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                                                                    EXHIBIT 23.1

         CONSENT OF PRICEWATERHOUSECOOPERS LLP, INDEPENDENT ACCOUNTANTS

     We hereby consent to the incorporation by reference in this Registration
Statement on Form S-4 of Inverness Medical Innovations, Inc. of our report dated
January 22, 2001, except as to the stock split which is as of June 12, 2001 and
the pooling of interests with ALZA Corporation which is as of June 22, 2001,
relating to our audit of the supplemental consolidated financial statements of
Johnson & Johnson and subsidiaries as of December 31, 2000 and January 2, 2000,
and for each of the three fiscal years in the period ended December 31, 2000,
which report appears in the Current Report on Form 8-K of Johnson & Johnson
filed on August 7, 2001. We also consent to the incorporation by reference in
such Registration Statement of our reports dated January 22, 2001 relating to
our audit of the consolidated financial statements and financial statement
schedule of Johnson & Johnson and subsidiaries as of December 31, 2000 and
January 2, 2000 and for each of the three fiscal years in the period ended
December 31, 2000, which reports are incorporated by reference or included in
its Annual Report on Form 10-K for the fiscal year ended December 31, 2000. We
also consent to the references to us under the headings "Experts" and "Selected
Historical Consolidated Financial Data" in such Registration Statement.

                                          /s/ PricewaterhouseCoopers LLP

New York, New York
August 10, 2001