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                                                                    EXHIBIT 23.5

         CONSENT OF PRICEWATERHOUSECOOPERS LLP, INDEPENDENT ACCOUNTANTS

     We hereby consent to the incorporation by reference in this Registration
Statement on Form S-4 of Inverness Medical Innovations, Inc. of our report dated
March 17, 2000, with respect to certain financial statements of LXN Corporation,
which appears in the Current Report on Form 8-K/A of Inverness Medical
Technology, Inc. dated March 28, 2001. We also consent to the reference to us
under the headings "Experts" in such Registration Statement.

/s/ PricewaterhouseCoopers LLP

San Diego, CA
August 8, 2001