EXHIBIT (e)(10)

[Victorinox Letterhead]

Schmiedgasse 57
CH-6438 Ibach-Schwyz, Switzerland
Tel. +41 (0)41 81 81 211
Fax +41 (0)41 81 81 511
Tel. direct: (0)41 81 81 275


                                    Mr. Peter W. Gilson
                                    Chairman
                                    Swiss Army Brands Inc.
                                    One Research Drive
                                    Shelton, CT  06484
                                    USA


                                    6438 Ibach, 15 September 2000



Dear Peter,

This letter is a license from Victorinox AG ("Victorinox") to Swiss Army Brands
Inc. and/or its sublicensees, as the case may be, to use the trademark
"Victorinox" and or the Elsener family crest (collectively "the Trademarks") on
all types of men's, women's and children's apparel, hats, footwear, belts and
accessories (collectively, "Apparel") under the terms and conditions set forth
below.

                                   I. LICENSE

1.    Territory

      a)    The United States, Canada, the Caribbean and Bermuda (the "North
            American Territories"), and

      b)    The remainder of the World (the "Additional Territories" and,
            together with the North American Territories, the "Territories")

2.    Term

      As long as SABI, or its successors and assigns, are not in default under
      the terms of this letter.

3.    Licensing Year

      The "Licensing Year" shall be the calendar year, except that the 2000
      calendar year shall commence with the first commercial sale by SABI or its
      licensees of Apparel under either or both of the Trademarks.


4.    License Fees

      The following fees assume the receipt by SABI from a licensee or licensees
      of a license fee of 10% of "Net Sales". If a license fee received by SABI
      is less than 10%, the fee payable to Victorinox will be proportionately
      reduced:

      a)    License fees payable by SABI to Victorinox on all Net Sales in or
            intended for resale in the North American Territories 3% (the "North
            American Royalty").

      b)    License fees payable by SABI to Victorinox on all other Net Sales 7%
            (the "Additional Territories Royalty").

      We find it important to stress once again what we have already clearly
      mentioned on your visit, namely that in view of the expenses involved
      during the current build-up phase we consider the partition of the royalty
      percentages as justified. When the situation changes we must however
      reserve the right to renegotiate the percentage-ratios.

5.    Net Sales

      Net Sales shall have the same meaning in this letter as "Net Sales" (or
      similar name defining the base for license fees) in the sublicense
      agreement from which the relevant revenue is derived provided that if
      revenue is derived directly from sales by SABI or from a source other than
      sublicensing "Net Sales" shall mean selling price to unrelated third
      parties less freight, insurance, sales, tax or VAT, discounts and
      allowances.

6.    Exclusivity

      Victorinox will not, without SABI's written consent, itself use, or permit
      any other person or entity to use either of the Trademarks on or in
      connection with the sale, advertising or offering for sale of Apparel in
      the Territory, and will fully cooperate in preventing the shipment into
      the North American Territory of Apparel using either of the Trademarks for
      which a North American Royalty has not been paid. Similarly, SABI will
      cooperate in preventing shipment outside of the North American Territories
      of Apparel for which an Additional Territories Royalty has not been paid.

7.    Quality Control

      SABI will furnish Victorinox with a sample of every item of Apparel. The
      quality of Apparel sold hereunder shall, at all times, be equal or
      superior to such samples. At Victorinox reasonable request, SABI will
      furnish to Victorinox, from time to time, production samples to enable
      Victorinox to determine that the above quality control standards are being
      met.

8.    Assurance

      Victorinox, recognizing that SABI will be assuring its licensee or
      licensees of their continuing right to use the Trademarks, similarly
      assures SABI of that continuing right.



                                       2

                                   II. General

1.    This letter contains the sole agreement between SABI and any of its
      affiliates on the one hand and Victorinox and any of its affiliates on the
      other, relating to the subject matter hereof. Any alteration or amendment
      to this letter must be in writing and duly executed by the party against
      who such alteration or amendment is sought to be enforced.

2.    This letter agreement shall in all respects be governed by and interpreted
      under the laws under the State of Connecticut, USA.

If this letter meets with your understanding of our mutual agreement would you
please so indicate by signing the enclosed copy and returning it to us.

                                    Very truly yours,
                                    VICTORINOX AG

                                    By: /s/ Charles Elsener
                                            Charles Elsener


ACCEPTED AND AGREED:

Swiss Army Brands Inc.

By: /s/ Peter W. Gilson
        Peter W. Gilson

      The agreements contained in this letter shall bind and inure to the
      benefit of Victorinox and SABI: (a) in the case of Victorinox, any entity
      to which Victorinox transfers both of the Trademarks, and (b) in the case
      of SABI, any entity which shall succeed to its Apparel business.




                                        3