Exhibit 23.1

            CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in the Registration
Statements on Form S-8 (Nos. 333-117405, 333-120160, 333-126030 and 333-129230)
of Greenfield Online, Inc of our report dated March 15, 2006 relating to the
financial statements, management's assessment of the effectiveness of internal
control over financial reporting and the effectiveness of internal control over
financial reporting, which appears in this Form 10-K. We also consent to the
incorporation by reference of our report dated March 15, 2006 relating to the
financial statement schedule, which appears in this Form 10-K.

/s/ PricewaterhouseCoopers LLP
Stamford, Connecticut

March 15, 2006