UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 14A
                                 (RULE 14A-101)

                    INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                    EXCHANGE ACT OF 1934 (AMENDMENT NO.   )

Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

<Table>
                                            
[ ]  Preliminary Proxy Statement               [ ]  Confidential, for Use of the Commission
                                                    Only (as permitted by Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material under Rule 14a-12
</Table>

                                DOUBLECLICK INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

                                Not Applicable.
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

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          pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
          filing fee is calculated and state how it was determined):

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[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

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                               (DOUBLECLICK LOGO)

                                                                  April 26, 2004

Dear Stockholders:

     You are cordially invited to attend the 2004 Annual Meeting of Stockholders
of DoubleClick Inc., to be held at the Company's principal offices located at
111 Eighth Avenue, 10th Floor, New York, New York 10011 on Monday, June 7, 2004
at 9:30 a.m.

     Details of the business to be conducted at the Annual Meeting are given in
the attached Notice of Annual Meeting and Proxy Statement.

     Whether or not you plan to attend the Annual Meeting, please sign, date and
return the enclosed proxy card promptly in the accompanying reply envelope, or
follow the instructions for voting by phone or via the Internet, if applicable.
If you decide to attend the Annual Meeting and wish to change your proxy vote,
you may do so at the Annual Meeting.

     The Proxy Statement and the accompanying form of proxy are first being
mailed to the Stockholders of DoubleClick Inc. entitled to vote at the Annual
Meeting on or about April 28, 2004.

     We look forward to seeing you at the Annual Meeting.

                                           Sincerely,

                                           /s/ Kevin P. Ryan
                                           KEVIN P. RYAN
                                           Chief Executive Officer and Director

                             YOUR VOTE IS IMPORTANT

     IN ORDER TO ASSURE YOUR REPRESENTATION AT THE ANNUAL MEETING, YOU ARE
REQUESTED TO COMPLETE, SIGN AND DATE THE ENCLOSED PROXY AS PROMPTLY AS POSSIBLE
AND RETURN IT IN THE ENCLOSED ENVELOPE (TO WHICH NO POSTAGE NEED BE AFFIXED IF
MAILED IN THE UNITED STATES OR CANADA), OR FOLLOW THE INSTRUCTIONS FOR VOTING BY
PHONE OR VIA THE INTERNET, IF APPLICABLE.


                                DOUBLECLICK INC.
                               111 EIGHTH AVENUE
                            NEW YORK, NEW YORK 10011
                             ---------------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD ON JUNE 7, 2004
                             ---------------------

     The Annual Meeting of Stockholders (the "Annual Meeting") of DoubleClick
Inc., a Delaware corporation (the "Company"), will be held at the Company's
principal offices located at 111 Eighth Avenue, 10th Floor, New York, NY 10011
on June 7, 2004 at 9:30 a.m. (New York time) for the following purposes, as more
fully described in this Proxy Statement:

     (1) To elect three directors to serve until the 2007 annual meeting of
         stockholders or until their respective successors shall have been duly
         elected and qualified;

     (2) To ratify the audit committee's selection of PricewaterhouseCoopers LLP
         as independent auditors of the Company for the fiscal year ending
         December 31, 2004; and

     (3) To transact such other business as may properly come before the Annual
         Meeting or any adjournment or postponement of the Annual Meeting.

     Only stockholders of record at the close of business on April 19, 2004 will
be entitled to notice of, and to vote at, the Annual Meeting. The Company's
stock transfer books will remain open between the record date and the date of
the Annual Meeting. A list of stockholders eligible to vote at the Annual
Meeting will be available for inspection at the Annual Meeting and for a period
of ten days prior to the meeting during regular business hours at the Company's
principal executive offices at the address set forth above.

     All stockholders are cordially invited to attend the meeting in person.
Whether or not you expect to attend the Annual Meeting, your vote is important.
To assure your representation at the meeting, please sign and date the enclosed
proxy card and return it promptly in the enclosed envelope, which requires no
additional postage if mailed in the United States or Canada, or follow the
instructions provided for voting by phone or via the Internet, if applicable. If
you receive more than one proxy because your shares are registered in different
names and addresses, each proxy card should be signed and returned to assure
that all your shares will be voted. You may revoke your proxy at any time prior
to the Annual Meeting. If you attend the meeting and vote by ballot, your proxy
will be revoked automatically and only your vote at the Annual Meeting will be
counted.

                                          By Order of the Board of Directors

                                          /s/ Kevin P. Ryan
                                          KEVIN P. RYAN
                                          Chief Executive Officer and Director
New York, New York
April 26, 2004

     IT IS IMPORTANT THAT YOU COMPLETE THE ENCLOSED PROXY CARD AND RETURN IT
PROMPTLY, OR FOLLOW THE INSTRUCTIONS FOR VOTING BY PHONE OR VIA THE INTERNET, IF
APPLICABLE.

     IF YOU PLAN TO ATTEND:  PLEASE NOTE THAT ADMISSION TO THE MEETING WILL BE
ON A FIRST-COME, FIRST-SERVED BASIS. EACH STOCKHOLDER MAY BE ASKED TO PRESENT
VALID PICTURE IDENTIFICATION, SUCH AS A DRIVER'S LICENSE OR PASSPORT, AND PROOF
OF OWNERSHIP OF COMPANY STOCK AS OF THE RECORD DATE, SUCH AS THE ENCLOSED PROXY
OR A BROKERAGE STATEMENT REFLECTING STOCK OWNERSHIP AS OF THE RECORD DATE.


                                DOUBLECLICK INC.

                             ---------------------

             PROXY STATEMENT FOR THE ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD ON JUNE 7, 2004

                             ---------------------

GENERAL

     This Proxy Statement is furnished to stockholders of record of DoubleClick
Inc., a Delaware corporation (the "Company"), as of April 19, 2004 in connection
with the solicitation of proxies by the board of directors of the Company (the
"Board of Directors" or "Board") for use at the annual meeting of stockholders
to be held on June 7, 2004 at 9:30 a.m. (New York time) or at any adjournment of
postponement (the "Annual Meeting").

     The Company's Annual Report on Form 10-K (which does not form a part of the
proxy solicitation materials), containing consolidated financial statements for
the fiscal year ended December 31, 2003, is being distributed to stockholders
together with this Proxy Statement.

     The Company's principal executive offices are located at 111 Eighth Avenue,
10th Floor, New York, New York 10011. This Proxy Statement and the accompanying
form of proxy are first being mailed to the stockholders of the Company entitled
to vote at the Annual Meeting on or about April 28, 2004.

PURPOSE OF MEETING

     The specific proposals to be considered and acted upon at the Annual
Meeting are summarized in the Notice of Annual Meeting of Stockholders
(collectively, the "Proposals"). Each Proposal is described in more detail in
this Proxy Statement.

VOTING SECURITIES

     As of the close of business on April 19, 2004, other than the FloNetwork
Special Voting Share described below, the Company's shares of common stock, par
value $0.001 per share ("Common Stock"), were the Company's only outstanding
voting securities. Each holder of Common Stock is entitled to one vote for each
share held.

     In connection with the Company's acquisition of FloNetwork Inc., an Ontario
corporation, the Company issued one special voting share (the "FloNetwork
Special Voting Share"). The FloNetwork Special Voting Share is entitled to vote
at annual meetings of stockholders together with Common Stock as a single class.
The FloNetwork Special Voting Share is entitled to up to that number of votes
equal to the number of exchangeable shares of Thunderball Acquisition II Inc.
("Exchangeable Shares") outstanding on any such applicable record date (175
shares as of April 19, 2004) other than those Exchangeable Shares which are held
by the Company or its affiliates. Exchangeable Shares were issued to certain
FloNetwork Inc. shareholders in connection with the acquisition. Thunderball
Acquisition II Inc. is an indirect subsidiary of the Company that holds all of
the outstanding shares of FloNetwork Inc. Voting rights under the FloNetwork
Special Voting Share are exercisable by CIBC Mellon Trust Company, as trustee
for the holders of Exchangeable Shares, in accordance with instructions duly
received from holders of Exchangeable Shares. To the extent that no such
instructions are received, such voting rights will not be exercised.

VOTING AND PROXIES

     At the Annual Meeting, each stockholder of record at the close of business
on April 19, 2004 will be entitled to one vote for each share of Common Stock
owned on that date as to each matter presented at the Annual Meeting. On April
19, 2004, there were 135,682,434 shares of Common Stock outstanding, including
175 shares exchangeable into shares of the Company's Common Stock.


     Under the Company's by-laws, the holders of 50% of the shares of the
Company's stock issued, outstanding and entitled to vote on any matter shall
constitute a quorum at the Annual Meeting. Shares of stock present in person or
represented by proxy (including shares which abstain or do not vote with respect
to one or more of the matters presented for stockholder approval) will be
counted for purposes of determining whether a quorum is present.

     Shares cannot be voted at the Annual Meeting unless the owner is present in
person or by proxy. All properly executed and unrevoked proxies, whether given
by proxy card, phone or the Internet, that are received in time for the Annual
Meeting will be voted at the Annual Meeting in accordance with instructions
thereon, or if no instructions are given, will be voted (1) "FOR" the election
of the named nominees as directors of the Company and (2) "FOR" the ratification
of PricewaterhouseCoopers LLP, independent public auditors, as the Company's
auditors for the fiscal year ending December 31, 2004, and will be voted in
accordance with the best judgment of the persons appointed as proxies with
respect to other matters which properly come before the Annual Meeting. Any
person giving a proxy may revoke it by written notice to the Company at any time
prior to exercise of the proxy. In addition, although mere attendance at the
Annual Meeting will not revoke the proxy, a stockholder who attends the meeting
may withdraw his or her proxy and vote in person.

                                   PROPOSAL 1

                             ELECTION OF DIRECTORS

     Unless otherwise directed, the persons appointed in the accompanying form
of proxy intend to vote at the Annual Meeting "FOR" the election of the nominees
named below as Class I directors of the Company to serve until the 2007 Annual
Meeting of Stockholders or until their successors are duly elected and
qualified. If any nominee is unable to be a candidate when the election takes
place, the shares represented by valid proxies will be voted in favor of another
nominee proposed by the Board of Directors or a lesser number of directors as
proposed by the Board of Directors. The Board of Directors does not currently
anticipate that any nominee will be unable to be a candidate for election. Each
nominee is currently a director of the Company.

     In accordance with the terms of the Company's amended and restated
certificate of incorporation, the Board of Directors has been divided into three
classes, denominated Class I, Class II and Class III, with members of each class
holding office for staggered three-year terms. At each annual meeting of the
Company's stockholders, the successors to the directors whose terms expire are
elected to serve from the time of their election and qualification until the
third annual meeting of stockholders following their election or until a
successor has been duly elected and qualified. The affirmative vote of a
plurality of the shares of the Company's stock present in person or represented
by proxy and entitled to vote on the election of directors at the Annual Meeting
is required to elect each director. This means that the director nominee with
the most affirmative votes for a particular position is elected for that
position. Withheld votes and abstentions have no effect on the outcome.

     The Board of Directors currently has eight members. Messrs. Thomas S.
Murphy, Mark E. Nunnelly and Kevin J. O'Connor are Class I directors whose terms
expire at the Annual Meeting and each of whom is a nominee for election. Messrs.
Dwight A. Merriman, Kevin P. Ryan and David N. Strohm are Class II directors
whose terms expire at the 2005 annual meeting of stockholders (in all cases
subject to the election and qualification of their successors or to their
earlier death, resignation or removal). Messrs. W. Grant Gregory and Don Peppers
are Class III directors whose terms expire at the 2006 annual meeting of
stockholders (in all cases subject to the election and qualification of their
successors or to their earlier death, resignation or removal).

     There are no family relationships among the director nominees and executive
officers of the Company.

                                        2


INFORMATION REGARDING THE NOMINEES FOR ELECTION AS DIRECTORS (CLASS I DIRECTORS)

     The following information with respect to the principal occupation or
employment, other affiliations and business experience during the last five
years of the nominees has been furnished to the Company by the nominees. Except
as indicated, each nominee has had the same principal occupation for the last
five years.

