Exhibit 23.5



                       CONSENT OF INDEPENDENT ACCOUNTANTS
                       ----------------------------------


We hereby consent to the incorporation by reference and the use in the Proxy
Statement/Prospectus constituting part of this Registration Statement on Form
S-4 of our report dated March 14, 1997 appearing on page F2 of Cable Car
Beverage Corporation's Annual Report on Form 10-K for the year ended December
31, 1996, which report also appears in such Proxy Statement/Prospectus. We also
consent to the reference to us under the headings "CABLE CAR BEVERAGE
CORPORATION--Summary Historical Financial Data," "THE SPECIAL MEETING--General"
and "EXPERTS" in such Proxy Statement/Prospectus.



PRICE WATERHOUSE LLP

Denver, Colorado
October 20, 1997