Exhibit 99.50
(POINTS INTERNATIONAL LTD LOGO) (ASSISTANT(TM) LOGO)
IT PAYS TO ADVERTISE WITH US
ASSISTANT(TM) JOINS POINTS INTERNATIONAL'S POINTS EXCHANGE
Users Can Now Redeem Their assistant(TM) Points by Exchanging at www.points.com
TORONTO & VALLEY FORGE, PA - JUNE 23, 2004 - Points International Ltd. (TSX:
PTS), operator of The Points Exchange, the only independent loyalty points
exchange--at www.points.com--today announced that assistant(TM) has joined The
Points Exchange program.
The loyalty currency offered through assistant(TM), a service of KnowledgeFlow,
Inc., can now be tracked, and exchanged, with a growing list of over 3600 unique
exchange options on The Points Exchange.
assistant(TM) is a new way to shop and collect points. It is the only web-based
service that proactively matches an online shopper's buying intent with
opportunities to earn loyalty points and now, with assistant(TM) joining The
Points Exchange program, users can collect assistant(TM) points and exchange
them for their favorite currency or shopping experience.
assistant(TM) users receive points simply for viewing advertising based on their
immediate interests. The service is keyword-activated, so users are only
informed of relevant offers. assistant(TM) offers appear in a new shopping
information format away from email and pop ups, adding value to shopper and
advertiser alike. When the offer is viewed, the user automatically has
assistant(TM) currency deposited into their account. assistant(TM) holds onto
advertising that users like until the user discards the offer or until the offer
expires.
Consumers may participate in the assistant(TM) program by downloading and
installing a small application on their local PC. The offers they see and
respond to are under their direct control, ensuring that assistant(TM) meets all
national and international privacy requirements. Earning assistant(TM) points
begins immediately after downloading the application.
"The Points Exchange is a smart extension to the assistant(TM) service and a
unique way for our users to monitor and take full advantage of their
assistant(TM) currency", said Dana Hoffer, CEO of KnowledgeFlow Inc. "Now, with
our Points Exchange relationship, assistant(TM) customers have the freedom to
exchange for points, miles, and literally
-more-
2-2-2-2
thousands of unique retail and other redemption opportunities, including their
preferred major loyalty programs and eBay's Anything Points Program through
Points.com's exclusive eBay exchange relationship."
The Points Exchange network consists of more than 3,600 unique exchange options
with airline, hotel and other travel providers, major retailers and eBay's eBay
Anything Points program. assistant(TM) consumers who maintain Points.com
accounts will be able to exchange their assistant(TM) points with participating
Points Exchange programs partners with the simple click of a mouse.
"Today's announcement with assistant(TM) demonstrates Points International's
commitment to partnering with highly regarded proponents of loyalty currencies,"
said Rob MacLean, CEO of Points International. "assistant(TM) is an inventive
service that helps online shoppers accelerate their points collecting, and we
look forward to growing its relationship within The Points Exchange."
###
ABOUT KNOWLEDGEFLOW, INC
KnowledgeFlow was founded in 1995 by two executives from IBM as a supplier of
advanced online sales and marketing solutions successfully serving top companies
like AT&T, Dun & Bradstreet, Apple and Unisys. The company is now focused upon
the creation and operation of assistant(TM), the next generation of direct
marketing systems for loyalty program operators. eBay is the first deployment.
MORE ABOUT POINTS INTERNATIONAL LTD. AND WWW.POINTS.COM
Points operates The Points Exchange, the only independent loyalty points
exchange - at www.points.com - allowing consumers to exchange points and miles
from one participating loyalty program to another to achieve the rewards they
want faster than ever before. The Points Exchange has to date attracted over 35
partners, including industry leaders eBay (Anything Points), American Airlines
(the AAdvantage program), InterContinental Hotels (Priority Club(R) Rewards),
Air Canada (Aeroplan), US Airways (Dividend Miles), Delta Air Lines (Sky Miles),
Imperial Oil (Esso Extra), GiftCertificates.com, Fairmont Hotels & Resorts,
Cathay Pacific Airways (Asia Miles), American West Airlines (FlightFund), Alaska
Airlines, (Mileage Plan), JCPenney and many more. Points' shares trade on the
TSX under the stock symbol PTS. For more information, visit www.points.com.
FURTHER INFORMATION CONTACT:
FOR POINTS INTERNATIONAL:
Jeremy Adams
Tel: (312)233-1226
3-3-3-3
jeremy.adams@edelman.com
FOR KNOWLEDGEFLOW, INC:
Chris Jacobs
Tel: (215)843-7494 Mobile: (215)518-6531
cjacobs@knowledgeflow.com