"),  the Company's principal supplier, he and Mr. Rawn were
responsible for the Company  obtaining  exclusive U.S.  distribution  rights for
Victorinox  products  and  later,  together  with  Mr.  Rawn  and  Mr.  Kennedy,
negotiated the expansion of the Company's distribution rights to include Canada,
Bermuda  and  the  Caribbean  and  also  obtained  for  the  Company   exclusive
distribution  rights to the  Victorinox  Watch.  In a prior year he and Mr. Rawn
played  an  important  part  in  negotiating,  on  behalf  of the  Company,  the
settlement of potentially expensive litigation,  and more recently, Mr. Marx has
played an active role in the Company's  investment policy and, together with the
Company's  advisors,  has  successfully  managed the Company's  currency hedging
program.  Mr. Marx is a director  and member of the  Compensation  Committee  of
Cyrk, Inc. ("Cyrk"), a distributer of products for

                                      - 6 -









promotional  programs and  custom-designed  sports apparel and accessories.  Mr.
Marx has been a venture capital  investor for more than thirty years.  Mr. Marx,
together with his close business  associates,  have been founders or substantial
investors in such companies as Pan Ocean Oil  Corporation,  Donaldson,  Lufkin &
Jenrette, Bridger Petroleum Corporation Ltd., Questor Corporation, Environmental
Testing  and  Certification  Corporation,   Garnet  Resources  Corporation,  The
Prospect  Group,  Inc. and Noel Group,  Inc.  ("Noel"),  a publicly held company
which conducts its principal operations through small and medium sized operating
companies in which it holds controlling interests. Mr. Marx served as a director
of The Prospect Group, Inc., a company which, prior to its adoption in 1990 of a
Plan of Complete  Liquidation and  Dissolution,  conducted its major  operations
through  subsidiaries  acquired in leveraged buyout  transactions  ("Prospect"),
from February 1986, and as Chairman of Prospect's  Asset  Committee from October
1988,  until  January  1990.  Mr.  Marx  serves  as a  trustee  of the New  York
University  Medical Center and Middlebury College and as Chairman of the Madison
Avenue Fund for Children.  Mr. Marx is also Co-Chairman and a director of Hudson
River  Capital  LLC,  a  private  equity  firm  specializing  in  middle  market
acquisitions,  recapitalizations  and  expansion  capital  investments  ("Hudson
River"),  and a  director  of  Victory  Ventures  LLC,  a  private  equity  firm
specializing in small market venture capital investments  ("Victory  Ventures").
He is President  and a director of  Victorinox-Swiss  Army Knife  Foundation,  a
non-profit  corporation formed by the Company for charitable  purposes including
the  improvement  of the welfare of  underprivileged  children.  Mr. Marx is the
father of Lindsay Marx, a Director of the Company.

         Stanley R. Rawn, Jr.,  Senior  Managing  Director and a Director of the
Company,  actively  participates with Messrs. Marx and Kennedy in furthering the
relationship  between  the  Company and  Victorinox  as well as in  coordinating
management  strategies.  He has also played an important  part in obtaining  and
expanding  the  Company's  exclusive  distribution  rights  covering  Victorinox
products.  Mr. Rawn was Chairman and Chief  Executive  Officer and a director of
Adobe Resources  Corporation,  an oil and gas exploration and production company
from  November,  1985 until the merger of that company in May, 1992. Mr. Rawn is
also the Chief Executive Officer and a director of Noel; a director of Prospect,
Hudson River,  Victory  Ventures,  Staffing  Resources,  Inc., a temporary  help
corporation,  and Victorinox - Swiss Army Knife Foundation; and a Trustee of the
California Institute of Technology.

         Harry R.  Thompson,  Managing  Director of the  Company  was  appointed
Managing  Director  in  December  1994.  From  1987 to 1995,  Mr.  Thompson  was
president of The Strategy Group, a business and marketing  consulting  firm. Mr.
Thompson  had  previously  served as a director of the Company from June 1987 to
June 1991, and as Chairman of the Company's Board of Directors from January 1990
to October 1990 and served in senior  executive  capacities with the Interpublic
Group of Companies, Inc., a leading marketing and communications organization.

         Stanley G. Mortimer III, Executive Vice President and a Director of the
Company, has served the Company in a variety of capacities since September 1984.
Mr.  Mortimer  was  elected as a director in December  1994.  He had  previously
served as a director from June 1987 to June 1994.

         Thomas M. Lupinski,  Senior Vice President,  Chief  Financial  Officer,
Secretary and Treasurer of the Company,  has been Vice  President of the Company
for more than five years. Prior to joining the Company, Mr. Lupinski was Finance
Manager  for The Revlon  Health Care Group from 1982 to 1986 and was with Arthur
Andersen & Co., from 1976 through 1982.

         David J. Parcells,  Vice President - Operations,  joined the Company in
December  1992. Mr.  Parcells was employed by Arthur  Andersen & Co. as a Senior
Manager - Audit and Business  Advisory Practice from 1989 through 1992 and as an
Audit Manager from 1986 to 1989.

         Michael J.  Belleveau,  Vice  President - Sales and  General  Manager -
Swiss Army Brands Division,  was elected to the office of Vice President in June
1994.  Mr.  Belleveau  has served the Company in various  positions  since 1991.
Prior to that Mr.  Belleveau was a regional  sales manager for Cartier,  Inc., a
manufacturer and marketer of watches and luxury goods.

         Leslie H. Green, Vice President of Marketing, was elected to the office
of Vice  President in December 1995. Ms. Green has served the Company in various
positions since January, 1991.

                                      - 7 -










         Jerald J.  Rinder,  Vice  President  and General  Manager -  Victorinox
Division,  was elected to the office of Vice President in February,  1996.  From
1994 through 1995 Mr Rinder was Executive  Vice President of Pringle of Scotland
USA,  an apparel  company.  From 1993 to 1994 Mr.  Rinder was Vice  President  -
Sales/Marketing  of  Walkover  Shoe Co.  and  from  1991  through  1993 was Vice
President - Sales of Stride Rite Corp.

         Robert L. Topazio,  Vice President and General Manager - R.H. Forschner
Division,  was elected to the office of Vice  President in February,  1996.  Mr.
Topazio has served the Company in various positions since September,  1992. From
1991 to 1993 Mr.  Topazio  was Vice  President  of Cuisine de  France,  Ltd.,  a
marketer of consumer  cutlery which was purchased by the Company in 1992.  Prior
to that Mr. Topazio was National Sales Manager for J.A. Henckels.

         Douglas M.  Rumbough,  Vice  President and General  Manager - Corporate
Markets Division,  was elected to the office of Vice President in June 1992. Mr.
Rumbough has served the Company in various positions since 1981.

         A. Clinton Allen, a Director of the Company, is Chairman of A. C. Allen
& Co., a  Massachusetts  based  consulting  firm.  Mr. Allen also serves as Vice
Chairman and a director of  Psychemedics  Corporation,  a company that  provides
testing services for the detection of abused  substances  through an analysis of
hair samples,  and of Dewolfe Companies,  Inc., a real estate company,  and as a
director of SweetWater,  Victory  Ventures and Connectivity  Technologies,  Inc.
("Connectivity Technologies"), an acquisition company with interests in the wire
and cable industry.

