Exhibit (a)(1)(ii)

                             LETTER OF TRANSMITTAL
                        TO TENDER SHARES OF COMMON STOCK
                           PAR VALUE $0.01 PER SHARE

                                       OF

                            LITTLE SWITZERLAND, INC.
                       PURSUANT TO THE OFFER TO PURCHASE,
                             DATED AUGUST 15, 2002

                                       BY

                                   TSAC CORP.
                     AN INDIRECT WHOLLY OWNED SUBSIDIARY OF

                                 TIFFANY & CO.

              THE OFFER AND WITHDRAWAL RIGHTS EXPIRE AT 5:00 P.M.,
    NEW YORK CITY TIME, ON SEPTEMBER 13, 2002, UNLESS THE OFFER IS EXTENDED.

                        The Depositary for the Offer is:
                          MELLON INVESTOR SERVICES LLC

<Table>
                                                                               
                 By Mail:                           By Overnight Delivery:                          By Hand:
       MELLON INVESTOR SERVICES LLC              MELLON INVESTOR SERVICES LLC             MELLON INVESTOR SERVICES LLC
        Reorganization Department                  Reorganization Department                Reorganization Department
               PO Box 3301                            85 Challenger Road                    120 Broadway, 13th floor
        South Hackensack, NJ 07606                    Mail Stop -- Reorg                       New York, NY 10271
                                                   Ridgefield Park, NJ 07660
</Table>

  DELIVERY OF THIS LETTER OF TRANSMITTAL TO AN ADDRESS OTHER THAN AS SET FORTH
ABOVE WILL NOT CONSTITUTE A VALID DELIVERY TO THE DEPOSITARY. YOU MUST SIGN THIS
   LETTER OF TRANSMITTAL IN THE APPROPRIATE SPACE THEREFOR PROVIDED BELOW AND
               COMPLETE THE SUBSTITUTE FORM W-9 SET FORTH BELOW.

  The Instructions contained within this Letter of Transmittal should be read
                                carefully before
                    this Letter of Transmittal is completed.

<Table>
<Caption>
- ---------------------------------------------------------------------------------------------------------------------
                                           DESCRIPTION OF SHARES TENDERED
- ---------------------------------------------------------------------------------------------------------------------
      NAME(S) AND ADDRESS(ES) OF REGISTERED HOLDER(S)
   (PLEASE FILL IN, IF BLANK EXACTLY AS NAME(S) APPEAR(S)                         SHARES TENDERED
                     ON CERTIFICATE(S))                            (ATTACH ADDITIONAL SIGNED LIST IF NECESSARY)
- ---------------------------------------------------------------------------------------------------------------------
                                                                                      NUMBER
                                                                                     OF SHARES
                                                                                    REPRESENTED         NUMBER OF
                                                                 CERTIFICATE            BY               SHARES
                                                                NUMBER(S)(1)     CERTIFICATE(S)(1)     TENDERED(2)
                                                              -------------------------------------------------------
                                                                                           

                                                              -------------------------------------------------------

                                                              -------------------------------------------------------

                                                              -------------------------------------------------------

                                                              -------------------------------------------------------

                                                                TOTAL SHARES
                                                                  TENDERED
- ---------------------------------------------------------------------------------------------------------------------
(1) Need not be completed by Book-Entry Stockholders.
(2) Unless otherwise indicated, all shares represented by share certificates delivered to the Depositary will be
    deemed to have been tendered. See Instruction 4.
- ---------------------------------------------------------------------------------------------------------------------
</Table>


[ ] CHECK HERE IF CERTIFICATE(S) HAVE BEEN LOST, DESTROYED OR MUTILATED. SEE
    INSTRUCTION 11. NUMBER OF SHARES REPRESENTED BY LOST, DESTROYED OR MUTILATED
    CERTIFICATES ---------------.

     This Letter of Transmittal is to be used by stockholders of Little
Switzerland, Inc. if certificates for the Shares (as defined below) are to be
forwarded herewith or, unless an Agent's Message (as defined in Instruction 2
below) is utilized, if delivery of the Shares is to be made by book-entry
transfer to an account maintained by the Depositary (as defined in the
Introduction to the Offer to Purchase) at the Book-Entry Transfer Facility (as
defined in and pursuant to the procedures set forth in Section 2 of the Offer to
Purchase). Holders who deliver Shares by book-entry transfer are referred to
herein as "Book-Entry Stockholders" and other stockholders who deliver Shares
are referred to herein as "Certificate Stockholders."

     Stockholders whose certificates for the Shares are not immediately
available or who cannot deliver the certificates for, or a Book-Entry
Confirmation (as defined in Section 2 of the Offer to Purchase) with respect to,
their Shares and all other documents required hereby to the Depositary prior to
the Expiration Date (as defined in Section 1 of the Offer to Purchase) must
tender their Shares pursuant to the guaranteed delivery procedures set forth in
Section 3 of the Offer to Purchase. See Instruction 2. DELIVERY OF DOCUMENTS TO
THE BOOK-ENTRY TRANSFER FACILITY DOES NOT CONSTITUTE DELIVERY TO THE DEPOSITARY.

