1
                                                                    EXHIBIT 99.1

                         CROSS MEDIA MARKETING CORP.
                                    [LOGO]

FOR:     CROSS MEDIA MARKETING CORPORATION
CONTACT: HEIDI ELIZABETH CARENS
         212.457.1167
         hcarens@xmmcorp.com

FOR:     LIFEMINDERS, INC.
CONTACT: ALLISON ABRAHAM
         703.885.1315
         aabraham@lifeminders.com



        CROSS MEDIA MARKETING REVISES TERMS OF LIFEMINDERS' ACQUISITION;
  REDUCES DILUTION TO XMM STOCKHOLDERS AND INCREASES CASH TO LFMN STOCKHOLDERS

                           --------------------------

                    VOTING AGREEMENTS FROM LFMN STOCKHOLDERS


NEW YORK, NY - AUGUST 21, 2001 (Business Wire) Cross Media Marketing Corporation
(AMEX: XMM), a leading technology-driven marketing company, announced today that
it has revised the terms under which it proposes to acquire LifeMinders, Inc.
(NASDAQ: LFMN), an online direct marketer. Ronald Altbach, Cross Media's
Chairman and Chief Executive Officer, and Jonathan Bulkeley, Chairman and Chief
Executive Officer of LifeMinders, made the joint announcement.

Under the revised terms, which have been approved by both companies' Boards of
Directors, Cross Media has increased the total cash available for payment to
LifeMinders' stockholders from $12.1 million to $24.0 million and has increased
the stock exchange ratio from approximately 1.23 to approximately 1.29 shares of
Cross Media common stock for each share of LifeMinders common stock exchanged
for Cross Media stock in the transaction, while simultaneously decreasing the
number of Cross Media shares issuable in the transaction by up to 4 million,
reducing dilution by up to approximately 13%.
   2


Consistent with the previously announced structure, each LifeMinders stockholder
will be able to elect to receive all cash, all stock or a mix of cash and stock,
now approximately 33% and 67% of the merger consideration respectively, although
the aggregate cash consideration paid to the LifeMinders stockholders in the
merger will not exceed $24.0 million plus a portion of the cash proceeds, if
any, received by LifeMinders from the exercise of certain options before the
closing of the merger. If the cash elections exceed that amount, those
LifeMinders stockholders electing all cash will receive a mix of cash and stock.
Any LifeMinders stockholder who does not make a valid election will receive all
stock. The total consideration is subject to a reduction of up to $1,750,000 if
LifeMinders' net cash and cash equivalents at August 31, 2001 are less than
$49.0 million.

"These new terms create for LifeMinders stockholders an opportunity for
significantly more liquidity," stated Mr. Bulkeley. "To date, LifeMinders
stockholders have already executed voting agreements in support of the merger as
to approximately 25% of LifeMinders outstanding shares."


"Under the revised terms of the merger, Cross Media Marketing stockholders will
likely experience significantly less dilution," said Mr. Altbach. "Cross Media
and LifeMinders teams have already begun to plan post-merger utilization of the
LifeMinders technology platform and 20 million membership base in Cross Media's
marketing activities. We are extremely enthusiastic about the merger of the two
cultures and believe strongly in our ability to monetize the Lifeminders assets
to support our significant growth, commitment to earnings and shareholder value.
In addition, the substantial cash remaining in the company following the merger
will enable us to implement our plans for additional strategic acquisitions more
expediently."

The merger, subject to customary closing conditions, is anticipated to close in
the fourth quarter of 2001. Robertson Stephens, Inc. served as financial advisor
to Cross Media Marketing on this transaction. The Board of Directors of
LifeMinders was advised by Legg Mason Wood Walker Incorporated.

About Cross Media Marketing Corporation

Cross Media Marketing Corporation is a leading technology-driven marketing
company engaged in sophisticated targeted marketing on a global basis utilizing
multiple direct marketing channels including email, voice, direct mail,
interactive voice response and Internet with its proprietary X-ID(TM) profiling
technology, resulting in a multi-dimensional marketing platform. Cross Media
Marketing seeks to achieve revenue growth and earnings leverage by cross
marketing a broad array of products and services, including membership services
and high-end bundled periodicals, through multiple channels to an expanding
multi-million customer base utilizing state-of-the-art direct marketing
strategies. Through Cross Media Marketing's voice-driven customer acquisition
programs, Cross Media Marketing contacts and retains critical data on more than
thirteen million persons annually. The Company continues to exploit its
expansive database in other technology-

   3

driven marketing channels, facilitating additional e-commerce transactions to
increase revenues while concurrently lowering costs and increasing margins. For
more information about Cross Media Marketing, visit the Investor Relations
section of www.xmmcorp.com or email investor-relations@xmmcorp.com.

About LifeMinders, Inc.

LifeMinders, Inc. is an online direct marketer that serves millions of members
by sending highly personalized e-mail messages based on consumers' interests.
These targeted messages are developed from detailed member profiles that are
obtained during the permission-based registration process. LifeMinders, Inc,
LifeMinders.com and the LifeMinders logo are registered trademarks of
LifeMinders, Inc (WWW.LIFEMINDERS.COM). For more information about LifeMinders,
visit the Investor Relations section of www.lifeminders.com or email
aabraham@lifeminders.com.

