SECURITIES AND EXCHANGE COMISSION WASHINGTON, D.C. 20549 FORM 10-Q QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarter Ended September 30, 2001 COMMISSION FILE NUMBER 001-15395 Martha Stewart Living Omnimedia, Inc. (Exact name of Registrant as specified in its charter) Delaware 52-2187059 (State or other jurisdiction of (IRS Employer Identification No.) incorporation or organization) 11 West 42nd Street 10036 New York, NY (Zip Code) (Address of principal executive offices) Registrant's Telephone Number, Including Area Code: (212) 827-8000 Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YES [X] NO [ ] Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date. Outstanding at Class November 3, 2001 Class A, $0.01 par value 15,117,620 Class B, $0.01 par value 33,619,375 ---------- Total 48,736,995 ========== Martha Stewart Living Omnimedia, Inc. Index to Form 10-Q Page ---- Part I. Financial information Item 1. Financial Statements 2 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations 9 Part II. Other Information Item 5. Other Information 14 Item 6. Exhibits and Reports on Form 8-K 14 Signatures 15 1 PART I: FINANCIAL INFORMATION ITEM 1. FINANCIAL STATEMENTS Martha Stewart Living Omnimedia, Inc. Condensed Consolidated Balance Sheets (in thousands, except per share amounts) September 30, December 31, 2001 2000 ------------ ----------- ASSETS (unaudited) - ------ CURRENT ASSETS Cash and cash equivalents $ 131,657 $127,425 Accounts receivable, net 49,270 48,993 Inventories 13,029 9,433 Deferred television production costs 4,119 3,949 Other current assets 8,699 6,013 --------- -------- Total current assets 206,774 195,813 --------- -------- PROPERTY, PLANT AND EQUIPMENT, net 46,066 37,349 --------- -------- INTANGIBLE ASSETS, net 48,590 47,207 --------- -------- OTHER ASSETS 5,588 17,045 --------- -------- Total assets $ 307,018 $297,414 ========= ======== LIABILITIES AND SHAREHOLDERS' EQUITY - ------------------------------------ CURRENT LIABILITIES Accounts payable and accrued liabilities $ 43,944 $ 48,340 Accrued payroll and related costs 6,248 7,190 Income taxes payable 2,080 2,590 Current portion of deferred subscription income 28,235 28,782 --------- -------- Total current liabilities 80,507 86,902 --------- -------- DEFERRED SUBSCRIPTION INCOME 7,505 8,614 --------- -------- OTHER NONCURRENT LIABILITIES 4,396 5,782 --------- -------- Total liabilities 92,408 101,298 --------- -------- SHAREHOLDERS' EQUITY Class A common stock, $.01 par value, 350,000 shares authorized; 15,120 and 14,559 shares issued in 2001 and 2000, respectively 151 146 Class B common stock, $.01 par value, 150,000 shares authorized; 33,619 and 33,888 shares outstanding in 2001 and 2000, respectively 336 339 Capital in excess of par value 171,439 168,528 Retained earnings 43,279 27,103 Less Class A treasury stock-at cost (595) -- --------- -------- Total shareholders' equity 214,610 196,116 --------- -------- Total liabilities and shareholders' equity $ 307,018 $297,414 ========= ======== The accompanying notes are an integral part of these condensed consolidated financial statements. 2 Martha Stewart Living Omnimedia, Inc. Condensed Consolidated Income Statements (unaudited, in thousands, except per share amounts) Three Months Ended Nine Months Ended September 30, September 30, ------------------- ----------------- 2001 2000 2001 2000 ---- ---- ---- ---- Revenues Publishing $ 44,789 $ 38,546 $ 134,443 $ 126,647 Television 6,627 7,112 19,970 21,445 Merchandising 8,289 6,757 24,913 18,915 Internet/Direct Commerce 9,930 9,474 31,244 33,221 -------- -------- --------- --------- Total revenues 69,635 61,889 210,570 200,228 -------- -------- --------- --------- Operating costs and expenses Production, distribution and editorial 36,765 34,396 109,509 107,040 Selling and promotion 11,851 9,689 35,261 32,226 General and administrative 10,627 10,279 32,189 31,111 Depreciation and amortization 3,038 2,325 8,980 6,761 -------- -------- --------- --------- Total operating costs and expenses 62,281 56,689 185,939 177,138 -------- -------- --------- --------- Income from operations 7,354 5,200 24,631 23,090 Interest income, net 866 1,388 3,258 4,086 -------- -------- --------- --------- Income before income taxes 8,220 6,588 27,889 27,176 Income tax provision (3,451) (2,768) (11,713) (11,823) -------- -------- --------- --------- Net income $ 4,769 $ 3,820 $ 16,176 $ 15,353 ======== ======== ========= ========= Earnings per share Basic $ 0.10 $ 0.08 $ 0.33 $ 0.31 ======== ======== ========= ========= Diluted $ 0.10 $ 0.08 $ 0.33 $ 0.31 ======== ======== ========= ========= Weighted average common shares outstanding Basic 48,727 48,365 48,617 48,752 Diluted 49,022 50,741 49,093 50,328 The accompanying notes are an integral part of these condensed consolidated financial statements. 