[ ] CHECK HERE IF TENDERED SHARES ARE BEING DELIVERED BY BOOK-ENTRY TRANSFER TO
    THE DEPOSITARY'S ACCOUNT AT THE BOOK-ENTRY TRANSFER FACILITY AND COMPLETE
    THE FOLLOWING (ONLY PARTICIPANTS IN THE BOOK-ENTRY TRANSFER FACILITY MAY
    DELIVER SHARES BY BOOK-ENTRY TRANSFER):

    Name of Tendering Institution:
   -----------------------------------------------------------------------------

    Account Number:
   -----------------------------------------------------------------------------

    Transaction Code Number:
   -----------------------------------------------------------------------------

    Name(s) of Registered Owner(s):
   -----------------------------------------------------------------------------

    Window Ticket Number (if any):
   -----------------------------------------------------------------------------

                                        2


    Date of Execution of Notice of Guaranteed Delivery:
    ------------------------------------------------------------------

    Name of Institution which Guaranteed Delivery:
   ----------------------------------------------------------------------

    IF DELIVERY IS BY BOOK-ENTRY TRANSFER, (PROVIDE THE FOLLOWING), CHECK
    BOX:  [ ]

    Account Number:
   -----------------------------------------------------------------------------

    Transaction Code Number:
   -----------------------------------------------------------------------------

                     NOTE: SIGNATURES MUST BE PROVIDED BELOW.

                     PLEASE READ THE INSTRUCTIONS SET FORTH IN
                       THIS LETTER OF TRANSMITTAL CAREFULLY.

                                        3


Ladies and Gentlemen:

     The undersigned hereby tenders to TSAC Corp., a Delaware corporation
("Purchaser") and an indirect wholly owned subsidiary of Tiffany & Co., a
Delaware corporation ("Tiffany"), the above-described shares of common stock,
par value $0.01 per share (the "Shares"), of Little Switzerland, Inc., a
Delaware corporation ("Little Switzerland"), at $2.40 per Share, net to the
seller in cash, upon the terms and subject to the conditions set forth in the
Offer to Purchase, dated August 15, 2002 and in this related Letter of
Transmittal (which, together with any amendments or supplements hereto or
thereto, collectively constitute the "Offer"). The undersigned understands that
Purchaser reserves the right to transfer or assign in whole or in part from time
to time to one or more of its affiliates the right to purchase all or any
portion of the Shares tendered pursuant to the Offer, but any such transfer or
assignment will not relieve Purchaser of its obligations under the Offer and
will in no way prejudice the rights of tendering stockholders to receive payment
for Shares validly tendered and accepted for payment pursuant to the Offer.
Receipt of the Offer is hereby acknowledged.

     Upon the terms and subject to the conditions of the Offer (and if the Offer
is extended or amended, the terms of any such extension or amendment), and
subject to, and effective upon, acceptance for payment of the Shares tendered
herewith in accordance with the terms of the Offer, the undersigned hereby, or
upon the order of Purchaser, sells, assigns and transfers to Purchaser, all
right, title and interest in and to all the Shares that are being tendered
hereby (and any and all non-cash dividends, distributions, rights, other Shares
or other securities issued or issuable in respect thereof on or after August 15,
2002 (collectively, "Distributions")) and irrevocably constitutes and appoints
the Depositary the true and lawful agent and attorney-in-fact of the undersigned
with respect to such Shares (and all Distributions), with full power of
substitution (such power of attorney being deemed to be an irrevocable power
coupled with an interest), to (i) deliver certificates for such Shares (and any
and all Distributions), or transfer ownership of such Shares (and any and all
Distributions) on the account books maintained by the Book-Entry Transfer
Facility, together, in any such case, with all accompanying evidences of
transfer and authenticity, to or upon the order of Purchaser, (ii) present such
Shares (and any and all Distributions) for transfer on the books of Little
Switzerland, and (iii) receive all benefits and otherwise exercise all rights of
beneficial ownership of such Shares (and any and all Distributions), all in
accordance with the terms of the Offer.

     By executing this Letter of Transmittal, the undersigned hereby irrevocably
appoints Purchaser, its officers and designees, and each of them, the
attorneys-in-fact and proxies of the undersigned, each with full power of
substitution, (i) to vote at any annual or special meeting of Little
Switzerland's stockholders or any adjournment or postponement thereof or
otherwise in such manner as each such attorney-in-fact and proxy or his
substitute shall in his sole discretion deem proper with respect to, (ii) to
execute any written consent concerning any matter as each such attorney-in-fact
and proxy or his substitute shall in his sole discretion deem proper with
respect to, and (iii) to otherwise act as each such attorney-in-fact and proxy
or his substitute shall in his sole discretion deem proper with respect to, all
of the Shares (and any and all Distributions) tendered hereby and accepted for
payment by Purchaser. This appointment will be effective if and when, and only
to the extent that, Purchaser accepts such Shares for payment pursuant to the
Offer. This power of attorney and proxy are irrevocable and are granted in
consideration of the acceptance for payment of such Shares in accordance with
the terms of the Offer. Such acceptance for payment shall, without further
action, revoke any prior powers of attorney and proxies granted by the
undersigned at any time with respect to such Shares (and any and all
Distributions), and no subsequent powers of attorney, proxies, consents or
revocations may be given by the undersigned with respect thereto (and, if given,
will not be deemed effective). Purchaser reserves the right to require that, in
order for the Shares to be deemed validly tendered, immediately upon Purchaser's
acceptance for payment of such Shares, Purchaser must be able to exercise full
voting, consent and other rights with respect to such Shares (and any and all
Distributions), including voting at any meeting of Little Switzerland's
stockholders.