ADDITIONAL INFORMATION

In connection with the merger, Cross Media and LifeMinders will be filing a
joint proxy statement/prospectus with the Securities and Exchange Commission.
Investors and security holders of both Cross Media Marketing and LifeMinders are
invited to read the joint proxy statement/prospectus regarding the business
combination transaction referenced in the foregoing information, when it becomes
available. Cross Media Marketing and LifeMinders expect to mail a joint proxy
statement/prospectus about the transaction to their respective stockholders.
Investors and security holders may obtain a copy of the joint proxy
statement/prospectus (when available) and other documents filed by the companies
free of charge from the Securities and Exchange Commission's web site at
http://www.sec.gov. The joint proxy statement/prospectus and such other
documents may also be obtained from Cross Media Marketing or LifeMinders free of
charge by directing such requests to the respective addresses listed above.

LifeMinders and its officers and directors may be deemed to be participants in
the solicitation of proxies from LifeMinders' stockholders with respect to the
approval of the transactions contemplated by the agreement. Information
regarding such officers and directors will be set forth in the joint proxy
statement/prospectus.

Cross Media Marketing and its officers and directors may be deemed to be
participants in the solicitation of proxies from stockholders of Cross Media
Marketing with respect to the approval of the transactions contemplated by the
agreement. Information regarding such officers and directors will be set forth
in the joint proxy statement/prospectus.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

THIS ANNOUNCEMENT CONTAINS FORWARD-LOOKING STATEMENTS THAT INVOLVE RISKS AND
UNCERTAINTIES INCLUDING THE ABILITY TO SUCCESSFULLY INTEGRATE CROSS MEDIA AND
LIFEMINDERS, AND TO REALIZE THE SYNERGIES AND OTHER PERCEIVED ADVANTAGES
RESULTING FROM THIS ACQUISITION, INCLUDING CROSS MEDIA'S ABILITY TO GROW THE
COMBINED BUSINESSES AND TO ACHIEVE





   4
EXPECTATIONS FOR ANTICIPATED FINANCIAL RESULTS BASED ON THE COMBINED ENTITIES.
MORE INFORMATION ABOUT POTENTIAL FACTORS THAT COULD EFFECT CROSS MEDIA'S
ABILITY TO MAKE THIS ACQUISITION SUCCESSFUL WILL BE INCLUDED IN CROSS MEDIA'S
REGISTRATION STATEMENT ON FORM S-4 TO BE FILED WITH THE SECURITIES AND EXCHANGE
COMMISSION. ADDITIONALLY, CERTAIN STATEMENTS CONTAINED HEREIN AND IN THE
INFORMATION POSTED ON THE WEBSITES OF CROSS MEDIA MARKETING AND LIFEMINDERS
THAT ARE NOT BASED ON HISTORICAL FACT ARE "'FORWARD LOOKING STATEMENTS'" WITHIN
THE MEANING OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. CROSS
MEDIA MARKETING CORPORATION AND LIFEMINDERS INTEND THAT SUCH FORWARD-LOOKING
STATEMENTS BE SUBJECT TO THE SAFE HARBOR CREATED THEREBY. THESE FORWARD-LOOKING
STATEMENTS REGARD THE REVENUES, EARNINGS, LIQUIDITY, FINANCIAL CONDITION, AND
ABILITY TO EXPLOIT ITS DATABASE AND CERTAIN TECHNOLOGICAL INNOVATIONS AND
CERTAIN OPERATIONAL MATTERS OF CROSS MEDIA MARKETING AND LIFEMINDERS. SUCH
FORWARD-LOOKING STATEMENTS ARE BASED ON CURRENT EXPECTATIONS OF MANAGEMENT BUT
INVOLVE CERTAIN RISKS AND UNCERTAINTIES. THE ACTUAL RESULTS, PERFORMANCE OR
ACHIEVEMENTS COULD DIFFER MATERIALLY FROM THE RESULTS, PERFORMANCE OR
ACHIEVEMENTS PROJECTED IN, OR IMPLIED BY, SUCH FORWARD-LOOKING STATEMENTS AS A
RESULT OF RISK FACTORS. THESE FACTORS ARE DESCRIBED IN DETAIL IN EACH OF THE
COMPANY'S RESPECTIVE FILINGS WITH THE SECURITIES AND EXCHANGE COMMISSION,
INCLUDING, WHERE APPLICABLE, THEIR MOST RECENT FILINGS ON FORM 10-K OR 10-KSB,
10-Q OR 10-QSB, AND 8-K, AND THE REGISTRATION STATEMENT ON FORM S-4 TO BE FILED
AS DESCRIBED ABOVE. LIFEMINDERS' AND CROSS MEDIA MARKETING'S FILINGS WITH THE
SEC ARE AVAILABLE TO THE PUBLIC FROM COMMERCIAL DOCUMENT-RETRIEVAL SERVICES AND
AT THE WEB SITE MAINTAINED BY THE SEC FREE OF CHARGE AT HTTP://WWW.SEC.GOV.
NEITHER CROSS MEDIA MARKETING NOR LIFEMINDERS ASSUMES ANY RESPONSIBILITY TO
UPDATE THE INFORMATION INCLUDED IN THIS PRESS RELEASE OR ON ITS WEBSITE,
WHETHER AS A RESULT OF NEW INFORMATION, FUTURE EVENTS OR OTHERWISE.