3 Martha Stewart Living Omnimedia, Inc. Consolidated Statement of Shareholders' Equity For the Nine Months Ended September 30, 2001 (unaudited, in thousands) Class A Class B Capital in Class A common stock common stock Excess of Retained treasury stock Shares Amount Shares Amount par value earnings Shares Amount Total ------ ------ ------ ------ --------- -------- ------ ------ ----- Balance at January 1, 2001 14,559 $146 33,888 $ 339 $168,528 $27,103 -- -- $ 196,116 Net income for the period -- -- -- -- -- 16,176 -- -- 16,176 Conversion of shares 269 3 (269) (3) -- -- -- -- -- Issuance of shares for stock option exercises 292 2 -- -- 2,911 -- -- -- 2,913 Purchases of treasury shares -- -- -- -- -- -- (45) $(595) (595) ------ ---- ------- ----- -------- ------- --- ----- --------- Balance of September 30, 2001 15,120 $151 33,619 $ 336 $171,439 $43,279 (45) $(595) $ 214,610 ====== ==== ======= ===== ======== ======= === ===== ========= The accompanying notes are an integral part of this condensed consolidated financial statement. 4 Martha Stewart Living Omnimedia, Inc. Condensed Consolidated Statements of Cash Flows (unaudited, in thousands) Nine Months Ended September 30, ----------------------- 2001 2000 ------- ------- Cash flows from operating activities Net income $ 16,176 $ 15,353 Adjustments to reconcile net income to net cash provided by operating activities Depreciation and amortization 8,980 6,761 Changes in operating assets and liabilities (17,619) 706 --------- --------- Net cash provided by operating activities 7,537 22,820 --------- --------- Cash flows from investing activities Equity investment, net 13,096 (13,297) Acquisition of business (3,892) -- Capital expenditures (14,827) (13,578) --------- --------- Net cash used in investing activities (5,623) (26,875) --------- --------- Cash flows from financing activities Proceeds received from stock option exercises 2,913 688 Repurchase of common stock (595) (32,506) --------- --------- Net cash provided by (used in) financing activities 2,318 (31,818) --------- --------- Net increase (decrease) in cash 4,232 (35,873) Cash and cash equivalents, beginning of period 127,425 154,749 --------- --------- Cash and cash equivalents, end of period $ 131,657 $ 118,876 ========= ========= The accompanying notes are an integral part of these condensed consolidated financial statements. 5 Martha Stewart Living Omnimedia, Inc. Notes to Condensed Consolidated Financial Statements (unaudited, in thousands, except per share data) 1. Accounting policies a. General Martha Stewart Living Omnimedia, Inc., together with its subsidiaries, is herein referred to as the "Company." The information included in the foregoing interim condensed consolidated financial statements is unaudited. In the opinion of management, all adjustments which are of a normal recurring nature and necessary for a fair presentation of the results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the entire year. These condensed consolidated financial statements are unaudited and should be read in conjunction with the audited financial statements included in the Company's Annual Report on Form 10-K filed with the Securities and Exchange Commission with respect to its fiscal year ended December 31, 2000. b. Use of estimates The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates. Management does not expect such differences to have a material effect on the Company's consolidated financial statements. c. Intangible assets Intangible assets, representing the excess of purchase price over net assets acquired, are being amortized over twenty years. Management reassesses quarterly the appropriateness of both the carrying value and remaining life of intangible assets, principally based on forecasts of future undiscounted cash flows. d. Income taxes The Company follows Statement of Financial Accounting Standards No. 109, "Accounting for Income Taxes." Under the asset and liability method of SFAS 109, deferred assets and liabilities are recognized for the future costs and benefits attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. e. New accounting pronouncements In July 2001, the Financial Accounting Standards Board issued Statement of Financial Accounting Standards No. 142, "Goodwill and Other Intangible Assets" ("SFAS 142"). Under SFAS 142, goodwill is no longer subject to amortization over its estimated useful life. Rather, goodwill is subject to an annual assessment for impairment by applying a fair-value based test. The standard is effective beginning January 1, 2002. The Company has yet to determine the impact of the standard on its financial position and results of operations. 6 Martha Stewart Living Omnimedia, Inc. Notes to Condensed Consolidated Financial Statements (unaudited, in thousands, except per share data) 2. Inventories The components of inventories are as follows: September 30, December 31, 2001 2000 ------------- ------------ Paper $ 4,883 $4,151 Product merchandise 8,146 5,282 ------------- ------------ $13,029 $9,433 ============= ============ 3. Earnings per share Earnings per share are computed in accordance with SFAS No. 128, "Earnings Per Share". Basic earnings per share are calculated by dividing net income by the weighted-average number of common shares outstanding during each period. Diluted earnings per share include the determinants of basic earnings per share and, in addition, give effect to dilutive potential common shares. 