         Clarke H. Bailey was elected a director of the Company in January 1997.
Since  February  1995,  Mr. Bailey has served as Chairman of the Board and Chief
Executive Officer of United Acquisition  Company,  an acquisition  company,  and
Chairman  of the  Board and  Chief  Executive  Officer  of  United  Gas  Holding
Corporation,  an acquisition company. He is also currently Chairman of the Board
and a director of Arcus,  Inc., the leading national provider of secure off-site
computer data storage and related  disaster  recovery  services and  information
technology staffing solutions, a director and Co-Chairman of the Board of Hudson
River and a director  of  Connectivity  Technologies  and Victory  Ventures.  He
served as Chief Executive  Officer and a director of Glenayre  Technologies from
December  1990  until  March  1994 and as its Vice  Chairman  of the Board  from
November 1992 to July 1996. In March 1994,  Mr. Bailey was named Chairman of the
Executive Committee of the Board of Glenayre  Technologies,  and he relinquished
the title of Chief Executive Officer.

         Thomas A. Barron, a Director of the Company,  is an author and has been
Chairman of Evergreen Management Corp., a private investment firm since January,
1990.  From November,  1983 through  November 1989, Mr. Barron was President and
Chief Operating  Officer and a director of Prospect.  From 1988 through January,
1990, Mr. Barron served as Chairman of the Board of the Company. Mr. Barron also
serves as a director and  Chairman of the Board of  SweetWater.  Mr.  Barron has
served as a Trustee of Princeton University.

         Herbert M. Friedman, a Director of the Company, is a partner in the law
firm of Zimet, Haines, Friedman & Kaplan, where he has been a member since 1967.
Zimet, Haines, Friedman & Kaplan acts as counsel to the Company. Mr. Friedman is
also a director of Noel, Prospect, Hudson River, Victory Ventures,  Connectivity
Technologies and Victorinox - Swiss Army Knife Foundation.

   
         Vincent D. Farrell, Jr., a Director of the Company, has been a Managing
Director of the investment management firm of Spears, Benzak, SALOMON & Farrell,
Inc., ("Spears, Benzak") since 1982. Mr. Farrell is a director of Noel.
    



         M. Leo  Hart,  a  Director  of the  Company,  is  President  and  Chief
Executive  Officer of Brae Group,  Inc., a privately held  acquisition  company.
Until  December  13,  1995,  Mr.  Hart was  Co-Chairman  of the  Board and Chief
Executive Officer of the Company, which capacity he had served in since February
1994.  Previously,  he was Executive  Vice  President  and a Director.  Mr. Hart
joined the Company in October 1991.  Prior to this,  Mr. Hart spent the previous
15 years in senior sales and marketing  positions in the  hospitality  industry,
serving as Senior Vice President of Marketing for The Ritz-Carlton Hotel Company
from 1987 to 1991 and before that as Vice President -

                                      - 8 -









Sales and  Marketing for Fairmont  Hotels from 1983 to 1987.  Until 1991, he was
the North American Chairperson of Leading Hotels of the World, a hotel marketing
association. Prior to his career in sales, Mr. Hart played professional football
with the NFL's Atlanta Falcons and Buffalo Bills. Mr. Hart is also a director of
Victory Ventures and a director of Victorinox - Swiss Army Knife Foundation.

         James W.  Kennedy,  a Director of the Company,  is President of Lahinch
Group,  Inc., a start-up  company engaged in the garment  imprinting and apparel
business.  Until December 13, 1995, Mr. Kennedy was Co-Chairman of the Board and
Chief  Executive  Officer of the Company,  which capacity he had served in since
February 1994.  Previously,  he was President of the Company,  a position he had
held since 1988.  Prior to 1988,  Mr.  Kennedy was Senior Vice  President of the
Company and had served in various sales and marketing positions with the Company
since 1975. Mr.  Kennedy has served on committees for the Specialty  Advertising
Association  International,  the National Restaurant  Association,  the American
Meat Institute,  the Sporting Goods  Manufacturers  Association and the American
Association of Exporters and Importers.

         Keith R. Lively, a Director of the Company,  is a private investor and,
from January 1995 through December,  1995, was a consultant to the Company. From
1988 through  September  1994,  Mr. Lively was the  President,  Chief  Executive
Officer  and a Director of The Famous Amos  Chocolate  Chip Cookie  Corporation.
From  September  1992 through  September  1994,  Mr. Lively was also Senior Vice
President,  a member of the  Executive  Committee  and a Director  of  President
Baking Company,  which purchased The Famous Amos Chocolate Cookie Corporation in
September 1992. Mr. Lively also serves as a director of SweetWater.

         Lindsay  Marx,  a Director of the Company is a private  investor.  From
November 1992 to January 1994,  she was a production  assistant at Iron Mountain
Productions,  a dramatic  production  company.  Ms. Marx was an assistant to the
director at the Paper Mill  Playhouse in 1992 and, from  September 1989 to March
1992,  an artistic  assistant at The Body  Politic,  also a dramatic  production
company.  Ms. Marx graduated from  Middlebury  College in 1987. Ms. Marx, is the
daughter of Louis Marx, Jr.

         Eric M.  Reynolds,  a Director  of the  Company,  is  President,  Chief
Executive  Officer  and a director of  SweetWater,  a position he has held since
January,  1993.  Previously,  from 1987 through 1990, Mr.  Reynolds  served as a
marketing  consultant to various companies  including W.L. Gore & Associates and
Marmot Mountain  Works,  Ltd., a company founded by Mr. Reynolds in 1974 that is
in the  business  of  designing,  manufacturing  and  marketing  mountaineering,
backpacking and ski outerwear products.

         John  Spencer,  a Director of the  Company,  holds the African  Studies
Professorship  at  Middlebury  College  where he has  served  as a member of the
faculty since 1974.  Mr.  Spencer has also served as Dean of Middlebury  College
and Chairman of its History  Department.  Mr.  Spencer is  Vice-Chairman  of the
African  American  Institute and of the Institute of Current  World  Affairs,  a
Trustee of the Cape of Good Hope  Foundation,  the  University of Capetown Fund,
Inc.  and Atlanta  University  and a director of  Victorinox  - Swiss Army Knife
Foundation.

         John V. Tunney, a Director of the Company, is currently Chairman of the
Board of Cloverleaf Group, Inc. and a general partner of Sun Valley Ventures,  a
partnership  engaged in venture capital and leveraged  buyout  activities.  From
1971 to 1977 Mr.  Tunney  served as a United  States  Senator  from the state of
California  and as a Member of the United States House of  Representatives  from
1965 to 1971.  Mr.  Tunney is also a  director  of  Prospect,  Illinois  Central
Corporation, Illinois Central Railroad Company, and Foamex International,  Inc.,
a foam manufacturer.

         During the fiscal year ended  December 31, 1996, the Board of Directors
held four meetings.  All of the directors  attended at least 75% of the total of
the meetings of the Board of  Directors  and the  committees  of which they were
members except for Ms. Lindsay Marx.

                                      - 9 -









                      COMMITTEES OF THE BOARD OF DIRECTORS

         The Board of  Directors  has  created the Audit  Committee,  Nominating
Committee  and  Stock  Option  and  Compensation  Committee,  each of  which  is
described below.

         Audit Committee. The Audit Committee,  consisting of Messrs. Vincent D.
Farrell,  Jr. (Chairman),  Herbert M. Friedman and John Spencer, is charged with
the  duties  of  recommending  to the  Board of  Directors  the  appointment  of
independent  public  accountants,  reviewing the scope of the audit and auditing
fees,  meeting  periodically with the independent public accountants and certain
officers  of the  Company  to insure  the  adequacy  of  internal  controls  and
reporting, reviewing consolidated financial statements,  examining audit reports
and  performing any other duties or functions  deemed  appropriate by the Board.
The Audit  Committee  held one meeting during the fiscal year ended December 31,
1996.

