EXHIBIT 3.25



                        THE COMPANIES ACTS 1985 AND 1989

                    ----------------------------------------

                        PRIVATE COMPANY LIMITED BY SHARES

                    ----------------------------------------

                            MEMORANDUM OF ASSOCIATION

                                       OF

                           HERBALIFE EUROPE LIMITED(1)

1.    The Company's name is "HERBALIFE EUROPE LIMITED".

2.    The Company's registered office is to be situated in England and Wales.

3.    The Company's objects are:

(A)   (i) To mix, process, manufacture, acquire, import, market, publicise,
      promote, supply, sell, distribute, dispose of, and/or otherwise deal in
      herbs, vitamins, minerals, proteins, oils, fats, carbohydrates (and any
      combinations thereof) and other foods and nutritious substances and
      dietary and food supplements and soaps, creams, oils, gels, lotions,
      toiletries and other health and beauty products and medicines.

      (ii) To carry on business as manufacturers, builders and suppliers of and
      dealers in goods of all kinds, and as mechanical, general, electrical,
      marine, radio, electronic, aeronautical, chemical, petroleum, gas civil
      and constructional engineers, and manufacturers, importers and exporters
      of, dealers in machinery, plant and equipment of all descriptions and
      component parts thereof, forgings, castings, tools, implements, apparatus
      and all other articles and things.

      (iii) To act as an investment holding company and to co-ordinate the
      business of


- ----------
1     The Company was incorporated with the name Fennelglade Limited on 22
      February 1996. Its name was changed to Herbalife Europe Limited pursuant
      to a special resolution passed on 2 May 1996.

      any companies in which the Company is for the time being interested, and
      to acquire (whether by original subscription, tender, purchase exchange or
      otherwise) the whole of or any part of the stock, shares, debentures,
      debenture stocks, bonds and other securities issued or guaranteed by a
      body corporate constituted or carrying on business in any part of the
      world or by any government, sovereign ruler, commissioners, public body or
      authority and to hold the same as investments, and to sell, exchange,
      carry and dispose of the same.

      (iv) To carry on the businesses in any part of the world as importers,
      exporters, buyers, sellers, distributors and dealers and to win, process
      and work produce of all kinds.

(B)   To carry on the following businesses, namely, contractors, garage
      proprietors, filling station proprietors, owners and charterers of road
      vehicles, aircraft and ships and boats of every description, lightermen
      and carriers of goods and passengers by road, rail, water or air,
      forwarding, transport and commission agents, customs agents, stevedores,
      wharfingers, cargo superintendents, packers, warehouse storekeepers, cold
      store keepers, hotel proprietors, caterers, publicans, consultants,
      advisers, financiers, bankers, advertising agents, insurance brokers,
      travel agents, ticket agents and agency business of all kinds and
      generally to provide entertainment for and render services of all kinds to
      others and to carry on any other trade or business which can in the
      opinion of the directors be advantageously carried on by the Company in
      connection with or ancillary to any of the businesses of the Company.

(C)   To buy, sell, manufacture, repair, alter, improve, manipulate, prepare for
      market, let on hire, and generally deal in all kinds of plant, machinery,
      apparatus, tools, utensils, materials, produce, substances, articles and
      things for the purpose of any of the businesses specified in clause 3, or
      which may be required by persons having, or about to have, dealings with
      the Company.

(D)   To build, construct, maintain, alter, enlarge, pull down, remove and
      replace any buildings, shops, factories, offices, works, machinery and
      engines, and to work, manage and control these things.

(E)   To enter into contracts, agreements and arrangements with any person for
      the carrying out by that person on behalf of the Company of any object for
      which the Company is formed.

(F)   To acquire, undertake and carry on the whole or any part of the business,
      property and liabilities of any person carrying on any business which may
      in the opinion of the directors be capable of being conveniently carried
      on, or calculated directly or


                                       2

      indirectly to enhance the value of or make profitable any of the Company's
      property or rights, or any property suitable for the purposes of the
      Company.

(G)   To enter into any arrangement with a government or authority, whether
      national, international, supreme, municipal, local or otherwise, that may
      in the opinion of the directors be conducive to any object of the Company,
      and to obtain from that government or authority any right, privilege or
      concession which in the opinion of the directors is desirable, and to
      carry out, exercise and comply with that arrangement, right, privilege or
      concession.

(H)   To apply for, purchase and by other means acquire, protect, prolong and
      renew any patent, patent right, brevet d'invention, licence, secret
      process, invention, trade mark, service mark, copyright, registered
      design, protection, concession and right of the same or similar effect
      or nature, and to use, turn to account, manufacture under and grant
      licences and privileges in respect of those things, and to spend money
      in experimenting with, testing, researching, improving and seeking to
      improve any of those things.

(I)   To acquire an interest in, amalgamate with and enter into partnership
      or any arrangement for the sharing of profits, union of interests,
      co-operation, joint venture, reciprocal concession or otherwise with
      any person, or with any employees of the Company.  To lend money to,
      guarantee the contracts of, and otherwise assist that person or those
      employees, and to take and otherwise acquire an interest in that
      person's shares or other securities and to sell, hold, re-issue, with
      or without guarantee, and otherwise deal with those shares or other
      securities.