4. Industry segments The Company is a leading creator of original "how to" content and related products for homemakers and other consumers. The Company's business segments are Publishing, Television, Merchandising and Internet/Direct Commerce. The Publishing segment primarily consists of the Company's magazine operations, and also those related to its book, radio, newspaper and music operations. The Television segment consists of the Company's television production operations that produce television programming that airs in syndication in the United States and on cable in the United States, Canada and certain other international markets, weekly segments on CBS's The Early Show broadcast, as well as periodic prime time specials. The Merchandising segment consists of the Company's operations related to the design of merchandise and related promotional and packaging materials that are distributed by its retail and manufacturing partners in exchange for royalty income. The Internet/Direct Commerce segment comprises the Company's operations relating to the Martha by Mail catalog, a wedding registry and gift business, and the website marthastewart.com. 7 Martha Stewart Living Omnimedia, Inc. Notes to Condensed Consolidated Financial Statements (unaudited, in thousands, except per share data) Revenues for each segment are presented in the condensed consolidated income statements. Income (loss) from operations for each segment were as follows: Three Months Ended Nine Months Ended September 30, September 30, --------------------- --------------------- 2001 2000 2001 2000 ---- ---- ---- ---- Publishing $ 15,741 $ 13,132 $ 48,362 $ 46,902 Television 699 663 1,887 3,311 Merchandising 6,539 6,701 22,566 18,753 Internet/Direct Commerce (6,400) (5,680) (19,260) (17,091) -------- -------- -------- -------- Total before corporate charges 16,579 14,816 53,555 51,875 Corporate charges (9,225) (9,616) (28,924) (28,785) -------- -------- -------- -------- Income from operations $ 7,354 $ 5,200 $ 24,631 $ 23,090 ======== ======== ======== ======== 5. Equity transactions In September 2001, the Board of Directors authorized the repurchase of up to $5,000 of the Company's outstanding common stock. Pursuant to the program, purchases of stock may be made from time-to-time, in the open market, subject to market conditions and at prevailing market prices. During the quarter ended September 30, 2001, the Company purchased 45 shares of its class A common stock at a cost of $595. 6. Acquisition of The Wedding List In March 2001, the Company acquired certain assets and liabilities of The Wedding List, a wedding registry and gift business. The purchase price was approximately $3.9 million. Goodwill of approximately $3.6 million, recognized from the transaction based upon a preliminary estimate of the purchase price, is being amortized over twenty years. 7. Supplemental cash flow information Three Months Ended Nine Months Ended September 30, September 30, ------------------ ------------------- 2001 2000 2001 2000 ---- ---- ---- ---- Cash paid for interest $ 94 $ 145 $ 325 $ 508 Cash paid for income taxes $1,823 $1,891 $12,222 $8,961 8 ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS In this report, the terms "we," "us," "our" and "MSO" refer to Martha Stewart Living Omnimedia, Inc., and its subsidiaries. RESULTS OF OPERATIONS COMPARISON OF THREE MONTHS ENDED SEPTEMBER 30, 2001 TO THREE MONTHS ENDED SEPTEMBER 30, 2000 Three Months Ended September 30, --------------------------------------- 2001 2000 ----------------- ------------------- (in thousands, except per share amounts) Revenues Publishing $ 44,789 $ 38,546 Television 6,627 7,112 Merchandising 8,289 6,757 Internet/Direct Commerce 9,930 9,474 -------- -------- Total revenues 69,635 61,889 -------- -------- Operating costs and expenses Production, distribution and editorial 36,765 34,396 Selling and promotion 11,851 9,689 General and administrative 10,627 10,279 Depreciation and amortization 3,038 2,325 -------- -------- Total operating costs and expenses 62,281 56,689 Income from operations 7,354 5,200 Interest income, net 866 1,388 -------- -------- Income before income taxes 8,220 6,588 Income tax provision (3,451) (2,768) -------- -------- Net income $ 4,769 $ 3,820 ======== ======== Earnings per share-basic $ 0.10 $ 0.08 ======== ======== Earnings per share-diluted $ 0.10 $ 0.08 ======== ======== Revenues. Total revenues increased $7.7 million or 12.5%, to $69.6 million for the three months ended September 30, 2001, from $61.9 million for the three months ended September 30, 2000. Publishing revenues increased $6.2 million, or 16.2%, to $44.8 million for the three months ended September 30, 2001, from $38.5 million for the three months ended September 30, 2000. This increase was primarily due to an increase in advertising pages sold in, and increased newsstand sales of, Martha