EXHIBIT (a)(1)(C)

                       NOTICE OF GUARANTEED DELIVERY FOR
                    TENDER OF SHARES OF CLASS A COMMON STOCK
           (INCLUDING THE ASSOCIATED PREFERRED STOCK PURCHASE RIGHTS)
                                       OF

                           MAXWELL SHOE COMPANY INC.

THE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT, NEW YORK CITY
TIME, ON MONDAY, APRIL 19, 2004, UNLESS THE OFFER IS EXTENDED.

     As set forth in "THE OFFER -- Section 3" of the Offer to Purchase (as
defined below), this form or one substantially equivalent hereto must be used to
accept the Offer (as defined below) if (i) certificates ("Share Certificates")
representing shares of Class A Common Stock, par value $.01 per share (the
"Shares"), of Maxwell Shoe Company Inc., a Delaware corporation ("Maxwell"), or
if applicable, certificates ("Rights Certificates") for the associated rights to
purchase shares of Series A Junior Participating Preferred Stock of Maxwell (the
"Rights") issued pursuant to the Rights Agreement, dated as of November 2, 1998
(as amended from time to time, the "Rights Agreement"), by and between Maxwell
and EquiServe Trust Company, N.A., as Rights Agent, are not immediately
available (including, without limitation, if the Distribution Date (as defined
in "THE OFFER -- Section 11" of the Offer to Purchase) has occurred, but Rights
Certificates have not yet been distributed); (ii) the procedures for book-entry
transfer for all required documents cannot be completed on a timely basis or
(iii) time will not permit all required documents to reach The Bank of New York,
as Depositary (the "Depositary"), prior to the Expiration Date (as defined in
"THE OFFER -- Section 1" of the Offer to Purchase). Unless the context otherwise
requires, all references herein to the "Shares" shall be deemed to include the
associated Rights, and all references herein to the "Rights" shall be deemed to
include the benefits that may inure to holders of Rights pursuant to the Rights
Agreement. This form may be delivered by hand to the Depositary or transmitted
by telegram, facsimile transmission or mailed to the Depositary and must include
a guarantee by an Eligible Institution (as defined in "THE OFFER -- Section 3"
of the Offer to Purchase). See "THE OFFER -- Section 3" of the Offer to
Purchase.

                        The Depositary for the Offer is:

                              THE BANK OF NEW YORK

<Table>
                                                 
                     By mail:                                 By hand or overnight delivery:
           Tender & Exchange Department                        Tender & Exchange Department
                  P.O. Box 11248                                    101 Barclay Street
              Church Street Station                            Receive and Delivery Window
          New York, New York 10286-1248                          New York, New York 10286
</Table>

                           By facsimile transmission:

                        (For Eligible Institutions Only)
                                 (212) 815-6433

              Confirmation receipt of facsimile by telephone only:

                                 (212) 815-6212

     DELIVERY OF THIS INSTRUMENT TO AN ADDRESS, OR TRANSMISSION OF INSTRUCTIONS
VIA A FACSIMILE NUMBER, OTHER THAN AS SET FORTH ABOVE, DOES NOT CONSTITUTE A
VALID DELIVERY.

     THIS FORM IS NOT TO BE USED TO GUARANTEE SIGNATURES. IF A SIGNATURE ON A
LETTER OF TRANSMITTAL IS REQUIRED TO BE GUARANTEED BY AN ELIGIBLE INSTITUTION
UNDER THE INSTRUCTIONS THERETO, SUCH SIGNATURE GUARANTEE MUST APPEAR IN THE
APPLICABLE SPACE PROVIDED IN THE SIGNATURE BOX ON THE LETTER OF TRANSMITTAL.

              THE GUARANTEE ON THE REVERSE SIDE MUST BE COMPLETED.


Ladies and Gentlemen:

     The undersigned hereby tenders to MSC Acquisition Corp., a New York
corporation ("Purchaser") and an indirect wholly owned subsidiary of Jones
Apparel Group, Inc., a Pennsylvania corporation, upon the terms and subject to
the conditions set forth in Purchaser's Offer to Purchase dated March 23, 2004
(the "Offer to Purchase") and in the related Letter of Transmittal (which,
together with any amendments or supplements thereto, collectively constitute the
"Offer"), receipt of which is hereby acknowledged, the number of Shares and/or
Rights set forth below, all pursuant to the guaranteed delivery procedures set
forth in "THE OFFER -- Section 3" of the Offer to Purchase.

Name(s) of Record Holder(s)
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                                  PLEASE PRINT

Address(es)
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                                                                        ZIP CODE

Daytime Area Code and Tel. No.
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Signature
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Number of Shares
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Number of Rights
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Certificate Nos. (if available)
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(Check box if Shares and/or Rights will be tendered by book-entry transfer)

[ ] The Depository Trust Company Account Number at Book Entry Transfer Facility

Date: ------------------------------


                                   GUARANTEE
                    (NOT TO BE USED FOR SIGNATURE GUARANTEE)

     The undersigned, a firm that is a participant in the Security Transfer
Agents Medallion Program, the New York Stock Exchange Medallion Signature
Guarantee Program or the Stock Exchange Medallion Program, hereby guarantees to
deliver to the Depositary either the certificates representing the Shares and/or
Rights tendered hereby, in proper form for transfer, or a Book-Entry
Confirmation (as defined in "THE OFFER -- Section 2" of the Offer to Purchase)
with respect to such Shares and, if applicable, such Rights, in any such case
together with a Letter of Transmittal (or a facsimile thereof), properly
completed and duly executed, together with any required signature guarantees, or
an Agent's Message (as defined in "THE OFFER -- Section 2" of the Offer to
Purchase), and any other required documents, within (a) in the case of Shares
three NASDAQ trading days after the date hereof or (b) in the case of the
Rights, a period ending on the later of (i) three NASDAQ trading days of the
date hereof and (ii) three business days after the date Rights Certificates are
distributed to the stockholders by Maxwell.

     The Eligible Institution that completes this form must communicate the
guarantee to the Depositary and must deliver the Letter of Transmittal and
certificates for Shares and/or Rights to the Depositary within the time period
shown herein. Failure to do so could result in a financial loss to such Eligible
Institution.

Name of Firm
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Address:
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                                                                        ZIP CODE

Telephone Number (   )
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Authorized Signature
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Please Type or Print Name
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Title
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Dated:
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NOTE:  DO NOT SEND CERTIFICATES FOR SHARES OR RIGHTS WITH THIS NOTICE.
       CERTIFICATES FOR SHARES OR RIGHTS SHOULD BE SENT WITH YOUR LETTER OF
       TRANSMITTAL.