(J)   To lend money to, subsidise and assist any person, to act as agents for
      the collection, receipt and payment of money and generally to act as
      agents and brokers for and perform services for any person, and to
      undertake and perform sub-contracts.

(K)   To enter into any guarantee or contract of indemnity or suretyship, and
      to provide security, including, without limitation, the guarantee and
      provision of security for the performance of the obligations of and the
      payment of any money (including, without limitation, capital,
      principal, premiums, dividends, interest, commissions, charges,
      discount and any related costs or expenses whether on shares or other
      securities) by any person including, without limitation, any body
      corporate which is for the time being the Company's holding company,
      the Company's subsidiary, a subsidiary of the Company's holding company
      or any person which is for the time being a member or otherwise has an
      interest in the Company or is associated with the Company in any
      business or venture, with or without the Company


                                       3

      receiving any consideration or advantage (whether direct or indirect), and
      whether by personal covenant or mortgage, charge or lien over all or part
      of the Company's undertaking, property, assets or uncalled capital
      (present and future) or by other means. For the purposes of paragraph (K)
      "guarantee" includes any obligation, however described, to pay, satisfy,
      provide funds for the payment or satisfaction of (including, without
      limitation, by advance of money, purchase of or subscription for shares or
      other securities and purchase of assets or services), indemnify against
      the consequences of default in the payment of, or otherwise be responsible
      for, any indebtedness of any other person.

(L)   To promote, finance and assist any person for the purpose of acquiring all
      or any of the property, rights and undertaking or assuming the liabilities
      of the Company, and for any other purpose which may in the opinion of the
      directors directly or indirectly benefit the Company, and in that
      connection to place, guarantee the placing of, underwrite, subscribe for,
      and otherwise acquire all or any part of the shares or other securities of
      a body corporate.

(M)   To pay out of the funds of the Company all or any expenses which the
      Company may lawfully pay of or incidental to the formation,
      registration, promotion and advertising of and raising money for the
      Company and the issue of its shares or other securities, including,
      without limitation, those incurred in connection with the advertising
      and offering of its shares or other securities for sale or
      subscription, brokerage and commissions for obtaining applications for
      and taking, placing, underwriting or procuring the underwriting of its
      shares or other securities.

(N)   To remunerate any person for services rendered or to be rendered to the
      Company, including, without limitation, by cash payment or by the
      allotment of shares or other securities of the Company, credited as paid
      up in full or in part.

(O)   To purchase, take on lease, exchange, hire and otherwise acquire any real
      or personal property and any right or privilege over or in respect of it.

(P)   To receive money on deposit on any terms the directors think fit.

(Q)   To invest and deal with the Company's money and funds in any way the
      directors think fit.

(R)   To lend money and give credit with or without security.

(S)   To borrow, raise and secure the payment of money in any way the directors
      think fit, including, without limitation, by the issue of debentures and
      other securities,


                                       4

      perpetual or otherwise, charged on all or any of the Company's property
      (present and future) or its uncalled capital, and to purchase, redeem and
      pay off those securities.

(T)   To remunerate any person for services rendered or to be rendered in
      placing, assisting and guaranteeing the placing and procuring the
      underwriting of any share or other security of the Company or of any
      person in which the Company may be interested or proposes to be
      interested, or in connection with the conduct of the business of the
      Company, including, without limitation, by cash payment or by the
      allotment of shares or other securities of the Company, credited as
      paid up in full or in part.

(U)   To subscribe for, acquire and hold (in each case absolutely or
      conditionally) shares, debentures and other securities of any person and
      to co-ordinate, finance and manage the business and operation of any
      person in which the Company has an interest.

(V)   To draw, make, accept, endorse, discount, execute and issue promissory
      notes, bills of exchange, bills of lading, warrants, debentures and other
      negotiable or transferable instruments.

(W)   To sell, lease, exchange, let on hire and dispose of any real or
      personal property and the whole or part of the undertaking of the
      Company, for such consideration as the directors think fit, including,
      without limitation, for shares, debentures or other securities, whether
      fully or partly paid up, of any person, whether or not having objects
      (altogether or in part) similar to those of the Company.  To hold any
      shares, debentures and other securities so acquired, and to improve,
      manage, develop, sell, exchange, lease, mortgage, dispose of, grant
      options over, turn to account and otherwise deal with all or any part
      of the property and rights of the Company.

(X)   To adopt any means of publicising and making known the businesses,
      services and products of the Company as the directors think fit,
      including, without limitation, advertisement, publication and distribution
      of notices, circulars, books and periodicals, purchase and exhibition of
      works of art and interest and granting and making of prizes, rewards and
      donations.