         Nominating Committee.  The Nominating Committee,  consisting of Messrs.
Louis Marx, Jr.  (Chairman),  Herbert M. Friedman,  Peter W. Gilson, M. Leo Hart
and  Stanley R. Rawn,  Jr.,  has all of the power of the Board of  Directors  in
respect  of  the  nomination  of  directors  for  submission  to a  vote  of the
stockholders  and in respect of the fixing of the time, place and record date of
the Annual Meeting of Stockholders, as well as all other matters relating to the
Annual Meeting of Stockholders. The Nominating Committee did not meet during the
fiscal year ended  December  31, 1996.  While the  Nominating  Committee  has no
stated procedures for the submission of nominees by the Company's  stockholders,
the committee will consider such recommendations on an informal basis.

         Stock  Option  and  Compensation   Committee.   The  Stock  Option  and
Compensation Committee, consisting of Messrs. A. Clinton Allen (Chairman), Keith
R. Lively,  John  Spencer and John V. Tunney,  has all the power of the Board of
Directors  to grant  options and to exercise all other powers under and pursuant
to the  Company's  Stock  Option  Plans and to take all action in respect of the
approval of the compensation  and bonuses paid by the Company.  The Stock Option
and  Compensation  Committee  held two  meetings  during the  fiscal  year ended
December 31, 1996.

      COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934

         Section  16(a) of the  Securities  Exchange  Act of 1934  requires  the
Company's officers and directors, and persons who own more than ten percent of a
registered  class  of the  Company's  equity  securities,  to  file  reports  of
ownership and changes in ownership with the Securities and Exchange  Commission.
Officers,  directors and greater than  ten-percent  shareholders are required by
regulation  to furnish the Company  with copies of all Section  16(a) forms they
file.

         Based solely on its review of the copies of such forms  received by it,
or written  representations  from certain reporting persons that no Forms 5 were
required for those persons, the Company believes that except for one late filing
of a Form 3 by Mr. Jerald J. Rinder and one late filing of a Form 4 by Mr. Keith
R.  Lively,  during the year ended  December  31,  1996 all filing  requirements
applicable to the Company's  officers,  directors,  and greater than ten-percent
beneficial owners were complied with.

                                     - 10 -









                             MANAGEMENT COMPENSATION

                           SUMMARY COMPENSATION TABLE

         The Summary Compensation Table below sets forth individual compensation
information  of the  President  and the five other most  highly  paid  executive
officers of the  Company for  services  rendered  in all  capacities  during the
fiscal years ended December 31, 1996, 1995 and 1994.



                                                          Annual Compensation               Long-Term Compensation
                                                                                              Awards               Payouts

              (a)                   (b)        (c)        (d)          (e)          (f)         (g)          (h)          (i)
                                                                      Other
                                                                     Annual     Restricted                            All Other
           Name and                                                  Compen-       Stock     Options/       LTIP       Compen-
      Principal Position           Year      Salary      Bonus       sation        Award       SARS        Payouts      sation
      ------------------           ----      ------      -----       ------        -----       ----        -------      ------
                                                                                                           
J. Merrick Taggart                 1996     $250,000    $40,000     $50,809(1)      -         40,000         -         $3,353(2)
President                          1995      $33,654       -            -           -        100,000(3)      -            -
                                   1994        -           -            -           -            -           -            -

Peter W. Gilson                    1996     $200,000       -            -           -          20,000        -            -
Chairman of the                    1995     $150,000       -            -           -         150,000        -            -
Executive Committee                1994        -           -            -           -            -           -            -


Thomas D. Cunningham               1996     $210,000    $20,000         -           -            -           -         $4,465(5)
Executive Vice President           1995     $210,000    $10,000         -           -         25,000         -         $4,400(6)
and Chief Financial                1994     $174,308   $100,000         -           -         50,000         -         $2,846(7)
Officer4

Stanley G. Mortimer III            1996     $210,000    $17,500         -           -         10,000         -         $10,842(8)
Executive Vice President           1995     $210,000     $5,000         -           -         25,000         -          $8,584(9)
                                   1994     $220,000   $100,000         -           -            -           -         $12,845(10)

Harry R. Thompson                  1996     $200,000    $20,000         -           -         25,000         -          $4,750(11)
Managing Director                  1995     $200,000    $15,000         -           -         25,000         -          $2,195(12)
                                   1994        -           -            -           -            -           -            -

Leslie H. Green                    1996     $175,000    $17,500         -           -         10,000         -          $4,750(13)
Vice President                     1995     $175,000    $10,000         -           -         10,000         -          $3,796(14)
                                   1994     $175,000    $45,000         -           -            -           -          $3,705(15)




- --------------

         (1) Includes relocation benefits of $45,109.

         (2)  Consists of $3,353  contributed  by the  Company to Mr.  Taggart's
account under the Company's 401K savings plan.

         (3) Consists of warrants to purchase Common Stock.

                                     - 11 -









         (4)  Mr.  Cunningham  resigned  from  the  offices  of  Executive  Vice
President and Chief Financial Officer on November 13, 1996.

         (5) Consists of $4,465  contributed by the Company to Mr.  Cunningham's
account under the Company's 401K savings plan.

         (6) Consists of $4,400  contributed by the Company to Mr.  Cunningham's
account under the Company's 401K savings plan.

         (7) Consists of $2,846  contributed by the Company to Mr.  Cunningham's
account under the Company's 401K savings plan.

         (8)  Consists of $4,750  contributed  by the Company to Mr.  Mortimer's
account  under the  Company's  401K  savings  plan and  $6,092 in benefit to Mr.
Mortimer of insurance  premiums paid by the Company with respect to split dollar
life insurance for the benefit of Mr. Mortimer.

         (9)  Consists of $4,300  contributed  by the Company to Mr.  Mortimer's
account  under the  Company's  401K  savings  plan and  $4,284 in benefit to Mr.
Mortimer of insurance  premiums paid by the Company with respect to split dollar
life insurance for the benefit of Mr. Mortimer.

         (10) Consists of $4,620  contributed  by the Company to Mr.  Mortimer's
account  under the  Company's  401K  savings  plan and  $8,225 in benefit to Mr.
Mortimer of insurance  premiums paid by the Company with respect to split dollar
life insurance for the benefit of Mr. Mortimer.

         (11) Consists of $4,750  contributed  by the Company to Mr.  Thompson's
account under the Company's 401K savings plan.

         (12) Consists of $2,195  contributed  by the Company to Mr.  Thompson's
account under the Company's 401K savings plans.

         (13)  Consists  of $4,750  contributed  by the  Company to Ms.  Green's
account under the Company's 401K savings plan.

         (14)  Consists  of $3,796  contributed  by the  Company to Ms.  Green's
account under the Company's 401K savings plan.

         (15)  Consists  of $3,705  contributed  by the  Company to Ms.  Green's
account under the Company's 401K savings plan.

                                     - 12 -










                        OPTION GRANTS IN LAST FISCAL YEAR

         The  following  table sets forth,  for each of the  executive  officers
named in the Summary Compensation Table, information regarding individual grants
of options made in the last fiscal year, and their potential realizable values.