Stewart Living magazine resulting from the initial publication of an August issue. Television revenues decreased $.5 million, or 7%, to $6.6 million for the three months ended September 30, 2001, from $7.1 million for the three months ended September 30, 2000. The decrease is due primarily to lower syndication advertising revenues on the Martha Stewart Living program due to lower ratings partially as a result of pre-emptions in the weeks following the September 11 event. Merchandising revenues increased $1.5 million, or 22.7%, to $8.3 million for the three months ended September 30, 2001, from $6.8 million for the three months ended September 30, 2000 primarily as a result of an increase in royalty rate under our new agreement with Kmart Corporation, effective as of August 1, 2001. Internet/Direct Commerce revenues increased $.5 million, or 4.8%, to $9.9 million for the three months ended September 30, 2001, from $9.4 million for the three months ended September 30, 2000, due primarily to increased product sales resulting from the Wedding List acquisition in March 2001. 9 Production, distribution and editorial. Production, distribution and editorial expenses increased $2.4 million, or 6.9%, to $36.8 million for the three months ended September 30, 2001, from $34.4 million for the three months ended September 30, 2000. Publishing segment costs increased $1.9 million reflecting increased costs for Martha Stewart Living magazine due primarily to the initial August publication of Martha Stewart Living in the third quarter. Merchandising costs increased $.8 million due to the elimination of certain design cost reimbursements from Kmart Corporation as part of our new agreement which commenced in August. Television costs decreased $.4 million, primarily as a result of lower distribution costs associated with lower revenues, as previously discussed, and lower production costs incurred during the three months ended September 30, 2001. Selling and promotion. Selling and promotion expenses increased $2.2 million, or 22%, to $11.9 million for the three months ended September 30, 2001, from $9.7 million for the three months ended September 30, 2000. Publishing segment costs increased $1.6 million resulting from higher advertising and circulation costs incurred to support higher revenues, including revenues from the initial August publication of Martha Stewart Living. Internet/Direct Commerce segment costs increased $.5 million resulting from the acquisition of the Wedding List. General and administrative. General and administrative expenses increased $.3 million, or 3.4 %, to $10.6 million for the three months ended September 30, 2001, from $10.3 million for the three months ended September 30, 2000. The higher expenses have been incurred primarily as a result of higher occupancy costs related to our new office facility, which we began occupying in December 2000 partially offset by lower compensation costs. Depreciation and amortization. Depreciation and amortization increased $.7 million, or 31%, to $3.0 million for the three months ended September 30, 2001, from $2.3 million for the three months ended September 30, 2000. The increase is attributable to higher levels of property and equipment associated with our new facility. Interest income, net. Interest income, net was $.9 million for the three months ended September 30, 2001, compared to interest income of $1.4 million for the three months ended September 30, 2000. Increased average cash balances were more than offset by lower earned interest rates. Income tax provision. The income tax provision for the three months ended September 30, 2001 was $3.5 million representing a 42% effective income tax rate. The income tax provision for the three months ended September 30, 2000 was $2.8 million representing a comparable 42% effective income tax rate. Net income. Net income was $4.8 million for the three months ended September 30, 2001, compared to net income of $3.8 million for the three months ended September 30, 2000, as a result of the above mentioned factors. 10 COMPARISON OF NINE MONTHS ENDED SEPTEMBER 30, 2001 TO NINE MONTHS ENDED SEPTEMBER 30, 2000 Nine Months Ended September 30, --------------------------------------- 2001 2000 ---------------- ---------------- (in thousands, except per share amounts) Revenues Publishing $ 134,443 $ 126,647 Television 19,970 21,445 Merchandising 24,913 18,915 Internet/Direct Commerce 31,244 33,221 --------- --------- Total revenues 210,570 200,228 --------- --------- Operating costs and expenses Production, distribution and editorial 109,509 107,040 Selling and promotion 35,261 32,226 General and administrative 32,189 31,111 Depreciation and amortization 8,980 6,761 --------- --------- Total operating costs and expenses 185,939 177,138 Income from operations 24,631 23,090 Interest income, net 3,258 4,086 --------- --------- Income before income taxes 27,889 27,176 Income tax provision (11,713) (11,823) --------- --------- Net income $ 16,176 $ 15,353 ========= ========= Earnings per share-basic $ 0.33 $ 0.31 ========= ========= Earnings per share-diluted $ 0.33 $ 0.31 ========= ========= Revenues. Total revenues increased $10.3 million, or 5.2%, to $210.6 million for the nine months ended September 30, 2001, from $200.2 million for the nine months ended September 30, 2000. Publishing revenues increased $7.8 million, or 6.2%, to $134.4 million for the nine months ended September 30, 2001, from $126.6 million for the nine months ended September 30, 2000. This increase was primarily due to an increase in advertising pages sold in, and increased newsstand sales resulting from, an increase in titles published from 12 to 15 including the initial August publication of Martha Stewart Living, the publication of a custom published magazine, Martha Stewart Everyday Garden, and the initial publication of Martha Stewart Kids. Television revenues decreased $1.4 million, or 6.9%, to $20.0 million for the nine months ended September 30, 2000, from $21.4 million for the nine months ended September 30, 2000. The decrease is due primarily to lower syndication advertising revenues on the Martha Stewart Living program due to lower ratings. Merchandising revenues increased $6.0 million, or 31.7%, to $24.9 million for the nine months ended September 30, 2001, from $18.9 million for the nine months ended September 30, 2000, primarily as a result of increased sales of Martha Stewart Everyday products sold at Kmart which included the launch of new kitchen keeping and decorating product lines and increased product sales in the garden product line and the increased royalty rate commencing in August. Internet/Direct Commerce revenues decreased $2.0 million, or 6.0%, to $31.2 million for the nine months ended September 30, 2001, from $33.2 million for the nine months ended September 30, 2000, due to lower advertising of $1.4 million and lower product sales of $.6 million. Production, distribution and editorial. Production, distribution and editorial expenses increased $2.5 million, or 2.3%, to $109.5 million for the nine months ended September 30, 2001, from $107.0 million for the nine months ended September 30, 2000. Publishing segment costs increased $4.8 million reflecting the increased publication schedule. Merchandising costs increased $.6 million reflecting the changed terms of the Kmart contract whereby our costs are no longer reimbursed. Internet/Direct Commerce costs decreased $2.8 million due primarily to reduced costs of catalog production and circulation, web site costs and outside consultants. 11 Selling and promotion. Selling and promotion expenses increased $3.0 million, or 9.4%, to $35.2 million for the nine months ended September 30, 2001 from $32.2 million for the nine months ended September 30, 2000. Publishing segment costs increased $1.0 million resulting from circulation costs incurred to support higher circulation revenues due largely to the increased frequency of Martha Stewart Living magazine. Internet/Direct Commerce segment costs increased $1.6 million resulting from higher costs associated with media purchases and increased costs from the acquired business. General and administrative. General and administrative expenses increased $1.1 million, or 3%, to $32.2 million for the nine months ended September 30, 2001, from $31.1 million for the nine months ended September 30, 2000. The higher expenses have been incurred primarily as a result of higher occupancy costs related to our new office facility, which we began occupying in December 2000. Depreciation and amortization. Depreciation and amortization increased $2.2 million, or 33% to $9.0 million for the nine months ended September 30, 2001, from $6.8 million for the nine months ended September 30, 2000. The increase is attributable to higher levels of property and equipment associated with our new facility. Interest income, net. Interest income, net was $3.3 million for the nine months ended September 30, 2001, compared to interest income of $4.0 million for the nine months ended September 30, 2000 due to lower earned interest rates during 2001. Income tax provision. The income tax provision for the nine months ended September 30, 2001 was $11.7 million, representing a 42.0% effective income tax rate. The income tax provision during the nine months ended September 30, 2000 was $11.8 million, representing a 43.5% effective rate. The lower rate in 2001 is due to the effect of tax-free interest income earned on invested cash. Net income. Net income was $16.2 million for the nine months ended September 30, 2001, compared to net income of $15.4 million for the nine months ended September 30, 2000, as a result of the above-mentioned factors. LIQUIDITY AND CAPITAL RESOURCES Cash flows from operating activities were $7.5 million during the nine months ended September 30, 2001, compared to $22.8 million during the nine months ended September 30, 2000, resulting primarily from net income for the period, partially offset by payments for accounts payable and accrued liabilities. Payments for accounts payable and accrued liabilities in the