Exhibit 99.52


(POINTS INTERNATIONAL LTD LOGO)

              POINTS INTERNATIONAL APPOINTS CHIEF MARKETING OFFICER

TORONTO - MAY 10, 2004 - Points International Ltd. (TSX: PTS), the only
independent loyalty exchange service and operator of The Points Exchange at
www.points.com, today announced the appointment of Grad Conn as its Chief
Marketing Officer. In this new role, Conn will be responsible for the overall
direction of Points International's consumer and product strategies.

     "After carving out a unique position in the loyalty business over the past
three years, Points now has the opportunity to capitalize on its momentum to
create a powerful brand name for our business partners and customers to rely
on." said Rob MacLean, CEO of Points International. "Conn has the experience and
expertise to lead this charge by helping us to continue building our business
and by helping us to continually refine the consumer proposition for our loyalty
point exchange. He is joining Points at an exciting time in our young history,
and we're pleased to welcome him to the company."

     "Points.com is an incredibly exciting opportunity," says Conn "since
they're using their loyalty exchange to add liquidity to the 8.5 trillion
loyalty miles outstanding in the marketplace. When you realize that loyalty
points are the world's second largest currency next to the U.S. dollar; when you
look at the partners like IAC, American Airlines, and eBay; and when you look at
the 400% year over year growth in the exchange -- it all adds up to a unique and
revolutionary marketing opportunity." Among Conn's first tasks will be to find
world-class agency partners in the fields of branding, database, direct and
interactive marketing to supplement the existing team at Points.

     Conn's professional background is steeped in both consumer and technology
marketing, as well as start-up experience and agency leadership. Prior to
joining Points International, Conn served as Vice President and Managing
Director for Grey Direct & Interactive, part of the Grey Global Group, one of
the world's most successful advertising and marketing agencies. He was also CEO
and Founder of the software company OpenCola Inc., which Fortune magazine named
"one of the 25 coolest technology companies" in 2001. Conn began his
professional career with Procter & Gamble, where he



marketed a wide spectrum of consumer goods for nine years and he also ran his
own direct & interactive agency for six years.

ABOUT POINTS INTERNATIONAL LTD.

     Points operates The Points Exchange, the only independent loyalty points
exchange - at www.points.com - allowing consumers to exchange points and miles
from one participating loyalty program to another to achieve the rewards they
want faster than ever before. The Points Exchange has to date attracted over 39
partners, including industry leaders eBay (Anything Points), American Airlines
(the AAdvantage program), S&H greenpoints, InterContinental Hotels (Priority
Club(R) Rewards), Air Canada (Aeroplan), US Airways (Dividend Miles), Delta Air
Lines (Sky Miles), Imperial Oil (Esso Extra), GiftCertificates.com, Fairmont
Hotels & Resorts, Cathay Pacific Airways (Asia Miles), American West Airlines
(FlightFund), Alaska Airlines, (Mileage Plan), JCPenney and many more.

     Through a portfolio of custom technology solutions, Points is building
rewarding partnerships with the world's leading loyalty players. Additional
Points Solutions include the innovative pointspurchase(TM) and pointsgift
solutions, which power the online sale of miles and points to members of leading
loyalty programs.

     Points Solutions, including The Points Exchange, are internationally
marketed to travel providers and loyalty programs through a distribution
alliance with Sabre, the leading provider of technology, distribution and
marketing services for the travel industry.

                                       ###

FOR MORE INFORMATION, PRESS ONLY:       FOR INVESTOR RELATIONS,
Jeremy Adams                            Steve Yuzpe
Edelman Public Relations                CFO, Points International
+1 312 233-1226                         +1 416 596 6382
jeremy.adams@edelman.com                Steve.Yuzpe@points.com

                                        FOR PARTNERSHIPS AND OTHER INQUIRIES:
                                        Christopher Barnard
                                        President, Points International
                                        +1 416 596-6381
                                        christopher.barnard@points.com

Points' shares trade on the TSX under the stock symbol PTS. For more
information, visit www.points.com.