Exhibit 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS

     We hereby consent to the incorporation by reference in this Registration
Statement on Form S-8 of our report dated January 22, 2003 relating to the
financial statements and financial statement schedule of DoubleClick Inc., which
appears in DoubleClick Inc.'s Annual Report on Form 10-K for the year ended
December 31, 2002.


/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
New York, New York
February 13, 2004