nine months ended September 30, 2001 exceeded the prior year primarily as a result of timing of payments for our new office facility and our internet technology upgrade project. Cash flows used in investing activities were $5.6 million for the nine months ended September 30, 2001, reflecting capital expenditures of $14.8 million primarily for our internet technology upgrade project, $3.9 million used to acquire The Wedding List, offset by net investment proceeds of $13.1 million received primarily from the sale of our equity investment in BlueLight.com. Cash flows used in investing activities were $26.9 million during the nine months ended September 30, 2000, reflecting the initial investment in BlueLight.com of $13.3 million and capital expenditures of $13.6 million primarily related to development of the Company's new office facility. Cash flows provided from financing activities for the nine months ended September 30, 2001 were $2.3 million representing proceeds received from the exercise of employee stock options, partially offset by purchases under the stock repurchase program. Cash used in financing activities during the preceding year of $31.8 million primarily reflected the repurchase of Class A common stock from Time Publishing Ventures, Inc. 12 We have a line of credit with Bank of America in the amount of $10.0 million, which is available to us for seasonal working capital requirements and general corporate purposes. As of September 30, 2001, we had no outstanding borrowings under this facility. We believe that our available cash balances, together with any cash generated from operations and any funds available under existing credit facilities, will be sufficient to meet our operating and recurring cash needs for foreseeable periods. SEASONALITY AND QUARTERLY FLUCTUATIONS Several of our businesses can experience fluctuations in quarterly performance. Revenue and income from operations in the Publishing segment can vary based upon the number of titles published within the quarter, which varies from quarter-to-quarter. Revenue and income from operations for the Television segment have historically been higher in the fourth quarter due to generally higher ratings and the broadcast of prime time television specials. Internet/Direct Commerce revenues have historically tended to be higher in the fourth quarter due to increased consumer spending during that period. Revenues from the Merchandising segment can vary significantly from quarter to quarter due to new product launches and the seasonal nature of certain products. 13 PART II: OTHER INFORMATION ITEM 5: OTHER INFORMATION Cautionary Statement Pursuant to The Private Securities Litigation Reform Act of 1995 We have included in this Quarterly Report certain "forward looking statements" as that term is defined in The Private Securities Litigation Reform Act of 1995. These forward-looking statements are not historical facts but instead represent only our belief regarding future events, many of which, by their nature, are inherently uncertain and outside of our control. It is possible that our actual results may differ, possibly materially, from the anticipated results indicated in these forward-looking statements. These statements can be identified by terminology such as "may," "will," "should," "could," "expects," "intends," "plans," "anticipates," "believes," "estimates," "potential" or "continue" or the negative of these terms or other comparable terminology. Our actual results may differ materially from those projected in these statements, and factors that could cause such differences include, but are not limited to, downturns in national and/or local economies; a softening of the domestic advertising market; changes in consumer reading, purchasing and/or television viewing patterns; unanticipated increases in paper, postage or printing costs; technological developments affecting products or methods of distribution such as the Internet or e-commerce; operational problems at any of our contractual business partners; the receptivity of consumers to our product introductions; changes in government regulations affecting our industries; and the continuing adverse impact on the economy in general of the September 11 terrorist attacks. Additional information regarding some of these and other important factors that could cause actual results to differ from those in our forward-looking statements is contained in the prospectus forming part of our registration statement on Form S-1 (File No. 333-84001) under the caption "Risk Factors." ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K (a) Exhibits No exhibits are filed as part of this report: (b) Reports on Form 8-K No reports on Form 8-K have been filed by the Company during the period covered by this report. 14 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. MARTHA STEWART LIVING OMNIMEDIA, INC. Date: November 13, 2001 By: /s/ James Follo ----------------------------------------------------- Name: James Follo Title: Executive Vice President, Chief Financial Officer 15