     The undersigned hereby represents and warrants that the undersigned has
full power and authority to tender, sell, assign and transfer the Shares
tendered hereby and all Distributions and that, when the same are accepted for
payment by Purchaser, Purchaser will acquire good, marketable and unencumbered
title thereto and to all Distributions, free and clear of all liens,
restrictions, charges and encumbrances and the same will not be subject to any
adverse claims. The undersigned will, upon request, execute and deliver any
additional documents deemed by the Depositary or Purchaser to be necessary or
desirable to complete the sale, assignment and transfer, of the Shares tendered
hereby and all Distributions. In addition, the undersigned shall remit and
transfer promptly to the Depositary

                                        4


for the account of Purchaser all Distributions in respect of the Shares tendered
hereby, accompanied by appropriate documentation of transfer, and, pending such
remittance and transfer or appropriate assurance thereof, Purchaser shall be
entitled to all rights and privileges as owner of each such Distribution and may
withhold the entire purchase price of the Shares tendered hereby or deduct from
such purchase price the amount or value of such Distribution as determined by
Purchaser in its sole discretion.

     All authority herein conferred or agreed to be conferred shall survive the
death or incapacity of the undersigned, and any obligation of the undersigned
hereunder shall be binding upon the heirs, executors, administrators, personal
representatives, trustees in bankruptcy, successors and assigns of the
undersigned. This tender is irrevocable; provided that the Shares tendered
pursuant to the Offer may be withdrawn at any time on or prior to the Expiration
Date and, unless theretofore accepted for payment as provided in the Offer to
Purchase, may also be withdrawn at any time after October 11, 2002, subject to
the withdrawal rights set forth in Section 4 of the Offer to Purchase.

     The undersigned understands that the valid tender of the Shares pursuant to
any one of the procedures described in Section 3 of the Offer to Purchase and in
the Instructions hereto will constitute a binding agreement between the
undersigned and Purchaser upon the terms and subject to the conditions of the
Offer (and if the Offer is extended or amended, the terms or conditions of any
such extension or amendment). Without limiting the foregoing, if the price to be
paid in the Offer is amended in accordance with the terms of the Offer to
Purchase, the price to be paid to the undersigned will be the amended price
notwithstanding the fact that a different price is stated in this Letter of
Transmittal. The undersigned recognizes that under certain circumstances set
forth in the Offer to Purchase, Purchaser may not be required to accept for
payment any of the Shares tendered hereby.

     Unless otherwise indicated under "Special Payment Instructions," please
issue the check for the purchase price of all Shares purchased and/or return any
certificates for any Shares not tendered or accepted for payment in the name(s)
of the registered holder(s) appearing above under "Description of the Shares
Tendered." Similarly, unless otherwise indicated under "Special Delivery
Instructions," please mail the check for the purchase price of all Shares
purchased and/or return any certificates for any Shares not tendered or not
accepted for payment (and any accompanying documents, as appropriate) to the
address(es) of the registered holder(s) appearing above under "Description of
the Shares Tendered." In the event that the boxes entitled "Special Payment
Instructions" and "Special Delivery Instructions" are both completed, please
issue the check for the purchase price of all Shares purchased and/or return any
certificates evidencing Shares not tendered or not accepted for payment (and any
accompanying documents, as appropriate) in the name(s) of, and deliver such
check and/or return any such certificates (and any accompanying documents, as
appropriate) to, the person(s) so indicated. Unless otherwise indicated herein
in the box entitled "Special Payment Instructions," please credit any Shares
tendered herewith by book-entry transfer that are not accepted for payment by
Purchaser by crediting the account at the Book-Entry Transfer Facility
designated above. The undersigned recognizes that Purchaser has no obligation
pursuant to the "Special Payment Instructions" to transfer any Shares from the
name of the registered holder thereof if Purchaser does not accept for payment
any of the Shares so tendered.

                                        5


          ------------------------------------------------------------

                          SPECIAL PAYMENT INSTRUCTIONS
                        (SEE INSTRUCTIONS 1, 5, 6 AND 7)
          ------------------------------------------------------------

        To be completed ONLY if the check for the purchase price of the
   Shares accepted for payment is to be issued in the name of someone other
   than the undersigned, if certificates for any Shares not tendered or not
   accepted for payment are to be issued in the name of someone other than
   the undersigned or if any Shares tendered hereby and delivered by
   book-entry transfer that are not accepted for payment are to be returned
   by credit to an account maintained at a Book-Entry Transfer Facility other
   than the account indicated above.