     Thomas S. Murphy, 78, has served as a director of the Company since March
1998. From 1966 until 1990, Mr. Murphy served as Chief Executive Officer and
Chairman of the board of Capital Cities/ABC, Inc., a major media company. From
1990 until 1994, Mr. Murphy relinquished the title of Chief Executive Officer
but resumed this title again from 1994 until 1996. Since February 1996, Mr.
Murphy has been retired. Mr. Murphy currently serves on the board of directors
of Berkshire Hathaway Inc.

     Mark E. Nunnelly, 45, has served as a director of the Company since June
1997. Since 1990, Mr. Nunnelly has served as a Managing Director of Bain Capital
Holdings, LLC, a private investment company. Mr. Nunnelly currently serves as a
director of Domino's Pizza, a pizza delivery company, and Houghton Mifflin
Company, a U.S. educational publisher.

     Kevin J. O'Connor, 43, has served as Chairman of the Board of Directors
since the Company's inception in January 1996. From January 1996 until July
2000, Mr. O'Connor also served as the Company's Chief Executive Officer. Mr.
O'Connor currently advises and invests in several early stage companies. Mr.
O'Connor serves as a director of 1-800-FLOWERS.COM, Inc., a gift company, and
Internet Security Systems, Inc., a security software company.

     THE BOARD UNANIMOUSLY RECOMMENDS A VOTE FOR THE ELECTION OF THOMAS S.
MURPHY, MARK E. NUNNELLY AND KEVIN J. O'CONNOR AS CLASS I DIRECTORS UNTIL THE
2007 ANNUAL MEETING OF STOCKHOLDERS.

INFORMATION REGARDING DIRECTORS WHO ARE NOT NOMINEES FOR ELECTION AT THE ANNUAL
MEETING

     The following information with respect to the principal occupation or
employment, other affiliations and business experience during the last five
years of each director who is not a nominee for election at the Annual Meeting
has been furnished to the Company by such director. Except as indicated, each of
these directors has had the same principal occupation for the last five years.

CLASS II DIRECTORS (TERMS EXPIRE AT THE 2005 ANNUAL MEETING OF STOCKHOLDERS)

     Dwight A. Merriman, 35, has served as a director of the Company since its
inception in January 1996. Mr. Merriman has served as the Company's Chief
Technology Officer since February 1996, and served as its Vice President,
Engineering from January 1996 until February 1996.

     Kevin P. Ryan, 40, has served as a director and as the Company's Chief
Executive Officer since July 2000. Mr. Ryan served as the Company's Chief
Operating Officer from April 1998 until July 2000 and as President from July
1997 until July 2000. From June 1996 to March 1998, Mr. Ryan served as the
Company's Chief Financial Officer. Mr. Ryan serves as a director of AdLINK
Internet Media AG, a German provider of Internet advertising solutions.

     David N. Strohm, 56, has served as a director of the Company since June
1997. Since 1980, Mr. Strohm has been an employee of Greylock Management
Corporation, a venture capital group, and he is a general partner of several
venture capital funds affiliated with Greylock. Mr. Strohm currently serves as a
director of Switchboard, Inc., a company that provides directory technology and
online yellow pages solutions, Internet Security Systems, Inc., a security
software company, and EMC Corporation, an information storage and management
company.

CLASS III DIRECTORS (TERMS EXPIRE AT THE 2006 ANNUAL MEETING OF STOCKHOLDERS)

     W. Grant Gregory, 63, has served as a director of the Company since its
inception in January 1996. Since 1987, Mr. Gregory has served as Chairman of
Gregory & Hoenemeyer, Inc., a merchant banking firm. Mr. Gregory serves as a
director of AMBAC Financial Group, a financial services company, and MCI, Inc.,
a global communications provider.
                                        3


     Don Peppers, 53, has served as a director of the Company since January
1998. Since January 1992, Mr. Peppers has served as a founding partner at the
management consulting firm Peppers & Rogers Group, a unit of Carlson Companies.
Mr. Peppers serves on the board of directors of Modem Media, Inc.

COMPENSATION OF DIRECTORS

     Cash Compensation.  Non-employee directors currently receive an annual
retainer of $10,000 for their services on the Board. Committee members currently
receive an annual retainer of $2,500 for each committee upon which they sit, and
committee chairs receive an additional $2,500 annual retainer for each committee
that they chair. Directors who are Company employees receive no additional
special compensation for serving as directors, but all directors are reimbursed
for expenses incurred in connection with attending Board and committee meetings.
Committee retainers are not paid to directors who are officers or employees of
the Company.

     Stock Option Grants.  Under the Automatic Option Grant Program under the
Company's Amended and Restated 1997 Stock Incentive Plan (the "Amended 1997
Plan"), each non-employee member of the Board of Directors is automatically
granted a non-statutory option to purchase 100,000 shares of Common Stock at the
time of his or her initial election or appointment to the Board of Directors,
provided that individual has not previously been in the employ of the Company or
any parent or subsidiary of the Company. On the date of each annual meeting of
stockholders, each individual who is to continue to serve as a member of the
Board of Directors, whether or not that individual is standing for re-election
to the Board of Directors at that particular annual meeting, will automatically
be granted a non-statutory option to purchase 20,000 shares of Common Stock,
provided such individual has served as a non-employee member of the Board of
Directors for at least six months. All automatic option grants will have an
exercise price equal to the fair market value per share of Common Stock on the
grant date and will have a term of ten years, subject to earlier termination
following the optionee's cessation of service on the Board of Directors. Each
automatic option will be immediately exercisable; however, any shares purchased
upon exercise of the option will be subject to repurchase should the optionee's
service as a non-employee member of the Board of Directors cease prior to the
vesting in those shares. The initial grant of 100,000 shares will vest in
successive equal annual installments over the optionee's initial four-year
period of service on the Board of Directors. Each subsequent grant of 20,000
shares will vest in full upon the optionee's completion of one year of service
on the Board of Directors, as measured from the grant date. However, each
outstanding option will immediately vest upon (1) certain changes in the
ownership or control of the Company or (2) the death or permanent disability of
the optionee while serving on the Board of Directors.

     Pursuant to these provisions, on May 28, 2003, each of Messrs. Gregory,
Murphy, Nunnelly, Strohm and Peppers received an automatic option grant to
purchase 20,000 shares of Common Stock at an exercise price of $10.08 per share.

     Other Arrangements.  Mr. Kevin O'Connor, the Chairman of the Board of
Directors, is an employee of the Company and for the year ended 2003 received
total cash compensation of $55,000. Mr. O'Connor received options to purchase
20,000 shares of Common Stock at an exercise price of $6.24 per share on
February 3, 2003 and 20,000 shares of Common Stock at an exercise price of
$10.08 per share on May 28, 2003.

                                   PROPOSAL 2

            RATIFICATION OF SELECTION OF INDEPENDENT PUBLIC AUDITORS

     The Audit Committee of the Board of Directors appointed
PricewaterhouseCoopers LLP, independent public auditors, as the Company's
independent auditors to serve for the year ending December 31, 2004. Although
stockholder ratification of the selection of independent auditors is not
required, the Board of Directors considers it desirable for the stockholders to
vote upon this selection. The affirmative vote of a majority of shares of Common
Stock present in person or by proxy at the Annual Meeting is required to ratify
the selection of independent auditors. Abstentions will be counted as present
and entitled to vote, and will have the effect of a negative vote with respect
to this proposal. If the stockholders do not ratify the selection

                                        4


of PricewaterhouseCoopers LLP as independent auditors, the Audit Committee will
consider the selection of other independent auditors. Even if the selection of
PricewaterhouseCoopers LLP is ratified, the Audit Committee in its discretion
may select a different firm of independent auditors at any time during the year
if it determines that such a change would be in the best interests of the
Company. A representative of PricewaterhouseCoopers LLP is expected to attend
the Annual Meeting and will have the opportunity to make a statement if he or
she so desires and will also be available to answer appropriate questions from
stockholders.

AUDIT FEES

     The following table summarizes the fees of PricewaterhouseCoopers LLP, the
Company's independent auditors, incurred by the Company for each of the last two
fiscal years for audit services and incurred by the Company in each of the last
two fiscal years for other services:

<Table>
<Caption>
                                                  2003    2002
                                                  -----   -----
                                                  (IN MILLIONS)
                                                    
Audit Fees (1)..................................  $0.9    $0.6
Audit Related Fees (2)..........................  $0.3    $0.6
Tax Fees (3)....................................  $0.1    $0.6
All Other Fees..................................    --      --
                                                  ----    ----
     Total Fees.................................  $1.3    $1.8
</Table>

- ---------------

(1) Audit fees consist of fees for professional services rendered for the audits
    of the consolidated financial statements of the Company, statutory audits,
    issuance of consents and assistance with review of documents filed with the
    Securities and Exchange Commission (the "Commission").

(2) Audit-related fees consist of fees for assurance and related services with
    respect to employee benefit plan audits, due diligence related to mergers
    and acquisitions, an audit in connection with a disposition of a business
    and internal control reviews.

(3) Tax fees consist of fees for tax compliance, tax advice and tax planning
    services. Tax compliance services, which relate to preparation of original
    and amended tax returns, claims for refunds and tax payment-planning
    services, accounted for $15,645 of the total tax fees paid for 2003 and
    $237,000 of the total tax fees paid for 2002. Tax advice and tax planning
    services relate to assistance with tax audits and appeals, tax advice
    related to mergers and acquisitions, implementation advice on integrations
    and restructurings, international tax advice and expatriate tax planning.

     The Audit Committee has adopted policies and procedures relating to the
approval of all audit and non-audit services that are to be performed by the
Company's independent auditors. This policy generally provides that the Company
will not engage its independent auditors to render audit or non-audit services
unless the service is specifically approved in advance by the Audit Committee or
the engagement is entered into pursuant to one of the pre-approval procedures
described below.

     From time to time, the Audit Committee may pre-approve specified types of
services that are expected to be provided to the Company by its independent
auditors during the next 12 months. Any such pre-approval is detailed as to the
particular service or type of services to be provided and is also generally
subject to a maximum dollar amount.

     The Audit Committee may also delegate to each individual member of the
Audit Committee the authority to approve any audit or non-audit services to be
provided to the Company by its independent auditors. Any approval of services by
a member of the Audit Committee pursuant to this delegated authority is reported
on at the next meeting of the Audit Committee.

     THE BOARD UNANIMOUSLY RECOMMENDS A VOTE FOR THE RATIFICATION AND APPROVAL
OF THE SELECTION OF PRICEWATERHOUSECOOPERS LLP TO SERVE AS THE COMPANY'S
INDEPENDENT AUDITORS FOR THE YEAR ENDING DECEMBER 31, 2004.

                                        5


         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth information with respect to the beneficial
ownership of the Company's Common Stock as of March 31, 2004 by (1) each person
(or group of affiliated persons) who is known by the Company to beneficially own
five percent or more of the Company Common Stock, (2) each of the Company's
directors and executive officers named in the Summary Compensation Table and (3)
all of the Company's directors and executive officers as a group. Except as
specified below, all persons listed have sole voting and investment power with
respect to their shares and can be reached at the Company's headquarters located
at 111 Eighth Avenue, New York, New York 10011.

<Table>
<Caption>
                                                              BENEFICIAL OWNERSHIP (1)
                                                              ------------------------
                                                                SHARES         PERCENT
                                                              -----------      -------
                                                                         
Kevin J. O'Connor (2).......................................    6,845,518        4.8
Kevin P. Ryan (3)...........................................    2,622,266        1.8
Dwight A. Merriman (4)......................................    4,020,500        2.8
David S. Rosenblatt (5).....................................      737,985        *
Brian M. Rainey (6).........................................      367,368        *
Bruce Dalziel (7)...........................................      199,910        *
Mok Choe (8)................................................      210,198        *
John Healy..................................................           --        *
W. Grant Gregory (9)........................................      204,718        *
Thomas S. Murphy (10).......................................      220,200        *
Mark E. Nunnelly (11).......................................      155,912        *
Don Peppers (12)............................................      152,910        *
David N. Strohm (13)........................................      218,376        *
FMR Corp. (14)..............................................   12,153,697        8.6
Mazama Capital Management, Inc. (15)........................    6,900,411        4.9
All current directors and executive officers as a group (14
  persons) (16).............................................   15,999,968       10.9
</Table>

- ---------------

  *  Less than one percent.

