Exhibit 23.3


               Consent of Ernst & Young LLP, Independent Auditors


We consent to the reference to our firm under the caption "Independent
Accountants" in Amendment No. 1 to the Registration Statement on Form S-4 (No.
333-90576) and the related proxy statement/prospectus of The Reader's Digest
Association, Inc. for the registration of approximately 98,176,932 shares of its
common stock and to the incorporation by reference therein of our report dated
February 15, 2002, with respect to the consolidated financial statements of
Reiman Holding Company, LLC included in the Current Report on Form 8-K dated
June 11, 2002, filed with the Securities and Exchange Commission.

Milwaukee, Wisconsin                         /s/ ERNST & YOUNG LLP
July 1, 2002