1 EXHIBIT 23.5 CONSENT OF PRICEWATERHOUSECOOPERS LLP, INDEPENDENT ACCOUNTANTS We hereby consent to the incorporation by reference in this Registration Statement on Form S-4 of Inverness Medical Innovations, Inc. of our report dated March 17, 2000, with respect to certain financial statements of LXN Corporation, which appears in the Current Report on Form 8-K/A of Inverness Medical Technology, Inc. dated March 28, 2001. We also consent to the reference to us under the headings "Experts" in such Registration Statement. /s/ PricewaterhouseCoopers LLP San Diego, CA August 8, 2001