EXHIBIT 10.1

                 AMENDED AND RESTATED 1999 STOCK INCENTIVE PLAN
                        RESTRICTED STOCK AWARD AGREEMENT

This RESTRICTED STOCK AWARD AGREEMENT (this "Agreement"), made and entered into
as of the ____ day of ________, 20__, by and between ________________ (the
"Participant") and Martha Stewart Living Omnimedia, Inc., a Delaware Corporation
(the "Company"), sets forth the terms and conditions of an Award of Restricted
Stock granted pursuant to the Company's Amended and Restated 1999 Stock
Incentive Plan (the "Plan"). Any capitalized terms used but not defined herein
shall have the meaning prescribed in the Plan.

1.    Grant and Vesting of Restricted Stock.

      (a) Subject to the provisions of this Agreement and to the provisions of
      the Plan, the Company hereby grants to the Participant as of __________
      (the "Grant Date"), ______ shares (the "Restricted Stock") of Class A
      common stock of the Company, par value $0.01 per share ("Common Stock").
      As provided in Section 7 of the Plan, the Restricted Stock shall be
      legended and shall be held in the custody of the Company during the
      Restriction Period set forth in Section 1(b) of this Agreement.

      (b) Subject to the terms and conditions of this Agreement, the Restricted
      Stock shall vest and no longer be subject to any restrictions hereunder
      (i) with respect to fifty percent (50%) of the Award, on ____________ and
      (ii) with respect to the other fifty percent (50%) of the Award, on
      ______________ (the "Restriction Period"). Notwithstanding the foregoing,
      the Restricted Stock shall immediately vest and no longer be subject to
      restriction if the Participant's employment with the Company is terminated
      during the Restriction Period due to death or Disability, or pursuant to
      the terms of any arrangement between the Participant and the Company, if
      any. Except as provided in the preceding sentence, in the event that the
      employment of the Participant with the Company shall terminate during the
      Restriction Period, all shares shall be forfeited by the Participant
      effective immediately upon such termination. For purposes of this
      Agreement, employment with the Company shall include employment with the
      Company's affiliates and its successors.

2.    Issuance of Shares.

      Subject to Paragraph 8 (pertaining to the withholding of taxes), as soon
      as practicable after the respective restrictions imposed on the Restricted
      Stock hereunder expire (provided there has been no prior forfeiture of the
      Restricted Stock pursuant to the terms of this Agreement and the Plan),
      the Company shall issue (or cause to be delivered) to the Participant one
      or more unlegended stock certificates in respect of the Restricted Stock.

3.    Nontransferability of the Restricted Stock.

      During the Restriction Period, the Restricted Stock shall not be
      transferable by the Participant by means of sale, assignment, exchange,
      encumbrance, pledge or otherwise.


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4.    Rights as a Stockholder.

      Except as otherwise specifically provided in this Agreement and the Plan,
      during the Restriction Period the Participant shall have all the rights of
      a stockholder with respect to the Restricted Stock, including without
      limitation the right to vote the Restricted Stock and the right to receive
      any dividends with respect thereto.

5.    Adjustment in the Event of Change in Stock.

      In the event of a change in corporate capitalization (including, but not
      limited to, a change in the number of shares of Common Stock outstanding),
      such as a stock split or a corporate transaction such as a merger,
      consolidation, separation, spin-off (or other distribution of stock or
      property of the Company), any reorganization or any partial or complete
      liquidation of the Company, the number and kind of shares of Restricted
      Stock shall be equitably adjusted by the Committee as it may deem
      appropriate in its sole discretion. The determination of the Committee
      regarding any such adjustment will be final and conclusive.

6.    Payment of Transfer Taxes, Fees and Other Expenses.

      The Company agrees to pay any and all original issue taxes and stock
      transfer taxes that may be imposed on the issuance of shares received by
      an Participant in connection with the Restricted Stock, together with any
      and all other fees and expenses necessarily incurred by the Company in
      connection therewith.

7.    Other Restrictions.

      The Restricted Stock shall be subject to the requirement that, if at any
      time the Committee shall determine that (i) the listing, registration or
      qualification of the shares of Common Stock subject or related thereto
      upon any securities exchange or under any state or federal law, or (ii)
      the consent or approval of any government regulatory body, or (iii) an
      agreement by the Participant with respect to the disposition of shares of
      Common Stock is necessary or desirable as a condition of, or in connection
      with, the delivery or purchase of shares pursuant thereto, then in any
      such event, the grant of Restricted Stock shall not be effective unless
      such listing, registration, qualification, consent, approval or agreement
      shall have been effected or obtained free of any conditions not acceptable
      to the Committee.