 (1) Gives effect to the shares of Common Stock issuable upon the exercise of
     all options exercisable within 60 days of March 31, 2004 and other rights
     beneficially owned by the indicated stockholders on that date. Beneficial
     ownership is determined in accordance with the rules of the Commission and
     includes voting and investment power with respect to shares. Percentage
     ownership is calculated based on shares of the Company's Common Stock
     outstanding as of March 31, 2004.

 (2) Includes (i) 483,244 shares of Common Stock issuable upon the exercise of
     stock options within 60 days of March 31, 2004; (ii) 15,680 shares of
     Common Stock held by Nancy O'Connor, Mr. O'Connor's wife; (iii) 856 shares
     of Common Stock held by Mr. O'Connor pursuant to the DoubleClick Inc.
     401(k) Plan; (iv) 150,000 shares of Common Stock held by the KN Trust, of
     which Nancy O'Connor is a trustee; (v) 21,069 shares of Common Stock held
     by The KONO 1999 Charitable Remainder Trust, of which Mr. O'Connor and his
     wife are the beneficiaries, but Mr. O'Connor's brother, who does not live
     with Mr. O'Connor, is the trustee; and (vi) 33,005 shares of Common Stock
     held by the KONO 1999 NIM-Charitable Remainder Unitrust, of which Mr.
     O'Connor and his wife are the beneficiaries, but Mr. O'Connor's brother,
     who does not live with Mr. O'Connor, is the trustee. Mr. O'Connor has not
     retained investment control over the shares held by the KONO 1999
     Charitable Remainder Trust and the KONO 1999 NIM-Charitable Remainder
     Unitrust, and, therefore, Mr. O'Connor disclaims all beneficial ownership
     of these shares. Of the shares beneficially owned by Mr. O'Connor, he does
     not have sole investment control over 770,000 shares of Common Stock that
     are subject to a planned selling program pursuant to Rule 10b5-1 of the
     Securities Exchange Act of 1934, as amended (the "Exchange Act").

                                        6


 (3) Includes (i) 2,288,637 shares of Common Stock issuable upon the exercise of
     stock options within 60 days of March 31, 2004; and (ii) 2,532 shares of
     Common Stock held by Mr. Ryan pursuant to the DoubleClick Inc. 401(k) Plan.
     Does not include 1,016,963 shares of Common Stock issuable upon the
     exercise of stock options that do not vest within 60 days of March 31,
     2004.

 (4) Includes (i) 688,062 shares of Common Stock issuable upon the exercise of
     stock options within 60 days of March 31, 2004; and (ii) 2,656 shares of
     Common Stock held by Mr. Merriman pursuant to the DoubleClick Inc. 401(k)
     Plan. Does not include 80,338 shares of Common Stock issuable upon the
     exercise of stock options that do not vest within 60 days of March 31,
     2004.

 (5) Includes (i) 726,936 shares of Common Stock issuable upon the exercise of
     stock options within 60 days of March 31, 2004; and (ii) 2,549 shares of
     Common Stock held by Mr. Rosenblatt pursuant to the DoubleClick Inc. 401(k)
     Plan. Does not include 248,064 shares of Common Stock issuable upon the
     exercise of stock options that do not vest within 60 days of March 31,
     2004.

 (6) Includes (i) 303,884 shares of Common Stock issuable upon the exercise of
     stock options within 60 days of March 31, 2004; and (ii) 4,808 shares of
     Common Stock held by Mr. Rainey pursuant to the DoubleClick Inc. 401(k)
     Plan. Does not include 103,926 shares of Common Stock issuable upon the
     exercise of stock options that do not vest within 60 days of March 31,
     2004.

 (7) Includes (i) 188,261 shares of Common Stock issuable upon the exercise of
     stock options within 60 days of March 31, 2004; and (ii) 2,649 shares of
     Common Stock held by Mr. Dalziel pursuant to the DoubleClick Inc. 401(k)
     Plan. Does not include 189,239 shares of Common Stock issuable upon the
     exercise of stock options that do not vest within 60 days of March 31,
     2004.

 (8) Includes (i) 205,934 shares of Common Stock issuable upon the exercise of
     stock options within 60 days of March 31, 2004; and (ii) 2,264 shares of
     Common Stock held by Mr. Choe pursuant to the DoubleClick Inc. 401(k) Plan.
     Does not include 269,066 shares of Common Stock issuable upon the exercise
     of stock options that do not vest within 60 days of March 31, 2004.

 (9) Includes 120,000 shares of Common Stock issuable upon the exercise of stock
     options within 60 days of March 31, 2004.

(10) Includes 200,000 shares of Common Stock issuable upon the exercise of stock
     options within 60 days of March 31, 2004.

(11) Includes 100,000 shares of Common Stock issuable upon the exercise of stock
     options within 60 days of March 31, 2004.

(12) Includes 115,000 shares of Common Stock issuable upon the exercise of stock
     options within 60 days of March 31, 2004.

(13) Includes 120,000 shares of Common Stock issuable upon the exercise of stock
     options within 60 days of March 31, 2004. Does not include 40,000 shares
     held by the Strohm-Reavis Living Trust for which Mr. Strohm is a trustee.

(14) This information is derived from a Schedule 13G dated February 16, 2004,
     filed with the Commission by FMR Corp. ("FMR"). FMR has sole dispositive
     power with respect to all 12,153,697 of the shares and sole voting power
     with respect to 4,487,338 of the 12,153,697 shares. FMR's address is 82
     Devonshire Street, Boston, Massachusetts 02109.

(15) This information is derived from a Schedule 13G dated February 13, 2004,
     filed with the Commission by Mazama Capital Management, Inc. ("MCM"). MCM
     has sole dispositive power with respect to all 6,900,411 of the shares and
     sole voting power with respect to 3,701,250 of the 6,900,411 shares. MCM's
     address is One S.W. Columbia, Suite 1500, Portland, Oregon 97258.

(16) Includes (i) 5,582,523 shares of Common Stock issuable upon the exercise of
     stock options within 60 days of March 31, 2004; and (ii) 18,814 shares of
     Common stock held pursuant to the DoubleClick Inc. 401(k) Plan.

                                        7


                  EXECUTIVE COMPENSATION AND OTHER INFORMATION

     The Company's executive officers are as follows:

<Table>
<Caption>
NAME                                AGE                      POSITION
- ----                                ---                      --------
                                    
Kevin P. Ryan.....................  40    Chief Executive Officer and Director
Bruce D. Dalziel..................  46    Chief Financial Officer
Dwight A. Merriman................  35    Chief Technology Officer and Director
David S. Rosenblatt...............  36    President
Mok Choe..........................  45    Chief Information Officer
Brian M. Rainey...................  42    Senior Vice President and General Manager,
                                          Abacus
Peter Krainik.....................  46    Chief Marketing Officer
Cory Douglas......................  37    Vice President, Corporate Finance and
                                          Controller
</Table>

        INFORMATION CONCERNING EXECUTIVE OFFICERS WHO ARE NOT DIRECTORS

     Bruce D. Dalziel has served as the Company's Chief Financial Officer since
October 2001. From August 2001 to October 2001, Mr. Dalziel served as the
Company's acting Chief Financial Officer. From January 2001 to August 2001, Mr.
Dalziel served as the Company's Vice President of Finance and Operations,
Technology, Data and Research. Mr. Dalziel joined the Company in September 2000
as Vice President of Financial Planning and Analysis and continued in this
position until January 2001. From September 1986 to August 2000, Mr. Dalziel
served in a variety of roles at Prudential Insurance Company of America,
including Chief Financial Officer for International Insurance and Fixed Income
Portfolio Manager.

     David S. Rosenblatt has served as the Company's President since December
2001. From November 2000 until December 2001, he served as the Company's
President, Technology, Data and Research. From October 1999 until November 2000,
Mr. Rosenblatt served as the Company's Senior Vice President of Global
Technology Solutions. Prior to that, Mr. Rosenblatt was Vice President and
General Manager of the Company's Closed-Loop Marketing Solutions, which he
launched in August 1998 and he also served as the Director of Strategic
Planning. Mr. Rosenblatt joined DoubleClick in August 1997 as the Product
Manager of the DART for Publishers service and continued in this position until
August 1998.

     Mok Choe has served as the Company's Chief Information Officer since
December 2001. From May 1999 to November 2001, Mr. Choe was co-Chief Information
Officer and the Vice President, Applications Development of Ameritrade, Inc., an
online securities trading company. From July 1997 to April 1999, Mr. Choe was
Assistant Vice President of Nationwide Mutual Insurance Company.

     Brian M. Rainey has served as Senior Vice President and General Manager of
the Company's Abacus division since January 2001. From November 2000 until
January 2001, Mr. Rainey served as the acting President and then the President
of the Company's Abacus division. From June 1999 until November 2000, Mr. Rainey
served as Executive Vice President and Chief Performance Officer of Abacus,
which was acquired by, and became a division of the Company in November 1999.
From January 1998 until June 1999, Mr. Rainey served as Executive Vice
President, Merchandise Services at Abacus and from January 1996 until January
1998 as Senior Vice President, Catalog Client Services.

     Peter Krainik has served as the Company's Chief Marketing Officer since
January 2004. From December 2003 until January 2004, Mr. Krainik was Vice
President and General Manager of the Consumer Goods division of Siebel Systems,
Inc., a provider of business applications software. From February 2002 until
November 2003, Mr. Krainik held several executive positions at Mars,
Incorporated, including Vice President of Sales and Chief eBusiness Officer.
Prior to his time at Mars, Incorporated, Mr. Krainik served as Vice President,
Consumer Sector, at i2 Technologies, a provider of supply chain management
solutions.

     Cory Douglas has served as the Company's Vice President, Corporate Finance
and Controller since August 2002. Mr. Douglas was the Company's Vice President,
Planning and Analysis from April 2002 until

                                        8


August 2002 and the Company's Vice President, Finance, TechSolutions from April
2000 until April 2002. Mr. Douglas also served as the Company's Assistant
Controller from April 1999 until April 2000. Prior to that, Mr. Douglas served
as a Finance Manager at Colgate-Palmolive Company, a consumer products company,
from 1997 until April 1999.

EXECUTIVE COMPENSATION

     The following Summary Compensation Table sets forth the compensation paid
for the years ended December 31, 2001, 2002 and 2003 to the Company's Chief
Executive Officer, the Company's four most highly compensated executive officers
other than the Chief Executive Officer, who served as executive officers as of
December 31, 2003 and one other individual who was an executive officer during
2003 (together, the "Named Executive Officers").

                           SUMMARY COMPENSATION TABLE

<Table>
<Caption>
                                                                       LONG-TERM
                                                                     COMPENSATION/
                                        ANNUAL COMPENSATION (1)         AWARDS
                                     -----------------------------    UNDERLYING      ALL OTHER
NAME AND PRINCIPAL POSITION          YEAR   SALARY ($)   BONUS ($)      OPTION       COMPENSATION
- ---------------------------          ----   ----------   ---------   -------------   ------------
                                                                      
Kevin P. Ryan......................  2003    $360,000    $444,600        400,000
  Chief Executive Officer            2002     300,000     300,000        800,000
                                     2001     291,667     168,000      1,500,000(2)
David S. Rosenblatt................  2003    $275,000    $250,000        160,000
  President                          2002     275,000     183,000              0
                                     2001     279,167     134,750        725,000
Brian M. Rainey....................  2003    $241,667    $185,000        100,000
  Senior Vice President and          2002     225,000     150,000         26,250
  General Manager, Abacus            2001     227,083      55,000        103,750       $ 26,325(3)
Bruce Dalziel......................  2003    $266,667    $220,000        100,000
  Chief Financial Officer            2002     235,417     190,000        212,500
                                     2001     188,104      63,838        105,500
Mok Choe...........................  2003    $300,000    $240,000        100,000       $ 25,000(4)
  Chief Information Officer          2002     300,000     225,000         75,000        118,888(5)
                                     2001      25,000       8,285        300,000
John V. Healy (6)..................  2003    $250,000    $      0        100,000       $326,988(7)
  Former Senior Vice President,      2002     234,863           0        155,000        143,219(8)
  TechSolution Sales                 2001           0           0              0
</Table>

- ---------------

(1) In accordance with the rules of the Commission, other annual compensation in
    the form of perquisites and other personal benefits has been omitted for
    each of the Named Executive Officers because the aggregate amount of such
    perquisites and other personal benefits constituted less than the lesser of
    $50,000 or 10% of the total of annual salary and bonuses for each of such
    Named Executive Officers for the years ended December 31, 2001, 2002 and
    2003.