                                                                                                      Potential Realizable
                                                                                                      Value at Assumed
                                                                                                      Annual Rates of Stock
                                                                                                      Price Appreciation for
                                             Individual Grants                                        Option Term
- ---------------------------------------------------------------------------------------------------   ----------------------
         (a)                            (b)            (c)                  (d)            (e)         (f)            (g)
                                                  % of Total
                                                  Options Granted       Exercise or
                                      Options     to Employees in       Base Price      Expiration
Name                                  Granted     Fiscal Year(1)          ($/Sh)          Date         5% ($)       10% ($)
- ----                                  -------     ------------------      -------         -----        -------      -------
                                                                                                   
J. Merrick Taggart                     40,000            11.5%               $13.625     11/14/06     $342,748     $868,590

Peter W. Gilson                        20,000             5.7%               $13.625     11/14/06     $171,374     $434,295

Thomas D. Cunningham                        0              -                       -        -             -            -

 Stanley G. Mortimer III               10,000             2.9%               $13.625     11/14/06      $85,687     $217,147

Harry R. Thompson                      25,000             7.2%               $13.625     11/14/06     $214,217     $542,869

Leslie H. Green                        10,000             2.9%               $13.625     11/14/06      $85,687     $217,147




1.   Based on 348,750 options granted.

                                     - 13 -










                    OPTION EXERCISES AND YEAR-END VALUE TABLE

         The  following  table sets forth option  exercise  activity in the last
fiscal  year and  fiscal  year-end  option  values  with  respect to each of the
executive officers named in the Summary Compensation Table.



                             Aggregated Option Exercises in Last Fiscal Year, and FY-End Option/SAR Value
- ----------------------------------------------------------------------------------------------------------------------------------
             (a)                           (b)                       (c)                       (d)                        (e)
                                                                                                                       Value of
                                                                                            Number of                Unexercised
                                                                                           Unexercised               In-the-Money
                                                                                         Options/SARs at           Options/SARs at
                                                                                           FY-End (#)                 FY-End ($)

                                    Shares Acquired                Value                   Exercisable/              Exercisable/
Name                                on Exercise (#)             Realized ($)              Unexercisable             Unexercisable
- --------------------------          ----------------            ------------              -------------             -------------
                                                                                                        
J. Merrick Taggart                        3,000                     3,189                 57,000/80,000             35,250/37,500

 Peter W. Gilson                          1,000                      750                  79,000/90,000             55,500/56,250

Thomas D. Cunningham                      1,000                     1,000                 49,000/25,000             41,188/17,188

Stanley G. Mortimer III                     -                         -                   40,000/20,000              29,688/4,688

Harry R. Thompson                         1,000                     8,625                 27,750/31,250              76,688/4,688

Leslie H. Green                             -                         -                   27,500/12,500              17,638/1,850




                            COMPENSATION OF DIRECTORS

         The Company  compensates  those of its directors who were not employees
of the Company in the amount of $10,000  annually plus $1,000 for  attendance at
each meeting of the Board of Directors.  The Chairmen of the Audit Committee and
the Stock Option and  Compensation  Committee of the Board of Directors are each
paid an  additional  annual  fee of  $10,000 in  recognition  of the  additional
responsibilities and time commitments associated with such positions.

         In addition,  the Company has  purchased  split  dollar life  insurance
policies in respect of each of Messrs.  Louis Marx, Jr. and Stanley R. Rawn, Jr.
See "Certain Transactions".

                 EMPLOYMENT AGREEMENT AND SEVERANCE ARRANGEMENTS

         The Company entered into an employment agreement dated as of January 2,
1996 with Mr. James W. Kennedy,  a director of the Company and,  until  December
13, 1995,  Co-Chairman of the Board and Chief Executive  Officer of the Company.
The  agreement  provides  that Mr.  Kennedy  shall be employed  in an  executive
capacity  with the Company and shall be available to consult with and advise the
Company  on such  matters  as might be  requested  by senior  management  of the
Company  for at least  eighty-five  hours per month to assist on issues  dealing
with the  maintenance of corporate  trademarks;  corporate  legal  matters;  and
strategic  support  relative to  strategic  relations  with  Victorinox  Cutlery
Company,  the  Company's  key  supplier.  Mr.  Kennedy is to be paid a salary of
$140,000 per annum and, during 1996, was paid a one time bonus of $300,000.  The
agreement, which has a term

                                     - 14 -









of five years, also provides that following the termination of the agreement Mr.
Kennedy would be prohibited from competing,  with certain  exceptions,  with the
business of the Company for a period of three years.

         In connection  with the  resignation  of Mr. M. Leo Hart, a director of
the Company,  from his position as Co-Chairman of the Board and Chief  Executive
Officer of the Company in 1996, the Company paid Mr. Hart the sum of $75,000 and
accepted for surrender and  cancellation  all of Mr.  Hart's  outstanding  stock
options to purchase  Common  Stock.  To replace  such  options,  the Company has
issued to Mr. Hart new options  covering  the same number of shares and upon the
same terms and conditions except that the newly issued options were fully vested
upon  grant and the  exercisability  of such  options is not  contingent  on Mr.
Hart's employment with the Company.

         The Company entered into an Employment and Severance Agreement dated as
of November 15, 1996 with Mr. Thomas D. Cunningham,  who was, until November 13,
1996, a Director and Executive Vice President and Chief Financial Officer of the
Company.  The  agreement  provides  that in  connection  with  Mr.  Cunningham's
resignation  from those  positions  he would be  employed by the Company to work
with  management  of the Company in  connection  with the sale of the  Company's
subsidiary,  Cuisine  de  France  Limited.  The  agreement  provides  that  such
employment  shall be for a  period  of six  months  provided  that  satisfactory
progress is made with respect to the  disposition of Cuisine de France  Limited.
The Company  entered into an agreement for the sale of Cuisine de France Limited
on January 31, 1997 and has thus  determined  that such  progress has been made.
Mr.  Cunningham  is to paid be a salary at the rate of $210,000 per annum during
the term of his employment under the agreement.  In addition,  subsequent to the
termination  of Mr.  Cunningham's  employment,  the agreement  provides that Mr.
Cunningham  shall be paid a one time  severance  payment of $210,000 and receive
certain other benefits. The agreement also provides that Mr. Cunningham would be
prohibited  from  competing with the business of the Company for a period of two
years.

                                  PENSION PLAN

                  Each  employee  of the Company at least  twenty  years of age,
becomes  eligible to  participate  in the Company's  Pension Trust (the "Pension
Trust")  after  completing  two Years of  Credited  Service  (as  defined in the
Pension Trust).  Monthly benefits at Normal Retirement Age, age sixty-five,  are
computed as follows:  Average Monthly Compensation (as defined below) multiplied
by 0.65% plus Average Monthly  Compensation in excess of Social Security Covered
Compensation  (as defined  below)  multiplied by 0.65%,  such sum  multiplied by
Years of Credited  Service,  not to exceed 35 years.  Accrued benefits under the
prior  formula  used by the  Company's  Pension  Trust are  grandfathered  as of
December 31, 1993 for  Non-Highly  Compensated  Employees and as of December 31,
1988 for Highly Compensated Employees.

                  "Average  Monthly  Compensation"  is defined as one-twelfth of
the  highest  five  consecutive  years of total  compensation.  Social  Security
Covered Compensation is defined as the average of the Taxable Wage Base over the
35-year  period ending with the year of the Social  Security  Normal  Retirement
(ages 65 - 67, depending on year of birth).