8.    Taxes and Withholding.

      No later than the date as of which an amount first becomes includible in
      the gross income of the Participant for federal income tax purposes with
      respect to any Restricted Stock, the Participant shall pay to the Company,
      or make arrangements satisfactory to the Company regarding the payment of,
      all federal, state, local and foreign taxes that are required by
      applicable laws and regulations to be withheld with respect to such
      amount. Notwithstanding anything to the contrary contained herein, the
      Participant may discharge this withholding obligation by directing the
      Company to withhold shares of Restricted Stock with a value on a vesting
      date equal to the minimum withholding obligation in connection with such
      vesting. The obligations of the Company under this Agreement shall be
      conditioned on compliance by the Participant with this Paragraph 8, and
      the Company shall, to the extent permitted by law, have the right to
      deduct any such taxes from any payment otherwise due to the Participant,
      including the delivery of the Restricted Stock that gives rise to the
      withholding requirement.



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9.    Notices.

      All notices and other communications under this Agreement shall be in
      writing and shall be given by hand delivery to the other party or
      overnight courier, or registered or certified mail, return receipt
      requested, postage prepaid, addressed as follows:

      (a)   if to the Participant, to the address last provided by the
            Participant to the Company's Human Resources Department;

      (b)   if to the Company:

                Martha Stewart Living Omnimedia, Inc.
                11 West 42nd Street
                New York, New York 10036
                Attention: General Counsel & VP, Human Resources

10.   Laws Applicable to Construction.

      The interpretation, performance and enforcement of this Agreement shall be
      governed by the laws of the State of Delaware without reference to
      principles of conflict of laws, as applied to contracts executed in and
      performed wholly within the State of Delaware.

11.   Successors, Assigns and Transferees.

      This Agreement shall be binding upon, and inure to the benefit of, the
      parties hereto and each of their respective successors, assigns and
      transferees; provided, that the Participant may not assign to any person
      any of such Participant's rights hereunder other than in connection with a
      transfer to such person of a Restricted Stock granted hereby in accordance
      with the provisions hereof.

12.   Administration.

      The authority to manage and control the operation and administration of
      this Agreement shall be vested in the Compensation Committee of the Board
      or such other committee of the Board as the Board may from time to time
      designate, and the Committee shall have all powers with respect to this
      Agreement as it has with respect to the Plan. Any interpretation of the
      Agreement by the Committee and any decision made by them with respect to
      the Agreement is final and binding on all persons.

13.   Incorporation of Plan; Plan Governs.

      Notwithstanding anything in this Agreement to the contrary, all terms and
      conditions of the Plan are incorporated herein and made part hereof as if
      stated herein. This Agreement shall be subject to the terms of the Plan
      and if there is any conflict between the terms and conditions of the Plan
      and this Agreement, the terms and conditions of the Plan, as interpreted
      by the Committee, shall govern. The Participant may obtain a copy of the
      Plan from the office of the VP, Human Resources of the Company; and this
      Agreement is subject to all interpretations, amendments, rules and
      regulations promulgated by the Committee from time to time pursuant to the
      Plan.


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14.   Not an Employment Contract.

      Neither this Agreement nor any Restricted Stock shall confer on the
      Participant any right with respect to continuance of employment or other
      service with the Company or any Subsidiary, nor shall they interfere in
      any way with any right the Company or any Subsidiary would otherwise have
      to terminate or modify the terms of the Participant's employment or other
      service at any time.

15.   Integration.

      This Agreement and the other documents referred to herein, including
      without limitation the Plan, or delivered pursuant hereto, which form a
      part hereof contain the entire understanding of the parties with respect
      to their subject matter. There are no restrictions, agreements, promises,
      representations, warranties, covenants or undertakings with respect to the
      subject matter hereof other than those expressly set forth herein. This
      Agreement, including without limitation the Plan, supersedes all prior
      agreements and understandings between the parties with respect to its
      subject matter.

16.   Counterparts.

      This Agreement may be executed in two or more counterparts, each of which
      shall be deemed an original, but which together constitute one and the
      same instrument. Notwithstanding the foregoing, any duly authorized
      officer of the Company may execute this Agreement by providing an
      appropriate facsimile signature, and any counterpart or amendment hereto
      containing such facsimile signature shall for all purposes be deemed an
      original instrument duly executed by the Company.

17.   Participant Acknowledgment.

      The Participant hereby acknowledges receipt of a copy of the Plan and the
      Prospectus. The Participant further acknowledges that all decisions,
      determinations and interpretations of the Committee in respect of the
      Plan, this Agreement and the Restricted Stock granted hereby shall be
      final and conclusive.

      IN WITNESS WHEREOF, the Participant has executed this Agreement on such
Participant's own behalf, thereby representing that such Participant has
carefully read and understands this Agreement and the Plan as of the day and
year first written above, and the Company has caused this Agreement to be
executed in its name and on its behalf, all as of the date first written above.

                                        By:__________________________________
                                           Name:

MARTHA STEWART LIVING OMNIMEDIA, INC.

By:___________________________________
   Name:
   Title:


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