Exhibit 99.1

                             [On Company Letterhead]


                              FOR IMMEDIATE RELEASE


                           Contact: Martin L. Weissman



            MARKET AMERICA INC. BOARD ACCEPTS MANAGEMENT BUYOUT OFFER
            ---------------------------------------------------------


     Greensboro, NC (28 March, 2002)

     Greensboro, NC -- Market America, Inc. (OTC Bulletin Board: MARK), an
innovative product brokerage and Internet marketing company specializing in
One-to-One Marketing and Mass Customization, announced today that in connection
with a previously announced stock transaction that would take the company
private, it had entered into a formal merger agreement with Miracle Marketing,
Inc Miracle Marketing, Inc. is a corporation formed by a management group led by
Market America's President and CEO, James H. Ridinger, who collectively own
82.1% of the outstanding shares of Market America.

     Under the terms of the agreement, Market America will continue as the
surviving corporation, and all outstanding shares of Market America not already
held by the management group will be acquired for a cash price of $8.00 per
share. The merger is subject to approval of a majority of the shares of Market
America not held by the management group.

     As previously announced, the Board of Directors plan to schedule a special
meeting of shareholders in June, 2002, to consider the merger, following
clearance of proxy materials.


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