                  Participants  will receive reduced  benefits on a life annuity
basis with  continuation  of benefits  to their  spouses  after death  unless an
optional form of benefit is selected.  Preretirement  death benefit  coverage is
also provided. A participant is 100% vested in his accrued benefits,  as defined
in the Pension  Trust,  upon such accrual.  The Years of Credited  Service as of
December  31,  1996 of each of the  individuals  named in the Cash  Compensation
table herein are as follows:

         J. Merrick Taggart................................   1 year
         Peter W. Gilson...................................   1 year
         Thomas D. Cunningham..............................   2 years
         Stanley G. Mortimer III...........................   12 years
         Harry R. Thompson.................................   1 year
         Leslie H. Green...................................   6 years



                                     - 15 -









                  The following  table shows annual  pension  benefits under the
Pension Trust assuming  retirement at age sixty-five in 1997,  payable as a life
annuity, in various remuneration and years of employment  classifications.  Note
that the maximum allowable compensation for years beginning in 1994 is $150,000,
so remuneration in excess of that amount is not shown.  Some  grandfathering  of
benefits earned at higher compensation levels is provided.

                  PENSION BENEFITS FOR 1996 RETIREES AT AGE 65



                                                             Years of Service
                       --------------------------------------------------------------------------------------
Remuneration                 15                  20                  25                30                35
- -------------                --                  --                  --                --                --
                                                                                           
 50,000                      7,061              9,415               11,769            14,123           16,476
 75,000                     11,936             15,915               19,894            23,873           27,851
100,000                     16,811             22,415               28,019            33,623           39,226
125,000                     21,686             28,915               36,144            43,373           50,601
150,000                     26,561             35,415               44,269            53,123           61,976



             COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

         Decisions  regarding  compensation  of  the  Company's  executives  are
generally made by the Stock Option and Compensation Committee (the "Compensation
Committee") of the Company's Board of Directors.  The Compensation  Committee is
comprised of Messrs. A. Clinton Allen, Keith R. Lively,  John V. Tunney and John
Spencer. Each member of the Compensation Committee is a non-employee director.

         Pursuant to rules  adopted by the  Securities  and Exchange  Commission
("SEC")  designed  to  enhance  disclosure  of  companies'   policies  regarding
executive compensation,  set forth below is a report submitted by the members of
the Compensation  Committee addressing the Company's  compensation  policies for
1996 as they  affected  the  Company's  executive  officers  generally  and,  in
particular, as they affected J. Merrick Taggart, President of the Company.

               COMPENSATION POLICIES REGARDING EXECUTIVE OFFICERS

         The  Compensation   Committee's  executive  compensation  policies  are
intended to provide  competitive  levels of compensation in order to attract and
retain  qualified  executives,  to  recognize  individual  contributions  to the
successful  achievement  of the  Company's  business  objectives,  and to  align
managements' and shareholders' interests in the enhancement of shareholder value
over the long term.  Compensation paid to the Company's  executive  officers for
1996  consisted  primarily of base annual salary and annual bonus.  In addition,
through  the grant to the  Company's  executive  officers of options to purchase
shares of the Company's Common Stock,  the  Compensation  Committee has utilized
the  Company's  1993 Stock  Option Plan (the "1993 Stock  Option  Plan") and the
Company's  1994  Stock  Option  Plan (the "1994  Stock  Option  Plan"),  and the
Company's  1996 Stock  Option Plan (the "1996 Stock  Option  Plan," and together
with the 1993 Stock  Option  Plan and the 1994 Stock  Option  Plan,  the "Option
Plans") to provide long-term  incentives to executive  officers by enabling them
to share in the future  growth of the Company's  business.  The Company has also
established a 401(k) Plan and a Pension Plan to assist it in retaining qualified
executives.

         The  Compensation  Committee  believes  that  the  Company's  executive
officers  should be  compensated  comparably  with  executive  officers of other
publicly  held  companies  engaged in the business of  importing,  distributing,
developing,  selling and  marketing  consumer  and  professional  products.  The
Compensation  Committee  also  believes  that the  Company  competes  with  such
organizations  for  qualified  executives  and is  therefore  required  to adopt
competitive salary structures. In setting compensation,  the Committee considers
on an informal  basis  compensation  paid by other  corporations  in  businesses
similar to the Company, as well as the individual

                                     - 16 -









contributions  to the Company which each of the executives has made and could be
expected  to make in the  future  and such  other  factors  as the  compensation
committee may deem relevant at the time of making such determinations.

         Base salaries for the Company's  executive  officers are  determined by
the  Compensation  Committee on an annual basis.  In setting such base salaries,
the  Compensation  Committee  considered  the factors set forth in the preceding
paragraph.  In the case of certain  executives,  the  Committee  considered  and
approved  the purchase of split dollar life  insurance as  compensation  to such
executives in lieu of the cash  compensation  the Committee might otherwise have
awarded to such executives.

         While  the  Committee  considers  objectively   measurable  performance
criteria such as profitability,  revenue growth,  return on equity, market share
and operating budget  performance in determining  annual bonuses,  the Committee
believes  that  relying  solely on such  criteria  may tend to stress short term
performance at the cost of long term growth.  Instead, the Committee's decisions
as to annual bonuses are based primarily on the Committee's  informal evaluation
of subjective criteria of individual  performance.  Such subjective  performance
criteria  encompass  evaluation of overall  contribution  to  achievement of the
Company's business  objectives,  managerial ability, and the executive officer's
performance in any special  projects that the officer may have  undertaken.  The
Committee  evaluated  performance under these subjective criteria and determined
the amount of the  executive  officers'  1996 annual  bonuses at the end of 1996
after  informal  discussions  with other members of the Board of Directors.  The
Committee  considered  primarily  the part  played  by the  Company's  executive
officers  in  the  accomplishments  of  the  Company  in  1996,   including  the
performance  of the  Company  in the  areas of sales  and  earnings  in light of
economic,  market  and  other  conditions  influencing  those  factors;  and the
development and introduction of new products.

         The  Compensation  Committee  believes  that  stock-based   performance
compensation   arrangements   are  beneficial  in  aligning   managements'   and
shareholders'  interests  in the  enhancement  of  shareholder  value  over  the
long-term.  Thus, the Committee has utilized the Company's Stock Option Plans as
an element in the Company's  compensation  packages for its executive  officers.
Options  granted to executive  officers  pursuant to the Stock Option Plans have
had exercise  prices equal to the market price of the Company's  Common Stock on
the date the options were granted, typically vest over a three-year period, and,
with limited  exceptions,  are  exercisable  only during an executive  officer's
tenure with the Company and for a specified  period  thereafter.  Thus,  amounts
which may be realized by an executive  officer upon  exercise of options  result
directly from  appreciation  in the Company's  stock price during the particular
executive officer's tenure with the Company.

         The  Company's  401(k) Plan is a broad-based  employee  benefit plan in
which the executive  officers are permitted to  participate on the same terms as
non-executive employees who meet applicable eligibility criteria, subject to any
legal  limitations  on the amounts that may be  contributed or the benefits that
may be  payable  under  the plan.  The  Company  matches  the  contributions  of
participating  employees,  including executive  officers,  up to a certain level
determined  by the Board of  Directors.  Except to the extent that  participants
elect to  invest  their  individual  accounts  in the  Company's  Common  Stock,
benefits under the 401(k) Plan are not tied to Company performance.

   
                  1996 COMPENSATION OF CHIEF EXECUTIVE OFFICER
    

         The SEC regulations require the Compensation  Committee to disclose the
Committee's  bases for  compensation  reported  for Mr.  Taggart  in 1996 and to
discuss the relationship between such compensation and the Company's performance
during the last fiscal year.

         The   Compensation   Committee's   decisions   with   respect  to  1996
compensation  paid to Mr.  Taggart  were based on the  factors  discussed  above
applicable to all of the Company's  executive  officers.  The subjective factors
considered in determining 1996 annual  compensation for Mr. Taggart included his
overall  leadership of the Company,  his role in  reorganizing of the divisional
structure of the Company and his  contribution  to the financial  performance of
the Company during 1996.