(2) Mr. Ryan was granted additional options to purchase 500,000 shares of Common
    Stock in 2001, which were subsequently cancelled.

(3) Consists solely of commissions.

(4) Consists solely of an installment payment pursuant to a sign-on bonus.

(5) Consists of an installment payment pursuant to a sign-on bonus and
    relocation expenses.

(6) Mr. Healy resigned as the Company's Senior Vice President, TechSolution
    Sales as of December 12, 2003 and remained in the employment of the Company
    on a leave of absence until January 2004.

(7) Consists of severance pay and commissions.

(8) Consists of a one time sign on bonus and commissions.

                                        9


OPTION GRANTS IN LAST YEAR

     The following table sets forth certain information regarding options
granted to the Named Executive Officers during 2003. The Company has not granted
any stock appreciation rights to any of the Named Executive Officers.

               OPTION GRANTS DURING YEAR ENDED DECEMBER 31, 2003

<Table>
<Caption>
                                    INDIVIDUAL GRANTS
                          -------------------------------------                     POTENTIAL REALIZABLE VALUE AT
                           NUMBER OF    % OF TOTAL                                     ASSUMED ANNUAL RATES OF
                            SHARES        OPTIONS                                    STOCK PRICE APPRECIATION FOR
                          UNDERLYING    GRANTED TO    EXERCISE                             OPTION TERM (3)
                            OPTIONS      EMPLOYEES    PRICE PER                     ------------------------------
NAME                      GRANTED (1)   IN 2003 (2)     SHARE     EXPIRATION DATE        5%               10%
- ----                      -----------   -----------   ---------   ---------------   ------------      ------------
                                                                                    
Kevin P. Ryan (4).......    400,000        7.48%        $8.44         11/03/2010     $1,368,737        $3,195,073
David S. Rosenblatt
  (5)...................    160,000        2.99          8.59         05/01/2010        547,134         1,286,767
Brian M. Rainey (6).....    100,000        1.87          8.59         05/01/2010        341,958           804,229
Bruce Dalziel (7).......    100,000        1.87          8.59         05/01/2010        341,958           804,229
Mok Choe (8)............    100,000        1.87          8.59         05/01/2010        341,958           804,229
John V. Healy...........    100,000        1.87          8.59         03/31/2004(9)      37,175            79,850
</Table>

- ---------------

(1) The vesting schedule for these options will accelerate by one year in the
    event of a change in control of the Company, and will accelerate in full in
    the event the optionee's service with the Company is terminated (actually or
    constructively) other than for misconduct within one year following the
    change in control.

(2) During 2003, the Company granted employees options to purchase an aggregate
    of 5,346,277 shares of Common Stock.

(3) Amounts represent hypothetical gains that could be achieved for the
    respective options if exercised at the end of the option term. The 5% and
    10% assumed annual rates of compounded stock price appreciation are mandated
    by rules of the Commission and do not represent the Company's estimate or
    projection of the Company's future Common Stock prices. These amounts
    represent certain assumed rates of appreciation in the value of the
    Company's Common Stock from the fair market value on the date of grant.
    Actual gains, if any, on stock option exercises are dependent on the future
    performance of the Common Stock and overall stock market conditions. The
    amounts reflected in the table may not necessarily be achieved.

(4) Twenty-five percent of Mr. Ryan's option to purchase 400,000 shares (having
    an exercise price per share of $8.44) vests on November 3, 2004, the balance
    vests in substantially equal installments over the following thirty-six
    month period.

(5) Twenty-five percent of Mr. Rosenblatt's option to purchase 160,000 shares
    (having an exercise price per share of $8.59) vests on May 1, 2004, the
    balance vests in substantially equal installments over the following
    thirty-six month period.

(6) Twenty-five percent of Mr. Rainey's option to purchase 100,000 shares
    (having an exercise price per share of $8.59) vests on May 1, 2004, the
    balance vests in substantially equal installments over the following
    thirty-six month period.

(7) Twenty-five percent of Mr. Dalziel's option to purchase 100,000 shares
    (having an exercise price per share of $8.59) vests on May 1, 2004, the
    balance vests in substantially equal installments over the following
    thirty-six month period.

(8) Twenty-five percent of Mr. Choe's option to purchase 100,000 shares (having
    an exercise price per share of $8.59) vests on May 1, 2004, the balance
    vests in substantially equal installments over the following thirty-six
    month period.

(9) All options granted to Mr. Healy in 2003 had an original expiration date of
    May 1, 2010. Pursuant to Mr. Healy's Separation Agreement, all outstanding
    options held by him expired on March 31, 2004.

                                        10


OPTION EXERCISE AND YEAR-END VALUES

     The following table sets forth certain information concerning options to
purchase Common Stock exercised by the Named Executive Officers during 2003 and
the number and value of unexercised options held by each of the Named Executive
Officers at December 31, 2003.

                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTION VALUES

<Table>
<Caption>
                                                           NUMBER OF SHARES            VALUE OF UNEXERCISED
                               SHARES                   UNDERLYING UNEXERCISED         IN-THE-MONEY OPTIONS
                             ACQUIRED ON    VALUE     OPTIONS AT FISCAL YEAR END     AT DECEMBER 31, 2003 (2)
                              EXERCISE     REALIZED   ---------------------------   ---------------------------
NAME                             (#)        ($)(1)    EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- ----                         -----------   --------   -----------   -------------   -----------   -------------
                                                                                
Kevin P. Ryan..............         0      $     0     1,964,337      1,341,263     $5,588,859     $3,169,055
David S. Rosenblatt........         0            0       624,611        375,389      1,633,025        717,382
Brian M. Rainey............     5,714       41,972       263,607        144,203        256,313        290,661
Bruce Dalziel..............         0            0       178,193        249,307        454,553        534,808
Mok Choe...................         0            0       148,122        326,878        234,576        534,172
John V. Healy (3)..........         0            0        56,041        198,959         82,023        507,225
</Table>

- ---------------

(1) Value represents the difference between the closing price per share of the
    Company's Common Stock on the date of exercise and the exercise price per
    share, multiplied by the number of shares acquired per exercise.

(2) These values have been calculated on the basis of the closing price per
    price of the Company's Common Stock on December 31, 2003 of $10.30 per
    share, less applicable exercise price per share, multiplied by the number of
    shares underlying such options.

(3) Mr. Healy's unexercised options expired on March 31, 2004.

EQUITY COMPENSATION PLAN INFORMATION

     The following table provides information, as of December 31, 2003,
concerning securities authorized for issuance under all equity compensation
plans of the Company.

<Table>
<Caption>
                                             (A)                     (B)                    (C)
                                     -------------------      -----------------   ------------------------
                                          NUMBER OF                                 NUMBER OF SECURITIES
                                      SECURITIES TO BE                            REMAINING AVAILABLE FOR
                                         ISSUED UPON          WEIGHTED AVERAGED    FUTURE ISSUANCE UNDER
                                         EXERCISE OF          EXERCISE PRICE OF     EQUITY COMPENSATION
                                         OUTSTANDING             OUTSTANDING          PLANS (EXCLUDING
                                      OPTIONS, WARRANTS       OPTIONS, WARRANTS   SECURITIES REFLECTED IN
PLAN CATEGORY                            AND RIGHTS              AND RIGHTS             COLUMN (A))
- -------------                        -------------------      -----------------   ------------------------
                                                                         
Equity Compensation Plans Approved
  by Security Holders..............      18,583,969(1)(2)          $14.52                15,228,430(3)
Equity Compensation Plans Not
  Approved by Security Holders.....              --                    --                   750,000(4)
                                         ----------                ------                ----------
          Total....................      18,583,969                $14.52                15,978,430
                                         ==========                ======                ==========
</Table>

- ---------------

(1) Represents shares of Common Stock issuable on exercise under the following
    equity compensation plans: (i) DoubleClick Amended and Restated 1997 Stock
    Option Plan, (ii) Abacus Direct Corporation 1989 Amended and Restated Stock
    Option Plan, (iii) Abacus Direct Corporation 1996 Amended and Restated Stock
    Incentive Plan, (iv) Abacus Direct Corporation 1999 Stock Incentive Plan,
    (v) NetGravity, Inc. 1995 Stock Option Plan, (vi) NetGravity, Inc. 1998
    Stock Plan, (vii) NetGravity, Inc. Director Option Plan, (viii) Flashbase,
    Inc. 1999 Equity Incentive Plan,

                                        11


    (ix) FloNetwork Inc. Share Incentive Plan, (x) MessageMedia, Inc. 1995 Stock
    Plan, and (xi) MessageMedia, Inc. 1999 Non-Officer Stock Option Plan.

(2) The 1999 Employee Stock Purchase Plan completes its semi-annual issuance of
    securities on January 31st and July 31st of each year. Accordingly, there no
    unissued securities under this plan to be included in this calculation.

(3) Represents 12,183,826 shares remaining available for issuance under the
    Company's Amended and Restated 1997 Stock Incentive Plan and 3,044,604
    shares remaining available for issuance under the Company's 1999 Employee
    Stock Purchase Plan.

(4) Represents 750,000 shares authorized and remaining available for issuance
    under the Company's 1999 Non-Officer Stock Option Plan.

     1999 Non-Officer Stock Option Plan.  In 1999, the Company implemented the
1999 Non-Officer Stock Option Plan (the "1999 Plan"), pursuant to which a total
of 750,000 shares of Common Stock have been authorized for issuance. To date, no
options have been granted, or shares issued, under the 1999 Plan.

     The 1999 Plan is administered by the Compensation Committee or the Plan
Administrator and is divided into two separate components: (i) a discretionary
option grant program under which eligible individuals in the Company's employ or
service may, at the discretion of the Plan Administrator, be granted options to
purchase shares of Common Stock at an exercise price not less than 85% of the
fair market value of the Common Stock on the grant date and (ii) a stock
issuance program under which such individuals may, at the Plan Administrator's
discretion, be issued shares of Common Stock directly, through the purchase of
such shares at a price not less than 100% of the fair market value at the time
of issuance or as a bonus tied to one or more performance goals established by
the Plan Administrator.

     In the event that the Company decides to grant any options or issue any
shares under the 1999 Plan, the Plan Administrator will have complete discretion
to determine which eligible individuals are to receive such option grants or
stock issuances under those programs, the time or times when such option grants
or stock issuances are to be made, the number of shares subject to each such
grant or issuance, the vesting schedule to be in effect for the option grant or
stock issuance and the maximum term for which any granted option is to remain
outstanding.

     In the event that the Company is acquired by merger or sale of
substantially all of its assets or securities possessing more than 50% of the
total combined voting power of the Company's outstanding securities, each
outstanding option under the discretionary option grant program which is not to
be assumed by the successor corporation or is otherwise to continue in effect
pursuant to the express terms of the transaction will automatically accelerate
in full, and all unvested shares under the discretionary option grant program
and stock issuance program will immediately vest, except to the extent (i) the
options are assumed in connection with the transaction or are otherwise to
continue in effect, (ii) the options are to be replaced by a cash incentive
program with specified terms and conditions, or (iii) the acceleration of the
options are subject to other limitations imposed by the Plan Administrator. The
Plan Administrator will have complete discretion to provide for accelerated
vesting of options upon (i) an acquisition of the Company, whether or not those
options are assumed or continued in effect, or (ii) the termination of the
holder's service within a designated period following an acquisition in which
those options are assumed or continued in effect. The vesting of outstanding
shares under the stock issuance program may be accelerated upon similar terms
and conditions.

