EXHIBIT 23.1

            CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the use in this Registration Statement on Form S-1 of our
reports dated March 5, 2004 relating to the financial statements and financial
statement schedules of Alliance Laundry Holdings LLC, which appear in such
Registration Statement. We also consent to the references to us under the
heading "Experts" in such Registration Statement.

/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP

Milwaukee, Wisconsin
May 24, 2004