                                     - 17 -









SUBMITTED BY THE STOCK OPTION AND COMPENSATION  COMMITTEE OF THE COMPANY'S BOARD
OF DIRECTORS:

A. Clinton Allen     Keith R. Lively       John Spencer           John V. Tunney

           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

         In 1996, the Compensation  Committee was comprised of A. Clinton Allen,
Keith R. Lively,  John V. Tunney and John Spencer.  None of these individuals is
an officer or employee of the Company or any of its subsidiaries.

                                PERFORMANCE GRAPH

         The graph below compares the cumulative total shareholder return over a
five-year  period of the  Company's  Common Stock to that of the Russell 2000, a
broad market index,  and the  following  companies,  which the Company  believes
constitute  a  reasonable  peer  group by virtue  of the fact  that the  primary
business  of each is the  marketing  and  distributing  of  consumer  and  other
products:  K2, Inc., A. T. Cross Company,  Bell Industries,  Inc., Fossil, Inc.,
Johnson Worldwide Associates,  Inc., Jostens,  Inc., Moore Handley, Inc., Movado
Group, Inc. and The Timberland Company.


                COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN*
           SWISS ARMY BRANDS, INC. Russell 2000 Index And Peer Group
                     (Performance Results Through 12/31/96)

                            1991     1992     1993     1994     1995     1996
                            ----     ----     ----     ----     ----     ----
SWISS ARMY BRANDS, INC     100.00   111.11   135.56   111.11   110.00   117.78
RUSSELL 2000 INDEX         100.00   118.41   140.80   138.01   177.26   206.48
PEER GROUP                 100.00    88.10    99.27    81.80    97.94   105.75

Assumes $100 invested at the close of trading  12/91 in SWISS ARMY BRANDS,  INC.
common stock, Russell 2000 Index, and Peer Group.

*Cumulative total return assumes reinvestment of dividends.

                                                        Source: Value Line, Inc.

Factual  material is obtained  from  sources  believed to be  reliable,  but the
publisher is not responsible for any errors or omissions contained herein.


                                     - 18 -








                                 PROPOSAL NO. 2

                       PROPOSAL TO INCREASE THE NUMBER OF
                        AUTHORIZED SHARES OF COMMON STOCK
                 AND TO AUTHORIZE A NEW CLASS OF PREFERRED STOCK

   
         The  Company is  presently  authorized  to issue  12,000,000  shares of
Common  Stock  and  2,000,000  shares  of  Preferred  Stock.  At April 4,  1997,
8,209,610  shares of Common Stock were issued and  outstanding and an additional
3,117,454 shares of Common Stock are issuable under the Company's Option Plans.
    

         On March  26,  1997,  the Board of  Directors  authorized,  subject  to
stockholder   approval,   an  amendment  to  ARTICLE  FOURTH  of  the  Company's
Certificate  of  Incorporation  to increase the number of  authorized  shares of
Common Stock from 12,000,000 shares to 18,000,000 shares. The Board of Directors
recommends the  authorization of an additional  6,000,000 shares of Common Stock
to provide the Company with sufficient  shares to issue in connection with stock
dividends, stock splits, and possible future financings or acquisitions,  or for
other purposes.  The proposed 50% increase in the number of authorized shares of
Common Stock is the same percentage increase as was approved by the stockholders
in 1993, when the Company last increased its authorized capital.  The unreserved
and  unissued  shares of Common Stock and the  Preferred  Stock may be issued at
such  times,  for such  purposes  and for  such  consideration  as the  Board of
Directors  may  determine to be  appropriate,  except as  otherwise  required by
applicable law, without further authority from the Company's stockholders.

         Although the Board of Directors  has no present  intention of doing so,
authorized  but  unissued  shares of Common  Stock or  Preferred  Stock could be
issued,  subject to applicable law, in one or more transactions which would make
more difficult,  and less likely, a takeover of the Company.  Issuing additional
shares of Common Stock or Preferred Stock could also have the effect of diluting
the stock  ownership of persons  seeking to obtain control of the Company.  This
proposed  amendment to the Company's  Certificate of  Incorporation is not being
recommended in response to any specific  effort of which the Company is aware to
obtain control of the Company.

         Among the determinations  which the Board of Directors is authorized to
make for each  series of the  Preferred  Stock are:  (a) the number of shares of
Preferred Stock in the series and the designation thereof; (b) the dividend rate
and whether dividends would be cumulative;  (c) the price and other terms of any
redemptions;  (d) the extent of liquidation  rights;  (e) whether a sinking fund
would be created with respect to the  Preferred  Stock and the terms of any such
fund;  (f) whether  there would be  conversion  rights into the Common  Stock or
other Preferred Stock and the terms of any such conversion; and (g) whether, and
to the extent to which,  there would be voting  rights,  which might include the
right to elect a specified  number of  directors if dividends on the series were
not paid for a specified  period of time. The rights of the holders of Preferred
Stock may include  priorities  over the holders of Common  Stock.  For  example,
holders of Preferred  Stock of a particular  series may be entitled to dividends
over holders of Common Stock;  holders of Preferred Stock of a particular series
may be entitled to priority over holders of Common Stock in the  distribution of
assets  available  for all  stockholders  of the Company  upon any  liquidation,
dissolution  and winding up of the Company;  and holders of Preferred Stock of a
particular  series may be given voting  rights on a  share-for-share  basis with
holders  of Common  Stock  and in  certain  events  may be given  voting  rights
exercisable as a separate class.

         The amendment  would amend Article FOURTH of the Company's  Certificate
of Incorporation to read in its entirety as follows:

         FOURTH:  Capital  Stock.  The total  number of shares of capital  stock
("Capital  Stock") which the Corporation shall have authority to issue is twenty
million  (20,000,000),  all of the par value $.10 per share,  of which  eighteen
million  (18,000,000)  shares shall be  designated  Common Stock and two million
(2,000,000) shares shall be designated Preferred Stock.


                                     - 19 -







         Except for shares of  Preferred  Stock,  the  powers,  preferences  and
relative,  participating,  optional or other special rights, including,  without
limitation, the right to receive dividends, and the qualifications,  limitations
or restrictions  with respect  thereto,  of each share of capital stock shall be
identical, share for share.

         (a) Voting. Shares of Common Stock shall entitle the holders thereof to
one vote for each share upon all matters upon which  stockholders have the right
to vote.  Shares of Preferred  Stock shall  entitle the holders  thereof to such
vote,  if any, as shall be fixed by the Board of Directors  (or duly  authorized
committee thereof) pursuant to Article FOURTH (b).

         (b) Preferred Stock. Authority is hereby expressly granted to the Board
of Directors or a duly authorized committee thereof at any time and from time to
time to issue  shares  of  Preferred  Stock in one or more  series  and for such
consideration  as may be fixed from time to time by the Board of Directors,  and
to fix,  before the issuance of any shares of a  particular  series of Preferred
Stock,  the  designation  of such series;  the number of shares to comprise such
series; the dividend rate per annum,  liquidation rights and redemption price or
prices, if any, of such series; the terms and conditions of any such redemption;
the sinking fund  provisions,  if any, in respect of such series;  the terms and
conditions  on which the  shares of such  series  are  convertible,  if they are
convertible;  and any other rights,  preferences and  limitations  pertaining to
such series. All shares of any one series of Preferred Stock shall be identical.
To the extent so fixed by the Board of Directors and consistent  with applicable
law,  each such series of  Preferred  Stock  shall have  rights and  preferences
senior to the rights herein granted to the Common Stock.