     The 1999 Plan will terminate on the earliest of (i) April 8, 2009, (ii) the
date on which all shares available for issuance under the 1999 Plan have been
issued as fully-vested shares, or (iii) the termination of all outstanding
options in connection with certain changes in control or ownership of the
Company.

EMPLOYMENT AGREEMENTS AND CHANGE IN CONTROL PROVISIONS

     There are no employment agreements with the Company's Named Executive
Officers. The vesting of all options granted since October 1, 2001 to certain
employees of the Company at the Vice President level and above accelerate by one
year upon the occurrence of a change of control; in addition, the vesting of all
options granted since October 1, 2001 to the Chief Executive Officer and those
executives who report directly

                                        12


to the Chief Executive Officer accelerate in full in the event the optionee's
service with the Company is terminated (actually or constructively) other than
for misconduct within one year following the change of control. Other than those
vesting provisions, there are no agreements with the Company's Named Executive
Officers that contain a change in control provision.

SEPARATION AGREEMENT

     As of December 12, 2003, the Company entered into a separation letter
agreement with Mr. John Healy. Under the terms of the separation letter
agreement, Mr. Healy resigned as Senior Vice President, TechSolution Sales, but
continued as an employee of the Company until the date upon which he began new
employment (the "Termination Date"). Following his resignation, the Company paid
Mr. Healy a lump sum payment of $225,000 pursuant to the terms of his separation
letter agreement. All outstanding options held by Mr. Healy expired on March 31,
2004.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     On February 3, 2003, the Company entered into an agreement with Kevin Ryan,
a director and Chief Executive Officer of the Company, pursuant to which Mr.
Ryan agreed to cancel certain options to purchase a total of 2,137,084 shares of
Common Stock. In exchange, the Company provided Mr. Ryan with more favorable
vesting provisions for another option held by him. The Company subsequently
retired 2,000,000 of Mr. Ryan's cancelled options, and such options will no
longer be available for future issuance under the Amended 1997 Plan. For a more
detailed description of the Company's arrangements with Mr. Ryan, see the
"Report of the Compensation Committee of the Board of Directors" on page 19 of
this Proxy Statement.

CORPORATE GOVERNANCE

     The Company has long believed that good corporate governance is important
to ensure that it is managed for the long-term benefit of its stockholders.
During the past year, the Company has continued to review its corporate
governance policies and practices and to compare them to those suggested by
various authorities in corporate governance and the practices of other public
companies. The Company has also continued to review the provisions of the
Sarbanes-Oxley Act of 2002, the new rules of the Commission and the new rules of
the NASDAQ Stock Market.

     Based on this review, in February 2004, the Company's Board of Directors
adopted Corporate Governance Guidelines and restated charters for the Company's
Audit Committee, Compensation Committee and Nominating and Corporate Governance
Committee.

     The Company makes available free of charge on its Internet Web site, found
at www.doubleclick.net, the Company's current committee charters and Code of
Ethics.

DETERMINATION OF INDEPENDENCE

     Under NASDAQ rules that become applicable to the Company on the date of the
annual meeting, a director of the Company will only qualify as an "independent
director" if, in the opinion of the Company's Board of Directors, that person
does not have a relationship which would interfere with the exercise of
independent judgment in carrying out the responsibilities of a director. The
Company's Board of Directors has determined that none of Messrs. Gregory,
Murphy, Nunnelly, Peppers or Strohm has a relationship which would interfere
with the exercise of independent judgment in carrying out the responsibilities
of a director, and that each of these directors is an "independent director" as
defined under Rule 4200(a)(15) of the NASDAQ Stock Market, Inc. Marketplace
Rules.

BOARD OF DIRECTORS MEETINGS AND COMMITTEES

     The Board of Directors has responsibility for establishing broad corporate
policies and reviewing the Company's overall performance rather than day-to-day
operations. The Board's primary responsibility is to oversee the management of
the Company and, in so doing, serve the best interests of the Company and its

                                        13


stockholders. The Board selects, evaluates and provides for the succession of
executive officers and, subject to stockholder election, directors. It reviews
and approves corporate objectives and strategies, and evaluates significant
policies and proposed major commitments of corporate resources. It participates
in decisions that have a potential major economic impact on the Company.
Management keeps the directors informed of company activity through regular
written reports and presentations at Board and committee meetings.

     The Company has a standing Audit Committee, Compensation Committee and
Nominating and Corporate Governance Committee. The Board of Directors has
determined that all of the members of each of the Board's three standing
committees are independent as defined under the new rules of the NASDAQ Stock
Market that become applicable to the Company on the date of the Annual Meeting,
including, in the case of all members of the Audit Committee, the independence
requirements contemplated by Rule 10A-3 under the Exchange Act. In addition, all
of the members of the Audit Committee are independent as defined by the rules of
the NASDAQ Stock Market that apply to the Company until the date of the Annual
Meeting.

     Audit Committee.  The Audit Committee of the Board of Directors reviews,
acts on and reports to the Board of Directors with respect to various auditing
and accounting matters, including the selection of the Company's independent
auditors, the scope of the annual audit fees to be paid to the independent
auditors, and the reporting of the Company's independent auditors. The Audit
Committee currently consists of Messrs. W. Grant Gregory (Chair), Mark E.
Nunnelly and Don Peppers. Each member of the Audit Committee is able to read and
understand fundamental financial statements, including the Company's balance
sheet, income statement, and cash flow statement. The Board of Directors has
determined that Mr. Gregory is an "audit committee financial expert" as defined
in Item 401(h) of Regulation S-K.

     Compensation Committee.  The Compensation Committee reviews and approves
corporate goals and objectives relevant to CEO compensation, determines CEO
compensation, reviews and approves, or makes recommendations to the Board of
Directors concerning the salaries and incentive compensation of directors,
executive officers of the Company and the Company's other employees and
consultants. The Compensation Committee of the Board of Directors also
administers the Company's stock option plans and certain of the Company's other
benefit plans. The Compensation Committee currently consists of Messrs. W. Grant
Gregory, Thomas S. Murphy and David N. Strohm (Chair).

     Nominating and Corporate Governance Committee.  The Nominating and
Corporate Governance Committee identifies and recommends individuals qualified
to become members of the Board of Directors, and also develops and recommends to
the Board a set of corporate governance principles applicable to the Company.
The Nominating and Corporate Governance Committee currently consists of Messrs.
Thomas S. Murphy, Mark E. Nunnelly and David N. Strohm (Chair). The Nominating
and Corporate Governance Committee will consider for nomination to the Board of
Directors candidates suggested by the stockholders, provided that such
recommendations are delivered to the Company, with an appropriate biographical
summary, no later than the deadline for submission of stockholder proposals. See
"Stockholder Proposals" on page 21 of this Proxy Statement.

ATTENDANCE AT BOARD AND COMMITTEE MEETINGS

     During 2003, the Board of Directors held seven meetings and acted one time
by unanimous written consent. The Compensation Committee held four meetings in
2003 and acted one time by unanimous written consent. The Audit Committee held
nineteen meetings in 2003. The Nominating and Corporate Governance Committee
held one meeting in 2003. Each director attended or participated in 75% or more
of the meetings held by the Board of Directors and the meetings held by the
committees on which he served.

     The Company's Corporate Governance Guidelines provide that directors are
encouraged to attend the annual meeting of stockholders. One director attended
the 2003 annual meeting of stockholders.

                                        14


DIRECTOR CANDIDATES

     The process to be followed by the Nominating and Corporate Governance
Committee to identify and evaluate director candidates shall include requests to
Board members and others for recommendations, meetings from time to time to
evaluate biographical information and background material relating to potential
candidates and interviews of selected candidates by members of the Committee and
the Board.

     In considering whether to recommend any particular candidate for inclusion
in the Board's slate of recommended director nominees, the Nominating and
Corporate Governance Committee will apply the criteria set forth in the
Company's Corporate Governance Guidelines. These criteria include the
candidate's integrity, business acumen, knowledge of the Company's business and
industry, and experience. The Committee will not assign specific weights to
particular criteria and no particular criterion is a prerequisite for each
prospective nominee. The Company believes that the backgrounds and
qualifications of its directors, considered as a group, should provide a
composite mix of experience, knowledge and abilities that will allow the Board
to fulfill its responsibilities.

     Stockholders may recommend individuals to the Nominating and Corporate
Governance Committee for consideration as potential director candidates by
submitting their names, together with appropriate biographical information and
background materials and a statement as to whether the stockholder or group of
stockholders making the recommendation has beneficially owned more than 5% of
Common Stock for at least a year as of the date such recommendation is made, to
Nominating and Corporate Governance Committee, c/o Corporate Secretary,
DoubleClick Inc., 111 Eighth Avenue, 10th Floor, New York, NY 10011. Assuming
that appropriate biographical and background material has been provided no later
than the deadline for submission of stockholder proposals, the Committee will
evaluate stockholder-recommended candidates by following substantially the same
process, and applying substantially the same criteria, as it will follow for
candidates submitted by others.

     Stockholders also have the right under the Company's bylaws to directly
nominate director candidates, without any action or recommendation on the part
of the Committee or the Board, by following the procedures set forth under
"Stockholder Proposals."

COMMUNICATING WITH THE INDEPENDENT DIRECTORS

     The Board will give appropriate attention to written communications that
are submitted by stockholders, and will respond if and as appropriate. The
Chairman of the Board (if an independent director) or otherwise the Chairman of
the Nominating and Corporate Governance Committee, with the assistance of the
Company's General Counsel, is primarily responsible for monitoring
communications from stockholders and for providing copies or summaries to the
other directors as he or she considers appropriate.

     In connection with procedures approved by a majority of the independent
directors, communications will be forwarded to all directors if they relate to
important substantive matters and include suggestions or comments that the
Nominating and Corporate Governance Committee considers to be important for the
directors to know. In general, communications relating to corporate governance
and long-term corporate strategy are more likely to be forwarded than
communications relating to ordinary business affairs, personal grievances and
matters as to which the Company tends to receive repetitive or duplicative
communications.

     Stockholders who wish to send communications on any topic to the Board
should address such communications to Board of Directors, c/o Corporate
Secretary, DoubleClick Inc., 111 Eighth Avenue, 10th Floor, New York, NY 10011.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     The Compensation Committee currently consists of Messrs. W. Grant Gregory,
Thomas S. Murphy and David N. Strohm. No interlocking relationship has existed
between members of the Company's Compensation Committee and the board of
directors or compensation committee of any other company.

                                        15


                         REPORT OF THE AUDIT COMMITTEE
                           OF THE BOARD OF DIRECTORS

     The following is the report of the Audit Committee with respect to the
Company's audited financial statements for the fiscal year ended December 31,
2003, included in the Company's Annual Report on Form 10-K. The Audit Committee
operates under a written charter adopted by the Board of Directors on April 16,
2003, which was restated on February 6, 2004. A copy of the Company's restated
Audit Committee Charter is included in this Proxy Statement as Appendix A.

MEMBERSHIP OF AUDIT COMMITTEE

     The Audit Committee consists of the following members of the Company's
Board of Directors: W. Grant Gregory, Mark E. Nunnelly and Don Peppers. Each of
the members is an "independent director" under the proposed rules of the NASDAQ
Stock Market governing the qualifications of the members of audit committees.

ROLE OF AUDIT COMMITTEE AND REVIEW WITH MANAGEMENT

     The Audit Committee of the Board of Directors is responsible for providing
independent, objective oversight of the Company's accounting functions and
internal controls. Management has the primary responsibility for the financial
statements and the reporting process, including the system of internal control.
The Audit Committee oversees the Company's financial reporting process on behalf
of the Board of Directors, and reviews the Company's financial disclosures. In
fulfilling its oversight responsibilities, the Audit Committee reviews the
audited financial statements in the Annual Report on Form 10-K and interim
financial statements with management including a discussion of the quality of
the accounting principles, the reasonableness of significant judgments, and the
clarity of disclosures in the financial statements. The Audit Committee ensures
that the Board of Directors receives reports on its meetings. The Audit
Committee also considers and selects the Company's independent auditors, reviews
the performance of the independent auditors in the annual audit and in
assignments unrelated to the audit, and reviews the independent auditors' fees.

     The Audit Committee held nineteen meetings during the fiscal year ended
December 31, 2003. The meetings were designed to facilitate and encourage
communication among members of the Audit Committee and management.