   Issue check and/or stock certificates to:



   Name:
   ----------------------------------------------------


                     (PLEASE PRINT)

   Address:
   --------------------------------------------------
                                 (PLEASE PRINT)




          ------------------------------------------------------------




          ------------------------------------------------------------
                               (INCLUDE ZIP CODE)




          ------------------------------------------------------------
              (TAXPAYER IDENTIFICATION OR SOCIAL SECURITY NUMBER)
                           (SEE SUBSTITUTE FORM W-9)

   [ ] Credit Shares delivered by book-entry transfer and not purchased to
       the Book-Entry Transfer Facility account.




          ------------------------------------------------------------
                                (ACCOUNT NUMBER)
- ------------------------------------------------------------
          ------------------------------------------------------------

                         SPECIAL DELIVERY INSTRUCTIONS
                        (SEE INSTRUCTIONS 1, 5, 6 AND 7)
          ------------------------------------------------------------

        To be completed ONLY if certificates for any Shares not tendered or
   not accepted for payment and/or the check for the purchase price of any
   Shares accepted for payment is to be sent to someone other than the
   undersigned or to the undersigned at an address other than that shown
   under "Description of the Shares Tendered."

   Mail check and/or stock certificates to:



   Name:
   ----------------------------------------------------
                                 (PLEASE PRINT)

   Address:
   --------------------------------------------------
                                 (PLEASE PRINT)




          ------------------------------------------------------------




          ------------------------------------------------------------
                               (INCLUDE ZIP CODE)




          ------------------------------------------------------------
              (TAXPAYER IDENTIFICATION OR SOCIAL SECURITY NUMBER)
                           (SEE SUBSTITUTE FORM W-9)

- ------------------------------------------------------------

                                        6


                                   IMPORTANT

                             STOCKHOLDER: SIGN HERE
                   (ALSO COMPLETE SUBSTITUTE FORM W-9 BELOW)

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
                           (SIGNATURE(S) OF OWNER(S))

Name(s):
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
Name of Firm:
- --------------------------------------------------------------------------------
                                      (PLEASE PRINT)

Capacity (full title):
- --------------------------------------------------------------------------------
                              (SEE INSTRUCTION 5)
Address:
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
                               (INCLUDE ZIP CODE)
Area Code and Telephone Number:
- --------------------------------------------------------------------------------
Taxpayer Identification or Social Security Number:
- ----------------------------------------------------------------
                                              (SEE SUBSTITUTE FORM W-9)

Dated:
- ------------------------ , 2002

(Must be signed by registered holder(s) exactly as name(s) appear(s) on stock
certificate(s) or on a security position listing or by person(s) authorized to
become registered holder(s) by certificates and documents transmitted herewith.
If signature is by a trustee, executor, administrator, guardian,
attorney-in-fact, agent, officer of a corporation or other person acting in a
fiduciary or representative capacity, please set forth full title and see
Instruction 5.)

                           GUARANTEE OF SIGNATURE(S)
                           (SEE INSTRUCTIONS 1 AND 5)

                     FOR USE BY FINANCIAL INSTITUTIONS ONLY
                   PLACE MEDALLION GUARANTEE IN SPACE BELOW.
Authorized Signature(s):
- --------------------------------------------------------------------------------
Name(s):
- --------------------------------------------------------------------------------
Name of Firm:
- --------------------------------------------------------------------------------
                                      (PLEASE PRINT)

Address:
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
                               (INCLUDE ZIP CODE)
Area Code and Telephone Number:
- --------------------------------------------------------------------------------
Dated:
- ------------------------ , 2002

                                        7


                                  INSTRUCTIONS

             FORMING PART OF THE TERMS AND CONDITIONS OF THE OFFER

     1.  GUARANTEE OF SIGNATURES.  No signature guarantee is required on this
Letter of Transmittal (a) if this Letter of Transmittal is signed by the
registered holder(s) (which term, for purposes of this Section, includes any
participant in any of the Book-Entry Transfer Facility's systems whose name
appears on a security position listing as the owner of the Shares) of Shares
tendered herewith, and such registered holder(s) has not completed either the
box entitled "Special Payment Instructions" or the box entitled "Special
Delivery Instructions" on the Letter of Transmittal or (b) if such Shares are
tendered for the account of a financial institution (including most commercial
banks, savings and loan associations and brokerage houses) that is a participant
in the Security Transfer Agents Medallion Program, the New York Stock Exchange
Medallion Signature Guarantee Program or the Stock Exchange Medallion Program or
by any other "Eligible Guarantor Institution," as such term is defined in Rule
17Ad-15 under the Exchange Act (each, an "Eligible Institution"). In all other
cases, all signatures on this Letter of Transmittal must be guaranteed by an
Eligible Institution. See Instruction 5.