         (c)  Dividends.  Subject  to the  rights  of the  holders  of shares of
Preferred  Stock (if any shares of Preferred  Stock shall be issued),  dividends
payable in cash or property are payable if,  when,  and as declared by the Board
of Directors out of funds legally available therefor.

         (d) Reservation of Shares. Such number of shares of Common Stock as may
from time to time be required for the purpose shall be reserved for issuance (i)
upon  conversion  of any  Preferred  Stock  which  shall be  convertible  or any
obligation of the Corporation  convertible  into shares of Common Stock and (ii)
upon exercise of any options or warrants to purchase shares of Common Stock."

VOTE REQUIRED FOR APPROVAL

                  Approval  of the  proposed  amendment  to the  Certificate  of
Incorporation  to change the total number of  authorized  shares of Common Stock
requires the  affirmative  vote of the holders of a majority of the  outstanding
shares of Common Stock.

RECOMMENDATION OF THE BOARD OF DIRECTORS

                  The Board of  Directors  recommends a vote FOR approval of the
proposed amendment to the Certificate of Incorporation.


                                     - 20 -







                              CERTAIN TRANSACTIONS

                  Messrs.  Louis Marx, Jr., Chairman of the Company's Management
Committee,  and a Director  of the  Company,  and  Stanley  R. Rawn Jr.,  Senior
Managing Director and a Director of the Company,  devoted  considerable time and
attention to the affairs of the Company  during 1996.  During 1996 Messrs.  Marx
and Rawn were  principally  compensated  through split dollar insurance on their
lives,  a method  which  allows the Company to recover,  without  interest,  all
premiums  paid on the death of the  insured  and which has  substantially  lower
earnings  impact  over  the  years  than  would  similar  amounts  paid  as cash
compensation.   Specifically,  the  Company  has  purchased  split  dollar  life
insurance  payable  on the death of Mr.  Marx,  some of which is  payable on the
later to die of Mr. Marx and his wife, and split dollar life  insurance  payable
on the  death  of Mr.  Rawn.  Under  these  arrangements  the  Company  will pay
approximately  $4,200,000 over the course of the next 17 years as premiums under
the policies for Mr. Marx and  approximately  $3,000,000  over the course of the
next 13 years under the policy for Mr. Rawn (in each case including amounts paid
in the first fiscal quarter of 1997), and will be reimbursed,  without interest,
for all of the  premiums  that it has  paid  upon the  death  of the  respective
insured.  The actual premiums to be paid may be higher than estimated  depending
upon the performance of the insurance  company's  investments and other factors.
Pursuant to the terms of life  insurance  agreements  entered  into with each of
Messrs.  Marx and Rawn,  the Company shall continue to be obligated to pay these
premiums  during the insured's  employment  with the Company and in the event of
the termination of such employment for any reason,  unless the insured willfully
and materially breaches the terms of a consulting  agreement between him and the
Company and such breach  continues for 30 days after written  notice.  Under the
terms of such  consulting  agreements,  each of  Messrs.  Marx and Rawn is to be
engaged as a consultant  immediately following the termination of his employment
with the Company and, in such event, shall receive such compensation as shall be
fair under the  circumstances.  Mr. Marx has been so engaged as a consultant  to
the Company  since  February 15,  1995,  the date on which he ceased to serve as
Chairman of the Company's Executive Committee.  The consulting agreements may be
terminated by the Company upon thirty days notice.  In 1996, the Company paid an
aggregate  of $437,072 in premiums on the  policies  pertaining  to Mr. Marx and
$315,150 in  premiums  on the policy  pertaining  to Mr.  Rawn.  There will be a
small,  negative earnings impact through 1998 of the policies on Messrs.  Marx's
and Rawn's lives,  and an increasingly  positive impact on earnings in the later
years.

                  In July 1994,  the Company  entered into a Services  Agreement
with Brae Group, Inc. ("Brae") which  beneficially owns 35.4% of the outstanding
Common  Stock and in which Louis Marx,  Jr., a Director  of the  Company,  has a
controlling interest, and in which Victorinox Cutlery Company ("Victorinox"),  a
key supplier and  beneficial  owner of  approximately  12.2% of the  outstanding
Common Stock, has a non-controlling stock interest.  Mr. M. Leo Hart, a Director
of the  Company,  is  Chief  Executive  Officer  of  Brae.  Under  the  Services
Agreement,  Brae is to provide  various  services to the Company for a period of
four years  relating to  maintaining,  enhancing  and  expanding  the  Company's
relationship with Victorinox.  In exchange for these services,  Brae received an
option to purchase  500,000  shares of the  Company's  Common  Stock at the then
current market price of $10.75 per share.  The option is fully vested and can be
exercised for ten years from the date of the Services Agreement.

                  The Company loaned to Mr. James W. Kennedy,  a Director of the
Company,  a total of $87,500.  The loan bore  interest at the prime rate and was
paid in full, together with accrued interest, on January 3, 1996.

                  Lahinch Group, Inc., of which Mr. James W. Kennedy, a Director
of the Company,  is president,  director and a significant  stockholder,  and of
which Mr.  Louis  Marx,  Jr.  and  Victorinox  Cutlery  Company  are  investors,
purchased from the Company  products for resale to the golf oriented  channel of
trade in 1996 in the amount of $268,679.

                  In 1996, the Company paid $528,475 for legal services rendered
by the law firm of Zimet,  Haines,  Friedman & Kaplan,  of which Mr.  Herbert M.
Friedman, a Director of the Company, is a partner.

                  Victorinox  Cutlery  Company owns  approximately  12.2% of the
outstanding  Common  Stock and is the  supplier  to the  Company  of Swiss  Army
Knives,  professional  cutlery products and Victorinox Watches.  During the year
ended December 31, 1996, the Company purchased  Victorinox products in aggregate
amount of approximately $36,360,298.


                                     - 21 -








              Swiss Army Brands, Inc. Charitable Insurance Program

                  The Company  recognizes its  responsibility to the communities
in which its products are sold and the importance of charitable organizations to
the country at large.  The Company is also aware of the  benefits to  commercial
good will resulting from the proper discharge of its responsibilities.  In order
to further these  objectives,  the Company  instituted its Charitable  Insurance
Program.  This program  allows the Company to provide the maximum  assistance to
numerous  charities  by utilizing  tax  provisions  intended to  encourage  such
activities, and to eventually recover, without interest, all amounts expended.

                  Under  the  Company's   Charitable   Insurance   Program  (the
"Program"),  adopted by the  Company's  Board of Directors in 1993,  the Company
will  utilize  insurance  on the  lives  of  each  of its  directors  and  other
designated  persons (the "Insured  Directors") to fulfill  charitable pledges to
the  Victorinox-Swiss  Army Knife Foundation (the "Foundation") and to charities
recommended  by the Insured  Directors.  The Company  previously  purchased life
insurance on one of the Company's then Co-Chairmen and designated the Foundation
as a beneficiary of a portion of the proceeds, subject to the Company's right to
revoke such designation.

                  The  Program   enables  the  Company  to  make  a   meaningful
commitment to the  Victorinox-Swiss  Army Knife  Foundation,  as well as a broad
range of charities  benefiting our communities.  The Company anticipates that it
will be able to make substantial  contributions in the future to these charities
at a minimal cost to the Company.