REVIEW AND DISCUSSIONS WITH INDEPENDENT ACCOUNTANTS

     The Audit Committee reviewed with the independent auditors, who are
responsible for expressing an opinion on the conformity of the audited financial
statements with generally accepted accounting principles, their judgments as to
the quality of the Company's accounting principles and such other matters as are
required to be discussed with the Audit Committee under generally accepted
auditing standards. The Audit Committee has reviewed audited financial
statements for the fiscal year ended December 31, 2003 and has discussed these
financial statements with management and PricewaterhouseCoopers LLP. The Audit
Committee's review included discussion with PricewaterhouseCoopers LLP of
matters required to be discussed pursuant to Statement on Auditing Standards No.
61 (Communication with Audit Committees) ("SAS 61"). SAS 61 requires the
Company's independent auditors to discuss with the Audit Committee, among other
things, the following:

     - methods to account for significant and/or unusual transactions;

     - the effect of significant accounting policies in controversial or
       emerging areas for which there is a lack of authoritative guidance or
       consensus;

     - the process used by management in formulating particularly sensitive
       accounting estimates and the basis for the auditors' conclusions
       regarding the reasonableness of those estimates; and

                                        16


     - disagreements with management over the application of accounting
       principles, the basis for management's accounting estimates and the
       disclosures in the financial statements.

     In addition, the Audit Committee has discussed with the independent
auditors the auditors' independence from the Company and its management and
considered the compatibility of non-audit services with the auditors'
independence. PricewaterhouseCoopers LLP also provided the Audit Committee with
the written disclosures and the letter required by Independence Standards Board
Standard No. 1 (Independence Discussions with Audit Committees).

CONCLUSION

     Based on its review and discussions, the Audit Committee recommended to the
Board of Directors that the Company's audited financial statements be included
in the Company's Annual Report on Form 10-K for the fiscal year ended December
31, 2003. The Audit Committee and Board of Directors also have recommended the
stockholder ratification of the selection of PricewaterhouseCoopers LLP as the
Company's independent auditors for fiscal year 2004.

                                          THE AUDIT COMMITTEE
                                          W. Grant Gregory
                                          Mark E. Nunnelly
                                          Don Peppers

                                        17


                      REPORT OF THE COMPENSATION COMMITTEE
                           OF THE BOARD OF DIRECTORS

     The Compensation Committee of the Board of Directors reviews and approves
corporate goals and objectives relevant to CEO compensation, determines CEO
compensation, reviews and approves, or makes recommendations to the Board of
Directors concerning the salaries and incentive compensation of directors,
executive officers of the Company and the Company's other employees and
consultants. The Compensation Committee is also responsible for the
administration of the Company's stock option plans under which option grants and
direct stock issuances may be made to executive officers. The Compensation
Committee has reviewed and is in accord with the compensation paid to executive
officers in 2003. The Compensation Committee operates under a written charter
adopted by the Board of Directors on April 16, 2003, and which was restated on
February 6, 2004. A copy of the Company's restated Compensation Committee
Charter is included in this Proxy Statement as Appendix B.

     GENERAL COMPENSATION POLICY.  The fundamental policy of the Compensation
Committee is to provide the Company's executive officers with competitive
compensation opportunities based upon their contribution to the Company's
development and financial success and their personal performance. It is the
Compensation Committee's objective to have a portion of each executive officer's
compensation contingent upon the Company's performance as well as upon such
executive officer's own level of performance. Accordingly, the compensation
package for each executive officer is comprised of three elements: (i) base
salary, (ii) annual bonus and (iii) long-term stock-based incentive awards,
which strengthen the mutuality of interests between the executive officers and
the Company's stockholders.

     FACTORS.  The principal factors which the Compensation Committee considered
with respect to each executive officer's compensation package for 2003 are
summarized below. The Compensation Committee may, however, in its discretion
apply entirely different factors in advising the Chief Executive Officer and the
Board of Directors with respect to executive compensation for future years.

     Base Salary.  The base salary for each executive officer is subjectively
determined on the basis of the following factors: experience, personal
performance, the salary levels in effect for comparable positions within and
outside of the Company's industry and internal base salary comparability
considerations. The weight given to each of these factors differs from
individual to individual, as the Compensation Committee deems appropriate.

     Annual Bonus.  During the last year, the executive officers of the Company
were eligible for discretionary annual bonuses, as determined by the
Compensation Committee. Factors considered in determining the annual bonus were
personal performance and the Company's achievement of performance goals as
compared to a group of peer companies, which is intended to correlate to
stockholder value. The group of peer companies and the performance goals are
reviewed annually. The Compensation Committee reviews the individual executive
performance and Company targets and approves the amount of actual bonuses
awarded.

     Long-Term Incentive Compensation.  Long-term incentives are provided
through grants of stock options. The grants are designed to align the interests
of each executive officer with those of the stockholders and provide each
individual with a significant incentive to manage the Company from the
perspective of an owner with an equity stake in the Company. Each option
generally becomes exercisable in installments, contingent upon the executive
officer's continued employment with the Company. Accordingly, the option grant
will provide a return to the executive officer only if the executive officer
remains employed by the Company during the vesting period, and then only if the
market price of the underlying shares appreciates.

     The number of shares subject to each option grant is subjectively
determined by the Compensation Committee at a level intended to create a
meaningful opportunity for stock ownership based on the executive officer's
current position with the Company, the size of comparable awards made to
individuals in similar positions within the industry, the individual's potential
for increased responsibility and promotion over the option term and the
individual's personal performance in recent periods. The Compensation Committee
also considers the number of unvested options held by the executive officer in
order to maintain an appropriate level of equity incentive for that individual.
However, the Compensation Committee does not adhere to any

                                        18


specific guidelines as to the relative option holdings of the Company's
executive officers. Stock options to purchase an aggregate of 1,113,000 shares
of the Company's Common Stock were granted to executive officers in 2003.

     CEO COMPENSATION.  The plans and policies discussed above were the basis
for the 2003 compensation of the Company's Chief Executive Officer, Kevin P.
Ryan. In advising the Board of Directors with respect to this compensation, the
Compensation Committee seeks to achieve two objectives: (i) establish a level of
base salary and bonus competitive with that paid by companies within the
Company's industry which are of comparable size to the Company and by companies
outside of the industry with which the Company competes for executive talent and
(ii) make a significant percentage of the total compensation package contingent
upon the Company's performance and stock price appreciation. In accordance with
these objectives, Mr. Ryan received a base salary of $360,000 for 2003 and a
bonus of $444,600. The Company granted 400,000 stock options to Mr. Ryan in 2003
and he currently holds a total of 3,305,600 unexercised stock options.

     OPTION CANCELLATION ARRANGEMENTS.  On February 3, 2003, the Company
completed a voluntary stock option cancellation arrangement with Mr. Kevin Ryan.
The last sale price of the Company's Common Stock reported by the NASDAQ
National Market was $6.24 on February 3, 2003. The purpose of these arrangements
was to provide Mr. Ryan with the benefit of owning options that may provide
increased value over a shorter period of time. Specifically, the following
options to purchase shares of Common Stock granted to Mr. Ryan, totaling options
to purchase 2,137,084 shares, were cancelled on February 3, 2003: (i) options to
purchase 1,500,000 shares with an exercise price of $80.03 due to expire on
November 30, 2009, (ii) options to purchase 380,000 shares with an exercise
price of $99.50 due to expire on January 6, 2010, (iii) options to purchase
2,625 shares with an exercise price of $80.56 due to expire on March 1, 2010,
(iv) options to purchase 250,000 shares with an exercise price of $31.38 due to
expire on August 18, 2010 and (v) options to purchase 4,459 shares with an
exercise price of $30.19 due to expire on August 21, 2010. In exchange for
cancellation of these options, the vesting schedule for Mr. Ryan's option to
purchase 700,000 shares of Common Stock granted on June 18, 2001 was amended so
that 311,500 shares vested on March 1, 2003 and the remainder vests in
substantially equal monthly installments over a 25 month period commencing April
1, 2003. Prior to this amendment, this option would have fully vested on June
18, 2006. There was no change to the term or exercise price of this option. The
option expires on June 18, 2011 and has an exercise price of $11.58 per share.

     COMPLIANCE WITH INTERNAL REVENUE CODE SECTION 162(M).  Section 162(m) of
the Internal Revenue Code of 1986, as amended, generally disallows a tax
deduction to public companies for certain compensation in excess of $1 million
paid to a company's Chief Executive Officer and the four other most highly
compensated executive officers. Certain compensation, including qualified
performance-based compensation, will not be subject to the deduction limit if
certain requirements are met. The Compensation Committee reviews the potential
effect of Section 162(m) periodically and generally seeks to structure the
long-term incentive compensation granted to its executive officers through
option issuances under the Company's stock plans in a manner that is intended to
avoid disallowance of deductions under Section 162(m). Nevertheless, there can
be no assurance that compensation attributable to awards granted under the
Company's stock plans will be treated as qualified performance-based
compensation under Section 162(m). In addition, the Compensation Committee
reserves the right to use its judgment to authorize compensation payments that
may be subject to the limit when the Compensation Committee believes such
payments are appropriate and in the best interests of the Company and its
stockholders, after taking into consideration changing business conditions and
the performance of its employees.

                                          THE COMPENSATION COMMITTEE
                                          W. Grant Gregory
                                          Thomas S. Murphy
                                          David N. Strohm

                                        19


                               PERFORMANCE GRAPH

     Set forth below is a graph comparing the cumulative total stockholder
return on the Company's Common Stock since December 31, 1998 through December
31, 2003 with the cumulative total return for the NASDAQ Stock Market (U.S.)
Index and the Amex Inter@ctive Week Internet Index. This graph assumes the
investment of $100 on December 31, 1998 in the Company's Common Stock, the
NASDAQ Stock Market (U.S.) Index and Amex Inter@ctive Week Internet Index and
assumes all dividends are reinvested. Measurement points are the last trading
day for each respective fiscal year.

                  COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN
          AMONG DOUBLECLICK INC., THE NASDAQ STOCK MARKET (U.S.) INDEX
                    AND AMEX INTER@CTIVE WEEK INTERNET INDEX

                              (PERFORMANCE GRAPH)

<Table>
<Caption>
                      12/31/98      12/31/99      12/31/00      12/31/01      12/31/02      12/31/03
                      --------      --------      --------      --------      --------      --------
                                                                         
 DoubleClick
  Inc. .............   $100.00      $1,137.36      $ 98.88       $101.93       $50.88        $92.58
 NASDAQ Stock Market
  (U.S.)............    100.00         190.62       127.67         70.42        64.84         91.16
 Amex Inter@ctive
  Week Internet
  Index.............    100.00         241.84       148.00         77.43        44.44         75.34
</Table>

            SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Exchange Act requires the Company's officers and
directors, and persons who own more than 10% of a registered class of the
Company's equity securities, to file reports of ownership and changes in
ownership with the Commission and the NASDAQ Stock Market. Officers, directors
and greater than 10% stockholders are required by the Commission's regulations
to furnish the Company with copies of all reports they file pursuant to Section
16(a).

     Based solely on a review of the copies of such reports furnished to us, and
representations received from the Company's directors and officers in annual
questionnaires, the Company has determined that, during 2003, all filing
requirements applicable to its directors and officers were complied with, except
for a Form 5 filed by Mr. Rosenblatt on February 11, 2004 relating to shares of
Common Stock of the Company over which Mr. Rosenblatt acquired beneficial
ownership in June 2000 by virtue of marriage.

                                        20


                            EXPENSES OF SOLICITATION

     The Company bears all expenses incurred in connection with the solicitation
of proxies. The Company will reimburse brokers, fiduciaries and custodians for
their costs in forwarding proxy materials to beneficial owners of Common Stock
held in their names. The Company has engaged Georgeson Shareholder
Communications Inc. to assist in distributing proxy materials, soliciting
proxies and in performing other proxy solicitation services for a fee of $6,500
plus their out-of-pocket expenses. Proxies may be solicited personally or by
telephone by regular employees of the Company without additional compensation as
well as by employees of Georgeson.