     2.  REQUIREMENTS OF TENDER.  This Letter of Transmittal is to be completed
by stockholders of Little Switzerland either if certificates are to be forwarded
herewith or, unless an Agent's Message is utilized, if delivery of the Shares is
to be made by book-entry transfer pursuant to the procedures set forth herein
and in Section 3 of the Offer to Purchase. For a stockholder validly to tender
Shares pursuant to the Offer, either (a) a properly completed and duly executed
Letter of Transmittal, together with any required signature guarantees or an
Agent's Message (in connection with book-entry transfer of the Shares) and any
other required documents, must be received by the Depositary at one of its
addresses set forth herein prior to the Expiration Date (as defined in the Offer
to Purchase) and either (i) certificates for tendered Shares must be received by
the Depositary at one of such addresses prior to the Expiration Date or (ii)
Shares must be delivered pursuant to the procedures for book-entry transfer set
forth herein and in Section 3 of the Offer to Purchase and a Book-Entry
Confirmation must be received by the Depositary prior to the Expiration Date or
(b) the tendering stockholder must comply with the guaranteed delivery
procedures set forth herein and in Section 3 of the Offer to Purchase.

     Stockholders whose certificates for Shares are not immediately available or
who cannot deliver their certificates and all other required documents to the
Depositary prior to the Expiration Date or who cannot comply with the procedure
for book-entry transfer on a timely basis may tender their Shares by properly
completing and duly executing the Notice of Guaranteed Delivery pursuant to the
guaranteed delivery procedures set forth herein and in Section 3 of the Offer to
Purchase.

     Pursuant to such guaranteed delivery procedures, (i) such tender must be
made by or through an Eligible Institution, (ii) a properly completed and duly
executed Notice of Guaranteed Delivery, substantially in the form provided by
Purchaser, must be received by the Depositary prior to the Expiration Date and
(iii) the certificates for all tendered Shares, in proper form for transfer (or
a Book-Entry Confirmation with respect to all such Shares), together with a
properly completed and duly executed Letter of Transmittal, with any required
signature guarantees, or, in the case of a book-entry transfer, an Agent's
Message, and any other required documents must be received by the Depositary
within three trading days after the date of execution of such Notice of
Guaranteed Delivery. A "trading day" is any day on which trading occurs on the
Nasdaq OTC Bulletin Board.

     The term "Agent's Message" means a message transmitted by the Book-Entry
Transfer Facility to, and received by, the Depositary and forming a part of a
Book-Entry Confirmation, which states that the Book-Entry Transfer Facility has
received an express acknowledgment from the participant in the Book-Entry
Transfer Facility tendering the Shares which are the subject of such Book-Entry
Confirmation, that such participant has received and agrees to be bound by the
terms of the Letter of Transmittal and that Purchaser may enforce such agreement
against the participant. The signatures on this Letter of Transmittal cover the
Shares tendered hereby.

     THE METHOD OF DELIVERY OF THE SHARES, THIS LETTER OF TRANSMITTAL AND ALL
OTHER REQUIRED DOCUMENTS, INCLUDING DELIVERY THROUGH THE BOOK-ENTRY TRANSFER
FACILITY, IS AT THE ELECTION AND RISK OF THE TENDERING STOCKHOLDER. SHARES WILL
BE DEEMED DELIVERED ONLY WHEN ACTUALLY RECEIVED BY THE DEPOSITARY (INCLUDING, IN
THE CASE OF A BOOK-ENTRY TRANSFER, BY BOOK-ENTRY CONFIRMATION).

                                        8


IF DELIVERY IS BY MAIL, IT IS RECOMMENDED THAT THE STOCKHOLDER USE PROPERLY
INSURED REGISTERED MAIL WITH RETURN RECEIPT REQUESTED IN ALL CASES, SUFFICIENT
TIME SHOULD BE ALLOWED TO ENSURE TIMELY DELIVERY.

     No alternative, conditional or contingent tenders will be accepted, and no
fractional Shares will be purchased. All tendering stockholders, by executing
this Letter of Transmittal, waive any right to receive any notice of acceptance
of their Shares for payment.

     3.  INADEQUATE SPACE.  If the space provided herein under "Description of
Shares Tendered" is inadequate, the number of Shares tendered and the
certificate numbers with respect to such Shares should be listed on a separate
signed schedule attached hereto.

     4.  PARTIAL TENDERS (NOT APPLICABLE TO STOCKHOLDERS WHO TENDER BY
BOOK-ENTRY TRANSFER).  If fewer than all the Shares evidenced by any certificate
delivered to the Depositary herewith are to be tendered hereby, fill in the
number of Shares that are to be tendered in the box entitled "Number of Shares
Tendered." In any such case, new certificate(s) for the remainder of the Shares
that were evidenced by the old certificates will be sent to the registered
holder, unless otherwise provided in the appropriate box on this Letter of
Transmittal, as soon as practicable after the Expiration Date or the termination
of the Offer. All Shares represented by certificates delivered to the Depositary
will be deemed to have been tendered unless otherwise indicated.

