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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

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                                    FORM 8-K
                                 CURRENT REPORT

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                       Pursuant to Section 13 or 15(d) of

                       the Securities Exchange Act of 1934



        Date of Report (Date of earliest event reported): October 3, 2001


                                  TIFFANY & CO.

             (Exact name of Registrant as specified in its charter)



           Delaware                   1-9494                  13-3228013
(State or other jurisdiction   (Commission File Number)    (I.R.S. Employer
       of incorporation)                                 Identification Number)


  727 Fifth Avenue, New York, New York                           10022
(Address of principal executive offices)                        (Zip Code)




Registrant's telephone number, including area code:  (212) 755-8000



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Item 5. Other Events.

     On October 3, 2001, Registrant issued the following press release providing
updated  earnings  guidance  for  the  remainder  of the  year  and  information
concerning its stock repurchase program.

NEW  YORK,  October  3, 2001 - Tiffany  & Co.  (NYSE-TIF)  announced  that it is
experiencing  lower-than-expected  sales in its third quarter ending October 31.
Restrained  customer  spending  due to a  continuation  of  weak  and  uncertain
economic  conditions  has been  intensified  by a decline in store traffic since
September 11. Therefore,  the company is revising its previous earnings guidance
for the remainder of the year.

Net sales are expected to decline approximately 10 percent in the third quarter,
primarily due to lower sales in Tiffany's U.S. Retail channel of distribution.

Comparable U.S. store sales declined 19 percent in the August-September  period,
which  includes a 36  percent  decline  since  September  11. In that  two-month
period,  U.S.  sales  declined 30 percent in Tiffany's New York  flagship  store
(which  accounted  for 12% of total  company  sales in 2000) and 15  percent  in
comparable  branch  stores.  In  addition  to  declines  in average  transaction
amounts,  store traffic declined in U.S. stores among local residents as well as
foreign visitors.  International  Retail sales in the two-month period were also
below expectations but to a lesser extent. In local currencies, comparable store
sales  in  Japan  increased  in the mid  single  digits,  while  sales  in other
Asia-Pacific  markets  remained weak and sales declined in Europe.  In Tiffany's
Direct Marketing channel,  spending by businesses was lower while Internet sales
were substantially higher.

Michael J. Kowalski,  president and chief  executive  officer,  said, "In making
this announcement,  we are attempting to reduce investors' speculation about how
our business may perform in the coming months.  Weak economic  conditions in the
U.S. have affected our business since last year's fourth quarter and comparisons
to the prior year were made more  difficult  by robust  conditions  in the first
three quarters of 2000."


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Mr. Kowalski added, "While comparable U.S. store sales declined 36 percent since
September  11,  they  declined  19 percent in the final week of  September  with
improving  store traffic in many regions.  We assume that the sales  environment
will continue to be challenging  in the remainder of the third quarter.  Because
we will face an easier  year-over-year  comparison in the U.S., we expect to see
net sales almost equal to the prior year with a low-double-digit comparable U.S.
store sales decline in the fourth quarter. We also expect to benefit from higher
gross margins tied to anticipated shifts in sales mix as well as prudent expense
control.  On that basis,  we now expect earnings in the range of 12-15 cents per
diluted share in the third quarter (versus 24 cents in 2000) and 49-56 cents per
diluted share in the fourth  quarter  (versus 56 cents in 2000).  This would put
2001  earnings in a range of  $1.05-$1.15  per diluted  share  (versus  $1.26 in
2000). In addition,  our very preliminary  expectation calls for modest earnings
growth for full year 2002."

He concluded,  "Tiffany's  strategies have proven to be very successful over the
long term and we fully intend to maintain our  initiatives  in store  expansion,
merchandising  and  marketing.  Supported  by a  strong  balance  sheet,  we are
determined  to  continue  providing  a  superior  shopping  experience  for  our
customers while further building long-term value for our shareholders."

Under its authorized program, in the quarter-to-date the Company has repurchased
and retired  1,250,000  shares of its Common  Stock at an average cost of $22.39
per share. Approximately $61 million remains available for future repurchases in
the program that expires in 2003.

The Company plans to report its third  quarter  earnings on November 14 and will
conduct a conference call that day at 8:30 a.m. (EST).

Tiffany & Co. is the  internationally  renowned jeweler and specialty  retailer.
Sales are made  primarily  through  company-operated  TIFFANY & CO.  stores  and
boutiques in the Americas,  Asia-Pacific and Europe.  Direct Marketing  includes
Tiffany's corporate division, catalog and Internet sales. Additional information
can be found on  Tiffany's  Web site,  www.tiffany.com,  and on its  shareholder
information line (800) TIF-0110.

This press release  contains  certain  "forward-looking"  statements  concerning
expectations  for sales,  margins and  earnings.  Actual  results  might  differ
materially from those projected in the forward-looking  statements.  Information
concerning  factors that could cause actual results to differ materially are set
forth in  Tiffany's  2000 Annual  Report and in Form 10-K,  10-Q and 8-K Reports
filed with the Securities  and Exchange  Commission.  The Company  undertakes no
obligation  to  update or  revise  any  forward-looking  statements  to  reflect
subsequent events or circumstances.

                                      # # #



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                                    SIGNATURE

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                            TIFFANY & CO.


                                      BY:   /s/ Patrick B. Dorsey
                                            ____________________________________
                                            Patrick B. Dorsey
                                            Senior Vice President, Secretary and
                                            General Counsel


Date: October 3, 2001