(Y)   To support, subscribe to and contribute to any charitable or public
      object and any institution, society and club which may be for the
      benefit of the Company or persons who are or were directors, officers
      or employees of the Company, its predecessor in business, any
      subsidiary of the Company or any person allied to or associated with
      the Company, or which may be connected with any town or place


                                       5

      where the Company carries on business. To subsidise and assist any
      association of employers or employees and any trade association. To grant
      pensions, gratuities, annuities and charitable aid and to provide
      advantages, facilities and services to any person (including any director
      or former director) who may have been employed by or provided services to
      the Company, its predecessor in business, any subsidiary of the Company or
      any person allied to or associated with the Company and to the spouses,
      children, dependants and relatives of those persons and to make advance
      provision for the payment of those pensions, gratuities and annuities by
      establishing or acceding to any trust, scheme or arrangement (whether or
      not capable of approval by the Commissioners of Inland Revenue under any
      relevant legislation) the directors think fit, to appoint trustees and to
      act as trustee of any trust, scheme or arrangement, and to make payments
      towards insurance for the benefit of those persons and their spouses,
      children, dependants and relatives.

(Z)   To establish and contribute to any scheme for the purchase or
      subscription by trustees of shares or other securities of the Company
      to be held for the benefit of the employees of the Company, any
      subsidiary of the Company or any person allied to or associated with
      the Company, to lend money to those employees or to trustees on their
      behalf to enable them to purchase or subscribe for shares or other
      securities of the Company and to formulate and carry into effect any
      scheme for sharing the profits of the Company with employees.

(AA)  To apply for, promote and obtain any Act of Parliament and any order or
      licence of any government department or authority (including, without
      limitation, the Department of Trade and Industry) to enable the Company to
      carry any of its objects into effect, to effect any modification of the
      Company's constitution and for any other purpose which the directors think
      fit, and to oppose any proceeding or application which may in the opinion
      of the directors directly or indirectly prejudice the Company's interests.

(BB)  To establish, grant and take up agencies, and to do all other things the
      directors may deem conducive to the carrying on of the Company's business
      as principal or agent, and to remunerate any person in connection with the
      establishment or granting of an agency on the terms and conditions the
      directors think fit.

(CC)  To distribute among the shareholders in specie any of the Company's
      property and any proceeds of sale or disposal of any of the Company's
      property and for that purpose to distinguish and separate capital from
      profits, but no distribution amounting to a reduction of capital may be
      made without any sanction required by law.


                                       6

(DD)  To purchase and maintain insurance for the benefit of any person who is or
      was an officer or employee of the Company, a subsidiary of the Company or
      a company in which the Company has or had an interest (whether direct or
      indirect) or who is or was trustee of any retirement benefits scheme or
      any other trust in which any officer or employee or former officer or
      employee is or has been interested, indemnifying that person against
      liability for negligence, default, breach of duty or breach of trust or
      any other liability which may lawfully be insured against.

(EE)  To amalgamate with any other person and to procure the Company to be
      registered or recognised in any part of the world.

(FF)  Subject to the Act, to give (whether directly or indirectly) any kind of
      financial assistance (as defined in section 152(1)(a) of the Act) for any
      purpose specified in section 151(1) or section 151(2) of the Act.

(GG)  To do all or any of the things provided in any paragraph of clause 3:

      (i)   in any part of the world;

      (ii)  as principal, agent, contractor, trustee or otherwise;

      (iii) by or through trustees, agents, subcontractors or otherwise; and

      (iv)  alone or with another person or persons.

(HH)  To do all things that are in the opinion of the directors incidental or
      conducive to the attainment of all or any of the Company's objects, or the
      exercise of all or any of its powers.

(II)  The objects specified in each paragraph of clause 3 shall, except where
      otherwise provided in that paragraph, be regarded as independent objects,
      and are not limited or restricted by reference to or inference from the
      terms of any other paragraph or the name of the Company. None of the
      paragraphs of clause 3 or the objects or powers specified or conferred in
      or by them is deemed subsidiary or ancillary to the objects or powers
      mentioned in any other paragraph. The Company has as full a power to
      exercise all or any of the objects and powers provided in each paragraph
      as if each paragraph contained the objects of a separate company.

(JJ)  In clause 3, a reference to:

      (i) a "person" includes a reference to a body corporate, association or


                                       7

      partnership whether domiciled in the United Kingdom or elsewhere and
      whether incorporated or unincorporated;

      (ii) the "Act" is, unless the context otherwise requires, a reference to
      the Companies Act 1985, as modified or re-enacted or both from time to
      time; and

      (iii) a "subsidiary" or "holding company" is to be construed in accordance
      with section 736 of the Act.

4.    The liability of the members is limited.

5.    The Company's share capital is L100 divided into 100 shares of L1 each.


                                       8

I, being the sole subscriber to this memorandum of association, wish to be
formed into a company pursuant to this memorandum; and I agree to take the
number of shares in the capital of the company shown opposite my name.

- --------------------------------------------------------------------------------
NAME AND ADDRESS OF SUBSCRIBER                                 Number of shares
                                                               taken by the sole
                                                               Subscriber
- --------------------------------------------------------------------------------



CHANTAL ELIZABETH BRACKENBURY                                  ONE

For and on behalf of
Legibus Nominees Limited
200 Aldersgate Street
London  EC1A 4JJ




- --------------------------------------------------------------------------------
DATED the                    day of                                      , 1996.

WITNESS to the above Signature:

DENISE WARD
200 Aldersgate Street
London  EC1A 4JJ


                                       9