     5.  SIGNATURES ON LETTER OF TRANSMITTAL; STOCK POWERS AND ENDORSEMENTS.  If
this Letter of Transmittal is signed by the registered holder(s) of the Shares
tendered hereby, the signature(s) must correspond with the name(s) as written on
the face of the certificate(s) without alteration, enlargement or any change
whatsoever.

     If any of the Shares tendered hereby are held of record by two or more
joint owners, all such owners must sign this Letter of Transmittal.

     If any of the tendered Shares are registered in different names on several
certificates, it will be necessary to complete, sign and submit as many separate
Letters of Transmittal as there are different registrations of certificates.

     If this Letter of Transmittal or any stock certificate or stock power is
signed by a trustee, executor, administrator, guardian, attorney-in-fact,
officer of a corporation or other person acting in a fiduciary or representative
capacity, such person should so indicate when signing, and proper evidence
satisfactory to Purchaser of the authority of such person to so act must be
submitted. If this Letter of Transmittal is signed by the registered holder(s)
of the Shares listed and transmitted hereby, no endorsements of certificates or
separate stock powers are required unless payment or certificates for any Shares
not tendered or not accepted for payment are to be issued in the name of a
person other than the registered holder(s). Signatures on any such certificates
or stock powers must be guaranteed by an Eligible Institution.

     If this Letter of Transmittal is signed by a person other than the
registered holder(s) of the Shares evidenced by certificates listed and
transmitted hereby, the certificates must be endorsed or accompanied by
appropriate stock powers, in either case signed exactly as the name(s) of the
registered holder(s) appear(s) on the certificates. Signature(s) on any such
certificates or stock powers must be guaranteed by an Eligible Institution.

     6.  STOCK TRANSFER TAXES.  Except as otherwise provided in this Instruction
6, Purchaser will pay all stock transfer taxes with respect to the transfer and
sale of any Shares to it or its order pursuant to the Offer. If, however,
payment of the purchase price of any Shares purchased is to be made to, or if
certificates for any Shares not tendered or not accepted for payment are to be
registered in the name of, any person other than the registered holder(s), or if
tendered certificates are registered in the name of any person other than the
person(s) signing this Letter of Transmittal, the amount of any stock transfer
taxes (whether imposed on the registered holder(s) or such other person) payable
on account of the transfer to such other person will be deducted from the
purchase price of such Shares purchased unless evidence satisfactory to
Purchaser of the payment of such taxes, or exemption therefrom, is submitted.

     Except as provided in this Instruction 6, it will not be necessary for
transfer tax stamps to be affixed to the certificates evidencing the Shares
tendered hereby.

                                        9


     7.  SPECIAL PAYMENT AND DELIVERY INSTRUCTIONS.  If a check for the purchase
price of any Shares accepted for payment is to be issued in the name of, and/or
certificates for any Shares not accepted for payment or not tendered are to be
issued in the name of and/or returned to, a person other than the signer of this
Letter of Transmittal or if a check is to be sent, and/or such certificates are
to be returned, to a person other than the signer of this Letter of Transmittal,
or to an address other than that shown above, the appropriate boxes on this
Letter of Transmittal should be completed. Any stockholder(s) delivering Shares
by book-entry transfer may request that Shares not purchased be credited to such
account maintained at the Book-Entry Transfer Facility as such stockholder(s)
may designate in the box entitled "Special Payment Instructions." If no such
instructions are given, any such Shares not purchased will be returned by
crediting the account at the Book-Entry Transfer Facility designated above as
the account from which such Shares were delivered.

     8.  BACKUP WITHHOLDING.  Under Federal income tax law, a stockholder whose
tendered shares are accepted for payment is required, unless an exemption
applies to provide the Depositary (as payer) with such stockholder's correct
taxpayer identification number ("TIN") on Substitute Form W-9 below in order to
avoid "backup withholding" of Federal income tax on payments of cash pursuant to
the Offer. In addition, the stockholder must certify under penalties of perjury
that such TIN is correct and that such stockholder is not subject to backup
withholding. If a tendering stockholder is subject to backup withholding, such
stockholder must cross out item (2) of the Certification box on the Substitute
Form W-9. If such stockholder is an individual, the taxpayer identification
number is his social security number.

     The tendering stockholder should indicate in Part III of the Substitute
Form W-9 if the tendering stockholder has not been issued a TIN and has applied
for or intends to apply for a TIN in the near future, in which case the
tendering stockholder should complete the Certificate of Awaiting Taxpayer
Identification Number below. If the stockholder has indicated in Part III that a
TIN has been applied for and the Depositary is not provided a TIN within 60
days, the Depositary will withhold 30% of all cash payments, if any, made
thereafter pursuant to the Offer until a TIN is provided to the Depositary.

     If the Depositary is not provided with the correct taxpayer identification
number or the certifications described above, the stockholder may be subject to
a $50 penalty imposed by the Internal Revenue Service. In addition, payments of
cash to such stockholder with respect to Shares purchased pursuant to the Offer
may be subject to backup withholding of 30%.