                             STOCKHOLDER PROPOSALS

     Stockholder Proposals for the 2005 Annual Meeting.  If you are interested
in submitting a proposal for inclusion in the proxy statement for the Company's
2005 annual meeting, you need to follow the procedures outlined in Rule 14a-8 of
the Securities Exchange Act of 1934. To be eligible for inclusion, the Company
must receive your stockholder proposal intended for inclusion in the proxy
statement for the 2005 annual meeting of stockholders at the address noted below
no later than December 29, 2004.

     Advance Notice Procedures.  The Company's by-laws require stockholders to
give advance notice of any stockholder nominations of Directors and of any other
matter stockholders wish to present for action at an annual meeting of
stockholders (other than matters to be included in the Company's proxy
statement, which are discussed in the previous paragraph). The required notice
must be given within a prescribed time frame, which is generally calculated by
reference to the date of the proxy statement relating to the Company's most
recent annual meeting. Accordingly, with respect to the Company's 2005 annual
meeting of stockholders, the by-laws would require notice to be provided to the
Company's Corporate Secretary at the Company's principal offices no earlier than
November 29, 2004 and no later than December 29, 2004. If a stockholder fails to
provide timely notice of a proposal to be presented at the 2005 annual meeting,
the proxies designated by the Board of Directors of the Company will have
discretionary authority to vote on any such proposal that may come before the
meeting.

                                   FORM 10-K

     A copy of the Company's Annual Report on Form 10-K for the year ended
December 31, 2003, as filed with the Securities and Exchange Commission, will be
furnished without charge to any stockholder upon written request to DoubleClick.
Please address all such requests to DoubleClick Inc., 111 Eighth Avenue, 10th
Floor, New York, New York 10011, Attention: Corporate Secretary.

                                 OTHER MATTERS

     The Board of Directors knows of no matters that are to be presented for
action at the Annual Meeting other than those set forth above. Pursuant to the
Company's by-laws, the deadline for stockholders to notify the Company of any
proposals for director nominations to be presented for action at the Annual
Meeting has passed. If any other matters properly come before the Annual
Meeting, the persons named in the enclosed form of proxy will vote the shares
represented by proxies in accordance with their best judgment on such matters.

     Householding of Annual Meeting Materials.  Some banks, brokers and other
nominee record holders may be participating in the practice of "householding"
proxy statements and annual reports. This means that only one copy of the
Company's Proxy Statement or annual report may have been sent to multiple

                                        21


shareholders in your household. The Company will promptly deliver a separate
copy of either document to you if you call or write the Company at:

              DoubleClick Inc.
              111 Eighth Avenue
              10th Floor
              New York, NY 10011
              Attn: Investor Relations
              212-683-0001

     If you want to receive separate copies of the annual report and this Proxy
Statement in the future, or if you are receiving multiple copies and would like
to receive only one copy for your household, you should contact your bank,
broker, or other nominee record holder, or you may contact the Company at the
above address and phone number.

                               ELECTRONIC VOTING

     If you own your shares of Common Stock of record, you may authorize the
voting of your shares over the Internet at <www.proxyvote.com> or telephonically
by calling 1-800-690-6903 and by following the instructions on the enclosed
proxy card. Authorization submitted over the Internet or by telephone must be
received by 11:59 P.M. on June 6, 2004.

     Use of these Internet or telephonic voting procedures constitutes your
authorization of Automatic Data Processing, Inc. (ADP) to deliver a proxy card
on your behalf to vote at the Annual Meeting in accordance with your Internet or
telephonically communicated instructions.

     If the shares you own are held in "street name" by a bank or brokerage
firm, your bank or brokerage firm will provide a vote instruction form to you
with this Proxy Statement, which you may use to direct how your shares will be
voted. Many banks and brokerage firms also offer the option of voting over the
Internet or by telephone, instructions for which would be provided by your bank
or brokerage firm on your vote instruction form.

                                          By Order of the Board of Directors

                                          Kevin P. Ryan
                                          Chief Executive Officer and Director
April 26, 2004

WHETHER OR NOT YOU PLAN TO ATTEND, YOU ARE URGED TO COMPLETE, DATE, SIGN AND
RETURN THE ENCLOSED PROXY CARD IN THE ACCOMPANYING ENVELOPE (TO WHICH NO POSTAGE
NEED BE AFFIXED IF MAILED IN THE UNITED STATES OR CANADA), OR FOLLOW THE
INSTRUCTIONS PROVIDED FOR VOTING BY PHONE OR VIA THE INTERNET, IF APPLICABLE. A
PROMPT RESPONSE WILL GREATLY FACILITATE ARRANGEMENTS FOR THE MEETING AND YOUR
COOPERATION WILL BE APPRECIATED. STOCKHOLDERS WHO ATTEND THE MEETING MAY VOTE
THEIR STOCK PERSONALLY EVEN THOUGH THEY HAVE SENT IN THEIR PROXIES.

                                        22


                                                                      APPENDIX A

                                DOUBLECLICK INC.

                            AUDIT COMMITTEE CHARTER

A.  PURPOSE

     The purpose of the Audit Committee is to assist the Board of Directors'
oversight of:

        - the integrity of the Company's financial statements;

        - the independent auditor's qualifications and independence;

        - the reporting of the Company's independent auditors; and

        - the accounting functions and internal controls of the Company.

B.  STRUCTURE AND MEMBERSHIP

     1.  Number.  The Audit Committee shall consist of at least three members of
the Board of Directors.

     2.  Independence.  Except as otherwise permitted by the applicable rules of
         the NASDAQ Stock Market and Section 301 of the Sarbanes-Oxley Act of
         2002 (and the applicable rules thereunder), each member of the Audit
         Committee shall be "independent" as defined by such rules and Act and
         have not participated in the preparation of the financial statements of
         the Company at any time during the past three years.

     3.  Financial Literacy.  Each member of the Audit Committee shall be able
         to read and understand fundamental financial statements, including the
         Company's balance sheet, income statement, and cash flow statement, at
         the time of his or her appointment to the Audit Committee. In addition,
         at least one member must have past experience in finance or accounting,
         requisite professional certification in accounting, or any other
         comparable experience or background which results in the individual's
         financial sophistication, including being or having been a CEO, CFO or
         other senior officer with financial oversight responsibilities. Unless
         otherwise determined by the Board of Directors and as permitted by the
         NASDAQ Stock Market, the Sarbanes-Oxley Act of 2002 (and the applicable
         rules thereunder) or other applicable law or regulation (in which case
         disclosure of such determination shall be made in the Company's annual
         report filed with the Securities and Exchange Commission (the "SEC")),
         at least one member of the Audit Committee shall be a "financial
         expert" (as defined by applicable NASDAQ and SEC rules).

     4.  Chair.  Unless the Board of Directors elects a Chair of the Audit
         Committee, the Audit Committee shall elect a Chair by majority vote.

     5.  Compensation.  The compensation of Audit Committee members shall be as
         determined by the Board of Directors. No member of the Audit Committee
         may receive any compensation from the Company other than fees paid in
         his or her capacity as a member of the Board of Directors or a
         committee of the Board.

     6.  Selection and Removal.  Members of the Audit Committee shall be
         appointed by the Board of Directors. The Board of Directors may remove
         members of the Audit Committee from such committee, with or without
         cause.

C.  AUTHORITY AND RESPONSIBILITIES

     GENERAL

     The Audit Committee shall discharge its responsibilities, and shall assess
the information provided by the Company's management and the independent
auditor, in accordance with its business judgment. Management is responsible for
the preparation, presentation, and integrity of the Company's financial
statements and for the appropriateness of the accounting principles and
reporting policies that are used by the Company. The independent auditors are
responsible for auditing the Company's financial statements and for reviewing

                                       A-1


the Company's unaudited interim financial statements. The authority and
responsibilities set forth in this Charter do not reflect or create any duty or
obligation of the Audit Committee to plan or conduct any audit, to determine or
certify that the Company's financial statements are complete, accurate, fairly
presented, or in accordance with generally accepted accounting principles or
applicable law, or to guarantee the independent auditor's report.

     OVERSIGHT OF INDEPENDENT AUDITORS

     1.  Selection.  The Audit Committee shall be solely and directly
         responsible for appointing, evaluating and, when necessary, terminating
         the independent auditor. The Audit Committee may, in its discretion,
         seek stockholder ratification of the independent auditor it appoints.

     2.  Independence.  The Audit Committee shall take, or recommend that the
         full Board of Directors take, appropriate action to oversee the
         independence of the independent auditor. In connection with this
         responsibility, the Audit Committee shall obtain and review a formal
         written statement from the independent auditor describing all
         relationships between the independent auditor and the Company,
         including the disclosures required by Independence Standards Board
         Standard No. 1. In addition, the Audit Committee shall confirm the
         regular rotation of the lead audit partner and reviewing partner as
         required by Section 203 of the Sarbanes-Oxley Act of 2002. The Audit
         Committee shall actively engage in dialogue with the independent
         auditor concerning any disclosed relationships or services that might
         impact the objectivity and independence of the auditor.

     3.  Compensation.  The Audit Committee shall have sole and direct
         responsibility for setting the compensation of the independent auditor.
         The Audit Committee is empowered, without further action by the Board
         of Directors, to cause the Company to pay the compensation of the
         independent auditor established by the Audit Committee.

     4.  Preapproval of Services.  The Audit Committee shall preapprove all
         services (audit and non-audit) to be provided to the Company by the
         independent auditor; provided, however, that de minimis non-audit
         services may instead be approved in accordance with applicable SEC
         rules.

     5.  Oversight.  The independent auditor shall report directly to the Audit
         Committee and the Audit Committee shall have sole and direct
         responsibility for overseeing the independent auditor, including
         resolution of disagreements between Company management and the
         independent auditor regarding financial reporting. In connection with
         its oversight role, the Audit Committee shall, from time to time as
         appropriate, obtain and review the reports required to be made by the
         independent auditor regarding:

        -- critical accounting policies and practices;

        -- alternative treatments of financial information within generally
           accepted accounting principles that have been discussed with Company
           management, including ramifications of the use of such alternative
           disclosures and treatments, and the treatment preferred by the
           independent auditor; and

        -- other material written communications between the independent auditor
           and Company management.

     REVIEW OF AUDITED FINANCIAL STATEMENTS

     6.  Discussion of Audited Financial Statements.  The Audit Committee shall
         review and discuss with the Company's management and independent
         auditor the Company's audited financial statements, including the
         matters about which Statement on Auditing Standards No. 61
         (Codification of Statements on Auditing Standards, AU sec.380) requires
         discussion.

     7.  Recommendation to Board Regarding Financial Statements.  The Audit
         Committee shall consider whether it will recommend to the Board of
         Directors that the Company's audited financial statements be included
         in the Company's Annual Report on Form 10-K.

                                       A-2


     8.  Audit Committee Report.  The Audit Committee shall prepare a report for
         inclusion where necessary in a proxy or information statement of the
         Company relating to an annual meeting of security holders.

     REVIEW OF OTHER FINANCIAL DISCLOSURES

     9.  Independent Auditor Review of Interim Financial Statements.  The Audit
         Committee shall direct the independent auditor to use its best efforts
         to perform all reviews of interim financial information prior to
         disclosure by the Company of such information and to discuss promptly
         with the Audit Committee and the Chief Financial Officer any matters
         identified in connection with the auditor's review of interim financial
         information which are required to be discussed by Statement on Auditing
         Standards Nos. 61, 71 and 90. The Audit Committee shall direct
         management to advise the Audit Committee in the event that the Company
         proposes to disclose interim financial information prior to completion
         of the independent auditor's review of interim financial information.

     CONTROLS AND PROCEDURES

     10.  Oversight.  The Audit Committee shall coordinate the Board of
          Director's oversight of the Company's internal accounting controls,
          the Company's disclosure controls and procedures and the Company's
          code of conduct. The Audit Committee shall receive and review the
          reports of the Chief Executive Officer and Chief Financial Officer
          required by Section 302 of the Sarbanes-Oxley Act of 2002 (and the
          applicable rules thereunder) and Rule 13a-14 of the Exchange Act.

