<ARTICLE>                              5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF AUTHENTIC FITNESS CORPORATION FOR THE QUARTER ENDED
OCTOBER 2, 1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
<MULTIPLIER>                           1,000

                                    
<PERIOD-TYPE>                          3-MOS
<FISCAL-YEAR-END>                      JUL-01-2000
<PERIOD-START>                         JUL-04-1999
<PERIOD-END>                           OCT-02-1999
<CASH>                                         266
<SECURITIES>                                     0
<RECEIVABLES>                               86,149
<ALLOWANCES>                                 6,284
<INVENTORY>                                 95,322
<CURRENT-ASSETS>                           186,665
<PP&E>                                      82,565
<DEPRECIATION>                              31,527
<TOTAL-ASSETS>                             307,517
<CURRENT-LIABILITIES>                      148,045
<BONDS>                                     21,374
<PREFERRED-MANDATORY>                            0
<PREFERRED>                                      0
<COMMON>                                        23
<OTHER-SE>                                 131,599
<TOTAL-LIABILITY-AND-EQUITY>               307,517
<SALES>                                     43,859
<TOTAL-REVENUES>                            43,859
<CGS>                                       27,175
<TOTAL-COSTS>                               27,175
<OTHER-EXPENSES>                            22,040
<LOSS-PROVISION>                             4,069
<INTEREST-EXPENSE>                           3,238
<INCOME-PRETAX>                             (8,594)
<INCOME-TAX>                                (3,352)
<INCOME-CONTINUING>                         (5,242)
<DISCONTINUED>                                   0
<EXTRAORDINARY>                                  0
<CHANGES>                                        0
<NET-INCOME>                                (5,235)
<EPS-BASIC>                                 (.26)
<EPS-DILUTED>                                 (.26)