EXHIBIT (A)(1)(C)
                         NOTICE OF GUARANTEED DELIVERY
                        TO TENDER SHARES OF COMMON STOCK

                                       OF

                            SWISS ARMY BRANDS, INC.

            PURSUANT TO THE OFFER TO PURCHASE DATED JULY 23, 2002 BY

                             SABI ACQUISITION CORP.
                          A WHOLLY OWNED SUBSIDIARY OF

                                 VICTORINOX AG
                   (NOT TO BE USED FOR SIGNATURE GUARANTEES)

         THE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT,
      NEW YORK CITY TIME, ON AUGUST 19, 2002, UNLESS THE OFFER IS EXTENDED

     This Notice of Guaranteed Delivery, or one substantially in the form
hereof, must be used to accept the Offer (as defined below) (i) if certificates
("Swiss Army Brands Certificates") evidencing shares of Common Stock, par value
$.10 per share (the "Shares"), of Swiss Army Brands, Inc., a Delaware
corporation, are not immediately available, (ii) if Swiss Army Brands
Certificates and all other required documents cannot be delivered to American
Stock Transfer & Trust Company, as depositary (the "Depositary"), prior to the
Expiration Date (as defined in Section 1 -- "Terms of the Offer" of the Offer to
Purchase), or (iii) if the procedure for delivery by book-entry transfer cannot
be completed on a timely basis. This Notice of Guaranteed Delivery may be
delivered by hand or mail or transmitted by telegram, telex or facsimile
transmission to the Depositary. See Section 3 -- "Procedures for Accepting the
Offer and Tendering Shares" of the Offer to Purchase.

                        The Depositary for the Offer is:

                    AMERICAN STOCK TRANSFER & TRUST COMPANY

<Table>
                                            
                   By Mail:                         By Hand Delivery/Overnight Courier:
          American Stock Transfer &                      American Stock Transfer &
                Trust Company                                  Trust Company
                59 Maiden Lane                                6201 15th Avenue
           New York, New York 10038                       Brooklyn, New York 11219
</Table>

                          By Facsimile Transmissions:

                        (For Eligible Institutions Only)
                                 (718) 234-5001

                            To Confirm by Telephone:

                                 (212) 936-5100
                            (for confirmation only)

     DELIVERY OF THIS NOTICE OF GUARANTEED DELIVERY TO AN ADDRESS OTHER THAN AS
SET FORTH ABOVE, OR TRANSMISSION OF INSTRUCTIONS VIA FACSIMILE TRANSMISSION
OTHER THAN AS SET FORTH ABOVE, WILL NOT CONSTITUTE A VALID DELIVERY TO THE
DEPOSITARY.

     THIS FORM IS NOT TO BE USED TO GUARANTEE SIGNATURES. IF A SIGNATURE ON A
LETTER OF TRANSMITTAL IS REQUIRED TO BE GUARANTEED BY AN "ELIGIBLE INSTITUTION"
UNDER THE INSTRUCTIONS THERETO, SUCH SIGNATURE GUARANTEE MUST APPEAR IN THE
APPLICABLE SPACE PROVIDED IN THE SIGNATURE BOX ON THE LETTER OF TRANSMITTAL.

     The Eligible Institution that completes this form must communicate the
guarantee to the Depositary and must deliver the Letter of Transmittal or an
Agent's Message (as defined in the Offer to Purchase) and Swiss Army Brands
Certificates to the Depositary within the time period shown herein. Failure to
do so could result in a financial loss to such Eligible Institution.

               THE GUARANTEE ON PAGE THREE (3) MUST BE COMPLETED.


Ladies and Gentlemen:

     The undersigned hereby tenders to SABI Acquisition Corp., a Delaware
corporation and a wholly owned subsidiary of Victorinox AG, a corporation
organized under the laws of Switzerland, upon the terms and subject to the
conditions set forth in the Offer to Purchase dated July 23, 2002 (the "Offer to
Purchase"), and the related Letter of Transmittal (which, together with any
amendments or supplements thereto, collectively constitute the "Offer"), receipt
of each of which is hereby acknowledged, the number of Shares specified below
pursuant to the guaranteed delivery procedures described in Section
3 -- "Procedures for Accepting the Offer and Tendering Shares" of the Offer to
Purchase.

NUMBER OF SHARES:

- --------------------------------------------------------------------------------

CERTIFICATE NOS. (IF AVAILABLE):

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------

CHECK BOX IF SHARES WILL BE TENDERED BY BOOK-ENTRY TRANSFER  [ ]

THE DEPOSITARY TRUST COMPANY ACCOUNT NO.:

- --------------------------------------------------------------------------------

NAME(S) OF RECORD HOLDER(S):

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
                                 (PLEASE PRINT)

ADDRESS(ES)

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
                                   (ZIP CODE)

AREA CODE AND TELEPHONE NO.:

- --------------------------------------------------------------------------------

SIGNATURE(S):

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------

DATE:
- ------------------------------------

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                                   GUARANTEE
                   (NOT TO BE USED FOR SIGNATURE GUARANTEES)

     The undersigned, a firm which is a member of a registered national
securities exchange or of the National Association of Securities Dealers, Inc.
or which is a commercial bank or trust company having an office or correspondent
in the United States, guarantees to deliver to the Depositary, Swiss Army Brands
Certificates evidencing the Shares tendered hereby, in proper form for transfer,
or confirmation of book-entry transfer of such Shares into the Depositary's
account at The Depository Trust Company, with delivery of a Letter of
Transmittal (or facsimile thereof) properly completed and duly executed, and any
other required documents (or an Agent's Message, as defined in Section 2 of the
Offer to Purchase, in the case of a book-entry transfer), all within three
Nasdaq National Market trading days of the date hereof.

<Table>
                                                       
NAME OF FIRM: -----------------------------------------   --------------------------------------------------------
                                                                            AUTHORIZED SIGNATURE

ADDRESS: ------------------------------------------------  NAME: ------------------------------------------------
                                                                                PLEASE PRINT

- --------------------------------------------------------  TITLE:
                                                ZIP CODE  ----------------------------------------------------
AREA CODE AND                                             DATED:
TELEPHONE NO.: -----------------------------------------  --------------------------------------------------
DO NOT SEND SWISS ARMY BRANDS CERTIFICATES WITH THIS NOTICE. SWISS ARMY BRANDS CERTIFICATES SHOULD BE SENT WITH
YOUR LETTER OF TRANSMITTAL.
</Table>

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