     11.  Procedures for Complaints.  The Audit Committee shall establish
          procedures for (i) the receipt, retention and treatment of complaints
          received by the Company regarding accounting, internal accounting
          controls or auditing matters; and (ii) the confidential, anonymous
          submission by employees of the Company of concerns regarding
          questionable accounting or auditing matters.

     12.  Related-Party Transactions.  The Audit Committee shall review all
          related party transactions on an ongoing basis and all such
          transactions must be approved by the Audit Committee.

     13.  Additional Powers.  The Audit Committee shall have such other duties
          as may be delegated from time to time by the Board of Directors.

D.  PROCEDURES AND ADMINISTRATION

     1.  Meetings.  The Audit Committee shall meet (in person or by telephonic
         meeting) as often as it deems necessary in order to perform its
         responsibilities. The Audit Committee may also act by unanimous written
         consent in lieu of a meeting. The Audit Committee periodically shall
         meet separately with: (i) the Company's independent auditor and (ii)
         Company management. The Audit Committee shall keep such records of its
         meetings as it shall deem appropriate.

     2.  Subcommittees.  The Audit Committee may form and delegate authority to
         one or more subcommittees (including a subcommittee consisting of a
         single member), as it deems appropriate from time to time under the
         circumstances. Any decision of a subcommittee to preapprove audit or
         non-audit services shall be presented to the full Audit Committee at
         its next scheduled meeting.

     3.  Reports to Board.  The Audit Committee shall ensure that the Board of
         Directors receives regular reports of the Audit Committee's meetings.

     4.  Charter.  At least annually, the Audit Committee shall review and
         reassess the adequacy of this Charter and recommend any proposed
         changes to the Board for approval.

     5.  Independent Advisors.  The Audit Committee shall have the authority to
         engage and determine funding for such independent legal, accounting and
         other advisors as it deems necessary or appropriate to carry out its
         responsibilities. Such independent advisors may be the regular advisors
         to the Company. The Audit Committee is empowered, without further
         action by the Board of

                                       A-3


         Directors, to cause the Company to pay the compensation of such
         advisors as established by the Audit Committee.

     6.  Investigations.  The Audit Committee shall have the authority to
         conduct or authorize investigations into any matters within the scope
         of its responsibilities as it shall deem appropriate, including the
         authority to request any officer, employee or advisor of the Company to
         meet with the Audit Committee or any advisors engaged by the Audit
         Committee.

     7.  Funding.  The Audit Committee is empowered, without further action by
         the Board of Directors, to cause the Company to pay ordinary
         administrative expenses of the Audit Committee that are necessary or
         appropriate to carrying out its duties.

     (As restated by the Board of Directors on February 6, 2004.)

                                       A-4


                                                                      APPENDIX B

                                DOUBLECLICK INC.

                         COMPENSATION COMMITTEE CHARTER

A.  PURPOSE

     The purpose of the Compensation Committee is (i) to discharge the
responsibilities of the Board of Directors of DoubleClick Inc. (the "Company")
relating to compensation of the Company's executive officers and (ii) to provide
oversight of the Company's benefit, perquisite and employee equity programs.

B.  STRUCTURE AND MEMBERSHIP

     1. Number.  The Compensation Committee shall consist of at least two
        members of the Board of Directors.

     2. Independence.  Except as otherwise permitted by the applicable rules of
        the NASDAQ Stock Market, each member of the Compensation Committee shall
        be an "independent director" as defined by the applicable rules of the
        NASDAQ Stock Market.

     3. Chair.  Unless the Board of Directors elects a Chair of the Compensation
        Committee, the Compensation Committee shall elect a Chair by majority
        vote.

     4. Compensation.  The compensation of Compensation Committee members shall
        be as determined by the Board of Directors.

     5. Selection and Removal.  Members of the Compensation Committee shall be
        appointed by the Board of Directors. The Board of Directors may remove
        members of the Compensation Committee from such committee, with or
        without cause.

C.  AUTHORITY AND RESPONSIBILITIES

    GENERAL

     The Compensation Committee shall discharge its responsibilities, and shall
assess the information provided by the Company's management, in accordance with
its business judgment.

    COMPENSATION MATTERS

     1. CEO Compensation.  The Compensation Committee shall annually review and
        approve corporate goals and objectives relevant to the compensation of
        the Company's Chief Executive Officer (the "CEO"), evaluate the CEO's
        performance in light of those goals and objectives, and set the CEO's
        compensation level based on this evaluation.

     2. Executive Officer Compensation.  The Compensation Committee shall review
        and approve executive officer (including CEO) compensation, including
        salary, bonus and incentive compensation levels; deferred compensation;
        executive perquisites; equity compensation (including awards to induce
        employment); severance arrangements; change-in-control benefits and
        other forms of executive officer compensation. The Compensation
        Committee or a majority of the independent directors of the Board shall
        meet without the presence of executive officers when approving CEO
        compensation but may, in its discretion, invite other executive officers
        to be present during approval of another executive officer's
        compensation.

     3. Plan Recommendations and Approvals.  The Compensation Committee shall
        periodically review and make recommendations to the Board of Directors
        with respect to incentive-compensation plans and equity-based plans. In
        addition to any recommendation provided by the Compensation Committee to
        the full Board of Directors, the Compensation Committee or a majority of
        the independent directors of the Board shall approve any tax-qualified,
        non-discriminatory employee
                                       B-1


        benefit plans (and any parallel nonqualified plans) for which
        stockholder approval is not sought and pursuant to which options or
        stock may be acquired by officers, directors, employees or consultants
        of the Company.

     4. Incentive Plan Administration.  The Compensation Committee shall
        exercise all rights, authority and functions of the Board of Directors
        under all of the Company's stock option, stock incentive, employee stock
        purchase and other equity-based plans, including without limitation, the
        authority to interpret the terms thereof, to grant options thereunder
        and to make stock awards thereunder; provided, however, that, except as
        otherwise expressly authorized to do so by a plan or resolution of the
        Board of Directors, the Compensation Committee shall not be authorized
        to amend any such plan. To the extent permitted by applicable law and
        the provisions of a given equity-based plan, and consistent with the
        requirements of applicable law and such equity-based plan, the
        Compensation Committee may delegate to one or more executive officers of
        the Company the power to grant options or other stock awards pursuant to
        such equity-based plan to employees of the Company or any subsidiary of
        the Company who are not directors or executive officers of the Company.

     5. Director Compensation.  The Compensation Committee shall periodically
        review and make recommendations to the Board of Directors with respect
        to director compensation.

     6. Compensation Committee Report on Executive Compensation.  The
        Compensation Committee shall prepare a report for inclusion where
        necessary in a proxy or information statement of the Company relating to
        an annual meeting of security holders.

     7. Compensation Committee Report on Repricing of Options/SARs.  If during
        the last fiscal year of the Company (while the Company was a reporting
        company pursuant to Section 13(a) or 15(d) of the Securities Exchange
        Act of 1934, as amended, and the rules and regulations thereunder (the
        "Exchange Act")) any adjustment or amendment was made to the exercise
        price of any stock option or stock appreciation right previously awarded
        to a "named executive officer" (as such term is defined from time to
        time in Item 402(a)(3) of Regulation S-K), the Compensation Committee
        shall furnish the report required by Item 402(i) of Regulation S-K.

     8. Additional Powers.  The Compensation Committee shall take such other
        action with respect to compensation matters as may be delegated from
        time to time by the Board of Directors.

D.  PROCEDURES AND ADMINISTRATION

     1. Meetings.  The Compensation Committee shall meet (in person or by
        telephonic meeting) as often as it deems necessary in order to perform
        its responsibilities, but at least twice per year. The Compensation
        Committee may also act by unanimous written consent in lieu of a
        meeting. The Compensation Committee shall keep such records of its
        meetings as it shall deem appropriate.

     2. Subcommittees.  The Compensation Committee may form and delegate
        authority to one or more subcommittees as it deems appropriate from time
        to time under the circumstances (including (a) a subcommittee consisting
        of a single member and (b) a subcommittee consisting of at least two
        members, each of whom qualifies as a "non-employee director," as such
        term is defined from time to time in Rule 16b-3 promulgated under the
        Exchange Act, and an "outside director," as such term is defined from
        time to time in Section 162(m) of the Internal Revenue Code of 1986, as
        amended, and the rules and regulations thereunder).

     3. Reports to Board.  The Compensation Committee shall ensure that the
        Board of Directors receives regular reports of the Compensation
        Committee's meetings.

     4. Charter.  The Compensation Committee shall periodically review and
        reassess the adequacy of this Charter and recommend any proposed changes
        to the Board of Directors for approval.

     5. Consulting Arrangements.  The Compensation Committee shall have the
        authority to retain and terminate any compensation consultant to be used
        to assist in the evaluation of executive officer compensation and shall
        have authority to approve the consultant's fees and other retention
        terms.
                                       B-2


        The Compensation Committee shall also have authority to commission
        compensation surveys or studies as the need arises. The Compensation
        Committee is empowered, without further action by the Board of
        Directors, to cause the Company to pay the compensation of such
        consultants as established by the Compensation Committee.

     6. Independent Advisors.  The Compensation Committee shall have the
        authority, without further action by the Board of Directors, to engage
        and determine funding for such independent legal, accounting and other
        advisors as it deems necessary to carry out its responsibilities. Such
        independent advisors may be the regular advisors to the Company. The
        Compensation Committee is empowered, without further action by the Board
        of Directors, to cause the Company to pay the compensation of such
        advisors as established by the Compensation Committee.

     7. Investigations.  The Compensation Committee shall have the authority to
        conduct or authorize investigations into any matters within the scope of
        its responsibilities as it shall deem appropriate, including the
        authority to request any officer, employee or advisor of the Company to
        meet with the Compensation Committee or any advisors engaged by the
        Compensation Committee.

     (As restated by the Board of Directors on February 6, 2004.)

                                       B-3


                                 FORM OF PROXY

                                DOUBLECLICK INC.

                             ---------------------

                    PROXY FOR ANNUAL MEETING OF STOCKHOLDERS
                                  JUNE 7, 2004

       (THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS OF THE COMPANY)

     The undersigned stockholder of DoubleClick Inc. hereby appoints Kevin P.
Ryan and Bruce D. Dalziel, and each of them, with full power of substitution,
proxies to vote the shares of stock which the undersigned could vote if
personally present at the Annual Meeting of Stockholders of DoubleClick Inc. to
be held at the Company's principal offices located at 111 Eighth Avenue, 10th
Floor, New York, New York at 9:30 a.m. (New York time).

1.  ELECTION OF DIRECTORS (for terms as described in the Proxy Statement)

     NOMINEES:  Thomas S. Murphy, Mark E. Nunnelly, Kevin J. O'Connor

     [ ] FOR ALL          [ ] WITHHOLD ALL          [ ] FOR ALL EXCEPT:

    INSTRUCTION:  To withhold authority to vote, mark "FOR ALL EXCEPT" and write
    the nominee's name(s) on the space provided below.

     -----------------------------------------------------------------

2.  RATIFICATION OF SELECTION OF INDEPENDENT PUBLIC ACCOUNTANTS

     [ ] FOR          [ ] AGAINST          [ ] ABSTAIN

     the proposal to ratify the selection of PricewaterhouseCoopers LLP,
     independent public auditors, as auditors of the Company as described in the
     Proxy Statement.

3.  IN THEIR DISCRETION UPON SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE
    MEETING.

UNLESS OTHERWISE SPECIFIED, THIS PROXY WILL BE VOTED FOR PROPOSALS 1 AND 2.

Please date and sign exactly as your name appears on the envelope in which this
material was mailed. If shares are held jointly, each stockholder should sign.
Executors, administrators, trustees, etc. should use full title and, if more
than one, all should sign. If the stockholder is a corporation, please sign full
corporate name by an authorized officer. If the stockholder is a partnership or
limited liability company, please sign full entity name by an authorized person.

<Table>
                                                         
                                                            ------------------------------------------------------
                                                            ------------------------------------------------------
                                                            Name(s) of Stockholder

                                                            ------------------------------------------------------
                                                            ------------------------------------------------------
                                                            Signature(s) of Stockholder

                                                            ------------------------------------------------------
                                                            Dated
</Table>