[GREENFIELD ONLINE LETTERHEAD]




PRESS RELEASE

         GREENFIELD ONLINE ANNOUNCES PLANS TO SEPARATE ITS CIAO INTERNET
              SURVEY SOLUTIONS AND COMPARISON SHOPPING BUSINESSES

                     MANAGEMENT TRANSITION AT CIAO COMPLETED

WILTON, CONNECTICUT, July 25, 2006 -- Greenfield Online, Inc (Nasdaq: SRVY), a
leading provider of Internet survey solutions to marketing research and
consulting companies, today announced plans to start the process of separating
the Ciao Internet survey solutions and comparison shopping business segments
from an operational and legal perspective.

"This decision is consistent with the steps already taken in the first quarter
of this year to separate these business segments from a financial reporting
perspective," said Al Angrisani, President and CEO of Greenfield Online. "We
expect the process will be completed over the next six to nine months and
believe it will help facilitate the growth of each business."

The company also announced that Ciao GmbH's two Managing Directors, Max
Cartellieri and Gunnar Piening, resigned their positions with the company
effective today. Max Cartellieri co-founded Ciao in 1999 and -- following its
acquisition by Greenfield Online, Inc. in April 2005 -- had served as the
company's Executive Vice President of Corporate Development, and an observer on
the Greenfield Online Board of Directors. Gunnar Piening, who joined Ciao in
2000, had served as Senior Vice President, European and Asian Sales and
Operations. They will be succeeded by Nicolas Metzke, who has been appointed
Managing Director of Ciao effective today. Nicolas has also been with Ciao since
2000 and will head Greenfield Online's European subsidiary Ciao GmbH through the
separation process and the Internet survey solution business going forward.

Commented Max Cartellieri: "Seven years after co-founding Ciao in 1999 with Fred
Paul, it was time to hand over the baton to the capable and experienced
management team that Ciao is fortunate to have attracted over the past few
years. Greenfield Online's decision to separate the two Ciao segments has
accelerated this process by lessening the need to oversee the combined historic
Ciao business. I am immensely proud of everything that we accomplished at Ciao,
and I'm confident that a bright future lies ahead for both business units under
Nicolas' seasoned leadership."

Stated Gunnar Piening, "I am looking back at more than six highly rewarding
years at Ciao, and I'm proud of having been part of the Ciao success story. Both
business units are healthy and profitable, and I believe the team in place will
continue to deliver. At the same time, the decision to separate the Ciao
businesses marks the beginning of a new era for Ciao, and I felt this was a good
point in time for me to close this chapter and to pursue new entrepreneurial
opportunities."

"I want to thank Max and Gunnar for all their many accomplishments which built
Ciao into the successful business it is today," stated Albert Angrisani,
President and Chief Executive Officer of Greenfield Online. "I have enjoyed
working with them over the past nine months, and I respect their decision to
move on at this time. Continuity at Ciao is maintained through the appointment
of Nicolas Metzke as Managing Director of Ciao. As a member of Ciao's original
management




[GREENFIELD ONLINE LETTERHEAD]


team, Nicolas brings outstanding industry experience and a strong
understanding of the Ciao business to his new role as Managing Director. I look
forward to working with Nicolas to bring a fresh perspective to managing and
growing the European franchise."

Commented Nicolas Metzke, Ciao Managing Director: "Separating the two businesses
represents a new chapter in Ciao's lifecycle. I am very excited to lead the
company through this process and about this new opportunity to take on the
responsibility for managing our overall European survey solutions business. I
believe we have many opportunities in front of us, and Ciao has a strong team in
place to help me execute on our sales growth and client service objectives."

With regard to the comparison shopping business, Mr. Angrisani said: "Executives
Stephan Musikant, Vice President of Sales & Marketing and Daniel Keller, VP of
Technology & Operations have done a commendable job with the business over the
past several months, and they will be an integral part of establishing the Ciao
comparison shopping business as an independent entity. As we conclude this
process, we anticipate that Daniel and Stephan will be asked to assume the roles
of managing directors of the resulting comparison shopping business."

Concluded Angrisani: "The challenges and opportunities ahead in Europe are
substantial and I look forward to meeting and taking advantage of them with the
Ciao management team of Nicolas Metzke, Daniel Keller, and Stephan Musikant, as
well as Alberto Abisso, Vice President of Operations and Markus Bocker, Vice
President Finance."

ABOUT GREENFIELD ONLINE

Greenfield Online, headquartered in Wilton, CT, is a leading independent
provider of Internet survey solutions to the global marketing research industry.
The company operates in Europe through its Ciao subsidiary. The company has
built and actively manages one of the world's largest communities of online
panels, proprietary RIS(TM) or Random-Internet Sampling methodology, comparison
shopping members and affiliates. This global respondent community, when coupled
with a Six Sigma quality control processes and robust survey technology, allows
Greenfield Online to supply its clients with diverse, demographically
representative survey research data. For more information visit
http://www.Greenfield.com or http://www.ciao-group.com.

European Press contact:
Katherine Allan
+44 (0) 207 395 1229
press@ciao-group.com

North American Company Contact:
Cynthia Brockhoff
Vice President -- Investor Relations
Greenfield Online
Ph: (203)-846-5772
Cbrockhoff@Greenfield.com

Cautionary Note Regarding Forward Looking Statements

Certain statements contained in this press release may constitute
forward-looking statements for purposes of the safe harbor provisions of The
Private Securities Litigation Reform Act of 1995. These statements include,
without limitation, our intention and ability to separate the Ciao comparison
shopping business and the Ciao Internet survey solutions business, our intention
and ability to operate such businesses as separate entities, the ability of the
new Ciao management team to address the challenges and opportunities facing us
in Europe, and to grow and manage the Internet survey solutions and comparison
shopping businesses in Europe, as well as predictions and guidance relating to
our future financial performance and growing customer demand for online
marketing research, sales bookings, bid volume, backlog, as well as statements
of plans and objectives relating to our future operations, services and
products. In some cases, you can identify forward-looking statements by
terminology



[GREENFIELD ONLINE LETTERHEAD]


such as, "may," "should," "expects," "plans," "anticipates," "believes,"
"estimates," "predicts," "potential," "continue," or the negative of these terms
or other comparable terminology. We have based these forward-looking statements
largely on our current expectations and projections about future events and
financial trends that we believe may affect our financial condition, results of
operations, business strategy and financial needs but they involve a number of
risks and uncertainties that could cause actual results to differ materially
from those in the forward looking statements. Such risks and uncertainties
include, without limitation, risks related to the continued growth of internet
based shopping portals in Europe in general and the growth of the Ciao shopping
portals in particular; the continued growth of merchants and advertisers working
with Ciao, the strength of the Ciao comparison shopping management platform, and
other important factors detailed in the "Risk Factors" section of our Annual
Reports on Form 10-K and each subsequent Quarterly Report on Form 10-Q that we
file with the Securities and Exchange Commission and which are available at
http://www.sec.gov and under the Investor Relations section of our corporate
website at www.greenfield.com.