                  The  Victorinox-Swiss  Army Knife  Foundation  is a tax-exempt
private  foundation,  funded  primarily  by  contributions  from the Company and
Victorinox.  It was organized in December, 1992 for general charitable purposes,
including  the  improvement  of the  welfare of  underprivileged  children  (and
others) through the encouragement of organized  athletic  activities,  including
those sports in which an underprivileged child would not ordinarily participate.
Louis Marx,  Jr., a director of the Company,  is President and a director of the
Foundation. Stanley R. Rawn, Jr., Senior Managing Director and a director of the
Company, and Herbert M. Friedman, M. Leo Hart and John Spencer, directors of the
Company, are directors of the Foundation.

                  The Company is the owner and beneficiary of the policies, with
the right to borrow  against them,  and will receive the proceeds upon the death
of each Insured.  The proceeds will not be legally segregated from the Company's
general funds and will remain subject to claims of the Company's creditors. Upon
the  death  of an  Insured  Director,  the  Company  will  retain a share of the
insurance proceeds equal to the cumulative  premiums paid by the Company for the
policy on that Insured Director's life. One half of the remaining amount will be
used to  fulfill a pledge to the  Foundation  and the other half will be used to
fulfill  pledges to tax-exempt  charities  recommended by Insured  Directors and
approved by the Board.

                  Generally,  the  Company  will be bound to continue to pay all
premiums on the policy for the life of the Insured or, in the case of Mr.  Marx,
as long as he is an officer or Board  member or agrees to serve as a  consultant
to the Company.

                  Generally,  there will be a small, negative impact on earnings
through 1998, and an increasingly  positive impact on earnings after 1998 as the
cash surrender value of the insurance increases.

                  If a director were to leave the Company prior to the time when
the cash surrender value of the policy exceeds the aggregate  premiums,  and the
Company received no further  substantial  benefit from his or her services,  the
obligation  to pay future  premiums  would result in a charge to earnings at the
time he or she left.  The charge to earnings  for 1996 with respect to directors
who left the Company in 1996 is insignificant.

                  The  Company  would not be entitled  to a tax  deduction,  nor
would the Company  realize income for regular  income tax purposes,  at the time
the policy is obtained nor as premiums are paid.  Upon the death of the director
(when the policy matures and the insurance  proceeds are paid) the Company would
not realize income for "regular"  income tax purposes,  but the Company might be
subject to alternative minimum tax ("AMT") on a portion of the receipts from the
policy.  Upon the  making of the cash  contribution  following  the death of the
insured


                                     - 22 -







director,  the Company  would be entitled to a  deduction.  Since the Company is
entitled to claim as charitable deductions only 10% of its taxable income in any
year, the extent of the  utilization of this deduction would depend upon income.
These deductions may be carried forward for a period of five years.

                                    AUDITORS

                  The Board of  Directors  has  selected  Arthur  Andersen  LLP,
Certified Public  Accountants,  as independent  public  accountants to audit the
books and records of the Company at the close of the fiscal year ending December
31, 1997. A representative  of Arthur Andersen LLP, is expected to be present at
the Annual  Meeting,  and will have an  opportunity to make a statement if he or
she desires to do so, and to respond to appropriate questions.

                              STOCKHOLDER PROPOSALS

   
                  Stockholder  proposals  intended to be  presented  at the next
Annual  Meeting of  Stockholders,  to be held in 1997,  must be  received by the
Company at One Research Drive,  Shelton,  Connecticut 06484 by December 17, 1997
to be  included  in the  proxy  statement  and  form of proxy  relating  to that
meeting.
    

                                OTHER INFORMATION

                  The solicitation of Proxies in the  accompanying  form will be
made at the  Company's  expense,  primarily  by mail and through  brokerage  and
banking firms holding shares in their own names for customers.

                  A COPY OF FORM 10-K FOR THE FISCAL  YEAR ENDING  DECEMBER  31,
1996,  AS FILED WITH THE  SECURITIES  AND EXCHANGE  COMMISSION,  MAY BE OBTAINED
WITHOUT  CHARGE BY ANY  SHAREHOLDER  OF THE  COMPANY ON  WRITTEN  REQUEST TO THE
OFFICE OF THE  SECRETARY,  SWISS  ARMY  BRANDS,  INC.,  P.O.  BOX 874,  SHELTON,
CONNECTICUT 06484-0874.

                  The Board of Directors  is aware of no other  matters that are
to be presented to stockholders  for formal action at the meeting.  If, however,
any other matters  properly come before the meeting or any adjournment  thereof,
it is the  intention of the persons  named in the enclosed form of proxy to vote
such proxies in accordance with their judgment on such matters.

                                             By Order of the Board of Directors.

                                             THOMAS M. LUPINSKI, as Secretary

Dated:    Shelton, Connecticut
          April 15, 1997


                                     - 23 -






                                  APPENDIX 1

                                  PROXY CARD

                             SWISS ARMY BRANDS, INC.

          Proxy Solicited by Board of Directors for the Annual Meeting

                         of Stockholders - May 15, 1997

         The undersigned hereby appoints J. MERRICK TAGGART, STANLEY G. MORTIMER
III and THOMAS M.  LUPINSKI,  and each of them,  with power of  substitution  to
each,  as the proxies and  attorneys  of the  undersigned  to vote all shares of
Common  Stock which the  undersigned  would be  entitled  to vote if  personally
present at the Annual Meeting of  Stockholders  of Swiss Army Brands,  Inc. (the
"Company") to be held at 65 Trap Fall Road,  Shelton,  Connecticut at 10:30 a.m.
(local  time) on May 15, 1997 and any  adjournment  thereof,  for the  following
purposes:

         (1) To elect seventeen members of the Board of Directors to serve until
the next annual  meeting of  stockholders  and until their  successors  are duly
elected and qualified;

         (2) To  consider  and  vote  upon a  proposal  to amend  the  Company's
Certificate of Incorporation  to increase the total number of authorized  shares
of Common Stock, par value $.10 per share,  from 12,000,000 shares to 18,000,000
shares; and

         (3) To transact  such other  business as may  properly  come before the
meeting or any adjournment thereof.

If no direction is made, this proxy will be voted FOR proposals 1 and 2.








                    THE BOARD OF DIRECTORS RECOMMENDS A VOTE
                            FOR PROPOSALS 1, 2 and 3.

1.  Election of Directors:

         FOR all nominees (except as marked to the contrary below)     [ ]

         WITHHOLD AUTHORITY to vote for all nominees listed below      [ ]

         NOMINEES:           A. CLINTON ALLEN, CLARKE H. BAILEY, THOMAS A.
                             BARRON, VINCENT D. FARRELL, JR., HERBERT M.
                             FRIEDMAN, PETER W. GILSON, M. LEO HART, JAMES W.
                             KENNEDY, KEITH R. LIVELY, LINDSAY MARX, LOUIS
                             MARX, JR., STANLEY G. MORTIMER III, STANLEY R.
                             RAWN, JR., ERIC M. REYNOLDS, JOHN SPENCER,
                             J. MERRICK TAGGART, JOHN V. TUNNEY

(Instruction:  To  withhold  authority  to vote for any  individual,  write that
nominee's name in the space provided below:)

2. Amendment to Certificate of Incorporation increasing the number of authorized
shares of Common Stock:

         FOR [ ]           AGAINST [ ]               ABSTAIN [ ]

                                                     Date:______________________

                                                     ___________________________
                                                     Signature

                                                     ___________________________
                                                     Signature

Please mark, date and sign as your name appears above and return in the enclosed
envelope.  If acting as executor,  administrator,  trustee,  guardian,  etc. you
should so indicate when signing. If the signer is a corporation, please sign the
full corporate name, by duly authorized officer. If shares are held jointly each
stockholder named should sign.