     Backup withholding is not an additional income tax. Rather, the amount of
the backup withholding can be credited against the Federal income tax liability
of the person subject to the backup withholding, provided that the required
information is given to the IRS. If backup withholding results in an overpayment
of tax, a refund can be obtained by the stockholder upon filing an income tax
return.

     The stockholder is required to give the Depositary the TIN (i.e., social
security number or employer identification number) of the record owner of the
Shares. If the Shares are held in more than one name or are not in the name of
the actual owner, consult the enclosed Guidelines for Certification of Taxpayer
Identification Number on Substitute Form W-9 for additional guidance on which
number to report.

     Certain stockholders (including, among others, all corporations and certain
foreign individuals and entities) are not subject to backup withholding.
Non-corporate foreign stockholders should complete and sign the main signature
form and a Form W-8BEN, Certificate of Foreign Status of Beneficial Owner for
United States Tax Withholding, signed under penalties of perjury, attesting to
that individual's exempt status, in order to avoid backup withholdings. A copy
of Form W-8BEN may be obtained from the Depositary. Exempt stockholders, other
than foreign individuals should furnish their TIN, write "Exempt" in Part II of
the Substitute Form W-9 below, and sign, date and return the Substitute Form W-9
to the Depositary. See the enclosed Guidelines for Certification of Taxpayer
Identification Number on Substitute Form W-9 for more instructions.

     9.  REQUESTS FOR ASSISTANCE OR ADDITIONAL COPIES.  Questions and requests
for assistance and requests for additional copies of the Offer to Purchase, this
Letter of Transmittal, the Notice of Guaranteed Delivery and the Guidelines for
Certification of Taxpayer Identification Number on Substitute Form W-9 may be
directed to the Information Agent at its address set forth below or by telephone
toll-free at (800) 607-0088. You may also contact your broker, dealer,
commercial bank or trust companies or other nominee for assistance concerning
the Offer.

                                        10


     10.  WAIVER OF CONDITIONS.  Subject to the Offer to Purchase, Purchaser
reserves the absolute right in its sole discretion to waive, at any time or from
time to time, any of the specified conditions of the Offer, in whole or in part,
in the case of any Shares tendered. IN THE OFFER TO PURCHASE, TIFFANY AND
PURCHASER RESERVED THE RIGHT TO WAIVE OR REDUCE THE MINIMUM CONDITION AND TO
ELECT TO PURCHASE A SMALLER NUMBER OF SHARES, ALTHOUGH, IN NO EVENT WILL THEY
PURCHASE SHARES IN THE OFFER IF LESS THAN A MAJORITY OF THE OUTSTANDING SHARES,
EXCLUDING THE SHARES BENEFICIALLY OWNED BY THEM AND THE SHARES TO BE PURCHASED
PURSUANT TO A SEPARATE STOCK PURCHASE AGREEMENT WITH SEYMOUR HOLTZMAN AND
CERTAIN OF HIS AFFILIATES, ARE VALIDLY TENDERED AND NOT WITHDRAWN.

     11.  LOST, DESTROYED OR STOLEN CERTIFICATES.  If any certificate(s)
representing Shares has been lost, destroyed or stolen, the stockholder should
promptly notify the Depositary by checking the box immediately preceding the
special payment/special delivery instructions and indicating the number of
Shares lost. THE STOCKHOLDER WILL THEN BE INSTRUCTED AS TO THE STEPS THAT MUST
BE TAKEN IN ORDER TO REPLACE THE CERTIFICATE(S). THIS LETTER OF TRANSMITTAL AND
RELATED DOCUMENTS CANNOT BE PROCESSED UNTIL THE PROCEDURES FOR REPLACING LOST,
DESTROYED OR STOLEN CERTIFICATES HAVE BEEN FOLLOWED.

IMPORTANT: TO TENDER SHARES PURSUANT TO THE OFFER THIS LETTER OF TRANSMITTAL
TOGETHER WITH ANY REQUIRED SIGNATURE GUARANTEES, OR, IN THE CASE OF A BOOK-ENTRY
TRANSFER, AN AGENT'S MESSAGE, AND ANY OTHER REQUIRED DOCUMENTS, MUST BE RECEIVED
BY THE DEPOSITARY PRIOR TO THE EXPIRATION DATE AND EITHER CERTIFICATES FOR
TENDERED SHARES MUST BE RECEIVED BY THE DEPOSITARY OR SHARES MUST BE DELIVERED
PURSUANT TO THE PROCEDURES FOR BOOK-ENTRY TRANSFER, IN EACH CASE PRIOR TO THE
EXPIRATION DATE OR THE TENDERING STOCKHOLDERS MUST COMPLY WITH THE PROCEDURES
FOR GUARANTEED DELIVERY.

                           IMPORTANT TAX INFORMATION

PURPOSE OF SUBSTITUTE FORM W-9

     To prevent backup withholding on payments that are made to a stockholder
with respect to Shares purchased pursuant to the Offer, the stockholder is
required to notify the Depositary of such stockholder's correct taxpayer
identification number by completing the form contained herein certifying that
the taxpayer identification number provided on Substitute Form W-9 is correct
(or that such stockholder is awaiting a taxpayer identification number).

WHAT NUMBER TO GIVE THE DEPOSITARY

     The stockholder is required to give the Depositary the social security
number or employer identification number of the record owner of the Shares. If
the Shares are in more than one name or are not in the name of the actual owner,
consult the enclosed Guidelines for Certification of Taxpayer Identification
Number on Substitute Form W-9 for additional guidance on which number to report.

                                        11


<Table>
<Caption>
- -------------------------------------------------------------------------------------------------------------------
                                                   PAYOR'S NAME:
- -------------------------------------------------------------------------------------------------------------------
                                                                      

                             Name: --------------------------------------------------------------------------------
        SUBSTITUTE           Address:
         FORM W-9            ------------------------------------------------------------------------------
                             (NUMBER AND STREET)
                             -----------------------------------------------------------------------------
                             (CITY)                            (STATE)                            (ZIP CODE)

                             --------------------------------------------------------------------------------------
</Table>

<Table>
                                                                                 

DEPARTMENT OF THE TREASURY,  PART I -- Please provide your TIN in the box at the       ---------------------------
 INTERNAL REVENUE SERVICE    right and certify by signing and dating below.             Social Security Number(s)
                                                                                        OR -----------------------
                                                                                         Employer Identification
                                                                                                Number(s)
                                                                                         (If awaiting TIN, write,
                                                                                              "Applied For")
                             --------------------------------------------------------------------------------------
</Table>

<Table>
                                                                      
    PAYOR'S REQUEST FOR      PART II -- For Payees exempt from backup withholding, see the enclosed Guidelines for
         TAXPAYER            Certification of Taxpayer Identification Number on Substitute Form W-9 and complete as
   IDENTIFICATION NUMBER     instructed therein.
          ("TIN")
- -------------------------------------------------------------------------------------------------------------------
                           CERTIFICATION -- Under penalties of perjury, I certify that:
(1) The number shown on this form is my correct TIN (or I am waiting for a number to be issued to me);
(2) I am not subject to backup withholding because (a) I am exempt from backup withholding, or (b) I have not been
    notified by the Internal Revenue Service (IRS) that I am subject to backup withholding as a result of a failure
    to report all interest or dividends, or (c) the IRS has notified me that I am no longer subject to backup
    withholding; and
(3) I am a U.S. person (including a U.S. resident alien).
CERTIFICATION INSTRUCTIONS -- You must cross out Item (2) above if you have been notified by the IRS that you are
currently subject to backup withholding because of underreporting interest or dividends on your tax return.
However, if after being notified by the IRS that you were subject to backup withholding, you received another
notification from the IRS that you were no longer subject to backup withholding, do not cross out Item (2). (Also
see the instructions in the enclosed Guidelines.)
- -------------------------------------------------------------------------------------------------------------------

PART III -- Awaiting TIN  [ ]
  (Complete "Certificate of Awaiting Taxpayer Identification Number" below)
- -------------------------------------------------------------------------------------------------------------------
Signature: ----------  Date: ----------
- -------------------------------------------------------------------------------------------------------------------
</Table>

 NOTE: FAILURE TO COMPLETE AND RETURN THIS SUBSTITUTE FORM W-9 MAY RESULT IN
       BACKUP WITHHOLDING OF 30% OF ANY PAYMENTS MADE TO YOU. PLEASE REVIEW THE
       ENCLOSED GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION NUMBER
       ON SUBSTITUTE FORM W-9 FOR ADDITIONAL DETAILS.

       YOU MUST COMPLETE THE FOLLOWING CERTIFICATE IF YOU CHECKED THE BOX IN
       PART III OF THE SUBSTITUTE W-9 FORM AND ARE AWAITING YOUR TIN.

             CERTIFICATE OF AWAITING TAXPAYER IDENTIFICATION NUMBER

I certify under penalties of perjury that a taxpayer identification number has
not been issued to me, and either (1) I have mailed or delivered an application
to receive a taxpayer identification number to the appropriate IRS Center or
Social Security Administration Office or (2) I intend to mail or deliver an
application in the near future. I understand that if I do not provide a taxpayer
identification number by the time of payment, 30% of all payments to be made to
me thereafter will be withheld until I provide a number.

Signature: ----------  Date: ----------

                                        12


     Questions and requests for assistance may be directed to the Information
Agent and requests for additional copies of the Offer to Purchase, the Letter of
Transmittal, the Notice of Guaranteed Delivery and other tender offer materials
may be directed to the Information Agent at its telephone number and location
listed below, and will be furnished promptly at Purchaser's expense. You may
also contact your broker, dealer, commercial bank, trust company or other
nominee for assistance concerning the Offer.

                    The Information Agent for the Offer is:

                               MORROW & CO., INC.

                          445 Park Avenue, Fifth Floor
                            New York, New York 10022
                         E-mail: LSVI.info@morrowco.com

             Banks and Brokerage Firms, Please Call: (800) 654-2468

                   STOCKHOLDERS, PLEASE CALL: (800) 607-0088
                    All Others Call Collect: (212) 754-8000